Print Cafe of LI, Inc

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Showing posts with label #booklet #catalog printing #printing long island #printing new york city #advertising #design #custom labels #signs #banners #printing new jersey #business cards. Show all posts
Showing posts with label #booklet #catalog printing #printing long island #printing new york city #advertising #design #custom labels #signs #banners #printing new jersey #business cards. Show all posts

Thursday, September 22, 2022

 9 Productivity Tips for Business Owners

Are you busy unnecessarily? Are there ways to become more productive and skip some small steps? Let’s take a look.

9 Productivity Tips for Business Owners

1. Outsource.

Some things seem important, but when you look at them more closely, you realize that maybe someone else could do that for you.

For example, think about having another company or person write your thank-you notes and do other small tasks. You’ll save time in the long run.

2. Create a Schedule.

Making lists is a great way to ensure you don’t overlook the essential things that need to get done.

But putting that list into an actual schedule will help you get more organized and make sure those tasks get accomplished.

Schedule specific times to do certain projects, rather than just listing them on paper.

3. One Task at a Time.

Take it one thing at a time, rather than jumping from task to task.

You will accomplish more and won’t feel as frazzled. Stick to the schedule of tasks rather than what pops up in your mind.

4. Plan Ahead.

Try scheduling it a week before instead of printing off notes or sheets for a meeting the day before. That will calm your nerves and will make you more efficient.

5. Review Goals Daily.

Every morning, take a few minutes to review your annual goals and weekly and daily goals.

Think about what you’d like to accomplish in the upcoming year and what you would like to get done today.

6. Turn Off Notifications.

When your computer, phone, or watch constantly beeps at you, staying focused is hard.

So, turn those notifications off for a set time each day. That way, you can get more done without getting distracted.

7. Choose to Be Happy.

Make sure you have a good relationship with your staff. Choose to be happy and to get along with everyone.

8. Schedule Social Media.

You want to be sure you are posting regularly, but you also don’t want to get distracted by this thought all day long.

The best way to combat this is to schedule a specific time every day in which you will post your social media.

9. Reward Yourself.

When you have accomplished your goals, reward yourself with a massage, a fancy coffee, or some time with a friend.

There are so many great ways to improve your productivity, and these steps should help you right away.

If you need help with getting your printing done in a timely, effective manner, reach out to us today! For Help With All Your Marketing Needs Wether it's Design Idea's or Specifications for a Particular Product your Trying to Promote. Call Us at 516-561-1468 or Browse our Website at:www.printcafeli.com


Friday, August 26, 2022

5 Key Customer Service Skills and 

How to Develop Them

Above and beyond customer service leaves customers satisfied and impressed. 

Customer service is essential for many clients in determining their overall satisfaction with your company. Most customers have little patience for poor customer service.

Customers with a bad customer service experience are more likely to leave than those unhappy with prices. That’s a primary reason why 89% of consumers switched to a competitor after a poor customer experience. 

Customer retention saves your company money. Repeat customers spend more and in larger amounts while also bringing in more customers. Customer service is at the forefront of keeping customers happy and coming back for more. Providing top-notch customer service is imperative for the success of your business. 

Check out the qualities that make for great customer service. 

1. Customer service skill: positivity

Often, customer service representatives are dealing with angry customers.

It’s important for them to keep a positive spin on the situation while not being insensitive to the customer’s emotional state. 

Being aware of the customer’s emotions is a key part of empathy. 

2. Customer service skill: empathy

Consumers use emotions over information when evaluating companies. 

Therefore, customer service should focus on the emotions of the customer. This begins by being able to perceive these emotions and then meeting the customer’s emotional needs. Ultimately, the customer is going to take away how they felt during the encounter. Make sure it’s a positive experience! 

This task of guiding the customer’s emotions is greatly aided by clear communication. 

3. Customer service skill: effective communication

33% of clients say the most important skill a customer service representative can have is efficiently answering questions.

Unclear communication and an inability to clearly answer customer questions escalate the situation, turning dissatisfied customers into angry ones. 

Speaking isn’t the only form of communication. Written skills are important as well. Although often underlooked, writing within customer service can be more challenging because it’s harder to convey a tone. An email taken the wrong way will further aggravate the customer. 

One effective way to avoid aggravating customers is by responding in a timely manner. 

4. Customer service skill: timeliness 

The quicker you respond, the better. 

Of online consumers, 71% expect to be helped within five minutes, and 31% will go elsewhere if help isn’t immediately provided. Being available to quickly help customers is an important aspect of great customer service. 

It’s also important to streamline your methods because the more time you spend on one customer, the later you’ll be able to address another’s needs. Therefore, find the balance between being attentive and listening to the customer’s needs while moving things along in a timely fashion. Being tech-savvy and able to use the programs within your company can go a long way in speeding up the process. 

Having a genuine work ethic will speed up the process as well. 

5. Customer service skill: work ethic

A strong work ethic is important in any role, especially in customer service. 

Going above and beyond to meet customers’ needs will help your business stand out positively, building loyalty and trust. 

How to Develop Quality Customer Service Representatives

Quality customer service primarily comes down to hiring the right people who naturally possess the above qualities. However, there are specific actions your business can take to develop quality customer service representatives. 

