The Print Cafe of LI Website

Tuesday, September 29, 2020

Don't Be Late!  It's Time To Order Your Calendars Now!

How many times a day do you look at the calendar on your wall? If you’re anything like us, it’s probably a lot—to check the date, to look ahead to see what your schedule looks like, to plan ahead. Glancing at the calendar so many times a day, it’s no surprise that calendars are a great way for your customers to promote their business. With a variety of different calendars to choose from, your customer can create a calendar that will be used throughout 2021.

And it’s the perfect time for your customers to order their promotional calendars! Here’s what you need to know.

Choose a Calendar
If your customer is looking for something small and practical, The Print Cafe's value and desk calendar options are an ideal option. They fit easily into almost any space, from office desks to cramped shelves, and when personalized with your customer’s company information they make excellent promotional items.

Your customer can also make a big impression with stitched wall calendars. They might not fit in tighter spaces, but these calendars make a big visual impact with large full color images and an area to personalize with your customer’s contact information.

Thinking About Design
When your customer is looking for a calendar to use as a promotional piece, they should take time to consider which design will speak to their audience. Whether that means a design that relates to their business or a design that will appeal to the broadest audience possible, their calendar theme will help their calendar be a useful marketing tool. With stock designs ranging from car photos perfect for car dealerships or insurance providers to images with wide appeal like scenic landscapes, these pre-designed calendars make the design process easy.

 


 

The moderate calendar is an excellent decision for marketing a captivating visual brand. Graphic designers, photographers, artists, animal shelters, food service, sports clubs, sports teams, gyms, restaurants, volunteer organizations, real estate companies, mortgage companies, and churches are just a few industries.

When you make a calendar for your business, you’ll find your brand enhance the walls or desks of potential customers. Your clients will love being given a marketing item that is both practical and pleasing to the eye while reminding them of your services.

Each calendar includes 12 image pages, which gives your brand plenty room to create a fascinating idea or marketing advantage that will motivate a potential sale while keeping brand loyalty. Use this space to promote your product images, or even to provide advice to your customer.

Make a Personalized Photo Calendar for Family or Friends

Calendars aren’t just for business. Custom 12-month calendars are a great gift for the family. Use a personal calendar to share family photos, artwork, or milestones in a fun, way.

Our calendars are available in popular sizes like 8.5"x 11", 5.5"x 8.5" and 12"x 12" with holes drilled to easily mount the calendar to the wall. We also offer personalized desk calendars. While custom 12 month calendars are most popular, our calendars can be completely customized to your specific needs. We also offer Giant Desk Calendars as seen below.


 


Order Early   

It can be tempting for your customers to wait on their calendar order, but if they want to have their calendars printed, received, and distributed before January 1st then they should order early. This will give them a full 365 days of potential consumer impressions, and it gives them a better chance of creating a calendar that gets used throughout the year.

A well-crafted calendar is a promotional item worthy of your marketing plan. If you’re unsure of where to start or if you’d just like a gorgeous calendar created by professionals, we handle design too! Just ask us and we’re happy to help. Call Today for More Information: 516-561-1468, SMS Text 516-253-4040 or Go TO:https://www.printcafeli.com/store/product-view.html/36-Calendars

 

 


Wednesday, September 23, 2020

What Makes A Label Great ? 

                         Color, Type Font, & Design


OUTLINE THOSE FONTS!

There are hundreds of thousands of fonts, also called typefaces, out there. And while The Print Cafe has thousands of fonts in our archives there’s a
chance a font may not exist in our system. Trying to find a font, or trying to find an analogous font, or manipulating a font to make a copy change/make a label more readable: all this increases turnaround time.
The simple solution: it’s called “outlining” fonts, and it’s a feature in most graphic design software. Basically, outlining a font converts it from a mathematical construction to a scalable series of lines and curves. When fonts are outlined, the font file associated with its respective font (.ttf, .otf, etc.) is not needed for type
to display properly. Sometimes a client isn’t particularly picky about which font to use. If that’s the case, just let us know. We’ll find the perfect one for the job!

 

SIZE  MATTERS

If a font is a “serif” font, you’ll notice little “flourishes” on it. If it’s a “sans-serif” font, it doesn’t have those embellishments. Most block-type fonts are san-serif fonts, and VASTLY superior for readability, especially in small print. The Print Cafe recommends using sans-serif fonts whenever possible for label work, especially for any small print that has a lot of type. Otherwise, the type will be difficult, or even impossible, to read.
    Common examples of serif fonts include Times Roman, Palatino, Book Antiqua, and New Century. Common sans-serif fonts include Helvetica, Arial, Futura, and Franklin Gothic.
 “There’s a lot that goes into a label! Your package design is your last salesperson
contact.  A typical product on a shelf has about two seconds to gain a customer’s attention.” “So think pictures first, then big bold letters, and then tackle the fine details. What are you getting across in those few seconds of ‘first glance’ is everything.”
If you don’t design a label with your audience in mind … if the label is unreadable … the most valuable sales opportunity could be missed.”

