A Single Red Feather

A Single Red Feather

It was a brilliant start to a lasting legacy. Conference organizers work hard to stage successful events, helping worldwide professionals network in meaningful ways, with long-lasting benefits. One international conference intentionally introduced certain attendees online before their event. But there was a problem. How would this cohort take their connection offline in a sea of 8,000+ people?

Perhaps a simple, visible strategy would work: these participants placed a single red feather in their name badge. Red feather attendees committed to seek each other out in friendly, approachable, non-threatening ways. By the close of the conference, curiosity and goodwill drove hundreds of new people to request a red feather and to join this informal circle of friends. Why? Because everyone needs a great network to lean on!

Collect Relationships, Not Just Business Cards

Networking is important! A recent LinkedIn study revealed that 70 percent of people in 2016 were hired at a company where they had a previous connection. But while 80 percent of professionals consider networking to be important to career success, 38 percent said they find it hard to stay connected to (or in touch with) their network.

How can you grow or maintain your personal networking tree beyond online networks like LinkedIn or Meetup? It doesn’t have to be difficult! Even simple steps like participating in webinars, attending conferences, volunteering your time locally, or actively following and commenting on your alumni newsletters can forge and strengthen connections. As one Cornell MBA reflects, “the concept is to stay connected even when you don’t need to, so when the time comes for that extra spark, your network will be able to ignite you on your path.”

Beyond the enjoyment networks bring, a web of professional relationships can be leveraged for great gain. As you strengthen bonds with a specific pool of people, you can enhance the quality of your services, increase customer retention, and gain important contacts and sales opportunities that you might never have accessed otherwise.

While many of us dread the idea of traditional networking, we often forget that building alliances is about collecting friends, not business cards. Remember, your goal is to come to know and enjoy people. If you’ve chosen relationships wisely, it should be fun to learn from others, gain management ideas and advice, and to spur on another’s profit and performance. As you and your colleagues update and encourage one another, the hope is that, ultimately, you’ll become each other’s salespeople!

Local Business Networks Bring Life

Another natural way to overcome networking barriers is to intentionally sow into local business relationships. Local business networks are a refreshing antidote to the isolation we often experience in today’s culture. A thriving local business community helps each of us because it empowers us to grow in our goals, to access important relationships, to collaborate on custom solutions, and to bring inspiration or motivation on the days we need it most.

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Post-Show Followup Techniques You Will Want to "Borrow"

Post-Show Followup Techniques You Will Want to "Borrow"

Trade shows are one of the most exhausting, yet exhilarating, ways to spend your marketing dollars. You not only get to meet with your customers face-to-face, but you can also see what your competitors are up to, get great ideas for the future, and generally feed off the energy on the show floor. However, if you're not using the time after you return to the office effectively, you may be wasting much of the goodwill that you created at the show. Here are some great tips and techniques from marketers that will help you knock your post-show communication out of the park.


Capture Contacts Logically



Before you even start to pull together samples and brochures for your event, you need to determine the best way to capture contacts for later follow-up. This could be anything from a name badge scanner provided by the event coordinators to the low-tech solution of a giveaway fishbowl where contacts drop in their business cards. Simply gathering the information isn't enough, you need a solid plan in place of how you're going to get these new names and their requests into an actionable marketing database.


Create a Specific CTA



Your call to action is just that: a way to encourage your audience to take a specific action that leads to your desired result. Starting with the end in mind allows you to craft a campaign where each step builds towards the logical conclusion -- your customer placing an order or asking for a demo. The first step may be a quick email, while the next step could include mailing a sample with a custom printed letter. A final step of a phone call or postcard a few weeks after the show proves to your audience that you're committed to meeting (and exceeding!) their expectations. 