1. Provide customer service training 

Customer service training can take many forms, such as a formal course, online resources, or a mentor/coach. 

Whatever form the training occurs, it should be effective. Your customer service representatives should feel confident in addressing various customer needs. Your employee should feel comfortable with company knowledge, knowing the buying process and your product/service. Learning all the ins and outs can take time, depending on the company. This is why employee retention is important. 

If your employee doesn’t know the answer to the customer’s inquiry, they should be able to get the customer to someone who can. 

2. Have a clear customer service pathway

If the customer service representative can’t answer the question, it’s imperative the next person in the chain can. 

Customers hate having to repeat themselves over and over to multiple people within the same company. The fewer people they need to talk to and the faster the problem can be resolved, the happier the customer is. 

It’s okay if the employee doesn’t know the answer to a question. Learning how to say, “I don’t know, but I know someone who does,” will help keep customers satisfied. 

3. Thank the customer 

Every customer complaint indicates about 26 other unhappy customers who remained silent.

Many unhappy silent customers leave. 91% of the 96% of unhappy customers who don’t complain will leave and never come 

Therefore, although it may be unpleasant to be on the receiving end of an unsatisfied customer, ultimately, the customer is doing you a service. They are pointing out a problem that has affected many others. Now, you can fix the problem and retain customers. 

After the altercation, consider sending the customer a thank you card for their feedback. This will further help your company get back on good terms with the customer while also elevating your business in the customer’s eyes. Perhaps provide a personal discount for the customer to further share your appreciation for their input. 

We’re here to help you satisfy your customers by printing marketing materials your customers enjoy. For all your printing needs, including thank you cards, we’ve got you and your customers covered! Call 516-561-1468 or FOR MORE INFORMATION ON ANY OF OUR MARKETING PRODUCTS GO TO:www.printcafeli.com


 

Monday, August 1, 2022

Decrease Clutter for a Happier, 

Healthier, More-Productive You

Clutter can be detrimental to your success.

A messy desk and office may seem normal, but it is a problem that can make you less successful.

According to the National Association of Professional Organizations, paper clutter is the number 1 problem for most businesses. Studies show the average person wastes 4.3 hours per week searching for papers, which not only adds stress and frustration, but it also deters concentration and creative thinking.

Studies also show that 75% or more of all physician visits are stress-related, so when you unclutter your office, you will not only increase productivity, security, and profits but reduce overall stress and medical care costs.

Stop the Clutter

Here are a few ideas on stopping the clutter and getting organized practically.

  • Make a commitment to getting clutter under control. Make an appointment with yourself daily and weekly. Every night before you go home, unclutter your desk so that 80% of your desk shows. Every week, pick a day to organize your desk a little longer.
  • Get rid of anything on your desk that you don’t use regularly. This is the first step to uncluttering your office area.
  • Limit the number of personal items, such as photographs and knick-knacks. Try to stick with one or two items so you don’t get distracted and to free up more space.
  • Instead of dumping papers in piles on the desk, use a desktop organizer and color-coded files. Be diligent about filing when new papers come into your office. If you get behind a little, try to end the day by organizing them into the appropriate folders.
  • Try to handle emails and papers only once. Decide how to respond right away, so you don’t have to rethink it and stash it somewhere on your desk.
  • Have permanent places to store ink cartridges and other office supplies so you can easily see what you need and what you already have. When things get messy, it’s easy to re-purchase items because you aren’t aware you already have them.
  • Shred old papers that are no longer needed. This is a great way to stay on top of the clutter.
  • Try to eliminate sticky notes, as they make things messy and cluttered. Make files on the computer if you need to recall something. Or have a notebook with passwords and other important information you may need.

No matter if your desk and office are slightly messy or are disaster areas, learning to unclutter will help ease your mind and make you more efficient. At our printing firm, we get things done efficiently and professionally. We are here to help you stay on top of your latest projects. Reach out today! Call 516-561-1468 or FOR MORE INFORMATION ON ANY OF OUR MARKETING PRODUCTS GO TO:www.printcafeli.com


Tuesday, June 21, 2022

Creating a Successful Experience 

for Your Remote Team

According to a recent global study by Logitech, more than 43% of employees are expected to work from home part or full time. Certainly, hybrid work environments are here to stay. And with the increase in remote workers, a smart balance of collaboration is critical. So, what does that look like?

7 Tips for Creating Successful Remote Teams

1. Space

Remote workers will need a comfortable space at home to work in, so you may need to budget for a new desk and chair for their homes and/or be clear in your expectations of what you provide and what the employee will be responsible for.

2. Workflow

You will need to make sure you are using efficient workflow and task management tools so that everyone is on the same page.

For example, you could use Workzone, Trello, Jira, or others just as effective. Then everyone will know when things are due and when someone is done with a project.

3. Daily Communication

Include remote workers in your daily communication.

They might feel isolated and alone if they are used to the banter and camaraderie of the office. Make sure you keep the lines of communication open so they can ask questions, provide information, and be a part of planning for different events and projects.

4. Time

Ensure employees know when their start and stop times are so that they don’t go over their allotted time, costing you money if they are paid by the hour.

