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Showing posts with label #booklet printing #catalog printing #printing long island #printing new york city #promotional products #design #custom labels #signs #banners #direct mail #printing services. Show all posts
Showing posts with label #booklet printing #catalog printing #printing long island #printing new york city #promotional products #design #custom labels #signs #banners #direct mail #printing services. Show all posts

Tuesday, February 27, 2024

Sustainable Printing: 

4 Eco-conscious Printing Practices

In the last few years, consumers have been increasingly emphasizing the sustainability and eco-friendliness of their favorite brands.

A study done by the Harvard Business Review showed that when Gen Z and Millennial customers believe a brand cares about its impact on people and the planet, they are 27% more likely to purchase from it than older generations. 

As the world gravitates towards eco-friendliness, the print industry is also evolving, embracing methods that minimize environmental impact without compromising quality or creativity. 

4 Ways to Make Your Print Marketing More Eco-Friendly

Check out these strategies for taking advantage of the effectiveness of print (80% of consumers act on direct mail print advertisements) while factoring in eco-conscious printing practices. 

1. Use Recycled Materials

One of the easier ways to create more sustainable print marketing is by choosing eco-friendly alternatives to your typical products. 

For paper, try using recycled papers or cardstocks- and make sure that your paper choices are certified by the FSC (Forest Stewardship Council). Using recycled paper will also reduce your company's production costs and help limit the number of new trees that need to be cut to make paper.

2. Vegetable-based Inks

Soy-based inks are now available as a substitute for petroleum-based inks.

They are nontoxic, nonflammable, and made with renewable resources.

This easy switch will increase the sustainability of all the materials you print while still producing vibrant colors. 

3. Recycling Initiatives

After creating print materials for one of your campaigns, properly recycle the leftover materials and scraps. 

Or, even better, seek ways to reuse or repurpose those materials for future projects. Sturdier printed pieces, such as postcards or signs on thick cardstock, could be saved and reused to reduce waste. 

You can also limit the amount of leftover print materials by carefully planning before you begin a printing project. Identify your target customers using CRM or other marketing tools beforehand so that you can print only the necessary materials and prevent waste.

4. Use Proofing

Errors in your printed materials can greatly impact the eco-friendliness of your production process.

Whether it's a grammatical error or a design error, it might result in the need for materials to be reprinted or for an entire batch of prints to be discarded. 

Use proofing tools or have other team members look it over so that your print materials can be reviewed and double-checked. Ensure the message is clear, all contact details are accurate, and the design fits the campaign's needs. This will ensure a more streamlined process and eliminate opportunities for waste!

As you strive to make your printing process more environmentally friendly, our company is here for you and all your printing needs! Visit our website today to learn how we can help you create quality print materials.Go towww.printcafeli.com


 

Tuesday, February 6, 2024

Building Your Brand with Signage – 

Why Business Signs are so Important

UPDATED ON  

There are many ways to market your business. One of the strategies that many business owners find effective is exterior and interior signage.

Effective signage is important because it allows you to draw attention to your company and further develop your brand. In comparison to other forms of marketing, signage is cost-efficient because it can give you constant exposure, no matter the time of day, and because it can be used on a long-term basis.

Even with so many effective digital marketing strategies, don’t overlook the power of a good sign campaign. Signage can direct new customers towards your business that might not have otherwise been able to find you.

However, just having signage isn’t enough. You need attractive signs that will catch people’s eyes. You need a good design paired with essential information about your business. And to create these signs, there are some tips you’ll want to take into consideration.

Thinking through purpose

The first thing you want to think about is what you need the sign for. Maybe you need directional signage that can help people get to your store. Or maybe you want to announce an upcoming event or a sale. Or perhaps you’re looking for a way to persuade people to visit your business.

Once you know your purpose, you can start thinking through logistics, such as how large the signs need to be. You’ll also want to consider what materials they need to be made from.

Including must-know info

Once you have a purpose in mind, think about what information people need to take away from the sign. It’s not just about what your business does, but how your business is different from competitive brands.

So, put your business’s name and some sort of message on that sign. But that message is where you need to get creative. What makes your pet store different from the one down the street? Maybe you sell some sort of animal that they don’t? Convey that difference on your signs!

Location, location, location

Having a catchy sign isn’t enough! You have to think about where you’re going to put that sign. You need to find a place that will be highly visible. But you also need to make sure that you’re following local laws.

The location of your sign will impact the size it needs to be and what it looks like. For example, if you’re developing a billboard, you need to come up with a large design that can be quickly read when someone is speeding down the highway.

Creating consistent branding

Consistent branding matters. You want to make sure any signage you develop is consistent with your overall brand. This could include a logo, font choice, tagline, or some other sort of similar visual element.

