Large Format Substrates Every Business Should Know

Large Format Substrates Every Business Should

        Know To Help Market Their Company

Coroplast

Coroplast is corrugated plastic. A good way to describe it to clients is to let them visualize a piece of cardboard made entirely out of plastic. The coroplast is available in different thicknesses. The most common ones are 4mm, 6mm, and 8mm.
Coroplast is generally used for signage such as yard signs, A-frame signs, and real estate hanging signs. It is suitable for both indoor and outdoor use because it’s sturdy, lightweight, and waterproof. The surface is also easy to clean.

Vinyl

Vinyl is a tough, flexible material made from polyvinyl chloride (PVC) resin and mesh. There are many different types of vinyl that you can use to print anything from banners to wall decals. The weight, texture, denier (thickness of the threads), and weave density is different depending on the type of vinyl.
Some of the most common types of vinyl for banner printing are:

13oz Vinyl
This type of vinyl is often used for standard indoor or outdoor vinyl banners. It can have a matte or glossy finish. The matte finish is particularly good for reducing glare.

Adhesive Vinyl
The adhesive can be permanent or removable. Always test its adhesive/removable properties first before applying it to a large area.

Perforated Vinyl
This type of vinyl has tiny holes in it that allow light to pass through. It’s perfect for window graphics because it allows passersby to see your message without considerably impacting the lighting of your store.

Mesh Scrim Vinyl
This type of vinyl allows for air to pass through, which makes this material ideal for windier outdoor areas. It’s usually printed with a backer that is peeled off before use.

Foam Board

Foam boards are amazingly lightweight for their bulky size. They work great indoors as trade show signage or displays, but we don’t recommend them for outdoor use as they can also be damaged easily. A common foam board stock that large format printers print on is 4mm foam core (approximately 0.16”).

Styrene

Styrene is a light but durable plastic material. Some of the most common styrene materials are thin enough to be flexible (such as the popular 20pt styrene), so they can be rolled for storage or transportation, but don’t fold them or they’ll crack. They are waterproof and have strong scratch-resistance.

Sintra

Sintra is made from PVC and is waterproof just like styrene, but the surface of Sintra boards are a little easier to scratch. It is, however, still a popular choice for smaller outdoor signage. You can also cut and scored Sintra easily.

3mm is one of the most common thicknesses of printed Sintra. At this thickness, it cannot be rolled but its lightness still makes it easy to transport.

Magnet

Large format printing produces car magnets that turn an unbranded vehicle into a moving advertisement. Magnets are measured in mils (1 mil = 0.001”), with 30 mils as one of the most common thicknesses.
Make sure a magnet stays safely on a vehicle by adding rounded corners. This helps it cling to the car better. You should never use car magnets with bent corners as this increases their chances of falling off.

Canvas

Canvas is a strong, coarse cloth often associated with art? Storage and transportation for canvas are easy because you can roll it or fold it lightly. It comes in different weights, thicknesses, and textures depending on the materials in the weave.
Some clients may want to wrap their canvas around a frame. In this case, you should leave approximately 1 inch for the wrap.

For More Information On Any Of These Substrates Please Call 516-561-1468 or Visit The Print Cafe of LI Website:www.printcafeli.com

DTG(Digital) vs Screen Printing: What's The Difference?

DTG(Digital) vs Screen Printing: What's The     Difference?

 

 

 If you’re thinking about starting an apparel printing service for your business, it’s important to know the difference between DTG and screen printing. With the print industry constantly advancing with new technologies, this leaves printers with a variety of different print methods to choose from. When it comes to printing apparel, many are turning towards digital printing as it is both increasingly popular and affordable for printers. However, there are advantages and disadvantages for both print methods, which will be outlined in this quick guide. 

What’s the difference between DTG and screen printing? 

DTG (Direct-to-Garment)

DTG printing is the most standard and modern form of printing for apparel today. Thanks to the digital advancements we have in technology, DTG relies on a digital print head that works like an inkjet printer in your home or office. DTG offers extensive color options for print, which allows printers to print images in full-color and detail. This is beneficial especially for those looking for customization of printed apparel. 

Pros:

• Quicker turnaround compared to screen printing
• No set-up costs (ideal for low volume runs that are 100 or less)
• A good option for designs that use a variety of different colors
• Accurately prints full-color detailed photographs
• Does not require artwork to be layer/colour separated or vector format

Cons:

• Printing on dark-colored garments is less vibrant and maybe grainy
• Unable to match exact Pantone colours
• Obvious staining could appear due to how pre-treatment (under base layer for dark garments) reacts to the garment

For printers who are only planning to print in small batches, DTG is more ideal. 

Screen

 

Before digital technology existed, screen-printing was the traditional method for printing on apparel. The process for screen printing involves pressing the ink down through a woven mesh-like stencil onto the fabric. Despite the limited colors, printed graphics can come out in full saturation. 