Sort and Assign Leads



If you're using an automated solution for capturing leads, you may wish to begin immediately by sending an email as soon as you return from the show. If this isn't possible due to volume, go through your lists and segment your leads into hot, warm, and cold. If you're able to immediately assign the hot leads to a team member to call and can convert them to customers, great! Most people spend a day or two regrouping after a show, so timing is everything. Call too soon, and you're likely to get a voicemail recording which is generally a dead end. Call too long after the show, and people have forgotten all about you. This is one of the reasons that a branded, high-quality print piece is a fantastic followup. If you start your print project quickly, your materials can be there soon after your prospects are back in the office. 


Nurture Your Prospects



Create a formal and ongoing communication strategy that allows you to continue the conversation with your various audiences. Some people may be very interested in your products or services, but perhaps they don't have the budget to start a project immediately. Others may be lukewarm in their interest levels, but you can see how you're adding value to their organization. What's important is that you tailor your messaging to your audience to convert as many as possible into customers.


Now that you know the basics of trade show and event follow-up, you're ready to hit the road. You will see the true benefits of growing your audience and communicating effectively with all the new customers and sales coming your way!

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5 Ways to Find the Strength to Try One More Time

5 Ways to Find the Strength to Try One More Time

Have you ever wondered what it takes to become an Olympic athlete, a NASA astronaut, or a leader in a major organization?


The one trait that all of these individuals likely possess is persistence: the ability to get back up, dust themselves off after a fall, and keep trying. No matter your talent, regardless of your genius and irrespective of your education, persistence is often the trait that sets people apart from their peers in terms of their level of success.


Succeeding at anything in life requires a great deal of effort over a period of time -- very few people simply decide to be the best at their craft and are able to do it without a battle. How do these individuals find the strength to try one more time . . . repeatedly?


1. Be Prepared


Planning for success helps you think through all of the reasons why someone would disagree with your ideas, and also gives you the bulletproof mentality that you're prepared for any question that comes your way. Think of all the reasons why something won't be successful, and then consider arguments against that point. Become your own devil's advocate, and it will be that much easier to find a positive response and an open door for your next request. 


2. Be Adaptable

Being adaptable provides you with the mental agility to not hide in a corner when you're kicked to the curb. As Larry Ellison, the founder of Oracle Corporation states:

“When you innovate, you’ve got to be prepared for people telling you that you are nuts.” 

You have to be willing to adapt your thinking and your processes and find a way to create change while not straying from your core ideas. You can't listen to every naysayer, but you can look for the nuggets of wisdom that they share and use that information to your advantage the next time you try to move forward.


3. Be Confident


You may be surprised that confidence is not the first attribute we consider, but the reality is, you need to have a plan in place that you can trust and support before confidence will help you through to success. Confidence in yourself, your family, and your ideas -- as well as a burning passion to make a change in the world -- are what can help you continue on even when it feels as though there's no path forward. 


4. Do the Work


Unfortunately, there are few things in life that can replace hard work. Whether that hard work is from an athlete completing the same moves repeatedly for months or even years or a business leader who is told "No" more times than they can count, the ability to simply buckle down and execute on your vision is critical to long-term success.


5. Inspire Others


Perhaps one of the most rewarding things you will ever do with your life is to inspire others to be their best. Take the time throughout your life to inspire others. When you realize how many people you have impacted and how many are watching your success, it's a lot easier to find the strength to try again in difficult times.


Finally, in the words of Thomas Edison: "Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time." Shouldn't you give it one more shot? 

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Why Your Marketing Should Be Actionable Above All Else

Why Your Marketing Should Be Actionable Above All Else

One of the traps that even seasoned marketing veterans often fall into involves crafting collateral that has far too much information for its own good. Marketing messages start out simple enough, but as brands continue to grow and evolve, the marketing messages do the same until it can be difficult to remember what that short, sweet, actionable idea was in the first place.

And if you think your marketing has lost focus, just imagine how your audience members probably feel.

When your marketing starts to suffer from a lack of direction, it starts to become much too passive. Thankfully, the solution is simple - strip away the noise and focus on the action of it all. This, of course, requires you to keep a few key things in mind.