When you use consistent branding, people will begin to immediately recognize your brand, no matter if they’re looking at your social media or if they’re looking at one of your signs. While your marketing materials don’t need to look identical, there should be some sort of common element(s) that tie everything together.

Get creative with design

The more creative you can be with your sign, the better! Find a way to make your signage memorable, such as some sort of pun that is relevant to your store.

In addition to getting creative with words and graphics, get creative with the type of signage you use. For example, maybe your town won’t permit large signs – instead, you could consider using magnets or car decals as an alternative. You need to find a way to stick out from other businesses in your town!

Professionals can help

Finally, don’t feel like you need to do this alone. There are professionals out there that are experienced in developing the right signage for a business. They can talk you through your business needs and help you develop a timeline.

Companies such as Signarama, which is an NYC sign company, offer a variety of services, from designing signs to maintaining signs. Before settling on one particular company, make sure to read available reviews. Some companies also offer free consulting, which can help you determine if they’re the right company for you.

In summary

Digital marketing is important, but so is building your brand through signage! But simply sticking a sign with your logo on it into the ground isn’t enough. Careful planning and consideration of your company goals can help you develop clever signage! There are also professionals out there that can help you through the entire process. For Info Visit This Page:https://www.relevance.com/building-your-brand-with-signage-why-business-signs-are-so-important/


Thursday, August 24, 2023

Using QR Codes in Print Marketing: 

Engage Your Audience 

and Measure Results

When it comes to print marketing, you can use dozens of tricks to embellish your designs and grab your customers' attention.

Some available details, like using embossing for letters or using textured paper, are already promoted by many printing companies. One newer option that you should consider for your next print project is using QR codes.

According to Statista, 75.8 million people in the U.S. with smartphones scanned a QR code in 2021. They are increasingly popular and create more opportunities than you might realize when it comes to your print marketing.

Read on to discover tips for incorporating QR codes into your next print campaign.

5 Ways to Use QR Codes for Print Marketing

1. Get Creative with Color

When you think of a QR code, you probably think of the traditional black design on a white background.

You might not know that QR codes have become much more customizable!

Use your brand's signature colors, or create your company logo within the design for the code. This will make the QR code pop out from the rest of your print material!

2. Increase Visits to Your Website

One of the best ways to engage with your customers is by sharing information through your website!

But sometimes, sending them to your site in the first place can be difficult. Including a QR code on one of your print marketing ads can intrigue customers into scanning it and visiting your site!

Plus, by printing that QR code on brochures, posters, or stickers, you can showcase your company's info to a broader audience.

3. Engage Customers with Special Offers

A tried-and-true way to connect with your customers is by offering them special, personalized deals on your products and services.

Put a QR code poster on the door of your store offering a sale price reward for shopping in-person, or print one on a direct mail piece that will lead them to a unique coupon code.

4. Track the Effectiveness of Campaigns

One of the first things you should get set up to make sure you're making the most of your QR codes is tracking channels using the codes.

An urchin tracking module (UTM) can be applied to any URL, which would be the URL the QR code opens when scanned. 

You can use UTMs or other tracking methods to see how many people visit the webpage linked to your URL, specifically by scanning the QR code. In this way, they're one of the most straightforward ways to measure your print campaigns' response rate and effectiveness. 

5. Use QR Codes to Encourage Reviews

Customer reviews are essential to building your audience's confidence in your brand!

One creative way to encourage and remind people to add reviews for your company is by creating a QR code with a link to a site where they can add a review and print it on your direct mail.

Otherwise, for an even more immediate connection with existing customers, it could be printed on the bottom of your receipts or included on a special thank-you mail piece after customers make a purchase.

Incorporating QR codes into your print marketing can be a game-changer. Don't miss out on the endless possibilities they offer! Contact us today, and let's take your marketing to the next level. Call: 516-561-1468 or Email: theprintcafe2@verizon.net

 


 

Tuesday, May 23, 2023

5 Embellishments to Help Your 

Print Marketing Rise to the Top

Do you want to captivate potential customers with your printed marketing materials?

Try using embellishments to make your print marketing exciting and memorable for your recipients! 

Embellishments refer to ornamental touches that accentuate critical features of your invitations, stationery, business cards, and brochures.

Check out these five suggestions that can make your print marketing stand out!

5 Embellishments to Help Your Print Marketing Rise to the Top

1. Foil

Modern printing techniques allow your company to go far beyond just the silver and gold foil printing options that were once possible.

Use foil in any color to add interest to your print material or draw attention to certain essential words or statistics by printing them in foil.