Not only that, but you don’t want your employees to get burned out. Most people say this is the hardest part of working at home--knowing when to quit for the day. Many people forget the time and focus on their projects.

5. Structure

Structure is a critical step in making remote work successful.

Although working at home is more flexible, things can go array without structure. You will need to have standards and specific goals for remote workers, so they know what is expected of them. If you expect them to work 9 to 5, make sure they know that. Otherwise, they may think it’s okay to start at noon as long as they get their hours in.

6. IT Safety

Recently, the US Secret Service issued an alert warning of fraudulent emails related to Covid-19 that contain malicious attachments.

This is a good reminder to practice the same standard of privacy and protection of information no matter where your team is working.

7. Internet Usage

Remember that while employees are working at home, their spouses and children might also be using the Internet.

This means they may have a slower connection and might need to be taught how to best deal with this. Consider setting up additional connections for employees or advising them on connecting and disconnecting various devices when not in use.

We can all agree that remote working is here to stay for many people, and for others, we never know what the future holds. With that said, it’s nice to know we are here for each other. Our printing firm is here to take the weight off your shoulders when it comes to professional printing. We are your partner when it comes to printing high-quality designs and styles.
 Hone your advertising today with high-quality printing! Call the Print Cafe of LI, Inc at 516-561-1468 or Visit Our Website at: www.printcafeli.com


 

Thursday, June 9, 2022

 Using Direct Mail to Promote Your Website

Both direct mail—the printed word—and websites are essential in promoting your business.

So, how does it work? What’s the secret to using direct mail to promote your online presence? Let’s take a look.

Don’t rely on Google to sell your site to anyone. Just because you have a website doesn’t mean you will become an overnight success. There are so many websites and businesses competing for consumers’ attention that you will need a little more help than just having a site.

As Barry Fieg, author of “Streetwise Low-Cost Web Site Promotion” says, “Google doesn’t care about your sales. Nor does Google help you target your market.”

Fieg says two things have to happen: First, you need to get people to your site. Second, you need to convert them from surfers to buyers. And, according to studies, you have about seven seconds to grab peoples’ attention.

And this is where direct mail comes in.

Direct mail can lead people directly to your site.

Direct mail prepares prospects and clients for what they are about to see on your site.

You can tease them with a little bit of information in the direct mailer. Then, you can elaborate on it when they go to your website. You could show people the details of your product, give a tour of your business, or show options that you offer in real-time.

Direct mail allows you to target the exact people you want to reach. 

You can pinpoint your audience, send direct mail to them, and lead them right to your site online.

Direct mail is like a personal invitation to your guests to see what you offer and to buy it online. Most people actually appreciate the fact that you sent them something directly in the mail, versus in a quick email, and it has more of a personal touch.

Direct mail allows recipients to engage with you on their time.

If you send out postcards, you allow customers to carry that information with them until they sit down in front of the computer.

Postcards are convenient, catchy, and direct. It doesn’t take long to get someone to punch in your website address now that it’s in their hand. And if your direct mail is creative, it will grab people’s attention right away.

Direct mail is preferred over email.

People get lost in hundreds of emails a day and often delete them without truly looking them over.

But direct mail is different. It is tangible, and it gets noticed.

Successful businesses realize that there needs to be more than just an online presence; direct mail is the transition from advertising to buying. In a recent Info Trends study, people actually preferred direct mail three times as much as receiving emails.

Direct mail is cost-effective.

Direct mail is cheaper than radio ads, which disappear in 30 seconds, and it has a longer shelf-life than TV ads.

Direct mail can be read over and over, even if it’s just sitting on a desk, and it commands attention.

No matter what your direct mail is—whether it’s postcards, catalogs, brochures, flyers, or other items—the tangible mail is worth the extra effort to drive people to your website. You can’t rely only on search engines to bring you virtual traffic.

If you need fresh, new ideas, we are here to help make you even more successful. Reach out today! Call the Print Cafe of LI, Inc at 516-561-1468 or Visit Our Website at:www.printcafeli.com




Tuesday, June 7, 2022

10 Ways to Get People to Respond 

to Your Marketing Efforts

Marketing takes time and money to execute well, which means it needs to hit the mark and provide a good return on investment.

Here are ten ways to ensure your marketing efforts get the response you’re looking for. 

1. Find your target market.

It’s great to think that your business is for everyone, but it’s also unrealistic.

Marketers need to focus on the correct gender, age, profession, and so forth. That way, you know how to “talk” to them. Keep it real, and focus on who actually walks in your doors.

2. Point out the advantage of doing business with you.

Do your clients get freebies or a discount? Or maybe they get a free consultation?

Focus on the items that will get your prospects and clients to your door quicker. Offer them something unique that other people can’t get. If you target your market with direct mail, you can send specific offers to people you want to reach.

3. Find your niche and focus on it.

What makes your company special? How are you different from the competition? Show people how your company is doing business in a new, innovative way.

4. Target repeat customers.

Remember to target repeat customers rather than always looking to acquire new ones.

Clever marketing gurus find ways to include repeat customers and entice them to come back.

5. Follow up on your marketing.

Use a calendar to track when certain people have received their direct mail piece or other marketing, and then call on them.