What is Actionable Marketing?

Think about your marketing the same way you would something like a call-to-action. A CTA is effective because it's clear and concise. It tells your readers exactly what you want them to do, how you want them to do it, and most importantly, what they're going to get in return.

It's a way for them to take the experience they've already had and elevate it to the next level by continuing their relationship with your people or your brand.

Passive marketing, on the other hand, does the exact opposite. People may see one of your flyers and become aware that your brand exists, but they're not motivated to do much with that information. They certainly don't know why they should care or what you can do for them that nobody else can. Passive collateral just... is. That, most definitely, is a problem.

To put it another way, every element of your collateral - from the color design of a flyer to every last word on a brochure - needs to be building towards the eventual action that you want someone to take. It's like a CTA on a larger scale and rest assured, it pays dividends.

The Byproducts of Actionable Marketing 

Actionable marketing requires you to target your audience. You need to know who people are, what demographics they fall into, what they like, and what they don't like. You then have to address a specific need that they have and direct them to take your desired action.

If all of this sounds familiar, it's because these are the types of things you should already be doing. Making action a priority simply allows you to double down on these efforts, allowing them to rise to the surface.

The real benefit of actionable marketing is precisely that - it creates its own momentum. It has an energy that passive content just can't match. You can use that energy to create new opportunities for yourself, not only in terms of up-selling or cross-selling your products but also with regards to increasing the overall lifetime value of your customers.

Simply put, if your marketing content is active your customers will be, too, and that's the type of opportunity you do not want to overlook.

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Top 5 Ways to Create an Eco-Friendly Workplace

Top 5 Ways to Create an Eco-Friendly Workplace

Many organizations today are looking for ways to become more sustainable. While there are some pretty out-there options for going green, most businesses can find more moderate ways to reduce their overall impact on the environment. Improving the energy efficiency of your office is really only the first step as there are plenty of options such as rescheduling offsite meetings as a conference call and more. See how these eco-friendly workplace initiatives not only tell a great story for the public but also benefit your employees and other stakeholders.

1. Limit Disposables
 

Many offices have a shared kitchen or break room, and you might find them stocked with a multitude of plastic cutlery and plates. One quick way to make your office more eco-friendly is to limit the number of disposables that you use in the office. You can easily encourage staff to use coffee mugs instead of foam or paper coffee cups, spoons instead of stir sticks, and real silverware instead of disposable options. Getting everything washed up only takes a few seconds, but this small measure can have a dramatic impact in terms of saving our environment.

2. Ditch Bottled Water

One of the perks available in many offices is bottled water or other drinks. Water bottles are one of the key issues with overfilled landfills, and swapping from individual bottles to a filtered water system or larger bottles can make a significant difference in the long-term quality of life on the planet.

3. Use Recycled Materials

Whether you are updating some of your office's interior or moving into a new place, look for ways to incorporate recycled materials in your office scheme. Using recycled materials allows you to reduce your carbon footprint and show your customers your commitment to doing something nice for the environment. Look for opportunities to recycle in all corners of your office -- from using recycled paper for your business cards to upcycling older office chairs and furnishings.

4. Adjust Your Thermostat

Did you know that a single degree adjustment can save you hundreds or even thousands of dollars a year based on the size of your office? Your employees are unlikely to even notice a small change of only a degree or two. You might be surprised to find that many of your staff actually appreciate not freezing in the summer and sweating bullets in the winter!

5. Update Your Appliances and Light Bulbs
 

Your appliances and light bulbs could be costing you money! That little red standby light that you can see on many electronics means that there's actually a trickle of electricity pumping through at all times. Turning items completely off will save you energy.  Swapping traditional light bulbs for low-energy fluorescents is another eco-smart change!


Have you gained some inspiration for ways to make your office more eco-friendly? These easy tips are ones that -- once you get in the habit -- you're unlikely even to notice are there. Some of the changes may even benefit your staff, and all will help make the world a better place to live both now and in the future. 

