7 Effective Ideas for Creating 

Copy for Postcard Marketing

Copywriting for postcard marketing is an essential part of any successful campaign. The right copy can capture a reader's attention, engage their interest in your message, and compel them to take action.

Compelling postcard copy that resonates with your target audience requires creativity, thoughtful planning, and a clear understanding of your business objectives.

Here are seven ideas to help you create compelling copy for postcard marketing that will inspire your customers and drive results.

7 Hot Tips for Effective Postcard Marketing Copy

1. Focus on the customer

Your postcard should focus on what's in it for the customer – not just your business.

Consider their needs, wants, and interests, and use language that speaks directly to them.

2. Keep it concise

Postcards are small, so limit your copy to the essentials.

Use short, punchy sentences that get to the point quickly and avoid unnecessary words.

3. Include a call to action

Make sure your postcard includes a compelling call to action.

This could be anything from signing up for an email list, purchasing, or downloading a coupon.

After reading your postcard marketing message, customers must know precisely what you want them to do.

Some examples of solid calls to action are "Call now to get 20% off!" or "Visit our website to learn more."

Ensure your message is targeted and relevant so that your customers know exactly how they should respond.

4. Leverage action words

Action words can be used to make your copy more inviting and persuasive.

Try using verbs like learn, discover, explore, save, and enjoy to engage customers and motivate them to take action.

5. Use humor if appropriate

Humor is an effective way to connect with customers, especially if it's used in the right way.

Just be sure to avoid anything controversial or offensive.

6. Personalize the content

Personalize your message to the individual customer.

Customizing postcards with personalized messages, such as names or special offers, can make them feel special and more likely to take the desired action.

Using mail merge software or variable printing can help you quickly customize each postcard so that it is targeted for the recipient.

7. Test different variations of copy and offers

It's important to know what works best regarding postcard marketing.

Try testing different versions of the copy or offers to see which ones perform the best. This can help refine your message and ensure you are targeting the right audience with the right offer.

By using these tips for creating effective copy for postcard marketing, you can ensure that your message stands out and resonates with potential customers while increasing response rates.

Need help crafting just the attention-grabbing phrase for your postcards? We're the team you need! Contact us now to get started. Call 516-561-1468

 

6 Ways to Boost Your 

Sales with Social Proof 

Did you know you can incorporate what your customers say about your business in your print and digital marketing to boost your company's sales?

When other people engage in something, it triggers the brain to reduce the perception of risk associated with an idea or activity, creating social proof. When you utilize social proof successfully, you convey to potential customers that buying your product or service is the safe thing to do.

Authenticity, transparency, and honesty are paramount to the success of social proof by building loyalty and trust with your customers.

Sound complicated? It's not.

6 Ways to Boost Your Sales with Social Proof 

1. Build Your Social Media Reach

You need to build your social media platform by asking for online reviews.

This is a trusted source for many people looking to do business.

People regularly check the reviews online to see what others have experienced and decide who to do business with. Nearly nine out of ten consumers read reviews before making a purchase. 

2. List Customer Experiences

Listing customers' experiences online will encourage people to follow the pack and try you.

Ask customers if you can get a quick testimonial from them and have them write it down or write it as they tell you what they've experienced.

3. Mix It Up

Don't just ask for one type of review.

Spread the reviews on multiple sites, such as Yelp, Facebook, Google, etc. Approximately 59% of consumers look at two to three review sites before making a purchase decision. 

4. Help Your Customer Visualize

Use staged photos and action shots of people using your product.

People trust this much more than an ad. They will see people just like them using your product or services and think they might benefit from getting a hold of you, too.

5. Use YouTube

Show your customers unboxing your products and freebies or learning about a contest they won from your business.

This is exciting and fun for people to watch, engaging them in what you're business is doing.

6. Promote Your Accomplishments

If your company won an award or received recognition in some way from a third party, capitalize on this by advertising it on your website, in your marketing materials, and online.

If you have an article written about you or your company, post it online. If any trust badges are available, place them on your website.

These are a few ways to build social proof and help people decide on their own that they want to do business with you. Seeing others trust you and use your product or service encourages them to do the same.

If you need signs to post on your company's doors to encourage people to give reviews, or you want posters or business cards to feature QR codes to link to a review site, we can help.

Check us out today! Call Now! 516-561-1468 or Visit Our Website: www.printcafeli.com

 

4 Tips for Getting More People 

to See Your Direct Mail

Direct mail is naturally advantageous when getting people to notice your business. 

85% of consumers open their direct mail, and 62% act after receiving direct mail, according to a recent report. However, your business can take action to increase further the number of people opening your direct mail. 