2. Embossing or Debossing

Embossing (creating raised images) and debossing (creating lowered imprints) words or your company logo is a simple way of drawing attention to certain parts of your print.

These techniques can increase your brand recognition since your name or logo will stand out from the rest of the design. It can also create depth, adding aesthetic appeal.

Just keep in mind that this embellishment works best on thicker paper stock!

3. Unique Inks

In the printing industry today, your company can try a wide variety of new inks. Scented, neon, or metallic ink are popular options that will undoubtedly make your product stand out.

With the constant advancement of printing technology, there are different ink options every day: one of the new and unique options is thermochromic ink, which changes color based on temperature. Combine a special ink with these other embellishments, and your print will shine!

4. Finishes

Instead of opting for a traditional matte finish for your printed products, try more specialized finishes!

A glossy finish can protect against ink smudges or damages while in transit while also elevating the look of your piece.

Research shows that when consumers can touch something, it increases the perceived value. Textured finishes can allow your company to create new textures on your print products (like scales, water splashes, or the grain of wood), which will be raised from the rest of the design.

5. Laminating

Lamination is no longer just for protecting a printed product (though that is a bonus)! You can use it to create the effect of specialty paper without the extra cost.

Experiment with metallic lamination or soft lamination, which creates a velvety feel.

And don't forget about spot laminating! Unlike a flood application, where the lamination covers the entire product, spot finishes are only used on certain design parts. Consider laminating your company name, logo, or tagline to make it pop!

We hope you are inspired by these ideas to help your next print marketing piece rise to the top! If you're looking for more ideas to make your next project extra special, give us a call at:516-561-1468


 

Friday, May 5, 2023

5 Ways to Make Your 

Print Catalog Campaigns Rock

From brochures, business cards, and mailers, it takes a variety of marketing collateral to build a comprehensive, successful marketing campaign.

Among the most critical pieces is a catalog, and it’s still the surefire way to build awareness of your products and services to customers and prospects. According to Data & Marketing Association data, 41% of millennials and 53% of Gen Xers reported enjoying catalogs.

With catalogs making a comeback, let’s make them work for your business.

5 Ways to Make Your Print Catalog Campaigns Rock

Choose the Best Size

Make your products stand out on the page by choosing the right catalog size.

If you have fewer products or services, you don’t need large spaces devoted to photos. The sizes of 5 ½ by 8 ½ inches or 6 by 9 inches will suffice.

On the other hand, if your products are intricate or detailed, you need space for large photos or illustrations. In that case, 8 ½ by 11 inches or 9 by 12 inches will be more comfortable.

Consider Coating

Customers and prospects can feel the difference between the catalogs they receive.

Getting your catalog to stand out is essential to getting it noticed. Adding an aqueous coating is one of the easiest ways to make it pop. To enhance your pages, you can choose from gloss, matte, or satin coating. 

Decide on the Best Binding

Another top consideration is the binding that will keep your catalog together.

Saddle-stitching is often your best bet because it’s user-friendly and affordable. This allows readers to open the catalog and lay it flat while reading.

Discover other styles such as case bound, perfect bound, and pamphlet stitch.

Remember to create your catalog in four-page increments to allow maximum use of the space and prevent the need to add blank pages.

Tell a Story

Essentially, your business is publishing its own magazine with a catalog.

It focuses on your products and services and the people, work, and mission that support your company.

Demonstrate your dedication to your business and the customers you serve. This will help you stand out by explaining why you’re different and better than your competitors.

Solve Customer Issues

Your customers have pain points.

After identifying those issues, show how your business addresses these challenges or how they can overcome them with your help inside the pages of your catalog.

Catalogs can be a powerful marketing tool if done correctly.

Partner with us as your printing provider to get the marketing expertise that makes a difference in your business. Let’s get started! Call Today 516-561-1468


 

Friday, April 28, 2023

5 Valuable Ways to Make 

Customers for Life

Customers make or break your business.

And while companies focus their budgets and time on attracting new customers, they often lose sight of their most important asset: Current customers.

Companies across the U.S. are losing $62 billion per year due to poor customer service. Don't let that happen to your business.

5 Valuable Ways to Make Customers for Life

1. Start a Loyalty Program

Did you know that about 68% of loyal customers will join a loyalty program if offered?

Customer loyalty programs, sometimes called customer retention programs, effectively increase purchase frequency because they spur customers to buy your product or service more often.

2. Offer a Discount for Returning Customers

Everybody likes to save money.

So, tuck a coupon into the bag when you're ringing up a sale, and tell the buyer about it, so they don't miss it. Not only will these offer help improve your sales, but they'll help improve loyalty among customers.

According to Statista, 92% of consumers in the U.S. used coupons when making purchases last year.