Sometimes they just need an extra push along the way to get a hold of you.

6. Be personal with your marketing.

Make sure your target market feels special and knows you appreciate them and all their needs.

People are more likely to engage with advertising that they feel has been specifically tailored to them.

7. Create a hybrid campaign.

Direct mail is critical to most businesses’ success, but you’ll need to combine your efforts across multiple channels in today’s digital age. Use direct mail to point people to your website and online presence.

8. Test your marketing.

Rather than going all out right away, test your marketing on a small sample size.

Try mailing a small batch of direct mail to targeted customers. Then track it to see its efficacy before sending out the large campaign.

9. Use data points in your marketing.

Be sure to include codes on your promotional items so you can track your success. This will allow you to hone your advertising message and format to be more accurate.

10. Be patient.

While, of course, you want immediate responses, sometimes waiting is necessary to see if your efforts are working.

Remember that direct mail takes longer than clicking on a banner ad online. But the effort you put into your marketing will not go unnoticed.

Hone your advertising today with high-quality printing! Call the Print Cafe of LI, Inc at 516-561-1468 or Visit Our Website at:www.printcafeli.com


 

Tuesday, May 31, 2022

 5 Ways To Reinvent Postcard Usage

Many of your customers have probably not explored the Print Cafe's full lineup of wholesale postcards. People tend to think of postcards as a flat piece of cardstock with a few words and a singular image—often on display racks or in gift shops. They’re typically sent to keep in touch with friends and family—but when it comes to business, postcards are so much more! Postcards are a durable, versatile tool for attracting new business, promoting new deals, and keeping in touch with clients. 

5 Ways To Reinvent Postcard Usage

  • Appointment reminders: Postcards are commonly used by businesses that require appointments. Medical/dental offices, hair salons, and spas will commonly mail postcards to their clients/patients to remind them that it’s time to make an appointment.

  • Mini catalogs: Remember when businesses used to mail large, thick catalogs? Postcards offer a simpler, more cost-effective way to share the same information at a fraction of the cost while easily keeping the information up to date. Simply include a QR code for easy access to the broader online product selection. 
  • Mini-Menus: Restaurants can easily promote their top specials, dessert menus, drink menus, or even add a QR code to access the larger menu. Restaurants with to-go ordering will love this postcard option! Their small size makes it easy to staple or slip them into takeout bags.

  • Flyers: Whether your customers are promoting an event, a cause, or new products or services, handing out postcards is a great alternative to traditional flyers. With more options in paper stock, finishes, and print upgrades, postcards are more attractive, more durable, and make a lasting impression.
  • Election Year Bonus: Postcards are the perfect running mate for politicians in every national, state, city, and local race! Whether you use them as part of a mailing campaign, door-to-door canvassing, or as handouts at a rally, they are the perfect way for candidates to stay top-of-mind.

Postcards aren’t just versatile when it comes to their uses. There is also an incredible range of options when it comes to paper stock, finishes, and mailing choices. The Print Cafe offers both standard and premium options on postcards—not to mention full-service mailing.

The Most Popular Postcard Format

Our most popular sizes, stocks, and coatings that really make a statement: 

  • 14pt: common sizes and finishes with 14pt uncoated stock
  • 100lb gloss cover: common sizes and finishes with 100LB gloss cover stock
  • 18pt: common sizes and finishes with 18pt stock

Premium Postcards

Deliver extra impact and brand recognition with these upgraded options that allow your customers to attract new business and stand out from the competition.

  • Magnetic: a perfect promotional reminder
  • Plastic: strong, versatile, and durable
  • Linen-coated: traditional, elegant, and affordable
  • See even more at www.printcafeli.com!

Majestic Postcards, exclusively with Print Cafe

Our signature line of luxury premium stocks, finishes, and embellishments gives you affordable, unique upsells with astounding impact!

  • Akuafoil: Metallic vibrance under 4-color process
  • Foil Worx: Hot stamped foil accents
  • Pearl: Subtle shimmer of pearl fibers
  • See them all at www.printcafeli.com!

Mailing Options for Postcards

Help your customers get those great postcards into the hands of their prospects with easy, efficient mailing services from the Print Cafe. We offer mailing options to match every budget from direct mail to Every Door Direct Mail (EDDM). You can get the full details about our mailing options for postcards at www.printcafeli.com, but here are the basics:

  • EDDM We offer a popular selection of sizes, stocks, and finishes that meet all requirements of USPS. With full-service EDDM from the Print Cafe, you select your product, choose the routes and upload your artwork. That’s it, we’ll take care of the printing, addressing, bundling, and delivery to the local USPS post office for distribution. It’s that easy!
  • Direct Mail — Send direct mail postcards from the Print Cafe through the USPS to targeted geographic areas, with or without a mailing list, and saturate local markets with messages that people can feel, use, and remember. Sizes, stocks, and finishes are specially selected to meet USPS requirements for mailing.

Postcards have come a long way! Gone are the days when they simply served as quick greetings or small keepsake souvenirs from a fun vacation. These versatile marketing tools have proven themselves to be small but mighty with personalization, design, and mailing options to complement your customers’ overall marketing campaigns. 