TINY SERIF TYPE DOES NOT ‘REVERSE OUT’ WELL 

If you do decide to use a serif font and you reverse it extremely small (i.e., “reverse” the type to make it white or light on a dark background), you’re going to lose detail. If you’re going to do it, I wouldn’t go any smaller than a six-point font. If you have a sans-serif font … that is, a block letter … it’s a lot easier on the eye and can get a lot smaller and read much more cleanly as a smaller, reversed-out font than a serif font.”

CMYK, ALL THE WAY

Labels are, obviously, printed. But what some people don’t realize is that printing with ink is entirely different from displaying an image on a computer with pixels. Unlike digital or online art, which is usually rendered in RGB (Red-Green-Blue) color, quality printed materials often rely on a color system called “CMYK” (Cyan-Magenta-Yellow-Black). CMYK is much more sophisticated, and thus capable of producing a much wider range of color. Even though a CMYK color may look close to an RGB color onscreen, it translates very differently on press. Richie says it best: “RGB colors are not going to print nicely in CMYK, which is our world. Colors will be dull. ”If your clients can “spec” CMYK colors, they will be happier. Even better than CMYK, however, is spotcolor printing when it’s available.
 

 PANTONE, PLEASE

As for how to “spec” that color,  “We use the Solid-Coated Pantone Color Matching
(PMS) system. Textile colors or cloth colors or even PMS Uncoated colors aren’t in our standard color processing. (FYI: PMS Uncoated colors are lighter than PMS Coated colors.) It’s wise to look up the Pantone Colors using their official online color picker to choose the Solid-Coated PMS color that best matches your desired outcome.”

VECTOR FOR LINE ART

There are many kinds of art, but we’ll deal with the two most common: “Raster” images and “Vector” images. For many label-art purposes, vector images are by far the best way to go. Raster images, which are often used to render photographs on a computer, have a set number of pixels in an image. So trying to enlarge a raster image will often result in a blurry result … all you’re doing is making the pixels bigger, until eventually they just look like squares of color. Vector images, which have been drawn or converted to mathematical calculations between each point in an image, are completely scalable. Simply put, vector images are much easier to enlarge, shrink, or edit than raster images, and will produce a sharp, “non-jaggy”
result every time.


MAKE SURE ARTWORK ALLOWS FOR A 1/8” MARGIN

“Here, we have a 1/8” printing area, meaning we have to leave 1/16” on all sides of your artwork … any imprint has to be inside that 1/16” margin” Bottom line: plan your design to allow for a sixteenth of an inch around all edges.

RESOLUTION: AT LEAST 300 DPI

Plain and simple, there’s a huge difference between how something looks onscreen and how it looks printed on label stock. While online materials are rendered at resolutions of 72-150 dpi (dots per inch) for fast uploading and display, print materials suffer terribly at 150 dpi. If you want crisp, clear art, text that’s easy to read, and images that truly pop, check your supplied art’s document settings to make sure its resolution is at least 300 dpi at actual print size. If the art is enlarged, the dpi reduces. Example: if a customer sends a 1”x1” art file at 300 dpi and enlarges it to 3 x3” the dpi plummets with the enlargement.

SOFTWARE AND FILE FORMATS

The Print Cafe primarily works with Adobe Illustrator and Photoshop software, which are incredibly powerful image editing tools. However, even these can only do so much. And we understand that customers create artwork in all kinds of programs, even Microsoft Word. Still, your best-case scenario for label art is an Adobe
Illustrator (.ai) file. We can can also work with JPEG or PNG file formats, but an Illustrator file is by far the fastest, smoothest, and best. PDF images can also work – but only sometimes. “We advise caution when saving out of programs that aren’t compatible with Illustrator. If a file is saved as a PDF file that is not compatible with Illustrator it will sometimes convert images to “nonnative” elements in the file when opened in Illustrator.

We suggest if you have a link or placed image in your art, and have saved out of a different program (not Illustrator or PhotoShop), send the image with your PDF file. We can relink the file.”


OWN IT!

Make sure your customer has purchased any stock art or images that have been downloaded from the Internet. You’d be surprised at how many low resolution images we receive complete with a stock image company’s watermark. Those watermarks exist to protect copyrighted material, and we cannot legally (let alone neatly) remove them. Remember: Rights and royalties matter!

FOR MORE INFORMATION ON THIS TOPIC-SMS TEXT 516-253-4040 or Call 516-561-1468 or VISIT OUR WEBSITE AT: www.printcafeli.com
 

Wednesday, September 16, 2020


           Knowing The Different Processes For Apparel Printing

 

   
 
 
 
Digital Printing

Digital printing is also known as Direct to Garment (or DTG, for short). The best analogy for describing digital printing is an inkjet printer: The garment goes through the digital printer and the design is “printed” on the surface of the garment. The ink is applied directly to the garment, much like ink to a page in an inkjet printer. A computer controls the printing process, and your image must be transmitted in a digital format.