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Everyone Is Looking to Save a Dollar: How Discounts can Improve Your Sales Revenue

Everyone Is Looking to Save a Dollar: How Discounts can Improve Your Sales Revenue

Many businesses look at offering discounts as a method for losing money. But, what they don't realize is discounts actually generate revenue and improve their brand equity. Let's take a closer look at how discounts increase sales and can put you a step ahead of your competitors.

Improve Sales Revenue

First and foremost, discounts, whether they come in the form of online codes or paper coupons, will draw the attention of consumers to your business. They increase traffic and, most times, lead to a sale. Even better is that while customers are using their discounts codes on your website or in your store, they tend to look around at other products and services you have for sale, which can further boost your sales.

Spread Brand Awareness

By offering discounts, you are putting your company's brand name into the minds of consumers. Even if consumers don't come to your store to use a discount, your brand name will at least be implanted into their minds. Also, if they don't take advantage of a discount, they may know someone who can and offer to let them use their discount code, which only expands your brand awareness even more.

Increase Social Media Fans and Followers

Everyone is out to save a dollar. When they come across companies that offer great discounts, they tend to look them up on social media and either hit the Like or Follow buttons. And if you've ever used social media, then you know that when one of your friends hits the Like or Follow button, it shows up in your newsfeed. When you offer discounts, you have the potential to greatly increase your social media fans and followers.

Build a Strong Reputation

Consumers really love purchasing products and services from companies that offer regular discounts, like military and senior citizen discounts. As you continue to offer these discounts on a regular basis, you will build a strong reputation for your company and showcase to the public that you are a socially responsible organization.

Clear Out Space for New Inventory

Have you ever wanted to bring in new products to sell but you didn't have room because you had too much old inventory sitting around? One of the best ways to clear out this old inventory is by offering discounts. Having a weekend sale where you offer a 20% discount on the products you are trying to clear is an excellent way to:

Free up space
Increase sales
Spread brand awareness
Increase traffic to your store
Establish Loyal Customers

Your customers deserve a discount, especially if they do business with you on a frequent basis. This is why creating a loyalty reward program that offers returning customers a discount is essential to establishing long-term relationships with your existing customer base.

Meet Your Sales Goals

You know that to maintain a profit, you must meet your sales goals. Offering discounts may decrease profit margins for a bit, but they can most definitely help you meet sales goals to ensure you keep maintaining a profit. End of the season or end of the quarter discounts should be offered at least four times a year.

The Takeaway

Don't be fooled into thinking that offering discounts are going to hurt revenue. It likely will do the exact opposite as well as bring several other advantages, like expanded brand awareness and the establishment of loyal customers.

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Every Extrovert Can Learn to Listen

Every Extrovert Can Learn to Listen

The Courage to Connect

When research professor Brené Brown opened up to a TedxHouston audience about shame, vulnerability, and courage, she had no idea her message would become one of the most wildly popular TEDx talks of all time (with over 24 million views). Brown has spent the last ten years studying the power of authenticity and empathy, and poses wonderful questions like these:

How do we embrace vulnerabilities and imperfections so we can live from a place of authenticity and worthiness?

How can we engage people in a way that makes them feel worthwhile, brave, and willing to commit to something bigger than just a project or deadline?

How can we choose courage over comfort, stretching our team to connect in ways that powerfully motivate everyone?

Every Extrovert Can Learn to Listen

Brown’s work hits home in the hearts of many who long for authentic relationships and want to see this come alive in their workplace. While there are many hindrances to open communication, one of the greatest barriers is simply our personality differences. Over half the population are considered introverts, but research shows that introverts make up only two percent of senior executives. Which gives extroverts a great opportunity to do lots of talking. But studies show that business leaders who prioritize listening are perceived as considerably more effective than those who dominate the conversation.