Ready to get started? Head over to https://www.printcafeli.com/store/product-view.html/74-Postcards to place your order!


Thursday, May 26, 2022

5 Tips To Make Business Card More Relatable in a Digital Age


It can be hard to make business cards feel personal in the digital age. We are so used to communicating through emails and social media that it's easy to forget the importance of a physical card. Research has shown that more than half of people (55%) can develop a negative opinion of a company if their business card design is not up to par. So, how can you make sure that your business cards are as relatable as possible? 4over has all the resources you need to update your own business cards and show your customers why they need to update theirs. 

Consider these important factors when marketing business cards to your customers:

Why do business cards matter in the digital age?

Despite the rise of digital communication, business cards still have a lot of value. Firstly, it's an easy way to exchange contact information. You don't have to write out your email, phone number, and mailing address every time you meet someone new. Just hand them your card, and they have all the information they need.

Business cards can help make a good first impression. In a world where most people judge you within the first few minutes of meeting you, good first impressions are key! A well-designed business card can help do just that. Business cards are more than just a piece of paper with a name and contact information. They are a physical representation of a representative and the company, and they can make a lasting impression. From basic business cards that can be customized to fit a company’s brand to  4over's signature line of Majestic business cards that make a statement, there are many options to make a business card stand out. 

 Finally, business cards can serve another critical purpose: they're a tangible reminder of a potential lead or contact. In a world where we can easily lose track of an email address or phone number, having a physical business card to reference is incredibly valuable. If you're a print reseller, business cards should be a staple in your product offerings. Your customers will appreciate the ability to personalize their cards, and you should be able to offer a wide range of options to fit any budget. 

 How to make business cards more relatable in the digital age?

There is no doubt a fine line between useful and relatable. The challenge lies in helping your customers understand how a useful business card with all the necessary information can also be relatable, easy to understand, and most of all, memorable! 

 1) Suggest fun, creative designs for business cards: Advise your customers to be creative and come up with a design that reflects their personality or company's branding. If they’re not sure where to start, check out some online templates or hire a professional designer to help them create something unique. Great design is key to making a good first impression. Think about it—would you be more likely to remember a bland, generic business card or a fun, eye-catching one? In today's world, we're bombarded with so much information that it's hard to remember anything. But if you can make somebody's jaw drop with your business card, you're already ahead of the game.

 2) Offer high-quality materials: The quality of a company’s business card says a lot about its representatives and the company itself. Using high-quality materials shows an increased level of professionalism and focus on quality. Clients and customers will appreciate receiving a well-made card, and it will help you stand out from the competition.

There are a few things for your customers to keep in mind when choosing materials for their business cards. First, the message they want to communicate. If they’re selling luxury goods or services, using a heavy, luxurious paper stock—like 4over’s signature line of stocks and finishes—will help convey that message. If they’re trying to be eco-friendly, they may want to consider using a natural, eco-friendly option or 4over’s brown kraft paper stock—which features an organic look with natural fibers. And if they’re on a budget, there are many high-quality options available.

 3) Suggest photos or illustrations instead of text: The adage "a picture is worth a thousand words" definitely applies to business cards. Using photos or illustrations instead of text can make business cards more memorable and visually appealing. If your customer is a photographer, suggest they use one of their images on their cards. Or, if you have artists looking for business cards, show them how a small illustration that reflects their style is an easy way to show off their work and make a lasting impression. Photos are also a great way to personalize business cards and show off your customers’ personalities or company culture. When choosing photos or illustrations for business cards, it’s important that they are high quality and relevant to the company industry or niche.

 4) Use QR codes: QR codes are small, square barcodes that can be scanned with a phone or tablet. When scanned, they open up a web page or contact information. QR codes are a great way to include more details on business cards without taking up too much space. They can be used to direct people to company websites, social media pages, or even online portfolios. If your customer is a freelancer or creative professional, consider suggesting a QR code to showcase their work. It's an easy way for people to see what they do and how to get in touch with them.

 5) Incorporate interesting fonts and colors: A well-chosen font can make a business card stand out from the crowd. There are thousands of fonts to choose from, so when your customers take the time and find one that reflects their personality or company branding—it shows! Color is their friend! A splash of color can brighten up any design and help your customers stand out in a sea of black-and-white cards. When using color, advise that it is used sparingly and chosen within a color scheme that reflects their brand.

In short, business cards are essential when it comes to business marketing. Urge your customers to use high-quality materials, interesting fonts, colors, and photos or illustrations to make their cards stand out. And don't forget about QR codes—they're a great way to include more information on a business card without taking up too much space. Business cards from the Print Cafe of LI will equip you with all the options your customers need to make a memorable first impression. Call Today 516-561-1468 or FOR MORE INFORMATION ON ANY OF OUR MARKETING PRODUCTS GO TO:www.printcafeli.com


 

Thursday, May 19, 2022

Reduce Work-Related Burnout with These Action Steps 

Burnout is extreme fatigue often caused by work-life imbalance and a lack of social support.

According to Ohio State University, burnout can cause extreme physical and mental exhaustion and has been connected with many health risks, including early mortality, depression, coronary heart disease, and type 2 diabetes. 

Certain personality traits, such as pessimism, perfectionism, and type A tendencies, may be more at risk for burnout. According to Forbes, in a survey of 1,500 U.S. workers in 2021, 52% of respondents said they were experiencing burnout. 

Luckily, both employees and employers can take actions to reduce work-related burnout. 

Actions Employees Can Take to Reduce Burnout 

1. Be Honest with Your Employer

Be transparent with your boss to figure something out. Find positives within your job and practice gratitude by daily finding something about your job for which you’re grateful. Sometimes you just need to take a break and return with a rejuvenated mindset.

2. Find Activities that Fill You with Energy 

“You often feel tired, not because you’ve done too much, but because you’ve done too little of what sparks a light in you,” inspirational speaker Alexander Den Heijer said. 

It’s not always possible to avoid doing things that suck the energy out of you. But you must find something that you genuinely enjoy, something that leaves you feeling energized. 

It’s okay if you don’t know of any activities right now. Think back to activities you enjoyed in the past. Be adventurous and try out some new activities. Make these activities that ‘spark a light in you’ a priority in your life by planning them into your schedule. 

3. Find a Support Group 

Eventually, everyone struggles.

These moments don’t feel quite as debilitating when you’re surrounded by supportive people. Perhaps you already have a support group through friends, family, and/or activities. If so, work on being more comfortable reaching out for help when needed. 

If you don’t have a support group, try your best to find or create one. Go to events. Connect with people through mutually shared interests. Be a little bit vulnerable and adventurous. 

Employees can only do so much to reduce work-related burnout. Employers should also be aware of burnout and actions to help their employees. 

Actions Employers Can Take to Alleviate Employee Burnout 

1. Hire Great Managers 

Managers are a key piece in reducing burnout.

They can make or break the work experience. Great managers should treat all employees fairly and not discriminate based on race, gender, or sexual orientation. They should give employees a manageable workload. This helps the employees and helps ensure the company is producing high-quality work. 

Great managers should communicate clearly and effectively by addressing employee expectations and responsibilities. Managers should also be supportive and, if possible, provide flexibility to employees. 

2. Prioritize Employee Wellbeing

Support your employees by helping them achieve the five elements of wellbeing: a fulfilling career, good physical health, supportive and loving social networks, a safe community, and a secure financial situation.

For example, foster positive social networks within the workplace through team projects and team-building activities. 

Burnout within the workplace is an increasingly serious problem. Luckily, there are actions you can take to alleviate workplace-induced burnout. www.printcafeli.com


Tuesday, May 17, 2022

Launch Your New Product or Service Easily With These Tips 

It’s an exciting time. You have a new product or service, and you want to let the world know.

Here are some tips to help you succeed.

Do Your Market Research

The best way to start is to do some market research.

A great way to do this is to call 10 or 15 of your current customers and ask them what types of issues they have had regarding what you offer. Ask specifics so you know how you could potentially solve the problem.

Your research should show you what motivates your customers, which should help you address that issue.

Define Your Positioning Statement

What’s your positioning statement?

Writing this should help you figure out just what you’re planning on offering customers. It will tell why you are the best place for them to receive help and why your product is the best. Flush it out so you know exactly why people should go to you over the competition.

After creating your positioning statement, it’s time to present it to stakeholders. Take time to explain your statement to managers, product developers, and others who might be able to offer some criticism. If they like what you have to say, you’re more likely to receive a warm welcome from customers. And if they have suggestions, welcome them and take them to heart to hone your marketing efforts.

Get Your Message Out

Think about how you will use the media to get your message out.

Create a buzz about your product or service. Include different media types, including press releases, ads, advertorials, and other media-related promotions.

Make sure you know how to write a press release, and don’t be afraid to reach out to journalists to tell them your story. Just remember it needs to be a story, not an advertisement.

Remember, you only get one chance to start the buzz and create something for people to talk about. So, get as much attention as possible.

Get Your Team Up to Speed

Be sure to assign roles to your staff, so they know what they are responsible for during the launch.

This will ensure a smooth transition into the new product or service and make sure no one is doubling up on a job, which can slow progress.

Consider Your Timing

Choose the right day for the launch.

Is your product or service weather-oriented or seasonal? Make sure you launch it at the opportune time so that people can welcome it immediately. During this time, make sure that stakeholders know what you are doing. Keep them in the loop so they can support you.

Reflect and Learn

After the launch, be sure to evaluate it.

Did you get the results you were hoping for? Did you increase awareness? Were there things you should have done differently? If so, be sure to note it for the next product launch.

Being organized in your product launch is vital, as is communication. We are here for you to update letterhead, create a new logo or direct mail campaigns, and more. Reach out to us today! Call Today 516-561-1468 or FOR MORE INFORMATION ON ANY OF OUR MARKETING PRODUCTS GO TO: www.printcafeli.com


Thursday, May 12, 2022

How to Use the 40-40-20 Rule of Direct Marketing 


The 40-40-20 rule of direct mail marketing breaks up marketing into three parts to help you predict and evaluate the success of your direct marketing campaign. 

According to Investopedia, direct marketing is any marketing that uses direct communication or distribution to customers through mediums such as mail, email, social media, and texting.

