5 Ways to Get Qualified

Leads for Your Business

In business, a lead is someone who hasn’t used your products or services YET.

And there are many of those out there, just waiting to be introduced to your business. 

So, how do we grab them and turn them into customers?

5 Ways to Get Qualified Leads for Your Business

1. Personalize with print

The ability to personalize is one of the aspects that makes direct mail so effective in generating leads. 

People are more likely to respond when they feel you are communicating with them directly. 

You can customize dozens of data points, including name, age, or geographic location, and QR codes that lead them to a personalized landing page on your website.  

2. Attract attention with email

Use email marketing to attract new customers and re-engage old ones. 

Whether the email invites customers to return to their shopping cart or promotes your new product offerings and business statistics, emails are one of the best ways to retarget your customers. 

Make your email even more effective by combining it with a print campaign. Research shows that marketing campaigns that utilize email and print experience a higher response rate than email alone. 

3. Get buzz with influencers

Influencer marketing is one of the most popular new forms of online marketing, having more than doubled since 2019. 

These people will promote your business and stir up the talk so that you will also get organic praise.

4. Speak at events

Position yourself as an expert in your field, and you will be able to share your insights with others. 

This can also bring you more speaking gigs and more leads. Everyone wants to hear from an expert, and you will open doors if you advertise your services.

5. Attend trade shows

Hosting a booth at trade shows is a great way to generate leads.

You can maximize your potential to generate leads by offering a giveaway. Collect their contact information, and they can win a prize in exchange. 

Be sure to give them your business card, then follow up with regular postcards, brochures, and catalogs.  

There are many ways to promote your business, but these should help you find more leads. We are here to help you reach your potential. Contact us today to get started! Call 516-561-1468

 

Starting a New Business? 

Here are 4 Print Marketing 

Materials You Need.

Entrepreneurs and startup owners have so many things on their plates that it's not uncommon for certain items to get pushed to the bottom of the list. One thing you don't want to overlook is the can't-miss benefits of print marketing materials!

When done right, your print materials can catch someone's eye — in a way that text, photos, or graphics on a screen can't capture. 73% of consumers prefer printed materials because they can read them whenever needed. After all, people see digital ads second after second, and it all tends to blur together. Here are four materials that a new business can't afford to skip. 

4 Print Marketing Materials Your New Business Needs

Business Cards 

Business cards may seem like a traditional marketing tactic, but that's because they work!

When you are making and exchanging contact information with potential customers or business partners, accuracy is important. Instead of asking for someone's phone so you can input your contact information or risk mishearing a potential client's contact information, give them your business card. Even if they take a photo of it immediately, you're confident they have the correct information.

Include everything about your business, like what you do, who you help, your hours, and the best way to get in touch. Remember: you're a new business, so spell it out. 

Brochures 

A printed brochure about your products or services allows people to delve into the material.

Instead of scrolling through page after page, people can flip at their leisure and take the time to absorb the details.

If your business offers a wide variety of customer options, brochures can also be a great way to break down your marketing into different audiences. For instance, if you run a toy store and sell equally to children and collectors, you could have two separate brochures based on the target demographic. 

Postcards 

This marketing tactic is a massive opportunity for new business owners.

Not only can they catch the attention of people thumbing through their mail, but they're also similar to a business card in that you can condense a lot of pertinent information so that people can quickly grasp the main takeaways. 

Whatever your competitive edge is, whether it's lower prices or a truly stellar staff, don't be afraid to come out of the gate swinging. In addition, you can consider using postcards for various reasons, such as an invitation to a grand opening or an announcement of a new service. 

Thank You Cards 

Your first few customers will be some of the most critical sales ever.

Not only are these people supporting you right off the bat, but they're also the people who will either brag about you or tell their friends and family to stay away. 

It's important to remember that customers typically have a lot of empathy for new businesses, as they realize that most operations will have a few growing pains to contend with. That being said, colorful and sincere thank you cards that tell customers how much you appreciate their support can go a long way. 

Print marketing for new businesses may differ from several decades ago, but its efficacy is undeniable. When you're starting, you'll need people to see your name and business model multiple times before they remember you.

Contact us today to create a list of the materials you need to reach prospective customers for your business! Call 516-561-1468

 

 

 

Pass Your Business Name Around 

the Office with Custom Notepads 

for Branding and Promotion

Sometimes we forget the simple things when marketing, such as notepads.

Research shows that people remember more clearly when writing it down than typing it into a tablet or phone.

When you give customers a notepad, they will use it to write down daily notes and phone calls. And they will see your name and logo repetitively, boosting name recognition.

Also, many people are more likely to do business with someone who gave them something.

There are several types of notepads to choose from, and you don’t need to limit yourself to just one. Think outside the box, use them at your front counter as giveaways and promotional items, and give them to new (and existing) customers.

Here are some ideas on how to create fun notepads that get noticed!