Invite Them to Engage

We all have room to grow, and great interactions begin with intentional listening. Here are three ways to quiet your mouth and open your ears as you seek to engage others in meaningful ways:

1. Start every meeting with a question.

Imagine yourself standing before your team with an invitation instead of a megaphone.

Seek to motivate conversation rather than charging into a meeting with a tight-fisted agenda. Opening your gatherings with dialogue can shake out the nerves and cobwebs of the entire team, sparking creativity and building interpersonal collateral. Increasing dialogue can catalyze more “green light” brainstorming and bring a fresh, life-giving dynamic to your entire company. When you formulate meeting agendas, push yourself to start with a prompt and to leave more tangible space for discussion.

2. Listen with action.

How can you show your teammates their insights really matter?


Often people are tentative about sharing constructive criticism, fearing negative repercussions or believing “nothing will really change.” Great leaders surround themselves with those who will give honest feedback, and they intentionally close the “listening loop” by following up with some sort of action. Close a meeting by thanking your team for their honesty, or sending personal e-mails telling them you valued their input. Make a list of things to look into, review, or change, and add timelines to these goals so your ideas aren’t lost in the weekly grind. Even if you can’t implement suggestions, make a point to tell people they are valuable and you have actually heard what they are saying.
  

3. Embrace vulnerability as a step toward courage

 

What do you do when someone asks you a question you can’t answer? Saying, ‘I don’t know” can be the most significant reply of all.


When you acknowledge your limitations, it opens the door for your teammates to step in and shine or to admit their own uncertainties or frustrations. Vulnerability can grow powerful partnerships and prompt growth in areas you hadn’t previously targeted. Ultimately, vulnerability builds engagement, which grows teams and enriches the atmosphere. Push yourself toward bold, transparent communication, and you may be surprised at the results. Brene Brown says it like this:


“Vulnerability is not weakness. It’s the most accurate measurement of courage.”


Ready to open a new pipeline of thoughtful teamwork and open communication? Be brave, be intentional, and sometimes . . . just be quiet.

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Break the Rules; It's Okay as a Market Disruptor

Break the Rules; It's Okay as a Market Disruptor

Who are the folks who really define a market these days? It's definitely not those companies who follow the market rules and play nice with everyone. More often than not, the key players and new leaders of the pack are the ones who are writing their own rules on how to operate, sell, and grow - the market disruptors.

Being a disruptor is not to be confused with being an anarchist. Unlike the political zealot, the disruptor is not fixated on tearing things down. Instead, this is a company that wants to redesign the stage to work in its favor, not the existing market.

More Than Traditional

Take the example of Growup Urban Farms. In the food business, the idea is to produce food or distribute food products from producers. This assumes that one is either a traditional manufacturer as a grower or making a profit on someone else's work either growing plants in soil or raising animals on a farm. But what happens when someone decides to create food in an unorthodox method that doesn't require the traditional resources of soil and land? That's the case with Growup Urban Farms.

A Company Redefined

The company has found a way to mass market food production of vegetables and fish without the large land outlay or ocean harvesting. While the traditional model requires a rural setting, the disruptive aspect of Growup is that it can literally be operated in the most urban of settings, using physical stacking and space efficiency inside artificial walls and city streets. Their product is natural but created in warehouses. It uses natural methods of growth but there is no soil, ocean or land consumption involved.

The founders of the company, Kate Hudson and Tom Webster, have redefined what it is to be a modern farmer. And that has the potential to redefine how food is produced and where. The old rules don't apply anymore that farms must be rural and need soil, or that fish can only be harvested from ocean stock. Growup disrupts the food market and not just with its cost model. The company also redefines placement of farm fresh food, eliminating the need for long-distance transportation into cities. Instead, the farm is literally in the city just blocks from the businesses it feeds with the product.

Go Where No One Else Does

The idea of being a market disruptor is not some trendy new 21st-century concept; every major market inventor or new breakout leader was essentially following the path of a disruptor by going down a path nobody else was considering at the time. Whether it was Nikola Tesla or Google's founders, every breakout has been driven by a unique prospect that seemed rogue or maverick to the mainstream.

