The Print Cafe of LI Website

Tuesday, February 18, 2020

Four Ways to Market Smarter in 2019

                           Four Ways to Market Smarter in 2020





Looking to energize your base or drum up new leads?
A new year is a great time to refresh your marketing matrix. Whether you’ve been in business for two months or for 20 years, creating awareness and interest is always a current challenge. Here are four areas to tweak as you build a competitive edge this year.

1. Know Your Audience.

Who are your ideal customers? What are their challenges or the goals you can help them achieve?

Revisit your buyer persona regularly and make sure you’re still clear on who you want to reach. These profiles can be used to segment your list and to personalize your latest pitch.

Knowing your audience also means examining whether you’re hitting your target. Are you sharing information that your prospects are actually hearing? Re-examine your media strategy and conduct regular database purging.

If you’ve been neglecting your database, your communication will be skewed as well. Successful marketing relies on data-driven decisions, so ensure your contacts are current.

2. Employ User-Centric Content.


In an increasingly individualized market, blanket sales pitches have lost momentum.

If you want to gain trust from your network, make it your goal to reach people in a more personal way.

How?

Position yourself as a giver, a helper, or an equipper in your print marketing. Use content that is insightful, entertaining, and easy for your prospects to apply.

3. Move From Keyboard to Camera.


Hubspot recently found 72% of people prefer video when they want to learn about a product or service.

With the dominance of YouTube and social media, the explosion of visual content is bound to continue. Our brain processes images 60 times faster than words, and humans are naturally drawn to narratives and stories.

Why not share more of your story through video?

Whether it’s quick bursts (think Snapchat, Instagram Stories, or Facebook Live) or a professionally edited piece for your website, video content will keep you connecting in ways that are real and relevant to this generation.

As you grow, look to connect your online and offline presence. One example: ask a leading question on your direct mailer and have them scan a QR code or use a personalized landing page (PURL).

4. Lighten Your Load Through Marketing Automation.


No matter how hard you try, you can’t do it all.

A great deal of effort can be saved through automation software, which expands your reach and boosts your efficiency.

Marketing automation allows you to identify warm leads and nurture prospects with highly personalized content that meets users at every stage of their customer journey. This can lighten your administrative load, provide an excellent return on your investment, and generate significant new revenue.

Automation software is especially effective in transforming traffic to leads and prospects to customers. Automated content is tailored to consumers based on how they interact with your company, growing their trust in you and making them much more likely to buy.

A recent Salesforce study found that 67% of marketing leaders use marketing automation of some kind, and this number is expected to grow significantly in years to come.

Keep in Shape


Your customers will change and evolve, and so will your business.

As people change, your job is to understand how your customers want to buy and to make it easy for them to do it!

Keep your marketing in high gear as you find new ways to streamline data, boost engagement, and improve the customer experience of each person you serve.For more of our informative blogs go to: https://store.printcafeli.com/blog/Print_Cafe_Blog.html

 

Sunday, February 9, 2020

How a Reputable Printing Company Can Help Your Business

           How a Reputable Printing Company Can Help Your Business





Making money is the only target of individuals owning a production or a business. It is the main concern of every business owner to find the best way to maximize their profits. However, the strategy of making profit  relies upon the tactics of catching the attention of the highest number of customers. This is better accomplished by advertising and printing products are taken as a really effectual items in the realm of marketing. In the article let’s have a discussion on how a leading printing company can serve the entrepreneurs to promote their business.

Significance of Printing for Promoting a Product

 
The success of the business depends a lot on the strategy of advertisement. It is a means to reach and attract the maximum number of customers as possible.  Hence, business owners nurture a great anxiety regarding the best measure of advertisement for the promotion of their business. There’s no need to explain, the whole industry of advertisement, but it does depend extensively on the varied tactics of printing.

Leaflets, business cards, banners, envelopes, cards, booklets, catalogs and more, have always been in the trend of marketing. However, the modern production owners, are also getting switched to the up-to-date printing means. This includes printing on apparels, retractable and back drop banner stands, promotional products and much more.