The success of your direct mail marketing is:

  • 40% dependent on your audience,
  • 40% dependent on your offer, and
  • 20% on everything else.

Let’s break it down and look at each one individually.

Direct Mail Marketing: Audience

You’re not going to get very far in your direct mail marketing campaign if you’re reaching the wrong people. Money spent on advertising to the wrong audience is wasted money. This is why reaching the right audience constitutes 40% of your direct mail marketing success. 

The right audience must be within your target market. The more precise you can make your target audience, the more effective your direct mail marketing campaign will be because the marketing will be more personalized. For greater personalization and success, go beyond surface-level characteristics. 

Build up a well-defined mailing list. Include people on the list who have bought similar products through similar methods. Keep records of who has bought from you in the past and how they did it. Target those who have bought similar products because of a previous direct mail marketing campaign. These people have a proven desire to buy your products. 

Direct Mail Marketing: Offer

The offer includes the product itself and incentives to get the customer to buy it now. It constitutes 40% of your direct mail marketing campaign success. 

First and foremost, the product must be something your audience actually wants. It’s going to be challenging to sell an unwanted product. Before releasing products, test them out with customers to see if there’s interest. 

Next, the offer within your direct mail marketing campaign must be good enough to incentivize your audience to buy now. Try out the following tips: 

  • Create FOMO (Fear Of Missing Out): if you can get the customer to feel as if by not buying your product, they’re missing out, you have effectively created tension and pressure within your customer to purchase the product.
  • Create urgency. If the customer doesn’t feel the need to buy now, they might never get around to it. But, letting the customer know that the offer is only for a limited time or until supplies last creates a sense of urgency to buy now, which translates into more sales.
  • Provide safety. People, in general, are incredibly risk-averse. Don’t let people’s fear of loss hurt your marketing campaign. For example, offer a 100% money-back guarantee offers. 

Direct Mail Marketing: Everything Else

20% of the success of your direct mail marketing campaign relies on everything else. This includes the copy (written material), design, and format. Advertisers often put most of their time and energy here when creating an ad campaign. But, usually, when an ad falls through, it is because of the audience or the offer. However, that’s not to say this step is not important.

Copywriters should connect with and compel the reader by identifying the customer’s pain points, frustrations, and hopes. They should effectively convince the reader why this product will work for them. The copywriters should work with the designers, whose primary goal is to get the material read. 

The 40-40-20 rule of direct marketing will help you create more effective direct mail marketing campaigns.Call Today 516-561-1468 or FOR MORE INFORMATION ON ANY OF OUR MARKETING PRODUCTS GO TO: www.printcafeli.com

Tuesday, May 10, 2022

8 Print Marketing Pieces Every Business Needs 

It is nice to have an endless budget for marketing; however, most of us don’t have that luxury.

But a business needs to have at least eight printed marketing pieces to be successful and leave its mark.

Whether you are new to business or have tired marketing materials, now’s the chance to freshen up. Here are eight must-haves when it comes to representing your business well.

1. Business Cards

Create a unique business card that not only contains all your necessary information but that represents the unique business you are.

Try using unusual shapes, foil, bold colors, and images. Don’t let it get too busy so that there’s no white space. It needs to be well balanced. Ask us for tips if you’re unsure or have it professionally designed.

2. Brochures

Your business card is the teaser for what you offer, but your brochure is where you can shine.

You can add more detailed information as to what type of business you are and what you offer. Here’s where you lay it out. Include detailed pictures of your products or services, along with an excellent description of what your company provides.

3. Flyers

Create some excitement for your offerings.

Include a large graphic or picture to draw people in and create some questions. Then you can hand them a brochure to explain it more in detail, and you can go through it with them for added impact.

4. Folders

You will want a way to package your marketing materials, and a custom folder is where it’s at.

Have your logo printed on it, along with some die cuts for you to include your business card tucked inside. This is like your shiny new suit; it represents who you are as a business person. That’s why you want quality and up-to-date design.

5. Letterhead

Every business needs high-quality letterhead to include quotes, correspondence, and business details.

This sounds like a no-brainer, but an inkjet printer won’t do. It needs to be professionally printed to show off your commitment to quality.

6. Logo

A logo is so important, and many people don’t give it enough credit.

A well-designed logo will look good on just about anything. Use it on merchandise give-aways, such as tote bags, mugs, koozies, and more.

Your logo ties your marketing together. You can use it on your letterhead, folders, flyers, brochures, business cards, and your website. Don’t skimp here. Have a professional design it for you, along with your input.

7. Banners

How will people get excited about your business if they don’t know you are open or that you have something exciting going on?

A beautifully designed and printed banner will announce that you have new items or that you are having a sale or even a grand opening.

8. Postcards

One more step to getting the word out and creating repeat business is to use gorgeous postcards that have been custom printed.

A postcard is easy to read and hard to ignore in a pile of mail. Use them to thank your customers for coming in, or send out an announcement of a new product or service you offer.

Every business deserves to be celebrated with high-quality printed products. This is not where you want to cut corners.

These eight items are important in getting a business off the ground or re-inventing your business. It’s never too late to do this and announce that you’re the one to do business with because of your commitment to quality. We offer all these items and more to help you get ahead of the competition. Visit our product list to learn more!