There are no setup costs for digital printing. It is ideal for short production runs but can get expensive with large production runs. The expense for large production runs lies in the fact that digital printing is not automated like screen printing and requires that someone be present at the machine for each garment that is printed.
With digital printing, the ink layer on the garment will be thinner and the resulting colors may not be quite as vibrant as you would see with screen printing. The definition of the final image on the garment may not be as sharp on darker background fabrics, either.

The result is not of the same level of quality you would find with screen printing; however, much more detail can be captured in a digitally printed garment, and it works far better than screen printing when transferring a photographic print onto fabric. Digital printing also supports all-over prints far better than screen printing, and, because such a thin layer of ink is used, the garment remains soft after printing.
One of the key characteristics of digital printing is speed: there is no delay involved with creating screens and setting up the automated system as is required of screen printing. At The Print Cafe of LI if you need a small quantity of shirts right away, then digital printing is the number one option.
 
 


 
 
Screen Printing
In traditional screen printing, the design is applied to the garment using a screen (think stencil) based on your artwork. Ink is applied to the garment through the screen, and each color used in the design requires its own screen. Every color used is then applied one at time through its respective screen.
Because multiple screens are needed, the setup costs for screen printing can be a bit on the expensive side. However, that cost ends up being distributed over the garments you have printed. So, the more garments you have printed, the lower the cost per garment. The screen printing process is automated, which reduces labor costs once the initial setup is completed. Note that most printing The Print Cafe of LI will have a minimum order for screen printing because of the setup costs involved.
With screen printing, you can expect a thicker layer of ink and more vibrant colors. Overall, the quality that results from screen printing is very good compared to that of digital printing. And screen printing supports novelty inks, such as metallics, UV-sensitive, and glow-in-the-dark, and is also capable of successfully achieving a far wider range of colors than digital printing.
However, screen printing may not be able to capture quite as much detail as digital printing.
 

 
 
 
Sublimation
 
So how does sublimation work? Well, sublimation printing uses heat to essentially bring ink and fabric together as one.
First, a design is printed onto special paper. The inks that are used turn into gas when brought under heat, then combine with the fabric and permanently print onto the fabric. The effects are permanent and less prone to fading, as the ink is embedded in the fabric or substrate rather than simply laying on top like a normal print.
The process is almost like a tattoo, but instead of for your skin, it’s for your chosen product. The heat opens up the pores of the fabric, then with the applied pressure the ink cools and returns to a solid form.
The result is a permanent, full colour image that won’t crack, peel or wash away from the substrate. The process allows the ink to go from a solid to a gas without turning to liquid, a bit like dry ice. The conversion is initiated by heat and controlled by pressure.
This quick and effective digital print method is growing in popularity for smaller batch orders and those designs that rely on the details. Sublimation printing is also known as ‘all over printing’ as it allows you to choose a design that can literally go from seam to seam.
 
 
 
 
 
Embroidery
 
Embroidery is the process is turning graphic design into needle and thread art for application to the fabric. These designs can be simple, single color or multi-color intricate pieces of art.
If the fabric can be laid flat then it can be embroidered. (Which leads to the question of how are hats embroidered? But, that is the subject of another post).
Of all of the methods of fabric embellishment embroidery is generally considered to add sophistication to any work or club apparel.
What is the process?
 
Digitise the image
Custom embroidery is primarily an automated process that converts a digital image into data which guides the operation of the embroidery machine. For this to happen, the first step is to digitise the image. This may include lettering, a logo or a visual image. Digitising converts the image into stitch data which the embroidery machine can understand.
Once digitised this is sent to the embroidery machine.
Teach the machine what it has to do
The embroidery machine is then instructed which design we are working on. The correct threads are loaded onto the machine and the machine taught where to find each colored thread. So for example, if the design includes some red and the red thread is on station 12 then the machine has to be taught that when stitching the red areas use station 12.
Stabilise and hoop the garment
During the embroidery process, the garment is held in a hoop. This is a 2 piece frame which is sandwiched over the garment to keep the fabric secure during the sewing process.
Test
A test sample is stitched out using the selected design, the required thread and on fabric which closely matches the finished article of clothing. There is a wide range of stabilising options and different design and fabrics require different stabilisers.
Stitch out
When we are happy that the digitised design is correct and loaded on the embroidery machine, the garment is correctly hooped and secured, the correct threads have been selected and the machine taught where to find them, then we start the embroidery onto the finished garments. This may be a run of 5, 10 or 100 items. This is when the industrial embroidery machine earns its keep. Providing the correct maintenance is kept up to date, these machines are designed the work all day every day without missing a beat.
 

 
For More Information On Any Of These Processes or Products Go To www.printcafeli.com or SMS Text 516-253-4040