However, for acquiring a satisfactory printing service according to their budget, individuals must contact a well-known printing company. The next passage can help individuals to grasp this point in a better manner.

How a Reputable Printing Company Can Help Your Business

 
Employing a reputable printing company can help marketing buyers to ditch numerous anxieties regarding their business promotions. Which will be the best way of advertising a product or a business? Which printing measure will suit their budget? All these questions of the client can be met by a reputable printing service company.

Reading the following points can help marketing buyers to assimilate the significance of getting a renowned printing company they can work with.

    Customized service – Every client is different and their choices vary. Hence, taking into account the various requirements, the service providers can offer a customized printing service for their clients.
    Profit making ideas – They are experienced on this ground for a longer period. Hence, they can help the individuals to choose the most effective printing measure on their budget best for marketing their business.
    Quality service – They ensure individuals with quality material and updated technological advancements. Therefore, individuals can avail themselves of the latest and brand new approaches in terms of advertising their products.
    Freedom of choices – All types of printing techniques are accessible under a single roof. Catalogs, banners, apparell, business cards, promotional products, and other exciting measures of printing are available.

Get in touch with the best company 


The Printing CafĂ© of LI is a well-renowned printing company where individuals can obtain quality printing services at reasonable prices. Log on to www.printcafeli.com   to learn more about their service amenities. Individuals can also opt for the other articles posted online for gaining more information.
For more of our informative blogs go to: https://store.printcafeli.com/blog/Print_Cafe_Blog.html 



 

Saturday, March 2, 2019

How to Succeed in Remote Working Environments

                How to Succeed in Remote Working Environments





In the past, ideas of “virtual work” might have included colleagues from a different country or visions of mysterious IT specialists who hacked your computer by day and only crept out at night.

Today, virtual work is woven into the fabric of our experience. Remote working is essentially using technology to conduct business, often with nearby colleagues. This may include:


* Using e-mail or IM to conduct business with nearby colleagues (in your city or  down your hallway)


* Multi-site meetings involving video-conferencing or simulcast options


* Flex-scheduling that allows employees to work part of the week from home


Virtual work is on the rise: a 2017 Gallup report found 43% percent of Americans work remotely to some degree. Fifty-six percent of software startups worldwide have outsourced their work (contributing to the demand for remote workers) and, according to research by Gartner, organizations that embrace remote working will increase employee retention rates by 10%.

While there are many advantages to enhanced technology, there are unique difficulties to overcome. Whether you’re keeping a team accountable or sharing instructions (but can’t point at someone’s computer screen over their shoulder), the demand for good communication has significantly increased!

Productive Virtual Relationships

What communication skills will you need to succeed in remote working relationships?

Whether you’re e-mailing your colleague across the table or uploading blueprints to a design specialist in another time zone, here are some guidelines to grow your skills:

Establish Rules of Engagement


When working face-to-face, the style of communication evolves naturally.

You don’t barge through a door when it is shut or get offended if someone pauses after you ask a question. But since we lose non-verbal cues in remote working, it’s important to establish connection guidelines. Your team should discuss what technology you will use, how often to correspond, and the preferred method of communication. If one person enjoys e-mail but another sends 10 texts per hour, tension can build quickly. A multi-tasking supervisor may prefer to connect once a day, while a project manager might want hourly updates. If you’re not sure where to begin, ask your team:

   * What time of the day is best to catch you?


   * What times are off limits?


   * Is it ever ok to send a text message?


   * What is the best way to share files?


   * How should we connect offline if confusion arises?


   * How will we eliminate lost or duplicated work?


Build Trust


Before starting a project, it’s important for colleagues to establish a foundation.

To build relational trust, have one face-to-face (or video-conference) meeting to gain confidence in each other. Include simple social elements (questions that are sincere but not overly personal), share some of your own interests and career aspirations, and let a friendship develop naturally.

When colleagues work remotely, they’re not as confident that you are looking out for their best interests. Seek to affirm good work or have a little fun, even just light-hearted online banter.