So if you want your company to get beyond just surviving and breaking even, then you have to find that spot that differentiates everything about you. Don't follow existing models, create a new one that has its own rules for success.

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Stay in the Game

Stay in the Game

Finding the Off Switch

Do you ever lay awake at night feeling restless about work? Do you take projects home each evening or over the weekend? When the day is over, is it difficult for you to quiet your racing thoughts?

You work hard. And you enjoy it. But in this mobile generation, devices meant to create freedom have tethered us to the desk as we toe the line between productivity and workaholism. A study of 3,000 UK workers showed that 69 percent regularly work outside their office hours, and the average worker fails to use six days of paid leave each year. In the midst of an overwork epidemic, are you preserving your own well-being?

Digging Your Own Grave

While our parents said “hard work never killed anyone,” research says otherwise. Men who are unable to mentally relax after work nearly triple their risk of heart disease and psychologist Mark Cropley, studying health and stress at the University of Surrey, says an inability to detach brings disastrous consequences:

“Inadequate psychological recovery, or poor disengagement from work, is associated with a range of health problems including cardiovascular disease, fatigue, negative mood and sleep disturbance,” Cropley said.

What is the difference between an industrious person and a workaholic? Experts say the industrious can push past typical office hours but remain emotionally present for others, enjoying fulfilling relationships and intentionally scheduling time for things they love. Hard workers experience short bursts of stress for a deadline but follow this with a purposeful schedule reduction (like comp days or shortened office hours) to restore depleted energy.

Workaholics struggle to find this off switch. The troubling feelings or facts accompanying their lifestyle stress fails to curb their unrealistic performance ideals. Workaholics are obsessed with work and the adrenaline rush it brings; often they walk fast, talk fast, eat fast, and struggle to delegate for fear others will not do “as good a job.” While appearing externally healthy, their internal overdrive brings physical distress: panic attacks, claustrophobia, depression, decreased immune function, sleep disturbances, or an inability to enjoy life’s pleasures. Workaholics have an increased risk for metabolic syndrome, a higher need for recovery, and struggle with cynicism and emotional fatigue; when your biological systems keep working around elevated set points, you have a greater risk of cardiovascular disease (CVD), diabetes, and even death.

Worried you may be digging an early grave? 

Here are a few checks to flag your workaholic tendencies:

Your work eats into meal times
You are often first to arrive and last to leave
You are always on your phone or computer
You appear relationally distracted and find little time for leisure activities
You experience anxiety or irritation when interrupted or kept from work
You feel guilty when you’re not working and find it difficult to relax at night
Quality Trumps Quantity

Beyond improved health, accounting firm Ernst & Young found that for every additional 10 hours of time off taken, employees’ annual performance ratings improved by eight percent. How can you make productive changes if you are stretched too thin?

Reflect on reasons for compulsive work
Ask for help from your team and intentionally delegate
Set clear rules for how many hours you will work each day, quitting several hours before bed
Replace workaholic tendencies with positive habits: cultivating hobbies, building a skill you don’t use at work, and pro-actively scheduling time with friends
Resolve to save 25 percent of your energy to bring home at night. Put a fence around weekends to avoid temptation
Self-care keeps you on top of your game and ensures you STAY in the game. And that’s a win for us all!

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Get Proactive With These Summer Marketing Ideas for Outdoor Events

Get Proactive With These Summer Marketing Ideas for Outdoor Events

With school ending and summer starting, adults and children alike will be spending as much time as possible outdoors at home and community events. In most locations, summer weekends are chock full of local and regional events that attract a wide array of people. Some events attract local residents of a community or region, while larger events can bring tourists into an area for a few hours, day or an entire weekend.

Summertime creates both opportunities and challenges for marketing to clients. While you may have more opportunities to provide products and materials for events, getting customers to walk in your front door is more difficult. Customers who like to participate in summer activities spend as much time as possible out of doors including taking vacations, days off and leaving early. So how do you take advantage of summertime doings instead of having them take advantage of you?

