Every Door Direct Mail (EDDM): 

What It Is and How to Use It

In today's digital world, most of the messages we receive as consumers come from online platforms. However, leveraging traditional methods of communication is still effective for reaching customers. According to Newswires, direct mail boasts an average response rate between 2.7% and 4.4%, while email only has a 0.6% response rate.

Direct mail remains a relevant and valuable way for your company to advertise itself to the public. But the idea of unknowingly sending your print materials to random addresses might seem daunting. 

Thankfully, the United States Postal Service (USPS) offers a program that allows you to send your direct mail specifically to your company's target demographic, making it even more effective! This feature is called Every Door Direct Mail (EDDM). Read on to learn more about this helpful option!

5 Things to Know About Every Door Direct Mail

1. Individual Address Are Not Required

One of the advantages of EDDM is that you don't need to know the specific mailing addresses of your recipients.

Instead, EDDM uses zip codes or neighborhoods to send your print materials to every door within that area.

2. Pinpointing Your Target Demographic

EDDM uses official U.S. Census data, allowing you to identify factors such as age, income level, and other demographic statistics for your selected community. 

This feature simplifies targeting areas with the highest likelihood of a positive response from your company's desired audience.

According to CompareCamp, 54% of consumers say they only want to receive direct mail from brands that interest them. EDDM can help ensure that the addresses your mail gets sent to are the customers most likely to be interested in your products or services. 

3. Limitations

Before deciding whether EDDM suits your company, it's essential to consider its limitations.

The program only allows you to send mail to either a mix of residential and business addresses or a list of strictly residential addresses. In other words, if your company's target demographic is solely businesses, EDDM might not be the most profitable option.

Additionally, remember that to use EDDM, your company must send a minimum of 200 pieces of mail and a maximum of 5,000 per day for each selected ZIP code. 

4. How to Start Using EDDM

To begin using EDDM for your direct mail, whether you represent a business or an individual, you'll need to create a USPS account to start using EDDM for your direct mail.

Once you have an account, use the online tool to select the geographic areas where you'd like your mail sent. Take advantage of the demographic filters to refine your target audience!

5. Design and Send Your Direct Mail

When designing your direct mail pieces, ensure they follow the guidelines and requirements for EDDM.

These specifications can be found on the USPS website. Remember to make your mailpiece eye-catching and easy to read, with a clear call to action. Then drop off your mailpieces at a post office or ship them to one with the correct EDDM facing slip attached.

EDDM is a helpful way to increase the effectiveness of your company's direct mail and eliminates the need to purchase or create a mailing list.

Consider using EDDM for your next batch of print materials and see how it can impact reaching your target audience! Contact us with questions about utilizing this tool with your next campaign. Call US Today at: 516-561-1468

 

Top 7 Effective Offline 

Strategies for Your Business

There are many fantastic ideas for advertising your business. Still, remember you need online and offline advertising for effectiveness.

Don’t discount the original ways of marketing just because they aren’t new and a part of social media.

Top 7 Effective Offline Strategies for Your Business

1. Distribute business cards.

Your business card says a lot about you. Don’t forget that you can change it as much as you like. For example, you can print vertical instead of horizontal.

You can use different types of paper to grab people’s attention. And you can add embossing or debossing to further show your originality and style.

2. Use flyers.

If you have a big event, a grand opening, a new product, or a new employee, show off your news with fun flyers. Use graphics and photos to influence the audience further.

3. Publish a book.

To show your expertise, write a book to share your knowledge. For example, you can create an e-book and offer a free download in exchange for an email.

Your book doesn’t have to be long, just provide some great advice.

4. Offer coupons and sales.

By offering coupons, loyalty programs, special discounts, and more, you’re making clients feel privileged while boosting leads and sales.

You can send a special offer through a flyer, postcard, or brochure.

5. Get involved.

You can get your name out by involving the community through organizations or outreaches.

This is beneficial because other business owners will recognize you, and you can make great connections. Then you can cross-promote with each other.

6. Seek speaking opportunities.

A speaking engagement puts you in front of a highly targeted and interested audience already primed and ready to pay attention to what you have to say.

This gets your name out and promotes your business to other prominent people in town. Then when they have questions, they will remember you and go to you for advice and service.

7. Join trade shows.

This is a great way to get your name out and boost traffic to your store. Make sure you have attractive marketing materials at your booth to lure people in and make them remember you.

This is a perfect opportunity to tell people what your business offers and let them know how professional you are.

If you’re afraid your business can’t spring for a booth, go to those vendor trade shows. Even if you’re nervous that your product won’t shine compared with others, get to the trade show. No matter what sort of excuses spring up: Be. At. Trade. Shows.

These tips should help you reach more people, become more confident at promoting your business, and attract more people to your business.

In addition, when you need items printed, we’re here. We offer a quick turnaround and professional services.Check us out Today to Learn More Information on all of our Marketing Products Call at 516-561-1468 or Visit Our Website at:www.printcafeli.com

 

EDDM Simplified! COMPLETE TUTORIAL - Every Door Direct Mail by the USPS