5 Top Ways to Use Notepads to Increase Business

1. Mousepad Notebook

Mousepad notebooks are a fun, attractive way to build your brand.

We all use mousepads and search for paper to write our notes on. Why not put it together and create a mousepad that does just that? It’s name recognition all day long, and they can ask for more when they run out.

2. Sticky Notes

Create sticky notes in fun colors with your logo on them.

These are used all day long and all around the office regularly.

3. Magnetic Notepad

Creating a notepad with a magnet can be placed on a refrigerator, file cabinet, or another magnetic surface.

These are helpful not only in the office but to take home and put in plain sight.

And guess what? Potential customers look straight at your logo daily, creating a lasting image in their minds.

4. Journals

Journals are great for keeping meeting notes.

They can also be used at home in a personal way. Either way, your name, and logo are front and center.

5. Be Square

Make a cube notepad that lasts a long time.

These cubes sit on your desk, by your phone, or at the cash register for people to use daily. Your name and logo are imprinted on the side for all to see.

And it’s just a plain, white paper that everyone can use to jot down thoughts, notes, and phone calls.

No matter what types of notepads you create, they are economical to brand your business and cause top-of-mind awareness.

We can help you create one-of-a-kind items that represent your business in a fun, exciting, and professional way. Contact us today to learn more! Call 516-561-1468

 

The Ultimate Guide to Running 

a Print + Email Campaign

Print and email campaigns are not an either-or situation. Instead, they work best when paired together, thanks to their unique, complimentary characteristics. 

Why print? 

Print marketing has stuck around thanks to its many benefits. Print stands out from the crowd, is tangible, sticks around, and is easier to recall.

Why email? 

Email helps build customer relationships, boost brand awareness, and promote content. 

Email marketing has an extensive reach since there are about 4 billion email users worldwide. Due to its many benefits, 79% of marketers list email marketing in their top 3 most effective marketing channels.

A multi-channel approach to marketing is the most effective, perhaps because 72% of customers would like to connect with brands through multiple channels.

Here's what you need to know about crafting a winning print + email marketing campaign. 

The Print Campaign

A properly executed print campaign will drive sales. 

1. Choose Your Audience 

Create a list of people to send printed material to.

Ensure you're sending your print to the right customers for maximum impact. Often the most receptive clients are those who have already bought from you. 

2. Design the Print Marketing Piece

Ideal print marketing materials to pair with email include postcards, stickers, posters, flyers, and booklets. 

3. Increase Engagement & Brand Recognition 

Be sure to include… 

• A call to action. Get the customer to act with a compelling call to action that gives them an offer they can't refuse.
• Personalization. The greater the personalization, the more receptive the customer will be. Include their name and other points of personalization.
• Design. Stick to your branding guide and let someone with design experience put it together. The design can make a big difference in capturing the customer's attention.  

4. Send out a Test Run of Your Print Campaign First

Print campaigns cost money, so you want to ensure your campaign will have a high return on investment.

Do a test run by sending the printed marketing piece to a smaller section of your target market. Monitor the results, and see what went well and what you could have done better. Apply this to the primary print marketing campaign. 

5. Be Patient 

It can take time for results to come in.

This is in part because of the staying power of print. This means people will often set the printed piece aside on their fridge or table, which they'll get around to later. 

The Email Campaign

Email campaigns can look different ways, but below are some strategies that should help boost sales. 

Putting Together Your Email List

When putting together an email list, it's less important to worry about only sending it to the right customer because emails cost nothing.

Email's low cost is the main reason their return on investment is $36 for every $1 spent.

Instead, the focus should be on creating email segmentation for optimal personalization. Segment the email lists based on location, buyer stage, previous purchases, occupation, hobbies, etc. 

The hardest part of emails is acquiring the email list because, often, people do not want to share their personal information. Try giving them something valuable in return for their email (like an ebook, whitepaper, infographic, report, study, or template). 

General Email Marketing Tips

Below are some more general email tips: 

• Because 55% of emails are opened on phones, make sure the email is optimized for mobile
• Certain times lead to more opened emails than others. Research and test to find the time that works best for you.
• Craft a winning subject line. Draw the prospect in but don't mislead them.
• Follow proven, tested templates to save time and create the optimal email design. 
• Comply with email regulation laws. 

Follow these tips for your optimal email campaign. 

The Winning Strategy

Send a couple of emails, follow up with direct mail, and then send more emails. 

The first set of emails will get your company in the customers' minds. This way, they'll recognize your brand when they receive the printed piece in the mail. Then, follow up with more emails to remind the customer to act. 

Email allows you to reach the customer multiple times at a low cost. This is important because it usually takes about eight points of contact to make a sale. 

Contact us today if you want to take your print marketing strategy to the next level by combining it with email (or vice versa)! We are here to help!  Call: 516-561-1468 or For More Information on this Blog Visit Our Website at: www.printcafeli.com