1. Use a Call to Action in Your Direct Mail 

The best call to action, or CTA, follows the format “Do something simple, get something great.” 

In this scenario: 

• Do something simple = open the envelope.
• Get something great = receive a credit card, special discount, or a gift or sample.

Creating a sense of scarcity works exceptionally well when prompting people to act. For example, try advertising a limited-time offer or a special discount while supplies last. Fear of missing out or not being enough gets the customer to act soon. However, don’t create a false sense of scarcity.  

2. Send Your Direct Mail in a Unique Envelope 

The envelope is the first thing people see when they take the mail out of the mailbox. 

Whether to open your mail or not relies heavily on the impression the envelope provides. 

Get your envelope to stand out and generate curiosity by switching up the characteristics of the envelope like… 

• Size. Larger envelopes stand out but can be more costly. Smaller envelopes create a sense of casual and friendly correspondence.
• Style. Use a color that catches the target audience’s attention, such as silver, gold, neon, or bold colors. Try changing the texture by using a matte or a glossy finish.
• Font. Using a handwritten style font will make your envelope seem more personal.
• Format. Including a see-through window lets your business prominently display products or enticing offers. 

Switching up the standard white 4 ⅛” by 9 ½” envelope will make potential customers more likely to open the envelope. 

3. Personalize Your Direct Mail Marketing 

If the direct mail recipient feels that the mail is truly meant for them, they will be more likely to open it. 

Research your target audience so you can better personalize your direct mail. Create target market subgroups based on their interests, potential questions, geographic area, and products or services most interesting to them. 

Often, businesses will have better luck advertising to their local target market because there’s a greater desire among consumers to support local businesses as opposed to non-local ones. 70% of consumers support local businesses because they want to keep money local, connect with the community, support local creators, and have better service. 

4. Track Direct Mail Statistics 

Finding out what methods work for you and what don’t will help you generate a higher return on investment or ROI. 

Track cost per 1000 impressions (CPM), open rates, response rates, and conversions. Impressions are the number of people who see your direct mail, and conversions are the number of recipients who follow your call to action. 

Remember that those who have interacted with your business are more likely to engage again. Also, sometimes it takes multiple direct mail deliveries before the customer acts. 

Once you find a high ROI strategy, scale up your marketing. 

We’re here to help you stand out to potential customers through direct mail. From the design to the mailing itself, we’ve got you covered! For More Information Call 516-561-1468 or Visit Our Website at: www.printcafeli.com

 

How to Keep Up With Direct Mail Trends

As we march through 2022, many businesses are left wondering if direct mail marketing is still a trend, if it is worth it, and if their business is missing out by not implementing this form of marketing.

Despite the many new marketing avenues available, direct marketing remains a multi-million-dollar industry, with companies spending $38.5 million of total advertising revenue in the United States on direct mail campaigns. 

With an average response rate of 4.9 percent, direct marketing is still alive and is a beneficial marketing tool all businesses should take advantage of.

Continue reading to learn more ways to help you and your business keep up to date with current direct mail trends: 

Watch What Is Coming in the Mail

One way to see what other businesses are doing is to keep an eye on what is coming through your mailbox.

Whether a letter, postcard, magazine, etc., there is much to learn about increasing brand awareness by watching and taking note of which advertisers are trying to get your attention. 

Ask Your Customers

Take time to learn from your customers and what drives them to different businesses.

What types of ads caught their attention? How do they hear about most local companies? What direct mail marketing items, such as ads, coupons, specials, and more, are likely to get them into a store or to hire a local business?

Check With Other Business Owners

Ask other business owners with similar products or services what works for them and which direct mail campaign strategies have proven to drive results.

Most business owners are willing to share their plans, while others might be tougher when sharing information with a competitor. Access to knowledge other business owners possess is vital in developing long-lasting positive relationships with other business owners, so you can share ideas and work together to learn more about direct mail marketing. 

Direct mail marketing campaigns are on the rise as more businesses start implementing various tools to help directly reach consumers. Everything from postcards to catalogs and coupons to letters can target consumers drawing attention to your brand.

Understanding the latest direct mail marketing trends can help keep your business on top of the latest advertising strategies, helping you stay competitive in your target market. For Information on this Product Call:516-561-1468 or go to:https://www.printcafeli.com/services/mailing-services.html 

 

 5 Key Trends in Direct Mail for 2022

In a world of online and virtual marketing, direct mail promotions are still going strong.

According to a study by the Direct Marketing Association, direct mail has an average return rate of 4.4%, which is 10 to 30 times higher than digital marketing efforts. With these stats, businesses that are not taking advantage of direct mailing marketing are missing a large group of potential customers and clients.