3. Celebrate Your Customers

Recognizing your core and loyal customers goes a long way.

It might take a little more time than sending a quick email or phone call, but when you thank your customers from day one, you build momentum to help your business succeed.

Simple signs of gratitude include a handwritten note, a birthday card, giving back to causes close to your customers, noticing customers who go above and beyond, or offering a free service or product during a challenging time. 

4. Invite Customers to a Special Event

While online events seem to get the most fanfare, there is no replacement for face-to-face customer interaction.

That's why customer events drive loyalty. Everyone likes to be part of an exclusive group! 

Organize round tables with your company's executives or yourself if your business is small. Give them a sneak peek of what's coming next, or ask them for feedback on a new product or service. Another option is an after-hours client reception focusing more on guest entertainment than business goals.

5. Keep a Customer Communication Calendar

Whether you run a small or large business, initiative-taking communication should be a top priority.

Manage customer engagements and create opportunities to build brand loyalty. 

There are so many ways to reward and retain your loyal customers, and we can help! Contact us today to learn how we can help you, from loyalty cards and invitations to coupons and more! 

Call Now! 516-561-1468


 

Thursday, April 27, 2023

Paper Shortage: 

What You Need to Know

Paper is a critical resource and an essential part of our daily lives.

If you didn't know, a paper shortage started last year and will likely continue in the coming year. In times of uncertainty, it helps to have all the information, so let's talk about it! 

Understanding and Planning for the Paper Shortage

The Paper Shortage Issue

In recent years, a few North American paper mills closed their doors as aging infrastructure and rising labor costs, combined with strict environmental regulations, made it increasingly difficult to keep up with the competition.
 
Many mills have switched from paper production to packaging to replace this lost capacity. This shift to a focus on packaging resulted in nearly 20% less paper production from 2019's supply. Many companies are stockpiling more paper in anticipation of a continued shortage expected in the coming year.

In the past few years, we also experienced a pandemic-induced shortfall in supply. This has led to reliance on overseas sources, which comes with its own set of obstacles. Recently, there have not been enough containers or ships to transfer materials made and acquired by US markets in the Pacific. 

The shortage has highlighted the need for increased global collaboration to ensure that international trade and supply chains are as resilient as possible.

Paper Shortage Implications

We will do everything we can to keep you on time and budget throughout the shortage.

But we do want to acknowledge that it is possible, at some point, you could experience an increase in price as we, too, are experiencing an overall marginal rise in prices across the industry.

It is also possible that some print materials, such as specialty paper stock, will be harder to obtain. So, if you have a particular project in mind that requires a specialty paper, the sooner you can let us know, the more time we have to obtain the materials.

If you are working on a project with a tight timeline, we will happily offer you suggestions based on what we already have in stock to speed up the process. 

Paper Shortage Solutions

These excellent opportunities can help you stay on track with your business objectives during this time of paper shortage:

  • Proactive planning with lead times
  • Maintaining an open line of communication throughout the entire printing process
  • Considering sustainable sources of paper, such as recycled paper and alternative materials

And here's what we are doing as a business and an industry: 

  • Advocating for increased reforestation efforts to help replenish the world's forests
  • Staying informed about changes in the supply chain that could impact our business operations
  • Monitoring pricing trends to anticipate potential cost increases due to shortages and advise you in the process

While this is a real challenge, it doesn't mean that print materials have lost their place in marketing and advertising strategies!

In fact, with many businesses relying on digital media, a well-designed printed item can stand out from the crowd and make a big impression. 
 
Print advertising has never been more valuable than it is today!

Whatever your print needs, we've got you covered. Contact our team today to get started on your next print project. Call: 516-561-1468 or Visit Our Website: www.printcafeli.com


 

Thursday, April 20, 2023

The 60-30-10 Color Rule: 

How to Use It in Print Marketing 

(and When to Break It)

Designing eye-catching postcards, brochures, and business cards for your company might seem daunting- especially if you don’t have a background in graphic design.

But don’t fear! It’s easier than you think to bring visual appeal to your print marketing.

Follow this simple principle for how to use color, and you’ll be on your way!

5 Steps to Use the 60-30-10 Color Rule in Print Marketing

1. Choose Three Colors for Your Print Product

To begin, choose three colors that represent your company well.

If you have a signature color, use it as one of your three! And keep in mind that different colors communicate different emotions and meanings to your customers.

You should also make sure to select colors that fit together. If your colors clash, it will decrease the visual appeal of your design. 

A foolproof way to choose three colors that look well together is by choosing either analogous or complementary trios. Analogous colors are next to each other on the color wheel (ex. orange, red, and yellow), while, to determine one color’s complementary matches, you should draw a line straight across from it and then choose the two (ex. blue, red, and orange). 