Demonstrate Competence


Take the initiative in giving regular progress updates, completing projects on time, or voicing questions and concerns before they spiral out of control.

Without nonverbal cues, silence can be damaging, so respond to e-mails quickly and honestly, even if you need more time to resolve an issue. Restate questions in your own words to ensure you are understanding any problems and be honest if you feel someone is hindering the workflow of your team.

Maintaining strong, productive virtual relationships takes extra tact and attention, but these contacts can lead to years of fruitfulness. Sow seeds of intentionality now and enjoy a high yield in years to come.

For more of our informative blogs go to: https://store.printcafeli.com/blog/Print_Cafe_Blog.html

Thursday, February 28, 2019

7 Signs That You are A Bad Boss and 4 Ways to Grow

              7 Signs That You are A Bad Boss and 4 Ways to Grow





If you haven’t had a frustrating boss in your life, then you are part of a slim minority.

Most of us have experienced a manager that’s driven us to frustration or brought us to tears. Here are some “Bonehead Boss” stories from CBS News to make you grimace:

1 - After months of hard work, I closed a deal for $7,000,000. My customer bought the equipment because of our strong personal relationship and my company's technical capabilities. Six months later they doubled the order. My bosses, thinking that they had closed the deal, limited my commission to a fraction of what it should have been. I found a new job and quit. A week later my customer moved the order to my new company.

2 - I had worked at a camp for five summers during college when my best friend unexpectedly died from heart failure. When I returned from the funeral, my grandfather was on his deathbed. Obviously upset, I approached my boss and explained the situation. She said "Well, you'll have to get over it and get on with your life. I can't let you go again." My grandfather died the next week. When I told my boss about his upcoming funeral she said, "You should have planned better, you have no bereavement time left."

Ouch.

What if the Bad Boss is You?

Whether its disrespect, micro-managing, or verbal abuse, bad experiences with a boss can make people dread going to work each day.

But what if the bad boss is you?

According to the 2017 “Bad Boss Index” from Bamboo HR, here are seven mistakes managers frequently make. They:


* Take credit for stuff they didn’t do
* Don’t appear to trust or empower their employees
* Don’t seem to care if their people are overworked
* Don’t advocate for employee compensation
* Don’t back up employees when there’s a dispute between staff and company   clients
* Don’t set clear expectations or provide proper direction on assignments/roles
* Focus more on employee weaknesses than strengths
 

How many of these characteristics apply to your leadership?

If you can relate, consider talking with your employees and asking how you can improve. Try to understand the impact of your faults and use this as motivation to change. People will trust you more when you are honest about your weakness.

Four Steps For Growth as a Leader


As you listen and implement change, here are four steps toward positive change:

1. Ask honest questions and listen without becoming defensive.
Even if only a part of the criticism is true, your ability to sift through exaggeration (without rejecting feedback entirely) will grow you in leadership and character.

2. Deal with feedback directly.

Don’t discount a complaint or place the blame on others. Seek accountability and ownership for how others perceive you.

3. Take immediate action.

Give affirmation to the feelings and requests of others and look for two or three quick changes you can make to remedy frustration.

Try to sow in the opposite spirit: if you micromanage, be more intentional about delegating. If you criticize too often, seek to encourage more.

4. Establish weekly leadership goals and share them with someone you trust.

Have someone (a neutral friend or respected co-worker) hold you accountable for necessary changes, and schedule check-ins for at least one month as you move ahead.

Remember, a person who feels appreciate will often do more than you expect. Take ownership over your leadership and your team will flourish as you grow!

For more of our informative blogs go to: https://store.printcafeli.com/blog/Print_Cafe_Blog.html  

Thursday, February 21, 2019

Build Momentum with Contests that Make Your Customers Smile

     Build Momentum with Contests that Make Your Customers Smile



Boston was overjoyed again as their darling RedSox capped off a 5-1 series victory over the Dodgers to take the 2018 World Series title.