Below are five key trends in direct mail for 2022:

1. Send Out Postcards

Direct mailing campaigns using postcards have grown in popularity, providing an inexpensive method to reach customers and clients.

Postcards are affordable to print and mail, offering many opportunities for a quick turnaround and fast marketing effort. Keep information on the postcards minimal, to the point, and visually appealing.https://www.printcafeli.com/store/product-view.html/74-Postcards

2. Mail Out Gift Cards

Materials can increase the return by including gift cards featuring a discount or special offer with direct mail.

Gift cards entice recipients to want to come in and learn more about your products and services and may encourage them to make a purchase using the discount.

Businesses that take advantage of sending out gift cards to customers stand out and make an impression on potential clients.

3. Send Personalized Offers

Creating a mailing list of loyal customers is the best way to develop a personalized direct marketing plan.

Get in touch with your customers and send out customized discounts and offers based on their past transactions with your company. Getting to know more about your customers also helps you create personalized offers via mail.

4. Partner With Local Businesses

Partner with local businesses which complement yours by offering a specialized promotion for both of your client bases.

By partnering with another local company, you can tap into their mailing list while allowing them to use yours while sending out a single mailer with a special for both of your companies. The direct mailer partnership helps grow your reach while creating a great relationship with another business owner.

5. Use a Sustainable Marketing Plan

Sustainable marketing plans help those using direct mail promotions to use paper stock created from a sustainable source.

Using an FSC-approved paper, reducing the quantities sent out, and using smaller mail pieces can help reduce your business’s carbon footprint while also maintaining a direct mailing marketing plan.

Creating a direct mailing marketing plan can help keep your business relevant, in the minds of your clients, and in front of potential customers. Creating a direct mailing campaign involves several factors to help you stay on top of your competition and be environmentally friendly. Take advantage of the above-listed tips to help enhance your business’s mailing plans this year.

Contact us today to get started! 516-561-1468 or FOR MORE INFORMATION ON ANY OF OUR MARKETING PRODUCTS GO TO:www.printcafeli.com

 

 7 Direct Mail Strategies Based on Social Media

Direct mail has been around for as long as businesses have been around. Still, social media is relatively new in our world.

With that said, there are some things to learn from social media when producing direct mail. Take a look.

7 Direct Mail Strategies Based on Social Media

1. Test Direct Mail with Social Media.

You can use social media as a trial for your direct mail.

Before you print out a postcard, try using the graphics and text online on a social media post. Then see how the public responds to it.

2. Introduce Direct Mail Pieces.

Use social media to announce your upcoming direct mail. Try telling customers to look in their mailbox for special offers, catalogs, coupons, post cards and deals. https://www.printcafeli.com/store/product-view.html/74-Postcards

3. Do It Often.

Social media has taught us that people like to see your information several times before responding, and this is true of direct mail as well. So, send out regular postcards, flyers, or mailers.

4. Ask For the Sale.

Social media is excellent for offering deals and coupons and asking for a call to action. When creating direct mail, we need to have a call to action to follow up with customers.

5. Find Your Target Customer.

When you use social media, you can see who responds.

There are lists available for direct mail that will do the same thing. Find your perfect customer and send them regular mail to boost sales.

6. Build Credibility.

Direct mail has more credibility than online ads.

Digital has come a long way in building trust, but consumers still cite credibility as a significant stumbling block.7. Announce New Products to Customers.

Digital media regularly promotes new items, but it’s also not as in-depth as direct mail.

According to USPS, 54% of people surveyed tried a new product or business in six months in 2020 because they received a mail piece.

There are great ways to market your business online, but direct mail is still essential, and it makes people feel more confident in making buying decisions.

And if you are up for some new printed pieces, we’re here for you. Reach out today!

Contact us today to get started! 516-561-1468 or FOR MORE INFORMATION ON ANY OF OUR MARKETING PRODUCTS GO TO:www.printcafeli.com

 Using Direct Mail to Promote Your Website

Both direct mail—the printed word—and websites are essential in promoting your business.

So, how does it work? What’s the secret to using direct mail to promote your online presence? Let’s take a look.

Don’t rely on Google to sell your site to anyone. Just because you have a website doesn’t mean you will become an overnight success. There are so many websites and businesses competing for consumers’ attention that you will need a little more help than just having a site.

As Barry Fieg, author of “Streetwise Low-Cost Web Site Promotion” says, “Google doesn’t care about your sales. Nor does Google help you target your market.”

