Q&A: How Can I Use Print to Get 

My Business Noticed and 

Sales Funnel Overflowing?

It's no secret that you need to get noticed if you want your business to succeed.
 
But with so much competition, how do you stand out and ensure your sales funnel is overflowing?
 
Here's what the experts have to say!

Question: What are the most compelling printed products to help my business get noticed?

Answer: The tried-and-true method of printed materials remains one of the most effective ways to get your business noticed.
 
Business cards, flyers, and brochures are great for getting people interested in your company and its services.
 
But don't forget the power of mailers – a well-crafted direct mail campaign can generate leads and drive sales.

Question: How can I use print materials to attract potential customers?

Answer: Make sure your print materials are eye-catching and attractive. Research the colors, fonts, and images that best convey your message.

Be sure to include all the critical information, like your business name, logo, website URL, contact numbers, and a brief description of what you do.
 
Additionally, be creative with text, such as puns or jokes, to make reading fun and interesting.

Question: Are there any tips on maximizing the visibility of my printed material?

Answer: Print materials can be highly effective, but if you don't get them into the right hands, they won't help you.

Make sure to target your audience appropriately – think about their age range, where they live, and their lifestyle.
 
Local events and trade shows can be great places to distribute printed materials. Consider leaving brochures and flyers at nearby cafes, libraries, or even in the mailboxes of potential customers.

Question: How can I ensure the right people see my flyers, brochures, and posters?

Answer: Word of mouth is always a powerful tool – talk to community members and ask them to help spread the word about your business.

You can also use social media platforms like Facebook or Twitter to promote your materials. Create digital versions of your flyers, brochures, and posters for sharing online. 

Question: How often should I print promotional materials to stay top-of-mind with potential customers?

Answer: It depends on the kind of business you have and how often your promotions change.

If you frequently change your promotional materials, printing new copies every few months or so is best.
 
But if your promotions vary infrequently, printing once a year should be enough to keep customers informed.

Question: Are there any other ways I can use printed products to get more customers?

Answer: You can also use printed products as incentives or rewards for your existing customers!

Offer a discount coupon or a freebie with a purchase to encourage people to return and shop with you again. You can even create loyalty cards with discounts or special offers after customers accumulate points.
 
If you're looking for an effective way to get your business noticed and increase your sales, contact us today!
 
We can help you create compelling print materials to catch potential customers' attention and give your business an edge. Let us show you how the right printed products can be a great asset in helping your business succeed! Give Us A Call Today! 516-561-1468

9 Tips for Creating a Successful 

Coupon Marketing Strategy

A well-crafted coupon marketing strategy has the potential to not only drive sales but also enhance brand awareness and loyalty.

Coupons can entice potential customers and encourage repeat purchases by offering attractive discounts, exclusive deals, and personalized incentives. Additionally, leveraging data analytics and customer insights can provide valuable information to fine-tune your strategy and maximize its effectiveness.

With a strategic approach and thorough research, you can develop the right plan to help you achieve your goals and establish a strong connection with your target audience.

Achieve Your Marketing Outcomes with These 9 Effective Coupon Strategies!

Check out these nine key strategies to make the most of your coupon marketing campaigns.

1. Have a Goal

Whether you want to drive traffic or increase sales volume, determine specific goals and objectives for your coupon strategy.

This will help you measure the effectiveness of your efforts and ensure that they align with your overall marketing objectives.

2. Know Your Audience

Start by researching your target audience and what motivates them.

Understand their needs, values, preferences, and purchasing behavior so you can tailor your strategy and create coupons that will be most attractive to them.

3. Strike the Right Tone

Choose an appropriate tone for your coupons that reflects your brand voice.

Do you want to sound professional, friendly, or fun? Think about your target audience and pick a tone that best resonates with them.

4. Focus on Attractive Design Elements

Create eye-catching visuals for your coupons.

Whether you are designing a physical voucher or an online one, make sure it stands out and catches the eye of potential customers.

5. Make Your Message Clear

Make sure to clearly state the discount amount and any other relevant details, such as expiration date, in a prominent place on the coupon.

6. Provide Multiple Offers

Consider creating different types of coupons for additional products or services your business offers.

This can help you target different customer segments and tailor your campaigns for a specific audience.

7. Reward Brand Loyalty

Offer exclusive discounts or rewards to loyal customers as part of your coupon strategy.

