Increase Customer Engagement with Out-of-the-Box QR Codes

Not long ago, scanning books or groceries by a rectangle barcode seemed quite novel.

It was fast, convenient, and just a little fun. But as society’s pace accelerated, so did our need to read barcodes efficiently. In 1994, Japanese auto-makers adopted “Quick Read” QR codes (square matrix barcodes that could be scanned from any direction) that stored a hundred times more information than conventional barcodes.

Enter QR Creativity

In this micro-attention age, QR codes can catch the fleeting attention of your audience by adding both efficiency and quirkiness to your designs.

Today’s customers love to actively participate – not just passively consume – so why not take people on a “digital scavenger hunt” you’ve created by leading them to a URL for your landing page, a direct link to your social media page, or to retrieve personalized texts from your team?

While many QR codes are bland, they don’t have to be. Here are just a few out-of-the-box ways businesses are using printed QR codes to build bridges with clients:

WiFi Network Sharing

Want to make your network accessible and convenient for your guests?

Simplify this step by building a QR code that allows them to connect to your WiFi with just one scan. Instantly connect users to the network and make their lives more simple and stress-free.

Surprise Gifts

Gifts are a treat, but surprise gifts are even better.

When you want to thank a VIP customer or impress a first-time client, offer them a printed thank you postcard with an unexpected giveaway they can access by scanning the QR code. This builds emotional engagement by adding both participation and a greater level of surprise.

Menus

Try replacing bulky tri-folds with simple table tents or bookmarks when you want to keep your menus crisp and current.

Customers can scan the QR code to read the full menu, view seasonal or daily specials, or even pay after completing the order.

Invoice Surveys

When you ship goods to your client, offer a discount if they complete a quick survey after scanning your QR code.

Happy clients are more willing participants. Grab them on the spot as they unbox their new purchases!

Die Cut Overlays

If you use plain brown gift bags or simple white boxes, you can add color and charm with die-cut labels that double as a funky patterned QR code (like this playful QR valentine).

Who says beauty and functionality can’t co-exist? Have some fun taking people on “the code less traveled.”

Captivating Colors

Why live in the monochromatic when you can design in color?

Modern QR code generators allow you to add zest to your QR code based on your aim, style, and brand theme. Some software even allows you to choose patterns, build logos or faces into your code, or add sophisticated gradients.

Bridge the Gap Between Print & Digital

Nielson found about 56% of consumers rely on printed matter for sales information, specifically when seeking information on a purchasing decision.

Print is seen as a concrete, reliable source, especially for prospects nearing a decision. By including QR codes in print marketing, you increase the potential for landing a valuable client. Consider using QR codes for:

• Product packaging, invoice stuffers
• Printed menus, business cards, or rack cards
• Store promotions with discounts available at checkout
• Promotional games, puzzles, or scavenger hunts
• Stickers for merchandise, packaging, displays, or cards

Increase your conversion rates while coaxing prospects further down the sales funnel in a fun, effortless manner..Need some fresh ideas? Contact us today to get started! 516-561-1468 or FOR MORE INFORMATION ON ANY OF OUR MARKETING PRODUCTS GO TO:www.printcafeli.com

 

                       How Print QR Code Cards are Marketing Genius

Business cards, postcards, and other print marketing pieces with QR codes can be extremely effective in developing support for your business, especially when starting from the ground floor.

Utilizing the Graphic Ease of a QR Code

The QR code is ideal for an immediate and instant connection to a large range of audiences because it doesn’t require a lot of comprehension.

Instead, the technology behind the QR code uses what people are already carrying, a smartphone or image-reading mobile device. So, all that needs to be done is for your audience to use the mobile device camera and capture the QR code. Then, it automatically provides a hyperlink to the given digital information associated with the specific image.

Effective Communication

Unlike QR images on doors, posters, or websites, did you know the QR code on a card or postcard can actually be retained better?

While one QR code can easily be scanned right away, the problem is when a viewer has multiple QR codes to deal with. They start scanning and clicking, and soon enough, the first code is forgotten, and the second or third becomes the attention focus.

However, with a business card or postcard, one can store it quickly and then remember it again later when there’s more time. That retention often makes printed QR code handouts far more effective overall from a marketing perspective.

Affordable and Budget Competitive

One of the best advantages of printed QR code postcards and business cards is how cost-effective they are.

Small businesses and cost-conscious larger players can all take advantage of print orders for low market expenses and high-impact results. Need some fresh ideas? Contact us today to get started! 516-561-1468 or FOR MORE INFORMATION ON ANY OF OUR MARKETING PRODUCTS GO TO: www.printcafeli.com