Fieg says two things have to happen: First, you need to get people to your site. Second, you need to convert them from surfers to buyers. And, according to studies, you have about seven seconds to grab peoples’ attention.

And this is where direct mail comes in.

Direct mail can lead people directly to your site.

Direct mail prepares prospects and clients for what they are about to see on your site.

You can tease them with a little bit of information in the direct mailer. Then, you can elaborate on it when they go to your website. You could show people the details of your product, give a tour of your business, or show options that you offer in real-time.

Direct mail allows you to target the exact people you want to reach. 

You can pinpoint your audience, send direct mail to them, and lead them right to your site online.

Direct mail is like a personal invitation to your guests to see what you offer and to buy it online. Most people actually appreciate the fact that you sent them something directly in the mail, versus in a quick email, and it has more of a personal touch.

Direct mail allows recipients to engage with you on their time.

If you send out postcards, you allow customers to carry that information with them until they sit down in front of the computer.

Postcards are convenient, catchy, and direct. It doesn’t take long to get someone to punch in your website address now that it’s in their hand. And if your direct mail is creative, it will grab people’s attention right away.

Direct mail is preferred over email.

People get lost in hundreds of emails a day and often delete them without truly looking them over.

But direct mail is different. It is tangible, and it gets noticed.

Successful businesses realize that there needs to be more than just an online presence; direct mail is the transition from advertising to buying. In a recent Info Trends study, people actually preferred direct mail three times as much as receiving emails.

Direct mail is cost-effective.

Direct mail is cheaper than radio ads, which disappear in 30 seconds, and it has a longer shelf-life than TV ads.

Direct mail can be read over and over, even if it’s just sitting on a desk, and it commands attention.

No matter what your direct mail is—whether it’s postcards, catalogs, brochures, flyers, or other items—the tangible mail is worth the extra effort to drive people to your website. You can’t rely only on search engines to bring you virtual traffic.

If you need fresh, new ideas, we are here to help make you even more successful. Reach out today! Call the Print Cafe of LI, Inc at 516-561-1468 or Visit Our Website at:www.printcafeli.com

  Why 2021 Direct Mail Marketing Still Matters for Retail Food Businesses

While people are finally able to obtain a vaccine for COVID-19 and the ability to travel, move around, shop, and dine out is increasing, restaurants have a long hill ahead of them before getting back to a business “normality.”

In fact, entire behavior patterns have changed in people after a year of completely living at home and avoiding regular work presence, school, commuting, and traffic. And that means businesses have to work extra hard in diversifying how they produce income and revenue channels to stay viable.

Many restaurants realized early the only way they were going to stay in business was to boost their ability to handle delivery, ordering out, pick up, and other forms of fresh-cooked food transfer to customers who could no longer dine in.

While people generally tried producing their food regularly at home, overall, Americans are used to picking up and eating out. So, the demand never actually left; it was stifled by COVID restrictions.

However, even now, many communities are still maintaining social restrictions to prevent new COVID infections until vaccinations are fully in place at every age level. That means restaurants and food preparation businesses have to continue leveraging direct mail to be heard, seen, connect and remain on the attention radar of customers.

4 Reasons Direct Mail Works

1. Direct mail is almost always local.

The most likely customers that can and will visit a restaurant from the surrounding area are the primary target for print mails.

2. Direct mail is significantly lower in cost than other marketing channels.

This is a key factor for food businesses that are already strapped and trying to stay in breakeven with the loss of income thanks to COVID.

3. Direct mail has a higher return on investment.

The return on investment of a simple print card mailer can be thousands upon thousands of dollars when a customer responds to an included call to action.

Add in the additional benefit of discounting, and that same customer is likely to buy even more, increasing a business's revenue and cash flow per sale.

4. Direct mailers should be designed to be re-used.

Customers love the ability to use a marketing tool or coupon repeatedly.

And that creates both business retention and a greater amount of income stream for a restaurant or food business, again the primary goal of the effort in the first place.

Now is the Time

Restaurants and food businesses that rely on retail traffic shouldn’t be waiting for social restrictions to lift further.

Marketing takes time to have a positive effect, which is why direct mail efforts need to be sent out on a cyclical basis, pushing and reminding folks of a restaurant’s presence and availability.

As people keep being reminded, especially as they start commuting to work again, the food business will become viable and convenient for a warm meal, even if it is still takeout or delivery. Card stock direct mailers can help tremendously. So don’t wait for the market to reappear. Get out there and chase it now!

Need some fresh ideas? Contact us today to get started! 516-561-1468 or FOR MORE INFORMATION ON ANY OF OUR MARKETING PRODUCTS GO TO: www.printcafeli.com

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