This is a great way to reward those returning and encourage them to remain faithful to your brand.

8. Consider Creative Coupon Contests

Run contests or sweepstakes to attract more customers and encourage them to use coupons in exchange for a chance to win attractive prizes.

9. Track Your Success

Measure the success of each coupon campaign by tracking redemption rates, sales, and ROI over time.

Constantly evaluate your coupon strategy and adapt it when needed to stay ahead of the competition and remain competitive.

With the right approach, coupons can boost your sales and increase customer loyalty.

Want to put the power of coupons to work for you? We are your expert coupon marketing team. Contact us today to start planning your next coupon campaign. 

Call 516-561-1468

Getting a Head Start: 11 Print Marketing Ideas 

for Back-to-School Season

Back-to-school season is a time for parents, students, and educators to prepare for the upcoming school year. 

It's also an excellent opportunity for businesses to capitalize on the spending rush of starting a new academic term.

73% of back-to-school shoppers plan to shop in late July and early August, so it's not too early to start marketing now. When it comes to promoting your business during back-to-school season, nothing beats print marketing!

11 Great Print Marketing Ideas to Give Your Business a Head Start This School Year

1. Back-to-School Flyers

Create a catchy, eye-catching flyer that targets parents and students with special deals, discounts, or promotions for the back-to-school season.

Have them distributed around local schools and neighborhoods.

2. Bookmarks

Design a unique bookmark to be included in student textbooks or given out as free keepsakes.

Include your logo, contact information, and any relevant offers or discounts for back-to-school shoppers.

3. School Supplies

Brand your line of school supplies with your business logo and colors.

These make great giveaways at local schools or events related to the start of the school year.

4. Posters

Create colorful posters to be hung around schools, libraries, or local businesses in your area.

Feature back-to-school deals and promotions for parents and students to take advantage of.

5. Catalogs

Put together a catalog featuring all the back-to-school products and services you offer.

Have them distributed around local schools and neighborhoods.

6. Special Offers

Send postcards or mailers to local families with special back-to-school deals and discounts.

Include your logo and contact information for added visibility.

7. Stickers

Have custom stickers that feature your business logo, colors, and any relevant offers or promotions for the back-to-school season.

Have them distributed around schools or mail them to local parents and students.

8. Classroom Magazines

Put together classroom magazines filled with back-to-school deals, promotions, and helpful tips for the upcoming school year.

Feature your business logo and contact information on the cover page of each issue.

9. Shopping Lists

Create shopping lists that feature your business's back-to-school products and services.

Include them in mailers or have them distributed around local schools.

10. Postcards

Send postcards with helpful tips for the upcoming school year to parents and students in your target area.

Feature your logo, contact information, and any relevant offers or discounts that you're offering for the back-to-school season.11. Notebooks

Have custom notebooks made up with your business logo and colors.

These can be distributed to local schools or given as free keepsakes during back-to-school events and promotions.

Businesses can give themselves a real head start by taking advantage of the increased spending around back-to-school season.

Use these 11 print marketing ideas to get the message out about your business and engage with parents, students, and educators during this important time of year.

Don't let the back-to-school rush catch you unprepared! Contact us today to find out how we can help your business capitalize on the excitement of the new school year! Call 516-561-1468

 

Complementary Colors: Use These 

Eye-Catching Combinations in Print

Did you know that 93% of shoppers focus primarily on visual appearance when making a purchase?

This is precisely why colors can be so important when it comes to the way that your print designs impact your audience! Understanding which colors pair together well and which don't make your printed marketing materials look more professional and appealing. 

One concept that's especially helpful to remember when designing your printed materials is complementary colors. Complementary colors fall directly across from one another on the color wheel. 

Using complementary colors creates a defined, vibrant, and bold look for your design. Make sure to choose shades of those colors that flatter one another, and avoid combining too many different pairings of complementary colors within the same print design to prevent a clashing look. 

Go ahead and use these complementary color pairings to level up your next print design.

3 Inspiring Complementary Color Combinations 

1. Blue and Orange

If you incorporate these colors into your company's advertising, they might combine to make an excellent experience for your customers. 

Blue psychologically evokes feelings of stability, trust, and calm. With this in mind, you could use it to reinforce consumers' confidence in your brand. Use blue coloring for any guarantees or certification logos on your print materials. 