2. The 60%

Next, you’ll need to designate which color will be the base of your design.

Following the rule, this first color should occupy 60% of your print marketing piece. 

This color will fill the most space, so it shouldn’t be the most vibrant of the three you’ve chosen. You can use this color for your primary background or large text blocks. 

3. The 30%

This will be your secondary color, which will take up 30% of the space in your printed piece.

It’s intended to draw attention to the more critical parts of your design. 

It’s wise to use this color for any headlines, sub-section titles, bolded words, or statistics within the text of your ad.

4. The 10%

Your final color is your accent color, which will only take up 10% of the space in your design.

This should also be the most vibrant and bold of the three you’ve chosen. 

This third color is best used to make your call-to-action stand out from the rest of your design. It draws your customer’s eye toward the piece you want them to interact with: a QR code, contact information, link to a social media account, or coupon code. 

5. Breaking the Rule

Maybe your company has a design idea, and it will take more than three colors to bring that idea to life. Don’t stress!

The 60-30-10 rule is a helpful way to get started with your use of color, but going outside the box is perfectly fine!

If you want to emphasize more than just one part of your print design, consider choosing two accent colors for your 10%- 5% of one and 5% of the other.

Another impactful idea is to go monochromatic. Rather than choosing three complementary colors for your design, you could use different shades of the same color.

Don’t be afraid to create your own formula if it feels right! Use the principles in the 60-30-10 rule to get started, but once you’ve got an idea of how different colors and shades work together, you can break the rules and find a balance that works for you.

Contact us today for expert advice on the best colors, paper, and print for your next campaign! 

Call: 516-561-1468 or Visit Our Website at: www.printcafeli.com


Wednesday, April 19, 2023

 Spring Flings: Rebranding Ideas

The start of Spring, with flowers starting to bloom and trees beginning to show their leaves, is a great time to look at branding. This is true for you as a business owner, and for the clients you serve. Branding sometimes seems so abstract. Once you settle on a logo and color scheme, you may be tempted to keep it forever, but just as some of our favorite brands, like Coca-Cola and Pepsi, have a history of logo updates, every business can benefit from a spring refresh. 

The Forbes Agency Council noted in a blog post on branding that it helps you stand out from your competition, but a later post from the same group hits home. They say that as purchasing power is undergoing a generational change, taking the time to redefine your messaging and update your look can make you more attractive to these new buyers. In this article, you’ll find tips on branding and marketing ideas for business owner's.

Assess the Brand Look

Whether you are looking for an update for your business, or want to reach out to your clients, start by assessing the current look of your brand across your printed materials. Think about what you hand them, what they see when they walk into your business, and what you mail to them. Gather a selection of the work you have done for customers and promote that to future customer's. 

Look at the Business Cards

These are still one of the most important pieces of marketing collateral, but how they are used has shifted. Ask yourself: Are they inviting? Do they communicate the best information? Does the design represent the company? And then ask: Can they be scanned easily? Many people use business card scanning apps or physical scanners, which means that light-gray type, which used to be very fashionable, is less desirable. Color combinations that require more attention to read are also out of fashion and make it hard for those who are color challenged. 

If you find cards in the jobs you have done for clients that have these characteristics, this is a great time to reach out and talk about updating their look for the new year. 

Look at the Other Marketing Collateral

While branded business cards are the most common piece of business collateral, brochures, notebooks, stickers, labels, window clings, mugs, shirts, and hats are also part of brand visibility. Use the theme of a Spring Refresh to update your marketing products to attract more seasonal customer's. Businesses large and small benefit from a new look, even if it is a minor change. It gives them a reason to offer a new sticker, a new notebook, brochure, or other giveaway using the new color, design, or logo to their clients and prospects. 

Update your catalog or booklet's especially the photos. Take new pictures of your shop or store and some of the work you have been doing. Use it to open the discussions and share the possibilities of a brand refresh with new ideas with your clients.

Look at Branded Signs

Signs can be a secret weapon for businesses. Wayfinding signs, special sale and event signs, and in-shop signs help to tell the business story. Bright colors with easy-to-read text lift the brand and the message. Simple things like changing signs and altering designs regularly make them more visible and noticeable. Adding newly branded signs where they have not been used in the past is another excellent way to keep messaging fresh. 

Look at Branded Packaging

Packaging is one of the best-kept secrets on the road to growing profitability. Every client has a need for a box, a carton, a label, or a hang tag – they just don’t know it!  Promotional items are a great way to keep your company name out in the open, and offering box kits with different promo items is a home run. For restaurant clients, header cards or labels to seal to-go orders. Labels can be a great way to spread the word about new promotions, promote events, and expand branding options. 