Pros: 

• Flexible print material options
• Works best with simple designs
• Ideal for high print volume
• Durability

Cons: 

• Only good for high print volume
• Setup more complicated 
• Slower turnaround time
• Limited colors

As opposed to DTG printing, screen printing is best for those who are looking to print a large quantity of apparel products. Many printers currently rely on screen printing because of the vibrant and durable results.

Which Method Should I Use?

For those who are new to printing apparel, you’re probably wondering which method is best for you. Before making a decision, do your research on both methods. The more knowledgeable you are about different print methods, the more reliable and insightful you appear to your clients. A few factors to take into consideration when choosing your print method:

• The volume (Are you printing a low or high volume?)
• The turnaround time
• How complex are the designs you plan to print? 
• What and how many colors will you be using?
• Is a lot of time and effort needed for setup?
• Which method is more cost-efficient for your business?

Overall, the easiest and most an effective way to grow your business today would likely be DTG printing. This method has been adopted by many printers in the modern print industry and its ease of access and setup save time and resources. Also, with the rising popularity and need for customization from clients, this is where DTG plays a big role in the apparel industry. 
At The Print Cafe of LI, our apparel printing service is brought to life through DTG printing. We strive to offer quick turnaround times and customization for your convenience. Check out the apparel printing service we offer at, The Print Cafe of LI, and start fulfilling your clients’ needs with printed apparel today!

Visit our Website at www.printcafeli.com

Five Things Every Graphic Designer Should Be Doing to Promote Themselves

Your designs may be top notch, but even the best freelance graphic designer needs to know how to promote their services to win more business. To get more clients, you’ll need to make your design services known. As a freelancer, promotion is critical to master because most of the time you’ll have to do it yourself.

Here are the 5 things that freelancers should be doing to promote themselves.

How to Promote Yourself as a Freelance Graphic Designer

1. Create a Brand for Yourself

Before you do anything else, you need to brand yourself. This includes identifying your style, specifying the types of designer you are (e.g. print designer, web designer, etc.), creating a logo and more. Think about what makes your designs special, and why you design at all. Then translate that into your branding, whether it’s in your slogan, design portfolio, business cards, or anything else.

An established brand helps potential clients (and current clients) identify your business and understand why they should choose your services. Perhaps they identify with your values or find your style a perfect match for their business.

2. Create a Website

This is your “real estate” where you can get creative. We recommend creating your website on a platform that gives you traffic insights (e.g. WordPress). Your website is where you can take your branding to its highest level. Tell your story, show your designs, and make contacting you easy. Ensure that it is user-friendly and that it includes a quote form.

3. Promote on Social Media

Social media is also a great place to showcase your brand and drive traffic to your website. Many designers already use it, but make sure that you’re one step ahead by maximizing social media’s potential. First, separate your personal account from your business account to keep it professional. Many social media platforms also allow special features for business accounts, so be sure to take advantage of them.

Second, join groups—not just groups for designers but also groups related to potential clients and business partners. For example, if you specialize in designing for print, considering joining a print related group. Not only will you get valuable information that could help your designing process, but these groups could also hook you up with some good deals in the future.

4. Network at Social Events

Networking online is important, but so is networking in person at social events. These include not just traditional networking events but also job fairs, trade shows, conventions, and more. Attending in person helps build trust between you and your potential customers or business partners.

Networking events are especially important for graphic designers because your clients will often be people who are a little less tech savvy. That’s why they need your help. So instead of interacting with you on social media, they may feel a lot more comfortable talking to you face to face.

Tip: If you design for print, social networking events are a great opportunity for handing out printed samples of your designs.

5. Start a Blog

When you create a blog packed with informative content, appealing designs and unique branding, you demonstrate that you’re a knowledgeable professional who is consistently producing high quality designs. Don’t forget to use SEO to increase your online presence, so that those searching online can find you.

Having a blog also gives you more things to post on social media. Link back to your blog when you repost the content on social media. And finally, interact with other design blogs to expand your professional network. 

Promoting your graphic design business is a step that every freelancer needs to take, from branding yourself to updating your blog frequently. Make sure your promotional strategy includes at least these 5 tactics so that you can expand your client base and grow your business.https://store.printcafeli.com/blog/Print_Cafe_Blog.html 

For More Information Call: 516-561-1468

6 Ways to Add Bleed (and How to Choose the Best One)

   6 Ways to Add Bleed (and How to Choose the Best One)

Missing bleed is one of the most common problems in print files. Bleed is the extension of the artwork on each side to allow for cutter variance, so it’s an essential part of a good print file. Bleed requirements differ among printers but a commonly minimum is 0.125” on each side.
Many of your clients may not know how to add bleed, leaving the task in your hands. There are several different ways to add bleed. Naturally, each has its own advantages and disadvantages.
We’ll cover them in this article so that you can easily choose the best way to add bleed to your clients’ files.