Orange is also a very strategic color that you can use to encourage customer engagement. It symbolizes creativity, enthusiasm, and accomplishment. Just like red, this is one of the more intense colors, so you can use it to emphasize the call-to-action in your print design.

2. Yellow and Purple

These two colors can be flattering when paired together for print designs.

Yellow is a fantastic choice for marketing materials. It commonly creates feelings of positivity, happiness, and fun, which can be used to your company's advantage. Highlight sale prices with yellow, or use it as your design's border color or background.

Purple is typically best to use as an accent color in your design so that its darkness doesn't overtake the rest of the print. It's still great to include since it's tied psychologically to feelings of luxury, royalty, and wisdom. 

3. Red and Green

While it's probably best to stick to either deeper shades of these colors or more soft pastel tones unless you're aiming for a more Christmas-like theme, these two are great options for your print marketing.

The color red provokes feelings of urgency, increases appetite, and encourages action. As one of the boldest and most intense colors on the color wheel, consider using it to draw attention to important parts of your print design, like a call to action or a bubble icon advertising a sale. 

On the other hand, the color green typically reminds customers of health, nature, and growth. Consider using green in your print materials if you're selling a nature or health-related product.

By leveraging these inspiring complementary color combinations, you can elevate the impact of your print designs and make a lasting impression on your target audience.

Do you want to experiment with colors and unleash the full potential of your next print marketing campaign? Contact us today, and we can help you get started.

Call:516-561-1468 or Email at: theprintcafe2@verizon.net

9 Genius Ideas for Driving 

Traffic to Your Blog with Print

Direct mail remains the medium that gives you direct and reliable access to nearly everyone in your target market.

Direct mail marketing is often part of a bigger picture and longer sales cycle. It's the most effective way of reaching people in the comfort of their homes and offices, allowing them to pass along the information to others easily.

When it comes to driving traffic to your blog, combining the tangible appeal of print materials with the allure of your digital content can yield remarkable results. 

Keep reading for strategies to help entice readers to explore the engaging content you offer. 

9 Genius Ideas for Driving Traffic to Your Blog with Print

1. Use Links

Send newsletters with your link on them.

Use a teaser on your printed piece to pique their interest, then follow up with a link to your blog. Create a desire in them to know more about the topics you have written about by giving them glimpses of the information in the newsletter.

2. Grab Attention

Send a postcard with a blog title on it and a statistic that gets people's attention.

This will encourage people to search online for your information.

3. Expand Reach with Print

Create a printed piece that promotes your blog, such as an insert in a newspaper.

By giving people a little bit of information, such as a teaser, you can connect with them and get them to take the next step of going to your blog on their phone or computer.

4. Catch Their Eye

When you decorate your entrance, hang posters that highlight your blog.

Use teasers and fun tidbits that can be found in your blog. Maybe it's a statistic or an interesting piece of information.

5. Be Creative

Make sure your headlines are catchy.

People won't want to visit your site if you are overlooked. Spend time thinking about the headline rather than just using the first one that comes to mind. This is important so that people will be curious and check out more of what you have written.

6. Offer Exclusive Content

Provide coupons or discounts when people go to your blog.

Use a printed piece to introduce them to your latest sales. Then tell them to go to your blog for the rest of the information, then offer them a special deal.

7. Concentrate on Consistency

Coordinate your online message with the direct mail pieces.

If the two are not cohesive, it will confuse the readers, and they won't read on. They must see the two working together to know they've reached the right place.

8. Use QR Codes

A QR code on your printed pieces allows readers to scan them and go directly to your blog.

They are easy for people to use and provide an easy and direct path to where you want the person to go. 

9. Provide Free Reports

This is a great way to get people to go online and see what you have to say.

Make sure you pick topics they are interested in that apply to their businesses. Then, you can inform them exactly where to turn for the information using direct mail.

When printing your next project, be sure to contact us. Call: 516-561-1468 or Email: theprintcafe2@verizon.net

 

7 Top Tips to Create Customer 

Loyalty Through the Mailbox

You need to build loyalty and trust with your clients when bringing in business. This will keep them coming back. Doing so isn’t hard, especially when you use direct mail.

When people get mail, they are more likely to find it a secure way to receive information. 54% of consumers worried less about direct mail privacy than digital communications privacy.

Employ the ideas below.

7 Top Tips to Create Customer Loyalty Through the Mailbox

1. Send Exclusive Offers

Make your offers attractive so that clients will want to open your mail.

Tease them with discounts and sales on the front of the envelope or postcard.

If you have a new product that they have been waiting for, this is the time to offer a good deal on it and announce it.

2. Personalize Communication

If you send a letter, a newsletter, or even a postcard, try using their name.

This will capture their attention and make them take notice. They will know that it’s not just junk mail.

3. Consistency Counts

Ensure all the pieces work together.

Use the same tone of voice and similar graphic design so that it causes them to remember you. Don’t make each piece wildly different.

4. Use High-Quality Paper

This sends the message that you care and that you are serious about what you offer.

It shows that you don’t skimp on quality, which will increase trust with your customers.

5. Include a Call to Action

Make sure there’s a call to action so customers know what to do next.

Ask them to call, visit your website, or subscribe to a newsletter. This builds loyalty because it causes them to stay in touch with you. It also makes them feel connected regularly.

6. Send a Thank You

Deliver a note to customers personally in a nice letter on quality paper.

Use their name, their buying history, and something personal if you can. This makes people genuinely feel appreciated. When you send things like this through the mail, it’s trusted more than an email.

7. Lead with Your Logo

Send items in the mail that have your logo on them, whether it’s a pen, stationary, or a magnet.

This works to build loyalty because it reminds them daily of your business, and it creates a feel-good situation. They know you appreciate them when you give them items.

No matter your business, there are ways to keep customers coming back. Building loyalty takes time, so the key is to be consistent and not give up. Keep the content coming.

In fact, it’s five times less expensive to keep existing customers than to attract new ones.

If you have a project that requires printing, please reach out. We are here to help!

 

Boost Foot Traffic to Your Store: 

Two Proven Print Marketing Strategies

In an era dominated by digital communication, print marketing stands out as a tangible and impactful medium that captures attention and resonates with consumers.

According to one recent study, approximately 70% of households with an income of at least $100,000 are newspaper readers. Along the same lines, it has been estimated that about 95% of those under 25 read magazines. Those are just two of the many statistics that help illustrate that print marketing won't just get your message in front of a larger audience - it will help you reach a younger and more affluent one, too.

However, using print marketing materials is only half the battle. You still need to craft a purpose-driven campaign built from the ground up with a precise goal. Case in point: if you want to boost foot traffic to your brick-and-mortar store using print marketing, there are a few proven strategies you can lean into to do it.

Boost Foot Traffic to Your Store: Two Proven Print Marketing Strategies

Master the Art of Color and Emotion

One of the great things about print marketing, in general, is that it is tangible. 

As opposed to something like an email that can be quickly deleted or ignored, print collateral is something you can hold in your hand. You can put it up on the refrigerator and glance at it throughout the day, a factor that small business owners can utilize with the right approach.

Remember that color choice significantly influences people's feelings when exposed to your messaging when designing your collateral. Red, for example, denotes excitement, passion, and even action. This would be a great color to lean into if you were having an in-person event that people wouldn't want to miss out on.

Yellow, on the other hand, conveys feelings like originality and enthusiasm. If you were sending out a print campaign about a new product launch and wanted people to head into your store to check it out in person, yellow would be one of the colors you would rely on to motivate them.

The Power of Personalized Promotions

Another proven strategy you can use to boost foot traffic to your store involves extracting even more value out of the data your customers are already creating each day.

Every time someone walks into your store and makes a purchase, you learn more about them. Based on that insight, you should create personalized promotions and offer relevant rewards that can only be redeemed in person. If you know people who recently purchased Product A, you could send out an in-person coupon for a discount on the price of the related Product B.

Not only does this help get someone to your physical location, but it also goes a long way towards building trust in your business at the same time. These will help you generate more foot traffic and repeat in-person customers.

If you'd like to find out more information about how you can boost foot traffic to your store with the right approach to print marketing, or if you have any additional questions you'd like to go over with someone in a bit more detail, please don't hesitate to contact us today. 

Call:516-561-1468 or Email: theprintcafe2@verizon.net

 

9 Color Combinations That 

Capture Attention in Print

When it comes to designing for print, color combinations play an essential role in drawing the eye of your consumers.

Colors should be chosen thoughtfully to create a compelling visual design that conveys your project's specific purpose and message, ultimately helping your company make a memorable impact. 

Each color combination has unique characteristics and can evoke different emotions and responses from viewers. Here are 13 captivating color combinations to elevate your design.

9 Color Combinations That Capture Attention in Print

1. Analogous

This combination consists of three to five colors beside each other on the color wheel.

It gently transitions from one hue to another, creating an inviting atmosphere. Analogous colors are great for creating a specific mood or evoking emotion.

2. Complementary

This color combination is based on two colors found at opposite ends of the color wheel. 

These colors create a bold contrast and add excitement to your print materials. Be mindful of balancing the proportions of each color to maintain visual harmony and avoid overwhelming the viewer.

3. Triadic

This color palette uses three equally spaced colors on the color wheel.

They create a lively, vibrant color palette and appear more harmonious than complementary color combinations. It offers many possibilities for incorporating different hues and tones, enabling you to find the perfect color combination to reflect your brand's personality.

4. Monochromatic

This combination uses various tints and shades of a single color.

Monochromatic colors are harmonious and calming, creating a unified design. By playing with light and dark within the same color family, you can add depth and dimension to your print designs. 

5. Tetradic

A pattern of four colors evenly spaced on the color wheel, the tetradic combination balances warm and cool tones to create an eye-catching look with lots of variety.

6. Split Complementary

The split complementary palette uses a base color and two colors next to its complementary color on the color wheel.

It is a modification of the complementary combination that offers greater versatility in design.

7. Pastel

This color palette uses muted versions of brighter hues or tints of pure colors.

Pale and subtle, this combination creates a soothing, peaceful atmosphere. Use them to add a subtle touch of elegance and sophistication to your print materials.

8. Rainbow

This color arrangement utilizes the full spectrum of colors from red to violet.

It can be used to create dynamic designs with high visual impact.

9. Earth Tones

This combination includes natural shades like browns, greens, yellows, and blues.

These colors evoke a sense of warmth, stability, and connection to nature and are often selected for organic, natural designs.

Can Color Combinations Help Draw Attention to My Company?

No matter what type of print project you are working on, understanding how color combinations work together can help create compelling visual designs that capture attention and convey the purpose and message of your project.

Let us help you experiment with combinations to find the perfect colors for your brand and needs. Contact us today by phone or email to create your next marketing masterpiece. 

Call: 516-561-1468  

Email: theprintcafe2@verizon.net

 

What's New: 8 Trends in Print 

Marketing to Inspire You This Year

Print marketing remains the most effective way to reach customers and build brand recognition.

In 2023, there have been several innovations in print marketing that can help you make the most of your message. 

Here are eight of the latest trends to inspire your next print campaign.

8 Trends in Print Marketing to Inspire You This Year

1. Variable Data Printing

Customized messages, images, and text can make print marketing more impactful.

Variable data printing makes it easy to use data to personalize messages, images, and designs to grab consumers' attention and make your message memorable.

2. QR Codes

QR codes are gaining popularity in printed marketing materials, allowing customers to quickly scan them with their smartphones for easy access to websites, videos, or other materials.

3. Augmented Reality

Use the latest technology by integrating augmented reality into your print marketing campaigns.

This innovative tactic allows viewers to experience fully-immersive 3D images and videos through their cell phone cameras that can be triggered with a printed QR code, label, or logo on your piece.

4. In-Store Experiences

As online shopping grows, businesses seek to draw customers to their brick-and-mortar stores.

Printed materials placed in-store can create unique customer experiences, encouraging them to purchase.

5. Direct Mail

Reaching customers right where they live is still a powerful and effective form of marketing.

Direct mail can drive sales, interactions, or engagement with your brand. Keep the message simple and use compelling visuals to stand out among other mailers.

6. Business Cards

A business card is essential to networking and is still one of the best methods for making an excellent first impression.

Use creative designs and unique textures to differentiate yourself from the competition.

7. Brochures & Posters

Presenting products with detailed visuals through printed brochures or posters can be a great way to showcase your offerings.

Look for opportunities to use unique materials and textures to make an impression.

8. Custom Packaging

Custom packaging for shipments or promotional materials helps create an experience that customers will remember.

Brands can use unique boxes, bags, or wrap with logos or messaging to make a lasting impression.

What Can These 8 Print Marketing Trends Do for You?

By staying up-to-date with the latest trends in print marketing, you can ensure that your message reaches customers effectively and stands out from the competition.

Ready to put 2023's print marketing trends to work for your business? Let us help! Contact us now to get started. Call:516-561-1468

 

5 Statistics That Show Combining 

Direct Mail with Email Really 

Makes a Difference

The combination of direct mail and email can be a powerful marketing strategy.

Not only does it help you connect with more potential customers, but evidence suggests that combining the two forms of media can even increase response rates.

Here are five statistics that show just how effective this combination can be:

1. Direct mail is six times more likely to result in a purchase than email alone. (Source: U.S. Small Business Administration) 

2. Direct mail response rates are 10-30 times higher than sole digital marketing campaigns. (Source: Amsive)

3. Combining direct mail and email can increase response rates by as much as 50%. (Source: Epsilon)

4. 72% of potential customers enjoy interacting with brands via several mediums before purchasing. (Source: Lead Forensics) 

5. Marketing campaigns integrating direct mail and digital media hold 39% more of a customer’s time than digital campaigns alone. (Source: Canada Post)

What are the Advantages of Combining Direct Mail Initiatives with Email?

Utilizing both direct mail and email can help your business create a comprehensive marketing strategy to reach a wider audience and generate more leads.

Combining these two channels also allows cross-promotion, improving visibility on both platforms and raising brand awareness.

Here are some of the advantages of putting both direct mail and email to work for you:

Longer Shelf Life 

Direct mail boasts a longer shelf life than email, meaning it can be intercepted and influence potential customers even after receiving their email campaign.

More Memorable

Consumers are more likely to remember the messages they receive through direct mail, increasing their engagement with a brand.

Trustworthiness

Direct mail is considered more trustworthy than email or other digital forms of communication.

By utilizing both mediums, you build confidence in your target audience. 

Optimize Your Marketing Budget

Combining direct mail and email can help you reallocate resources and optimize your designated advertising funds, allowing you to make the most of a limited marketing budget.

What are the Most Effective Ways to Link Direct Mail Campaigns with Emails?

There are several ways to link your direct mail and email campaigns. Here are some of the most effective methods:

Personalized URLs

Use personalized URLs (PURLs) in your direct mail campaigns linked to targeted landing pages associated with an email campaign.

QR Codes

Include QR codes on physical mail pieces that link to online content or offers.

Special Offers

Offer discounts, coupons, or other incentives in direct mail campaigns that can be redeemed online.

Social Media

Incorporate social media links into physical mailings so recipients can easily connect with your brand on various platforms.

Call-to-Action

Include a call-to-action or other prompt in your direct mail campaigns encouraging recipients to visit an associated website or sign up for an email list.

Using these strategies, you can create powerful integrated marketing campaigns that maximize physical and digital media.

In doing so, you’ll be able to maximize your reach, increase response rates, and build stronger relationships with your customers.

With the right strategy, combining direct mail and email can be a powerful tool that produces tangible results.

By leveraging the strengths of both media types, you can create effective campaigns that reach more people and promote conversions.

Are you looking to drive your business growth? Integrated marketing campaigns can be powerful and practical tools. Reach out to our team to get started on yours!

Call: 516-561-1468

 

5 Sense-ible Tricks to 

Getting Your Direct Mail Read

In the modern world that we live in, most consumers get constantly bombarded with sensory and visual information through online platforms. 

It can be tricky to design engaging direct mail in this landscape that will catch the reader's attention as those online ads do. 

However, 75% of people who receive direct mail can recall the brands easily, as opposed to only 44% of brand recall with digital advertisements. Direct mail can be an excellent tool for your company to use!

Make your company's direct mail stand out by appealing to consumers' 5 senses! It's a creative and effective way to make your print materials memorable.

Use Each of the 5 Senses to Create Unique Direct Mail 

1. Sight 

Visually appealing mail will automatically intrigue your customers.

Use eye-catching designs like foil, metallic features, shimmery ink, lamination/different varnishes, and more options to captivate anyone who opens your mail.

Another idea you could try is incorporating a 3-D pop-up feature or a peek-a-boo flap into your design. Ensuring your direct mail is visually intriguing will lead your customers to check out the message and spend more time with it. 

2. Touch 

Focusing on the customers' sense of touch can be essential to making a memorable direct mail.

Consider using embellishments like debossing or embossing (raising or imprinting letters or your logo) or using textured paper to create a sensory experience for your customers. 

You could also include small token gifts, like pens or stickers with your company name or logo! Tangible items will cater to recipients' sense of touch and make them more likely to reach out in the future!

3. Smell

Research shows that there is a powerful connection between scent and memory.

So why not try including a scented element in your direct mail to help consumers remember your brand?

You could use lightly scented stationery or create a scratch-and-sniff feature on your mail that relates to your product. Or get more creative and include a free air freshener branded with your company name and logo!

4. Sound

Appealing to your recipients' sense of sound with direct mail requires creativity, but it will undoubtedly make your mail piece memorable!

You could print a QR code or include a link on your direct mail design to lead customers to a site with a specialized video ready to play. Another idea is to feature familiar lyrics from your company jingle in the text of your mail to trigger their memory of the song.

5. Taste

Although you are most likely unable to include something recipients can taste in your direct mail physically, you can still give them a 'sample'! 

Include a tear-off coupon for a free sample of your product if they visit your store, or list a coupon code in the mail that they can use online for a free trial.

By engaging all five senses, you can create a direct mail campaign to make a memorable impact and drive meaningful interactions with your brand.

Contact us today to incorporate visual appeal, tactile elements, scents, sounds, and even taste-related offers in your next campaign! 

Call: 516-561-1468

 

9 Design Techniques You Should Know 

for Getting Maximum Results 

From Your Postcards

When it comes to marketing, print is still relevant. And a well-designed postcard is a great tool to have in your marketing toolkit.

"In today's digital era, physical printed branding materials are often overlooked…However, print media could be the most powerful branding tool that companies are missing." 

Before jumping into this fun little project, let's discuss some of the critical dos and don'ts of designing an effective postcard. 

9 Design Techniques You Should Know for Getting Maximum Results From Your Postcards

1. Keep it Simple

We all have great ideas, fantastic offers, and critical information to explain to our potential (or repeat) customers.

But we recommend erring on the side of simplicity. Choose your words carefully and keep the idea straightforward and easy to follow. 

Try to stick to one offer: "Use this coupon code to save 25%." Or, "Go to our site today to sign up for free giveaways." Or "Claim your offer today at our website."

2. Keep the Design Clean

Try not to clutter the postcard with images (no matter how great they are).

There are no exceptions to this rule. Use a couple of images per side.

3. Use One Headline and Make it Stand Out

It's tempting to want to explode on the page with many exciting offers, sales, new products, and ways to contact us. 

Try to use one single headline per side, and make your offer clear so that it stands out. Use great colors and an awesome font, and make it front and center of the page.

Keep the headline the star of the page and don't use too many techniques, e.g., don't use italics, bold, and underline when you have a great title.

4. Try to Make It Trackable

Use a special URL or a specific phone number or email by which the postcard recipient can get a hold of your great deal. Then track it.

5. Supersize Your Postcard to Get a Better Response

Of course, you will need to weigh this cost to see if your promotion is worth promoting in this way.

But if you are taking the time and money to send something out, make it count!

6. Make White Space Your Friend

Leave some spaces blank, or just filled with a color block.

Don't fill every square inch of the postcard with text and pictures. "White space can help organize the elements in a composition and emphasize the most important ones. It also creates an aura of luxury and minimalism."

7. Don't Skimp on Color

Be sure you use color to grab the readers' attention.

This sometimes seems like an effective way to save some money, but color will increase your readership.

8. Don't Forget Your Contact Information

People need to know who the postcard is from and how to get ahold of you to place an order!

"You want your audience to immediately recognize your branding across all of your communication, including your print marketing materials." 

Ensure your logo and contact information is on the postcard in a prominent place so it doesn't get lost in the offer.

9. Print With a Reputable Firm

A cheaply made postcard will detract from all your efforts and money.

You want to choose the right paper and ink to ensure readers know they can trust you to produce quality results. Your local printer is the best place to get your questions answered and get the product you deserve. 

When promoting a new product or service, use a postcard that stands out in today's busy mail shuffle. If you have questions about doing that, check us out online or call us. 516-561-1468

 

Healthy List. Healthy Print. 5 Tips to 

Ensure Quality Data For Print Marketing.