Opportunities


Let's start with the opportunities. Since people are out and about during summer at farmer's markets, fairs and concerts, you may run into clients in one or more of these casual setting simply by participating in them yourself. You should always be ready to hand out marketing materials everywhere you go, especially if most of your clients are local. Fill a pouch or tote with apropos marketing handouts for people you meet when out. Handouts should be family-friendly and summer appropriate such as:

Water bottles
Water toys
Lip Balm
Sunscreen
Visors
Hats
If you give out marketing items that people actually will use in the summer, they will love getting them which puts your contact information in front of them for at least that day. Parents will also love anything that you hand out to occupy their children's time such as foam fingers or other toys.

Beat the Heat


If handing out materials isn't appropriate for an event, another idea is setting up a mister tent to help people beat the heat. In fact, handheld fans, water bottles (with water in them), squirt guns and other products that help people cool off will always be appreciated by prospects. Just be sure that your logo and contact information is big and bold. Misters are so delightful during hot summer events that they are very popular with all ages. To engage prospects, hand them small towels with your logo and information to dry off after they get wet.

Keeping Drinks Cool


For food events, cup or can holders that insulate are a fantastic handout. Arrange with food vendors to give them to every customer that gets a drink. Or create event promotional materials such as cups that have a coupon imprinted on them. The ultimate goal is to invite people into your brick-and-mortar business or visit your website, so a coupon offer for a free or discounted service is ideal for giveaways.

Challenges


The biggest challenge for marketers during summertime is to drive customers indoors to your business. People are inclined to spend time outside during warm weather. Additionally, customers may be out of the office for a significant number of days and can't be reached. Therefore, it is important to think outside the box creatively to find prospects and offer them an incentive that will overcome their reluctance to come in. Every locale has one or more special events unique to that area. Go out of your office to where you will find crowds of people and offer them something that they can't wait to use.

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Business Cards: How a Tiny Piece of Cardstock Can Make a Lasting Impression

Business Cards: How a Tiny Piece of Cardstock Can Make a Lasting Impression

Business cards can be a memorable way to get a customer’s attention. Here’s how to design and use them to your advantage.

In a digital world where that personal touch may seem like a thing of the past, business cards are still highly effective marketing tools. Believe it or not, just a small piece of cardstock can make a huge difference when establishing a good rapport with a current or potential customer.
Business cards are a great way to leave a positive impression with someone, so here is how to make them count.

1. Balance Creativity & Professionalism

With so many online services that provide thousands of templates for creating a business card, it can be  tempting to get  carried away with crazy designs. You want your business card to ensure that the customer remembers you, but you also don’t want to over-do it.
Remember to design your card based on your industry and  make your name/logo the largest element on the card. If you are a clothing store, you may want to use  bold colors. If you work in finance, then keep the design a little more conservative. When in doubt, look at some business card examples online or cards you have received through transactions to help you create yours.

2. Include the Right Information

Aside from the design and layout of the business card, the information is the key component. You want to make sure that you include at the minimum: your business name, your name, and your contact information in the form of a phone number and email address.
If you want to go a step further you can also include a link to a website, social media profile or review site. Just be sure to space out this information evenly so that it is easy to read when you hand it off to someone. You don’t want to cram too much information on a card and make the design appear cluttered.

3. Hand Them Out

When you utilize a business card printing service, you will most likely end up with hundreds of little cards. Don’t be stingy with them — hand them out at every chance you deem appropriate. They won’t do any good sitting at home.
It’s best  to always carry at least a handful of business cards with you when you are doing a job or out in public. You never know when the perfect networking opportunity could present itself, and these small pieces of cardstock are prefect for helping new contacts remember you. If you want to take a step further, always had out more than one business card so that your contact can pass it to someone else and refer you! https://store.printcafeli.com/blog/Print_Cafe_Blog.html