Print Cafe of LI, Inc

Print Cafe of LI, Inc
Logo

Wednesday, July 25, 2018

Why Your Marketing Should Be Actionable Above All Else

Why Your Marketing Should Be Actionable Above All Else

One of the traps that even seasoned marketing veterans often fall into involves crafting collateral that has far too much information for its own good. Marketing messages start out simple enough, but as brands continue to grow and evolve, the marketing messages do the same until it can be difficult to remember what that short, sweet, actionable idea was in the first place.

And if you think your marketing has lost focus, just imagine how your audience members probably feel.

When your marketing starts to suffer from a lack of direction, it starts to become much too passive. Thankfully, the solution is simple - strip away the noise and focus on the action of it all. This, of course, requires you to keep a few key things in mind.


What is Actionable Marketing?

Think about your marketing the same way you would something like a call-to-action. A CTA is effective because it's clear and concise. It tells your readers exactly what you want them to do, how you want them to do it, and most importantly, what they're going to get in return.

It's a way for them to take the experience they've already had and elevate it to the next level by continuing their relationship with your people or your brand.

Passive marketing, on the other hand, does the exact opposite. People may see one of your flyers and become aware that your brand exists, but they're not motivated to do much with that information. They certainly don't know why they should care or what you can do for them that nobody else can. Passive collateral just... is. That, most definitely, is a problem.

To put it another way, every element of your collateral - from the color design of a flyer to every last word on a brochure - needs to be building towards the eventual action that you want someone to take. It's like a CTA on a larger scale and rest assured, it pays dividends.


The Byproducts of Actionable Marketing 

Actionable marketing requires you to target your audience. You need to know who people are, what demographics they fall into, what they like, and what they don't like. You then have to address a specific need that they have and direct them to take your desired action.

If all of this sounds familiar, it's because these are the types of things you should already be doing. Making action a priority simply allows you to double down on these efforts, allowing them to rise to the surface.

The real benefit of actionable marketing is precisely that - it creates its own momentum. It has an energy that passive content just can't match. You can use that energy to create new opportunities for yourself, not only in terms of up-selling or cross-selling your products but also with regards to increasing the overall lifetime value of your customers.

Simply put, if your marketing content is active your customers will be, too, and that's the type of opportunity you do not want to overlook.

https://store.printcafeli.com/blog/Print_Cafe_Blog.html

13 comments:

  1. Thanks for taking the time to share this article here about the actionable marketing. Your article is very informative and It resolved many of my doubts about the actionable marketing. If anyone interested to know more about the marketing strategy vs marketing plan, Visit aggressivegrowthmarketing.com

    ReplyDelete
  2. Great job! I would like to say that this is a well-written article as we are seen here. This article is very useful and I got so much information about it. Thanks for sharing this article here.social media agency jakarta

    ReplyDelete
  3. You've written an excellent post, and you've shared it with us. Your article provided me with some unique and useful knowledge. I appreciate you sharing this text with us. Direct Mail Marketing Near Me

    ReplyDelete
  4. Social media marketing will be successful only if you implement social media strategies according to the current trends. This article focuses on the latest trends in social media marketing. Marketing Blog

    ReplyDelete
  5. Effective Social Media Marketing requires strong multi-tasking and solid organization skills. Without these two key requirements, a small business owner can be easily overwhelmed and consumed by a "beast" starved for jealous attention and fruitless labor. Web design

    ReplyDelete
  6. Champagne is a symbol of "the good life." It's for celebrations, anniversaries, holidays and everything in between. In researching Champagne, one finds some interesting similarities between good Champagne and a good Social Media Marketing program. Here are 10 similarities between good Champagne and good social media. Local digital marketing companies

    ReplyDelete
  7. buy twitch followers As we prepare for the coming wave of next generation systems, we should be anticipating improvements on all the good things we associate with the current crop of systems. But not everything that we're anticipating will be a progressive movement for gaming. At least, as far as Sony and Microsoft are concerned, you can wave goodbye to playing used games on their systems.

    ReplyDelete
  8. Everyone talks about social media nowadays as a part of their company's marketing strategy. But there are so many companies still not doing it in the right way. Some companies think that social media marketing is only for business that are marketing product or services online to their customers through Internet. purchase youtube subscribers

    ReplyDelete
  9. https://www.visualaidscentre.com/service/eyes-specialist-delhi/ Every home improvement project cannot add the same value to your home. If you want maximum returns, adopt a cautious approach. Consider your purpose as well as the government grants available for a specific project.

    ReplyDelete
  10. Social media marketing is one of the most cost effective ways to promote your online business. The right social media marketing strategy can get you cheap ad space, free promotion, and help you save money on costly services. Discover how social media sites can be a powerful and cost effective marketing tool. Facebook marketing and Twitter are one of the most powerful way to promote your business using this new media strategy. SEO CONSULTANT MANCHESTER

    ReplyDelete
  11. https://www.visualaidscentre.com/lasik-eye-surgery-in-delhi/ Officially abbreviated as PS3, the PlayStation 3 was released in Japan in November 11, 2006. Being the third in the video game console and built by the Sony Computer Entertainment as the next series from PlayStation games 2 of 2004, this game machine is the most improvised and with it comes features meant for realistic game playing.

    ReplyDelete
  12. https://onohosting.com Most PS2 and PS3 owners have at some point wished they could back up their game collection, especially if they ever had to replace one of their games. It is crucial that you learn how to copy PlayStation games if you want to keep adding to your collection of games. There is software available just for copying video games.

    ReplyDelete
  13. dofollow backlinks What are the advantages of Outsourcing SEO to an agency? What are the pros and cons of In-House SEO? Should a growing business opt for Outsourced SEO services or should they get the SEO of their site done In-House? Read this article to know more.

    ReplyDelete