Updating Spring Color Ideas 

For decades we have looked toward pastel colors as Spring approached, but today’s fashions often call for bolder, bright colors in a mix of calming and energetic colors. Businesses should keep up with the color trends by keeping an eye on the Pantone Color each season. Ask us to show you the wide selection of Pantone Colors. For Spring and Summer of 2023, they have core color classics and Fashion Week pallets that can help you attract the interest of that new generation of buyers. 

The Print Cafe team is here to help you with ideas for updating your print strategies, branding, and color schemes and those you recommend to clients and prospects. Stay in touch with them for new products to offer and talk tracts to upsell and cross-sell to increase your revenue stream. For More Information Call: 516-561-1468 or Visit Our Website and Check Out all our Marketing Products at:www.printcafeli.com


Thursday, March 16, 2023

6 Top Ways to Promote Your 

Brand Via Word of Mouth

You want the word out…the good word! But how does that happen organically?

Sometimes it takes some help to brand your business and get word-of-mouth advertising. There are so many things you can do to help it along. Let’s take a look.

6 Top Ways to Promote Your Brand Via Word of Mouth

1. Hire an influencer


Sometimes using an influencer helps spur word-of-mouth advertising.

This method creates an image in people’s minds and gets people talking about what you offer. A recent study by Sideqik found that 7 out of 10 consumers trust influencers’ recommendations just as much as the opinion of real-world friends.

If you can’t get a significant influencer, try contacting a micro-influencer. Reach out to bloggers, video bloggers, or DIYers with a smaller following whose goal is to share subject matter expertise by producing tutorials, shout-outs, how-to guides, day-in-the-life videos, and so on

2. Create a unique experience

Get people to talk about your business because you treated them so well that they can’t stop talking about it.

No company wants bad publicity, but people are quick to speak. So make sure you do all you can to offer what you promise and surpass it.

Try adding a thank you note or a gift to the order. According to SDL, more than half of all consumers (58%) share their positive experiences with a company on social media.

3. Keep branding elements consistent

No matter how you promote your business and brand, you must ensure your language is appropriate for your specific audience. 

Think about the kind of language you use in your marketing materials, signage, and slogan, as well as on your social media profiles. Does it convey the image that you want to associate with your brand?

Additionally, pick engaging colors and fonts but keep them consistent across all print and packaging materials to create a branding impression that remains in your audience’s mind.

4. Solve a real problem

No matter who is talking about you, they will spread the word if you can help them solve an issue.

Make it obvious how you can help. Then, when they try out your product, they can see the truth and tell their friends.

5. Use a visual trigger

Create a space people want to snap pictures with or near and share on social media.

First, play it up if you have a unique decorating style, an unusual prop, a photo, art, or other items. Then, encourage people to take and post pictures next to it.

6. Use a hashtag

Hashtags are a way to categorize content on social media by topic or theme, e.g., #printmarketing. If you create a hashtag that includes your business name and encourage visitors to use it when posting about your business, potential customers can use it to find you online. So it will boost your name recognition.

While tracking whether the sales came from the hashtag or some other channel can be tricky, this simple tactic helps build more vital brand awareness. 

The possibilities are as endless as your creativity. If you need more ideas, especially in the printed realm, check us out today! Call 516-561-1468 or Visit Our Website at: www.printcafeli.com


Tuesday, March 14, 2023

6 Ways to Combine Print 

and Email Marketing

What does your marketing plan look like?

Does it include print marketing? What about email marketing?

An approach that combines print and digital marketing, like email, is best to get optimal results for any marketing campaign. Don't forget to include these critical elements in your marketing lineup!

Here are six ways to utilize this multi-channel approach to make your marketing dollars go further. 

6 Ways to Combine Print and Email Marketing

1. Reiterate Your Message

Use email to reiterate what you say in your printed pieces.

That way, you will catch their attention no matter their preferred medium.

2. Try Teasers

Send teasers through email, promoting your direct mail that is coming.

Use this technique to announce a big sale or event. Then when your direct mail is delivered, they can get more information about what you are offering them.

Provide a digital coupon on your direct mailer or give direct mail recipients a unique promo code to redeem an online offer.

3. Get More Subscribers

If someone is on your direct mail list but not on your email list, inform them about your email newsletter by print and ask them to join it. 

Encourage this action by offering a special deal, e.g., free shipping, or a freebie, e.g., a digital download, if they subscribe.

4. Consider QR Codes

You can use QR codes in print marketing to send the customer to a landing page.

For example, one where they can subscribe to your email newsletter. Link QR codes in your print marketing to make sign-up easy. QR codes can also direct customers to make a phone call, watch a video, or download an app. 