Adding Bleeding to Your Print Files

1. Release or Remove Masks

Sometimes the bleed is just hidden by a mask that’s set around the edge of the trim area. When you release or remove the mask, it appears, so you’re therefore not truly adding bleed; you’re just unmasking it.
 


Pros

• It won’t distort the artwork or change image resolution.
• The client may have provided the bleed that they wanted underneath.
• It can be quick and easy if the file is built simply.

Cons

• There may not be any bleed hidden after all.
• You risk unmasking other elements that were intentionally hidden.
• Time-consuming if the file is complex with multiple masks.

2. Increase Artwork Size

Another way to add bleed is to increase the size of the entire artwork, or part of it (e.g. the background). This method is most suitable when there are no important elements close to the trim edge.



Pros

• When enlarging the entire artwork, the ratio won’t get distorted.
• It’s a fast and easy fix.
• Most clients won’t be able to tell if their artwork was increased by 1-2%.

Cons

• Elements close to the edge may get cut off (e.g. thin borders).
• Enlarging raster images will slightly affect their resolution.
• The client may be able to tell that their artwork was enlarged.

3. Decrease Artwork Size

Similarly, you can shrink the artwork. This leaves a white border. You’re not actually adding bleed, just eliminating the need for one. Alternatively, you may choose to add a color to this border and add bleed to that.




Pros

• It’s a fast and easy fix.
• It actually slightly improves the resolution.
• None of the artwork will get cut off.

Cons

• There is a very obvious change in the artwork, which may not be wanted.
• You risk having uneven borders due to both resizing and cutter movement.
• Small type may become harder to read.

4. Stretch Elements

This technique is most suitable when objects that are missing bleed are rectangular vector elements with no curves, as you can easily stretch them out without distortion or pulling parts too close to the edge.



Pros

• It will only impact the element that is getting stretched.
• It can be quick and easy on certain types of artwork.
• Most clients won’t be able to tell if you stretch an unimportant part of the artwork.

Cons

• Distortion will occur on non-rectangular vector elements and raster images.
• Parts of the stretched element may get cut off if they’re close to the trim edge.
• You may also have to delete masks.

5. Add Objects

Adding shapes to the bleed area works best when the artwork at the trim edge is a solid color. It’s still possible if it isn’t, but takes much more time. Ideally, you are purely adding bleed and not touching anything else.



Pros

• You are not changing any artwork within the trim area.
• It can be done using even simple image editing software.
• If done well on the right type of artwork, clients won’t be able to tell the difference.

Cons

• The added bleed may not perfectly match the edge of the original artwork.
• It can be time-consuming.
• The difficulty level can be high depending on the artwork.

6. Flip the Artwork

Flipping the artwork at the trim edge to create a reflected mirror image for the bleed is a function available in some programs and plugins. This produces a symmetrical image with the line of symmetry at the trim. There is no hard rule for what works best here, so you may have to test it out to see whether the result visually “makes sense.”



Pros

• With the right plugin/program tool it can be fast and easy.
• It won’t distort or change the artwork within the trim area.
• It matches the same colors and shapes in the artwork.

Cons

• It requires a higher level of image editing software/plugin.
• The results may appear nonsensical and not what the client intended.
• It won’t work if there’s a thin border or if the artwork doesn’t fully touch the trim edge.

Conclusion: Using Good Judgement

A good bleed makes a big difference, but not all bleed is good bleed. The methods that we shared here produce different results depending on the nature of the artwork, so always exercise your own good judgment in addition to the tips we’ve provided. Sometimes you may even choose not to add bleed. 
https://store.printcafeli.com/blog/Print_Cafe_Blog.html 

3 Opportunities for Better Customer Follow-up

3 Opportunities for Better Customer Follow-up

Have you ever considered an online purchase but been put off by taxes or shipping costs? That’s what a Reddit user (Doug D.) experienced when he fell in love with a sweatshirt from Archrival Clothing. Doug, a UK resident, added the item to his cart, but was disappointed to find he couldn’t get Archrival’s alluringly low shipping prices since the company was based in the US.

Winning Follow-up

Game over? Not quite. Someone from Archrival took note of Doug’s abandoned “Shopping Cart” and realized the shipping prices were probably to blame. This resourceful employee immediately e-mailed Doug, offering several alternatives to ship the order for less, including a FedEx International Economy option, Delayed First Class Overseas Mail (on the company’s dime), or European purchasing options.

Doug’s reaction? Rave online reviews for the company itself:

“Wow. My mind is blown. This is potentially the best customer service I have ever experienced. You definitely deserve a purchase just for this e-mail.” Doug and his girlfriend bought several items, ordering more than originally intended, all due to proactive customer care.