Call Today 516-561-1468 or FOR MORE INFORMATION ON ANY OF OUR MARKETING PRODUCTS GO TO:www.printcafeli.com


Thursday, May 5, 2022

The Importance of White Space in Marketing 

There’s a common misconception in marketing the more elements on the page, the better the marketing.

But, that’s not the case.

White space, or the negative space that separates text and graphics, plays an enormous part in the success of your marketing. Take a look at this handful of reasons why you need to utilize white space in your design.

White space is the framework of your design.

Not only does white space frame your essential information, but it also creates balance and allows the eyes to focus on what is truly important.

White space creates more interaction.

White space is resting space for the eyes, allowing people to take their time when reading your content. This makes for better interaction between the reader and the writer.

White space creates elegance and sophistication to your marketing.

If used correctly, white space doesn’t make your marketing look sparse. It makes it look professional, helping your images and text stand out perfectly when you want them to.

White space creates balance.

Too much white space looks like you don’t have enough to say. But too little white space makes your marketing information confusing and disorganized, making people want to move on and not read what you say.

White space helps draw attention to your Call-To-Action (CTA).

Your message will stand out better when the right amount of white space surrounds it. When people have no doubt what you want them to do next, your results are better at getting your audience to do what you ask.

White space increases imagination.

When we see white space in a design, it allows our imaginations to roam free, which results in a stronger emotional response. And this is what we want when creating marketing materials because it creates a response and connection.

White space helps brand design.

White space helps your logo and photos stand out more. They are given a position of importance rather than having it just lumped into endless text.

White space provides direction to the reader.

White space can also lead a reader from one element to another so that the “story” is read the way it was intended.

White space brings focus.

The more white space that surrounds an object, the more focus will be put on it, and people will notice it and remember it better.

According to Pratik Hedge, a writer for Prototypr.io.com, there is a study showing that “proper use of white space between lines of paragraphs and its left and right margins can increase comprehension up to 20%.”

The use of white space can make or break your marketing efforts. Don’t forget to edit so that you can use the white space to your advantage.

We are here to help should you need advice on editing your marketing materials. We want you to be successful and have your marketing materials go far. Reach out today!  Call Today 516-561-1468 or FOR MORE INFORMATION ON ANY OF OUR MARKETING PRODUCTS GO TO: www.printcafeli.com


10 Ways to Show Appreciation to Your Employees 

It’s no secret that we all like to be appreciated. So, why do we often forget to appreciate our employees?

According to Harvard Business Review, “Managers incorrectly assumed employees knew how they felt about them.” The study went on to find that only a few of the employees were being recognized. “If managers could make a far broader group of employees feel appreciated, the benefits would be considerable,” the study concluded.

The best way to keep good employees is to regularly show your appreciation to all employees. Here are ten ways to show your staff how much you like having them around.

Show Your Employee’s Appreciation With These 10 Ideas

1. Make birthdays special.

Order food or a cake for them on their birthdays. Some companies also give people a day off to use at their leisure since paid time off is what many people value.

2. Ask for employee feedback.

Ask employees to fill out a poll as to what they like and don’t like in terms of you showing your appreciation.

It can be as simple as candy, flowers, certificates, trophies, days off, gift certificates, etc. Let them tell you what makes them feel special.

3. Make appreciation fun.

Create a fun “trophy” to pass around the office when someone does something noteworthy.

It can sit on the person’s desk who needs to be appreciated for something they did. It will become something fun that they can look forward to, and it should also put a smile on their faces.

4. Verbal praise is still popular.

Thanking an employee verbally in front of others at meetings or in the office, where others can hear, is still popular with just about everyone.

5. Bring on the gifts.

Gift certificates for a massage, a restaurant, a bookstore, or other fun places can help employees feel appreciated and can do wonders to encourage them to keep doing more for the company.

6. Use food.

When you feel extra proud of your staff, bring in donuts, sandwiches, bagels, or cupcakes to lift their spirits and let them know you are thankful for them and their hard work.

7. Consider a wall-of-fame.

Hang a picture of the employee of the month in the breakroom or someplace where it will get attention. This has been a favorite for a long time at many companies because it works well.

8. Take your appreciation online.

Your website is a perfect place to show employees how proud you are of them.

Try to include as many employees on your website as possible and let them write their own short bio. Of course, some businesses can’t always do this, but try to list your employees on the website if possible. This makes them feel appreciated and wanted, and it makes them feel a part of a larger goal.

9. Offer additional education.

Another great way to show your appreciation to employees is to send them to a conference or workshop.

It lets them know you value their opinion and input, showing that you believe in them and want to invest in their future success.

10. Go one-on-one.

Take them out to lunch.

This is an excellent way to show you appreciate them, and it allows you to talk openly with them about their views and projections for the future.

No matter which ways you show your appreciation, we want you to know that we appreciate doing business with you. We are always excited to see your new projects and perform our best for you. See what we can do for you today!  Call Today 516-561-1468 or FOR MORE INFORMATION ON ANY OF OUR MARKETING PRODUCTS GO TO:www.printcafeli.com