The championship was well deserved, as Boston won a record 119 games, more victories than any World Series champion except the 1998 Yankees. “Now we deserve to be known as the greatest Red Sox team of all time,” said infielder Brock Holt.

If the RedSox are not the greatest, they are certainly the most loved. According to numbers crunched by Bundle, Boston fans are “America’s most obsessed baseball fans.” Bundle’s stats include money spent on tickets, food, and merchandise, including neighborhood restaurants and bars. From May of 2003 to April 2013, the Red Sox sold out every home-game seat – a total of 820 games for a major professional sports record!

The “Perfect Game” Promotion


One Boston retailer recognized this passion and tapped into the momentum.
In 2013, Jordan’s Furniture held a “Perfect Game” promotion with one simple premise: any fan buying furniture or merchandise before May 5 would receive the furniture for free if a Red Sox pitcher threw a perfect game between July 17 and October 1. While that perfect game never materialized, the contest was certainly a home run. In 2014, Jordan’s offered a new promotion: if the Sox could repeat their 2013 World Series victory, everyone who bought furniture between before May 18, 2014, would get a full rebate on their purchase!

Jordan’s grabbed local excitement and used it as fuel for sales. And why not? A wonderful way to build brand loyalty is by making your customers smile. Like a “kiss a pig” contest generates giving, you can grow marketing engagement with an entertaining contest of your own. Here are three examples to get your creative juices flowing:

1. Get Them Snapping.


People love to snap and share photos, especially of themselves.

Capitalize on that obsession with personalized photo contests! Any photo contest can begin with these words: “Show us your _____.” Contestants then take photos that demonstrate their best, their worst, their ugliest, their cutest, etc.

Perhaps the winner of the ugliest couch gets a free upgrade from your showroom. Maybe the cutest baby picture nets a year of free diapers. The craziest bedhead gets a free cut and style from your salon. Get them sharing and enjoy the results!

2. Get Them to Go Wild.


In this scenario, customers capture shots of themselves using your product “in the wild.”

This contest could include video or traditional photo categories and might also be used as a monthly or bi-annual promotion. Winners receive a prize, a service credit, or a gift card.

When you publicize the contest, include questions that might draw fun testimonials as well. Feature results in your newsletters, social media posts, or in hilarious product reviews!

3. Get Them Celebrating.


What food do you adore? Do others love it too?

Get their taste buds tingling by building contests around minor secular observances like national doughnut day, coffee day, s’more day, etc. (Run a quick internet search of “national food days” for inspiration!)

Seasonal contests allow you to foster anticipation every year, especially during your off seasons. Ask people to vote on their favorite pie flavor then serve samples. Ask contestants to guess the number of Ghiradelli chocolates in your vase on National Chocolate Day. Ask for sweetest first date stories and give away a Valentine’s Day package at a local restaurant or hotel.

 Make customers smile and keep your name front and center all year!

For more of our informative blogs go to: https://store.printcafeli.com/blog/Print_Cafe_Blog.html  

Monday, February 18, 2019

Use Self-Mailers to Boost Your Visibility

                         Use Self-Mailers to Boost Your Visibility


Looking to target prospects with confident, eye-catching designs?

Consider a self-mailer that you send through the U.S. Postal Service’s EDDM (Every Door Direct Mail) program. This cost-effective marketing solution helps you target individual zip codes or carrier routes for a significantly reduced cost.

What is a Self-Mailer?


A self-mailer is something that can be mailed without an envelope, including anything from a simple postcard to an elaborate booklet.

Self-mailers are a great medium for stunning photos and eye-catching graphics. While e-mail inboxes are currently overflowing, physical mailboxes are not. A splashy, bold design holds great potential to be seen and shared!

A superb self-mailer can have several advantages over envelope mailings:

1. Self-mailers cost less.


Self-mailers are simple: often, they have just one sheet of paper (no need to stuff envelopes or match the contents of your letter with its packaging). Postage can be cheaper for a self-mailer, especially when you use postcards or fold-over flyers.

