Coupons that Count

Coupons that Count

Persuasive Promotions Can Transform Browsers to Buyers

Are you the child of a parent who meticulously clipped coupons to pinch pennies?

As the pace of life has accelerated, the frequency of in-store couponing has decreased, in part because online coupon codes and apps have blossomed.

But coupon promotions are not a thing of the past!

According to the 2017 Holiday Shopper Report, 92 percent of consumers say promotions influence their holiday purchasing decisions. And coupons can be the catalyst that converts people from browsing to buying.

So which types of promotions do your clients want, and how can you use them most effectively? Here are a few tips to sharpen your focus.

Keep it Simple and Straightforward


Have you ever tried to use a coupon only to find the fine print disqualifies almost every purchase? This “fake sale” frustration can turn off clients from your company for good. Keep your coupons and discounts simple – avoid the fine print and honor the effort consumers have made to connect with your business. The same goes for referral campaigns – if a customer provides a valuable referral, honor their effort with a quick, valuable, and personal token of thanks.

Try to keep things simple with your product presentation as well. Remember, an overload of options can lead to “analysis paralysis,” or situations where a customer finds it too difficult to decide which product or promotion is best. When it comes to numbers and features, promotions should be clear and compelling enough to comprehend at a glance.

Push the Freebies


Shoppers often value freebies more than they value discounts.

Whether you offer a “buy one, get one free” or you include a complimentary gift with a particular purchase, often a free item is more psychologically compelling than a percent discount that actually brings greater savings. Free stuff also warms the heart and builds goodwill with loyal customers. If a free product is too great a stretch, consider offering limited time offers for free shipping, gift wrapping, refills, or deliveries.

Price it Right

In his book, Contagious: Why Things Catch On, marketing professor Jonah Berger explains how our perception of numbers affects how we understand a discount price.

He called this theory, “The Rule of 100.” Berger’s research highlights two pricing cues:


A percentage discount off an item under $100 off will always look larger than the dollar discount. For example, 25% off of $75 appears larger than $18.75 off of $75.
A dollar discount on an item over $100 dollars will always look larger than a percentage discount. For example, $93.75 off of $375 appears larger than 25% off of $375.

Offer Tipping Points to Incite Action

A tipping point can be anything that creates urgency or builds customer confidence to the point they’re willing to pull the trigger.

As you craft coupons or print promotions, remember to highlight time-bound flash sales, limited product quantities, or how your promotion is most relevant to your customer’s calendar or budget cycle.

Alternatively, the right emphasis on product quality can also move prospects to bite because your item is “worth it” or because they “deserve it.” Discounts are great, but sometimes value is even better!

Make Your Move


Ready to transform your browsers to buyers? Printed inserts and coupons are a great way to make your offers leap off the page! We’ll help you craft clear, compelling, visually stimulating promotions that reel in prospects and keep your loyal customers coming back again and again!
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Everyone Is Looking to Save a Dollar: How Discounts can Improve Your Sales Revenue

Everyone Is Looking to Save a Dollar: How Discounts can Improve Your Sales Revenue

Many businesses look at offering discounts as a method for losing money. But, what they don't realize is discounts actually generate revenue and improve their brand equity. Let's take a closer look at how discounts increase sales and can put you a step ahead of your competitors.

Improve Sales Revenue

First and foremost, discounts, whether they come in the form of online codes or paper coupons, will draw the attention of consumers to your business. They increase traffic and, most times, lead to a sale. Even better is that while customers are using their discounts codes on your website or in your store, they tend to look around at other products and services you have for sale, which can further boost your sales.

Spread Brand Awareness

By offering discounts, you are putting your company's brand name into the minds of consumers. Even if consumers don't come to your store to use a discount, your brand name will at least be implanted into their minds. Also, if they don't take advantage of a discount, they may know someone who can and offer to let them use their discount code, which only expands your brand awareness even more.

Increase Social Media Fans and Followers

Everyone is out to save a dollar. When they come across companies that offer great discounts, they tend to look them up on social media and either hit the Like or Follow buttons. And if you've ever used social media, then you know that when one of your friends hits the Like or Follow button, it shows up in your newsfeed. When you offer discounts, you have the potential to greatly increase your social media fans and followers.

Build a Strong Reputation

Consumers really love purchasing products and services from companies that offer regular discounts, like military and senior citizen discounts. As you continue to offer these discounts on a regular basis, you will build a strong reputation for your company and showcase to the public that you are a socially responsible organization.

Clear Out Space for New Inventory

Have you ever wanted to bring in new products to sell but you didn't have room because you had too much old inventory sitting around? One of the best ways to clear out this old inventory is by offering discounts. Having a weekend sale where you offer a 20% discount on the products you are trying to clear is an excellent way to:

Free up space
Increase sales
Spread brand awareness
Increase traffic to your store
Establish Loyal Customers

Your customers deserve a discount, especially if they do business with you on a frequent basis. This is why creating a loyalty reward program that offers returning customers a discount is essential to establishing long-term relationships with your existing customer base.

Meet Your Sales Goals

You know that to maintain a profit, you must meet your sales goals. Offering discounts may decrease profit margins for a bit, but they can most definitely help you meet sales goals to ensure you keep maintaining a profit. End of the season or end of the quarter discounts should be offered at least four times a year.

The Takeaway

Don't be fooled into thinking that offering discounts are going to hurt revenue. It likely will do the exact opposite as well as bring several other advantages, like expanded brand awareness and the establishment of loyal customers.

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