5. Make Communications Personal Across Channels

Technology allows you to personalize both print and email marketing efforts, and doing it across marketing channels shows your consumers that you know them.

You can use Variable Data Printing to create variations in text, colors, graphics, and images of printed materials based on the recipient.

Many email newsletter platforms also allow you to personalize communications using first names and other information stored in your database. 

You can further tie the two together using personalized URLs (PURLs). When added to print pieces and emails, PURLs direct customers to landing pages that are highly targeted and customized to them. 

6. Create a Print Newsletter

Use email communication to promote short tidbits of what you will discuss in your printed piece. Get their juices flowing and pique their curiosity.

When you combine technology with proven direct mail, your efforts are doubled, and you are more likely to reach your target audience and capture their attention.

You will reach them where they are—either online or through the mail. Tangible mail is overlooked today, but it's important because people like to hold things in their hands. Direct mail provides a physical object more likely to be read than a mass email ad.

No matter what, we will help your printed piece get noticed. Check us out today! Call 516-561-1468 or Visit Our Website at: www.printcafeli.com


 

Tuesday, February 21, 2023

Coated vs. Uncoated Paper Stock: 

Which is Best for Your Project?

Paper comes in all kinds of forms. Knowing the different variations of paper and when to use each will help you choose the right type for your print projects. 

One major decision is choosing between coated or uncoated paper. 

Coated

Coated paper typically receives a fine clay or polymer coating, which seals the paper, restricting ink absorption and reducing dot gain.

Dot gain makes the printed material look darker than intended because of ink absorption. All this gives your finished printed products a crisp, clean look.  

Coated paper tends to be great for projects that include images and color, which means it's great for photographs, magazines, and catalogs.

One thing to note, however, is that coated paper tends to be harder to write on.

Below are a few of the subcategories of coated paper.

Gloss

A gloss coating is going to have a higher sheen and is lightweight. It also tends to be cheaper than other finishes while having vibrant colors. 

Satin and Dull

Satin and dull finishes are between a gloss and matte finish, providing a nice balance. 

Matte

Matte has a non glossy finish to reduce glare and comes with extra opacity. 

Opacity is the percentage of visible light that does not transmit through the paper, and a higher opacity means the paper is less see-through. 

Matte tends to look a little more high-end and therefore comes with an extra cost. 

Uncoated 

Uncoated paper does not have a coating, creating a softer, warmer appearance.

For projects without a need for vibrant images, uncoated is the way to go. Without the coating, the ink will not be as crisp, and the colors won't be as accurate. Therefore, it's often used for projects that don't use vibrant pictures and colors.

It's better for projects with a lot of writing because the lack of glare makes it easier to read and can be easily written on, which is great if the recipient wants to take notes. 

Uncoated paper is generally best for envelopes, letterheads, business cards, brochures, stationery, bookmarks, and booklets. 

Uncoated paper comes in a variety of textures. 

Smooth

As the name suggests, smooth paper is untextured. It's popular for commercial print jobs such as books, posters, and flyers because it's solid and flexible. 

Laid 

Laid paper has a ribbed texture. Because it's less common today, it can help your letterheads, envelopes, and business cards stand out. It was most common between the 12th and 19th centuries, giving it a vintage feel.  

Linen

Linen paper, with its embossed, crosshatch finish, looks like a woven linen fabric. This high-end paper is excellent for business cards, greeting cards, and stationary. 

Knowing the pros and cons of uncoated and coated paper and the different options will help your business choose the right paper for every print project. If you're looking for advice on what paper to choose for your next print job, contact us today! Call 516-561-1468 or Visit Our Website at: www.printcafeli.com


 

Thursday, February 16, 2023

How SEO and Print Work Together 

(Plus 3 Ways to Improve Your Site's Ranking)

The purpose of search engine optimization (SEO) is to get your website to the top of Google’s search engine. 

The higher up your business is, the easier it will be for potential clients to find you. This is especially beneficial given that 68% of online experiences start with search engines. 

Many factors impact SEO ranking, such as

  • Bounce rate is when visitors leave a webpage without taking any action—the lower the bounce rate, the better.
  • Dwell time is how long visitors stay on the page. The longer, the better.
  • Traffic is how much activity the page has. The more steady traffic, the better. 

Knowing what impacts your website’s SEO rankings can help boost your website. 

How SEO and Print Work Together

Print marketing can help improve your website’s SEO ranking by driving people to your website. 

One convenient, powerful way to accomplish this is through QR codes. QR codes provide an easy way to drive people from paper to online. QR codes can be added to… 

  • Business cards. Drive people to your website to direct them to information that couldn’t fit on the card.
  • Catalogs. Next to the advertised, popular product, put a QR code. This will make it easy for customers to buy the product.
  • Posters. Bring people from the physical world to the online world by including QR codes on posters. 

QR codes increase your website’s traffic, and they will likely improve dwell times and bounce rates because the people visiting your website are actively seeking it for a purpose. Compare this to someone who stumbles across your website on Google but realizes it’s not quite what they’re looking for. 

3 Ways to Improve Your Site’s Ranking

1. Improve your website

Making your website easier to use will improve its SEO ranking.

Some areas to look at include: 

  • Page load speeds. A website’s conversion rate drops by about 4.42% for every second of load time. The faster your website, the better it’ll do. People don’t like waiting.
  • Mobile-friendliness. A user-friendly mobile phone website is essential, given that 64% of searches are on mobile phones compared to 35% on computers.
  • Navigation. Improve website navigation using clear, everyday language and easy-to-find links to the most important pages. Use design techniques to separate parts of the page and stick to already established website structures. 

A faster, user-friendly website will get people to stay, boosting SEO. 

2. Improve your backlinks

Backlinks (also known as inbound links) are hyperlinks to your website from an external website.

As a business, you want other websites to link to your website. Sometimes this happens naturally. However, you can improve your backlinks by reaching out to editors of other websites and suggesting they link to your page, explaining why doing so would benefit them. You can also create internal links by linking pages within your website. 

3. Create quality content

Having quality content will naturally drive people to your website. 

A catchy headline can get people to click, but quality content keeps them. Make relevant, well-formatted, easy-to-read, and engaging content. Be sure to use everyday language throughout. Include a skim layer with headers, sections, pictures, and infographics. 

Using print and other SEO optimization techniques can help you improve your website’s ranking, making it easier for potential clients to find your business through Google. 

Are you ready to optimize your SEO with print? Reach out to our team now! Call 516-561-1468 or Visit Our website at: www.printcafeli.com


 

3 Winning Direct Mail Campaign 

Ideas You Can Start Using Today

We're proud to inform you that the reports of the supposed death of direct mail have been, as Mark Twain once said, "greatly exaggerated."

Not only is direct mail just as effective as it ever was - it's positively thriving. According to one recent study, the market for direct mail advertising is anticipated to grow from $71.57 billion in 2021 to a massive $72.67 billion by the end of 2022. Much of this has to do with the average return on investment for direct mail collateral is $4.09 for every $1.27 you spend getting those marketing materials out into the world.

But it can be challenging to know where to begin if you've been out of the direct mail world for a while or are wading into these proverbial waters for the first time. With that in mind, here are three winning direct mail campaign ideas that you can start using immediately.

3 Winning Direct Mail Campaign Ideas You Can Start Using Today

Taking Advantage of the Holidays

One of the best direct mail marketing campaign ideas you can start using immediately involves taking advantage of the holiday season - a time of year that is already upon us again.

Remember that while part of the goal of any marketing campaign is always to raise awareness for your brand and get the word out about your products and services, this is just one small portion of a much larger story.

Equally important is your ability to get in touch with people occasionally and simply remind them that you're out there. Because of that, don't hesitate to send out a simple postcard for Christmas or the New Year to wish people well. It doesn't have to be overly "salesy" at all - it can be a simple message that illustrates that you care about your consumers, even when you're not coming right out and asking them to buy something.

When executed correctly, you'd be surprised by the difference this can make in generating repeat sales from existing, satisfied customers.

The Benefit of Unusually Sized Mail

Another technique that you can use with direct mail, in particular, has to do with sending out unusually sized mail.

Think about it - part of why messages like emails are so easy to ignore is that they all blend together in someone's mind. They all look the same, and they're far too easy to archive when someone is wading through their email inbox in the morning.

But if you send out a piece of direct mail collateral that is slightly larger or shaped differently than every other piece of mail that someone receives that day, they're going to notice. You immediately stand out, and at that point, you can use someone's curiosity to your advantage.

Bridging the Gap Between Direct Mail and the Digital World

Finally, don't be afraid to bring the benefits of both direct mail collateral and digital marketing together in innovative ways.

Always include information about the various social media channels you use, like Facebook, Twitter, and LinkedIn, which are great for allowing someone to get in touch with you in other ways quickly. This way, you can begin an experience with them through physical mail but give them the option to continue it over the Internet if that is their preference. 

If you'd like to find out more information about getting started today with any of these direct mail campaigns, or if you have any additional questions you'd like to go over with someone in a bit more detail, please don't delay - contact our team today! Call 516-561-1468 or Visit Our Website at:www.printcafeli.com