Even in today's digital age, print marketing is an effective method for reaching your target audience, especially when you use quality data to inform your campaigns.

Quality data can help you target your print marketing campaigns effectively. By understanding your target audience's demographics, interests, and needs, you can create print materials more likely to resonate with them. 

For example, if you're targeting young professionals, you might want to use bright colors and eye-catching designs in your print materials.

If you're not sure where to start, several resources are available to help you collect quality data for your print marketing campaigns. You can collect data about your target audience through online surveys, social media analytics, and customer feedback forms.

5 Tips To Ensure Quality Data For Print Marketing

Here are five tips for using quality data in your print marketing campaigns:

1. Segment your audience 

Not all of your target audience is the same.

By segmenting your audience based on demographics, interests, and needs, you can create more targeted print marketing campaigns that are more likely to resonate with each segment.

2. Create personalized print content 

One of the best ways to use data in your print marketing campaigns is to create personalized content.

This could include using the recipient's name in the salutation or sending them a print ad relevant to their interests.

3. Track the results of your print campaigns 

Once you've launched your print marketing campaigns, tracking the results is essential so you can see what's working and what's not.

This information can help you improve your future campaigns and get better results.

4. Gather data from a variety of sources 

There are many different sources of data that you can use for print marketing.

You can collect data from your website, social media, customer surveys, and CRM system. The more sources you use, the more comprehensive your data will be.

5. Use data analysis tools

There are several data analysis tools available that can help you to make sense of your data.

These tools can help you identify trends, patterns, and insights that you might not see on your own.

By following these tips, you can use quality data to create more effective print marketing campaigns that help you reach your target audience and achieve your marketing goals.

Get the most out of your marketing dollar through print. If you have questions on how to do just that, call us. We would love to help you succeed with print.

For More Information Call: 516 561-1468

 

8 Ways to Excel at 

Customer Service Using Print

Print products play a vital role in creating an excellent customer service experience.

Whether printed brochures, business cards, or promotional items, print can make a lasting impression on customers, helping businesses stand out from the competition and build long-lasting relationships.

Printed materials do more than impart knowledge; they can also improve the customer's experience with your business.

They aid in helping your potential customers decide whether or not working with you is right for them, offering an ideal way of prequalifying yourself and your business.

If excellence in customer service is your goal, check out how you can use print to make it happen more effectively.

8 Ways to Excel at Customer Service Using Print

1. Show Appreciation

A thank you letter or card expressing appreciation for your customers is a great way to show how much you value their business.

Print products are also perfect for creating loyalty programs and offering rewards to keep customers returning.

2. Provide Resources

Customers should have access to all the necessary resources; printing makes this easier.

Printed collateral such as customer manuals, training materials, or product catalogs is excellent for providing information to customers quickly and easily.

Additionally, print materials make it easy to give customers a clear understanding of the products and services you provide, keeping expectations realistic.

3. Promote Your Brand

Print products can be used to promote your brand in various ways.

Business cards, flyers, brochures, and other printed pieces are perfect for creating a strong presence in the market.

4. Increase Visibility

Print products can promote your business and increase visibility in the marketplace.

Posters, banners, and flags printed with your logo or message can help get your company's name out to the public.

5. Connect With Customers

Printed products are great for connecting with customers on a personal level.

Customized greeting cards, calendars, and even personalized postcards are a great way to stay connected with your customers.

6. Generate Leads

Printed materials can also be used to generate leads and increase sales.

Brochures, flyers, and mailers are just some of the many ways to reach potential customers and create awareness about your brand.

7. Gather Feedback

The best way for a business to improve is by getting customer feedback. Providing your clients with customer service surveys printed on custom forms is beneficial.

This will help you understand what things are working and what areas need improvement regarding customer service.

8. Improve Brand Recognition

Branded disposable items such as coffee cups, sleeves for coffee cups, coasters, bags, etc., offer an excellent way to add value to a customer's purchase and create a memorable experience.

By utilizing print, you can ensure your customers have the best possible experience with your business.

Whether providing resources, showing appreciation, or generating leads, print products are essential for creating excellent customer service experiences that keep customers returning.

Want to take your customer service to the next level? Print is the answer you're looking for. Let us help! Contact us to get started today! 

Call 516-561-1468