2. Self-mailers are more likely to be seen, remembered, or shared.


While envelope mailings are typically opened and read by just one person, self-mailers are often passed along to others or laid in visible places like the kitchen counter. Coupons or event invitations are placed on the fridge or in strategic visible locations. The bold graphics and easy accessibility of self-mailers can help people remember your message long after it's been sent.

3. Self-mailers help you connect with loyal customers.

Whether you’re promoting an event or sending product notifications, targeting previous customers can dramatically increase response rates. Self-mailers send a personal message in a vibrant, practical package.

Where the Rubber Meets the Road


Self-mailers can be used as postcards offering discounts on home maintenance and repairs, as fold-over letters from community leaders, as fundraising pieces from non-profits, as brochures and pamphlets, or even for product inventory catalogs.

These flexible products bring a clean design, a clear message, and concrete results. Looking for EDDM tips or for full graphic design services for your mailer? We’ve got years of experience and we’re just a phone call away. Give us a call today!For more of our informative blogs go to: https://store.printcafeli.com/blog/Print_Cafe_Blog.html

Thursday, February 14, 2019

How to Use a Clear Call to Action to Convert Customers

               How to Use a Clear Call to Action to Convert Customers

"The maxim 'Nothing avails but perfection' may be spelt shorter: 'Paralysis.'"

(Winston Churchill)

Have you ever wondered how lion tamers keep wild cats nearly three times their size at bay?

While methods have evolved over the years, traditionally lions were subdued by three tools: a whip, a stool, and a handful of tasty snacks. While the whip or snacks make sense, perhaps you wonder why a stool was used (instead of a sword or a flame, for example)?

How can a small piece of furniture intimidate the king of all cats?

The truth is, the lion is not afraid of the chair, he’s confused by the multiple points on its legs. Cats are single-minded creatures, and the bobbing points of the chair legs confuse the lion into a less focused state. When the lion loses its train of thought, it is distracted from the instinct to pounce on a weaker opponent.

Muddled Communication Can Paralyze Your Prospects


Ever try to rush your kids through breakfast and get stuck at the cereal cupboard?

As they browse a shelf of eight boxes, they slump and groan: “There’s nothing to eat!” What started as a hurry-up turns into a traffic jam. You vow that next time, you’ll only offer toast and Cheerios.

When we don’t give customers a simple, singular call to action, they may also fall into decision fatigue.

Does your website or your print materials overwhelm customers with possibilities?

Psychologist Sheena Iyengar, a professor at Columbia Business School, co-authored a study that showed significantly more conversions happened when shoppers had fewer options. In her example, shoppers had to choose from a display with six different flavors of jam versus a display with 24 different flavors of jam. How did they compare? The conversion rate for the six-flavor table was 30%, while the 24-flavor table was only 3%.

Analysis can lead to paralysis!

What about your method for calling prospects to action? Does your advertisement ask them to commit to a 30-day trial AND use a customer discount code DURING a selected 14-day window? Does your podcast ask people to share with a friend, AND subscribe, AND download previous episodes (all in one breath)?

Perhaps you need to take a step back and use these three evaluation tools:

1. Know Your Main Goal



When you ask people to do several tasks at once (like visiting your website and joining your e-mail list), you’ve probably overshadowed your main goal with several smaller goals.

Focus on one main goal for customer conversion, and use customer loyalty programs down the road to call customers to greater steps of engagement or loyalty.

2. Test Action Statements in Advance


If your communication is a mist in the office, it’s probably a fog on the streets. To determine which CTAs are crystal clear, run some A/B tests with sample customers and find out which ones are generating momentum.

3. Pack Some Punch


Start call to action statements with a strong command verb, like buy, shop, order, subscribe, or win.

Use concise phrases that build enthusiasm. Which of these CTA statements excites you more?

“Consider many of our 200 exciting destination possibilities,” or

 “Plan your dream vacation today!”

Keep things sweet, simple, and customer-focused. Once they take the bait you can always present them with more!

For more of our informative blogs go to: https://store.printcafeli.com/blog/Print_Cafe_Blog.html