5 Best Ways to Combine Print 

and Social Media

Print and social media go hand in hand.

Promoting your business online is great because it doesn’t cost much and helps track customers.

But people still shop at stores and go to companies in the flesh. You must be ready for people when they stop at your business place.

So here’s the best way to combine the two ways to market your business: print and social media. Take a look.

1. Post on Facebook.

Post regularly to actively reach your audience. It doesn’t have to be much, but it will keep your name at the top of everyone’s mind.

For example, try posting an inspirational quote, or try your hand at writing a short article on where your business excels.

2. Don’t forget Linkedin.

Another great social media tool is Linkedin. This reaches specifically to other business people, and it doesn’t have to be a long post.

Still, it’s the perfect way to spotlight your products and services. Let people know what you offer and how you can help them.

Use testimonials to let the public know you have helped others succeed.  

3. QR codes are making a comeback.

Adding a QR code to your printed materials will combine the two worlds, online and offline.

Link it to a coupon or sale just for them when they scan the code. This will take them to a specific site that will inevitably help you track what they are looking for.

4. Create giveaways.

Run a promotion using printed materials to engage customers and offer something exciting.

Use rack cards or flyers with all your contact information and a call to action. Even though this method uses direct mail and printed items, it proves worthwhile.

Research consistently demonstrates that direct mail outperforms other marketing tactics regarding response rate.

5. Use hashtags.

Hashtags help you tie everything back to your brand and make it easier for you to track mentions of your campaign, event, product, or business.

This enables you to use both the printed word and online in a combined effort. For example, Indiana University leveraged hashtags as part of a brilliant admission promotion.

The simple use of the hashtag #IUsaidYes on bright, bold red envelopes produced a viral social media campaign when students began posting selfies with their acceptance letters.

Whether you prefer—online or offline marketing—you need both in advertising.

We are a part of your success because we offer quick, reliable service.

Need something soon? Check us out today! Call 516-561-1468 or Visit Our Website:www.printcafeli.com

 

 

Everyone Is Looking to Save a Dollar: How Discounts can Improve Your Sales Revenue

Everyone Is Looking to Save a Dollar: How Discounts can Improve Your Sales Revenue

Many businesses look at offering discounts as a method for losing money. But, what they don't realize is discounts actually generate revenue and improve their brand equity. Let's take a closer look at how discounts increase sales and can put you a step ahead of your competitors.

Improve Sales Revenue

First and foremost, discounts, whether they come in the form of online codes or paper coupons, will draw the attention of consumers to your business. They increase traffic and, most times, lead to a sale. Even better is that while customers are using their discounts codes on your website or in your store, they tend to look around at other products and services you have for sale, which can further boost your sales.

Spread Brand Awareness

By offering discounts, you are putting your company's brand name into the minds of consumers. Even if consumers don't come to your store to use a discount, your brand name will at least be implanted into their minds. Also, if they don't take advantage of a discount, they may know someone who can and offer to let them use their discount code, which only expands your brand awareness even more.

Increase Social Media Fans and Followers

Everyone is out to save a dollar. When they come across companies that offer great discounts, they tend to look them up on social media and either hit the Like or Follow buttons. And if you've ever used social media, then you know that when one of your friends hits the Like or Follow button, it shows up in your newsfeed. When you offer discounts, you have the potential to greatly increase your social media fans and followers.

Build a Strong Reputation

Consumers really love purchasing products and services from companies that offer regular discounts, like military and senior citizen discounts. As you continue to offer these discounts on a regular basis, you will build a strong reputation for your company and showcase to the public that you are a socially responsible organization.

Clear Out Space for New Inventory

Have you ever wanted to bring in new products to sell but you didn't have room because you had too much old inventory sitting around? One of the best ways to clear out this old inventory is by offering discounts. Having a weekend sale where you offer a 20% discount on the products you are trying to clear is an excellent way to:

Free up space
Increase sales
Spread brand awareness
Increase traffic to your store
Establish Loyal Customers

Your customers deserve a discount, especially if they do business with you on a frequent basis. This is why creating a loyalty reward program that offers returning customers a discount is essential to establishing long-term relationships with your existing customer base.

Meet Your Sales Goals

You know that to maintain a profit, you must meet your sales goals. Offering discounts may decrease profit margins for a bit, but they can most definitely help you meet sales goals to ensure you keep maintaining a profit. End of the season or end of the quarter discounts should be offered at least four times a year.

The Takeaway

Don't be fooled into thinking that offering discounts are going to hurt revenue. It likely will do the exact opposite as well as bring several other advantages, like expanded brand awareness and the establishment of loyal customers.

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