Leaky Buckets Bring Lost Opportunities

Business is all about relationships, and good relationships are built on great communication. In today’s wired world, we communicate constantly, yet connections are frequently missed. Author Dan Kennedy describes these botched follow-ups as the “hole” in our buckets. If business is the bucket where we pour energy, ideas, and money, the “holes” are wasted time, money, or failed follow up. This may include failing to track contact information, not rescuing lost customers, or belated follow-up with prospects.

What impact does correspondence have? According to Harvard Business Review, the most frequent customer complaint is poor follow-up. Fifty-six percent complain that they need to re-explain their issue when calling back. Sixty-two percent need to repeatedly contact the company to get issues resolved. As a result, 65% are likely to speak poorly about the company and 48% go on to tell 10 or more people about their bad experience. Poor communication can influence not only your customer but spill over into the public as well.

Show Them the Love!

Sometimes we fail to communicate because we are forgetful, have full schedules, or we fear looking pushy. But consistent follow-up builds sturdy bridges, and any step toward better communication will bear long-term fruit. Consider these opportunities for better follow up:

Always acknowledge a message from a customer: with gratitude, with further questions, or with a confirmation of the request
Give a brief status update of the issue at hand
Respond via the customer’s preferred method of communication (e-mail, website, phone call). If uncertain, reciprocate with the method the customer initiated with

Use stronger written follow-up communication to:

Make a calendar request or recap a meeting
Ensure your last message was received or inquire about further questions or concerns
Express gratitude for an introduction or appreciation for their business
Congratulate clients on a recent accomplishment
Wish customers luck on an upcoming project or personal endeavor
Solicit feedback on a future project or decision
Send helpful information or resources (pertinent to your previous conversations)
Make people personally aware of upcoming incentives or promotions
To make good intentions a reality, consider adding correspondence goals to your schedule (placing reminders in your phone or calendar or sending unique printed thank you notes on a bi-annual basis) and chart a new course of consistency to ensure your relationships receive the optimal care they deserve.

https://store.printcafeli.com/blog/Print_Cafe_Blog.html 


 

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Why Establishing Your Brand as an Authority is a Top Goal

Why Establishing Your Brand as an Authority is a Top Goal

With every piece of marketing collateral you create, you're essentially trying to accomplish two key goals. Yes, you're always trying to inform members of your audience about the products or services that you offer - or the ones that you're about to launch. But at the same time, you need to do something much more powerful. Something that, if executed correctly, can help guarantee that yours is a brand with the ability to stand the test of time.

You need to establish your brand as an authority - not just in the context of what you have to offer, but within the larger sense of the industry that you're operating in. If this isn't already one of your top goals, it should be for a number of essential reasons.

The Power of Brand Authority

To better understand the importance of brand authority, consider the following two statistics. According to one study, 45% of your brand's image (meaning what people think and feel when they encounter it) can ultimately be attributed to both what you say and how you say it. More importantly, the same study revealed that 54% of people don't trust brands at all.

The most critical thing to understand about this is that brand authority is not something that you can give yourself. The majority of people who don't trust brands don't do so because the brands told them not to - it's because those brands failed to live up to their promises one too many times. It's because they didn't have anything to offer beyond a sales pitch. It's because those brands weren't able to connect with their audience in an emotional, raw, and ultimately genuine way.

Because those brands failed to understand that brand authority really has to do with your larger reputation - it's that kernel of trust that you don't give yourself, but that others give to you.

It's also not something that you're going to be able to build in a day. It's less the product of one major move and more about a series of smaller ones. It's something that grows slowly, every time you choose to partner with a charity on community outreach or make your presence known at some type of local event. It's something that grows inside your audience every time they see a piece of collateral that isn't just a product spec sheet, but that offers true insight and information in a way that helps them even if they don't make a sale.

When built properly over time, it's also something that makes it easier than ever to not only keep the customers you already have satisfied but to bring new ones into the fold as well. This will invariably translate into a sense of "when the time comes and I do choose to make a purchase with this particular brand, I can rest easy knowing that it is money well spent."

In the End

Ultimately, establishing your brand as an authority should be a top goal because it allows you to become more than just the products you sell or the services you provide. When your customers have a question, they come to you for the answer. When they want to learn more about a related topic, their first thought is to go to you for the education they seek. When you do launch a new product or service, they're interested in what you have to offer because there is a level of trust that exists between you that they don't have in other relationships.

This is why brand authority is so important - because it lets you become more than "just another company" and provides you with a level of authenticity that can take a standard audience and turn them into a loyal army of passionate advocates before you know it.

https://store.printcafeli.com/blog/Print_Cafe_Blog.html