Print Cafe of LI, Inc

Print Cafe of LI, Inc
Showing posts with label #printing services #label printing #sticker printing #graphic design #packaging #sign printing #banner printing #promotional products #menu printing. Show all posts
Showing posts with label #printing services #label printing #sticker printing #graphic design #packaging #sign printing #banner printing #promotional products #menu printing. Show all posts

Thursday, December 8, 2022

3 Tips for Choosing 

the Right Flyer Font

When putting together a flyer, sometimes the flyer font can be overlooked. 

But, your font plays an essential role in the overall flyer design. Depending on your choice, it holds the information being shared and can convey different meanings. 

Sans-serif vs. serif fonts

Fonts can be classified into one of two categories: sans-serif or serif. 

Sans-serif fonts don’t have little lines underlining the letters, making them good for digital posters. They also tend to be bolder, making them good for headlines. Examples include Century Gothic, Verdana, and Helvetica. 

Serif fonts have little lines underlining the letters. They’re good for body text because they can be easier to read. Common serif fonts include Times New Roman and Garamond. 

Remembering the difference between sans-serif and serif fonts is important when choosing the correct font for your flyer. 

1. Readability is key!

Readability is the most crucial aspect to consider when choosing a flyer font. 

If people can’t easily read your flyer, they will not stick around to try. They’ll get frustrated and throw your flyer out. 

Stick to 10 pt and above font sizes and aim for Arial, Georgia, Verdana, and Times New Roman, as these are easier to read.

Also, be mindful of your dyslexic audience by choosing a font they’ll be better able to read, such as sans-serif fonts, especially Helvetica. With about an estimated 1 in 10 people with dyslexia, making sure your flyer is accessible may be more important than you thought. 

2. Fonts convey meaning

Various fonts add nuance to your design. 

Paying attention to these nuances can help you pair the right font with the message and goal of your flyer.

Check out the following common flyer goals and how to achieve them.

  • Formal, conservative, or vintage brand: serif fonts
  • High-end buyers: minimalist font
  • Convey stability: Times New Roman, Arial, and Cambria
  • Convey assertiveness: Impact, Rockwell Xbold, and Georgia
  • Show expertise: fancy fonts
  • Discount flyers: bold fonts

The little decisions, like matching the right font with your flyer, can go a long way in promoting your business. 

3. Don’t overdo it

With about 200,000 fonts worldwide, it can be easy to choose too many fonts for your flyer. 

But, too many fonts create a busy, confusing flyer design. Instead, stick to about two fonts or one font in different weights. The font’s weight includes the various ways a single font can appear. Font weights include hairline, thin, light, regular, italic, medium, bold, and black, to name a few. Never use more than three fonts. 

If you decide to use two fonts, finding the right font pair can be tricky. Many find pairing a sans-serif font for the headlines with a serif font for the body text to be a helpful guideline. 

Font selection may seem like a small detail, but it affects how your marketing is perceived. When choosing a flyer font, readability and accessibility are the most important factors. 

Whatever font you choose, we’re here to help you print your flyers so you can share your business with your target market! Call Us Today For More Information 516-561-1468 or go to our Website at:


Tuesday, December 6, 2022

7 Top Tips for Print and 

Email Newsletter Marketing

Try a newsletter when you need to get the word out fast, professionally, and efficiently.

Not only will you have more space for getting your point out, but it also reminds people regularly that you're ready to do business.

Newsletters are a customizable, affordable, and accessible type of marketing communication.

There are many ways to make your newsletters effective. And it's time to realize that newsletters are essential to effective email marketing and branding.

Ignoring them can restrict brands from growth.

7 Top Tips for Print and Email Newsletter Marketing

1. Logo placement

Ensure your logo is front and center on the newsletter's first page or header so that recipients don't have to guess (or hunt) for that information.

2. White space

Make sure you don't cram all your great ideas into one newsletter.

Instead, use white space frequently so that it doesn't look crowded.

3. Keep it simple

Don't try to tackle too much detail in your articles.

Keep it reader-friendly. This makes the reader want more and allows you to follow up on the article in future newsletters.

It also leaves the reader interested and possibly wanting to contact you to discuss the issues further.

4. Use bullet points

When you have multiple topics, use bullet points rather than writing a lot of paragraphs.

This allows the reader to scan for information quickly.

In addition, embedding helpful links in your email newsletters and giving visual descriptions can attract more readers.

5. Feature pull-out quotes

When someone has something important to say in the article, and it is a great point, pull it aside in the design.

Make it more significant than the regular text by using it as a graphic, not in the article itself. 

Pull quotes provide a teaser that entices the reader into the story.

6. Have someone edit your articles

Don't rely on your own wits here.

You will need to have another person edit your articles and layout. It's hard to catch your own mistakes all the time.

And sometimes, you need another set of eyes on an article in case something needs to be clarified. You might know what you mean, but someone else might not. This is just good practice.

7. Make sure there's a call to action (CTA)

There needs to be a place (or places) where you encourage the reader to take an action that moves them through your sales funnel.

Call-to-action examples include visiting your store, contacting you for a consultation, signing up for your email list, or making a purchase today.

The point of doing a newsletter is to build the business.

Contact us today to learn about our professional paper, color, and design options for your next print newsletter! Call 516-561-1468 or Visit Our Website at: