The Print Cafe of LI Website

Tuesday, September 28, 2021

               Rise and Shine with Big, Breathtaking Displays


Ready to stop traffic with eye-catching displays?

Spectacular banners and backdrops ensure a competitive edge. Researchers estimate it takes only one-fifth of a second to evaluate a brand image, and 94% of that is design related. If you want to get all eyes on you, large-scale displays bring a big statement with a smashing style.

Here are four fun possibilities to consider for your next conference, sidewalk display, or community event.

1. Rigid Signs

When you want to provide classy directional signage or a beautiful lobby accent, rigid signs offer many versatile options.

Consider rigid metal, acrylic, or plastic signs to post store hours, prominently display your logo, or spruce up your welcome space. Rigid signs can be displayed using wall clamps, bolt spacers, and easels, or fitted to a steel plate base that uses hook and loop connections to make graphic changes quick and simple.

Try shapes like an arrow, beveled oval, or a contour customized to your logo.  

2. Full Height Tension Fabric Displays

It takes the right piece to communicate the right message, and nothing says proficiency like an oversized stretch banner.

Full height fabric displays are lightweight, easy to set up, and impressive. Stretch fabric mounts to an economy aluminum frame, making this option portable and easy to assemble. Carry bags and wheeled frames add to the efficiency.

Simply attach the graphic, pop and expand the frame, and enjoy the limelight!

3. Campaign Counters

When you want an outdoor pop-up solution or a point-of-purchase kiosk, a campaign counter booth might be just right.

Like a ticket station on the go, a campaign counter offers a conversational space for you to engage prospects or post table-top displays. Featuring quick assembly and colorful panels, a campaign counter is perfect for retail promotion and use in trade show and event environments.

Take it on the road or pack it away for later because these pop-up booths can be easily disassembled and stored in a convenient carry bag.

4. Incline Stands

Do you like to wander through home and garden shows or visit the street fair?

Part of the draw is the creative three-dimensional displays you find in these spaces, so why not bring some of this creativity into your atmosphere? Incline stands can add depth and character to any lobby, sidewalk marketing, or high-traffic event space. Built as A-frame easels or an inverted “V” foldout, incline stands range in height from an oversized chalkboard menu to a 7-foot welcome sign.

Incline stands are a nice way to provide ambiance and information in any professional setting, with a laid back, classy design that puts customers at ease.

Inspire Confidence with a Five-Star Appearance

Store displays and large events offer an unparalleled opportunity to connect and build influence, so come ready with your A-game.

Your exhibits set the tone for your entire brand, so don’t skimp. From pop-up booths to backlit fabric stretch banners, start conversations that turn curious bystanders into your next customers.Need some fresh ideas? Contact us today to get started! 516-561-1468 or FOR MORE INFORMATION ON ANY OF OUR MARKETING PRODUCTS GO TO:www.printcafeli.com

Friday, September 24, 2021

 Shape Crystal Clear Lead Generators with Three Building Blocks


Presidential campaigns are a time when passions run high and candidates jostle for the spotlight.

Avid supporters of each candidate put signs in their yards, wear buttons, or put stickers on their bumpers. Politicians who use simple, repeatable slogans have a higher success rate and a longer shelf life in the public square. Can you finish any of these popular mantras?

  • Tippacanoe and __________ (Tyler Too/William Henry Harrison)
  • A Chicken in Every Pot and __________ (A Car in Every Garage/Herbert Hoover)
  • Happy Days are ________ (Here Again/Franklin Roosevelt)
  • I Like ____ (Ike, Dwight D. Eisenhower)
  • Make America ________ (Great Again/Donald Trump)

A good presidential campaign slogan is memorable, meaningful, and highly quotable. More than a phrase, it builds a heart connection with the dreams and needs of listeners.

And it is often a candidate’s key to victory.

Why Confusion Scares People

Voters and prospective customers aren’t so different.

Both are weighing decisions and navigating information overload, so strong messages should be short and sweet. Customers will not progress when in a fog because no one likes being confused. If you are confused about the rules of the road, you could smash your car. If you are confused about a medication's dosage, you could poison yourself. Feeling uncertain about an idea leaves people feeling vulnerable.

The human brain is designed to experience delight when it understands something and resistance or fear when it doesn’t. This is a basic survival mechanism and a way to logically categorize information. When someone feels uncertain, they naturally move away from situations that confuse them and toward places they feel more in control.

Many companies miss this point and underestimate the emotional weight of precise, repeatable messaging. They overcommunicate, bury the lead, or complicate the storyline.

Lift the Fog and Move Prospects Toward Action

Want to eliminate uncertainty and move your prospects toward action?

From a direct mail postcard to an email drip campaign, here are three basics that every lead generator should include:

1. Pique Curiosity

In the header of your brochure or the beginning of your proposal, pique curiosity with a poignant phrase, like:

  • Save $500 a month and buy your next car with cash
  • Put a stop to this before it puts a stop to YOU
  • Increase your ACT score by 4 points in 4 months
  • Own your own little piece of paradise

Strong hooks work to draw people in, press the pain point, paint a compelling future vision, or appeal to the selfish desires of key customers.

2. Preview a Solution

After the hook comes your pitch.

If your lead statement draws them in, the next idea you communicate should answer the “but how?” question.

Like this:

  • Save $500 a month and buy your next car with cash . . . with our Freedom Finder Debt Consolidation plan
  • Increase your ACT score by 4 points in 4 months . . . with one-to-one Varsity Tutoring
  • Own your own little piece of paradise . . . Unlock the world with thousands of hassle-free timeshares

3. Offer a Next Step

Businesses are meant to be transactional, and it’s not pushy to ask for a sale.

Having a “Buy Now” or “Schedule a Call” button on your sell sheet or website helps your customer understand the kind of relationship you are inviting them into. Make your next step to put prospects in the driver’s seat.

By adding clarity to your lead generators, you’ll build customer confidence, make your brand more memorable, and ultimately close more deals.  The better your hooks are, the more successful your sales will be!

Need some fresh ideas? Contact us today to get started! 516-561-1468 or FOR MORE INFORMATION ON ANY OF OUR MARKETING PRODUCTS GO TO:www.printcafeli.com


Tuesday, September 21, 2021

     Use Collaborative Design Blasts to Craft Show-Stopping Ideas


It happens.

The design deadline looms, your mind is adrift, and your page is blank. How can you generate creativity and move out of this slump? Two resources to leverage are your time and your team

Often the longer you spend on an idea, the less productive you become. Especially if you are working alone. With an open concept and no firm timeline, designers may sit at their desks for weeks, spinning endless variations of a vague concept or completely losing sight of the project goals. This is a dead end that can drive everyone mad.

Instead, apply a simple process to prompt stunning ideas efficiently:

1. Gather a team

Everyone has good ideas, not just designers.

Who could you pull – account assistants, content writers, a family member – to brainstorm for a brief stretch of time? Use a pen and paper and spend time thinking aloud together about names, word pictures, or image ideas. Keep it short and sweet but have fun!

2. Review the design brief and project goals 

Amidst the flurry of creativity, stay focused on your target.

When you gather the team for an initial brainstorming session, always review the project requirements. Be sure you understand what the client wants, the project parameters, and the goals for final outcome. This task review and initial brainstorming should last for no more than 10-15 minutes.

3. Launch a 60-minute development blast

Time to send the troops into battle!

If you are the sole designer, it’s all you. If not, send a small batch of people to work for one hour. The group has 60 minutes to come up with ideas. No more! The abbreviated timeframe forces your brain into green light thinking, prompting more spontaneous creativity. Typically pencil, pen, and paper are best for stretching ideas without inhibitions.

After an hour, meet again to chat. Give comments or suggestions to develop the full potential of the best ideas. Usually, a handful of ideas emerge as the best candidates. Now a final concept can be clarified, assigned for full development, and kicked into the digital realm.

If you can’t decide which idea is best, pick the top three and draw scamps to a higher level of finish. Pin them to the wall, talk about the pros and cons of each, and see what the collaborative process brings. Just a little team mojo can make a mediocre idea magical.

4. Keep early and rejected work

Often when you pitch ideas to clients, some of the best ideas get cut.

This is unfortunate, but not all is lost. All good designers will build up a collection or rejected work. Whether it’s an early stage scribble or a fully developed logo, keep a printout of every piece of work. Scan sketches and scamps and clearly label them, so they are accessible later and easy to find.

You invest lots of time shaping a concept, so don’t let an initial rejection close the door on your idea forever. Down the road, these ideas may be a catalyst for an even better spinoff design!

Need some fresh ideas? Contact us today to get started! 516-561-1468 or FOR MORE INFORMATION ON ANY OF OUR MARKETING PRODUCTS GO TO:www.printcafeli.com


Friday, September 17, 2021

       Delicious Fonts: The Bread and Butter of Appealing Designs


For every Olympic Games, there has been an accompanying logo that brings a unique identity to that particular year while allowing the host country a special place in the global spotlight.

A good Olympics logo should reflect both the host country’s culture and the time period of the games. The 2012 Olympic logo caught a lot of flak for failing in both of these goals. Composed of bright pink and yellow colors, weird shapes, and a jagged, angular typeface, it smacked of an 80’s funk vibe rather than British culture or the London lifestyle. When it was revealed in 2007, a petition circulated Great Britain (signed by over 48,000 citizens) to have the £400,000 logo scrapped a redesigned.

Ije Nwokorie, managing director at the design firm that created the logo, defended the bold look:

“We wanted the logo, in particular, to make people reconsider Olympics, to think about them in a different way,” he said. “London is this kind of dissonant place that you discover new angles and new dimensions to things. In its highest level, this brand was an expression of that.”

Overall, the logo and font sparked more dissonance with the viewers. Many believe it went down in history as a failed experiment.

How to Pick the Best Font for Your Page

Typefaces are the personality on the page.

The way you represent words shapes the style and readability of your content. A font choice can have far-reaching effects, which is why brand style guides are extremely helpful.

But if you don’t have a grid to work from, the endless choices can feel daunting. Not sure where to start? Here are a few tips:

Set the Tone

What is the style of the document? What vibe should the content communicate?

Often the audience you target will shape the personality of your font choice.

Keep it Simple

Unless you are designing an art piece, stick to one or two typefaces. If you are designing for a document, like an annual report, you might need a sans serif and a serif for variety and legibility.

If you need lots of different headings and subheads, choose a font with a variety of weights (like Bahnscrift or Sabon). Display fonts are fun but don’t offer many choices when it comes to weights.

Make the Best Even Better

Want to inject personality in your text without getting too weird?

Customized fonts work beautifully for logos, headings, or a tagline splashed across the page. Try customizing your favorite fonts with tiny alterations, like this:

  • Shorten the descenders on letters like y, p, and q
  • Make the crossbars on a letter stop short on one side and cut the corners off letters at an angle (like a capital ‘A’ or a lowercase ‘e’
  • Use a bold header and a blurred, slightly transparent subhead
  • Erase or add to the font by uniquely featuring something relating to your brand (for example, a baker might use a font where a bite is taken out of every ‘B’)

Don’t Be Trendy

Marketers often choose a typeface because it seems cool at the moment, but the flair can quickly fade.

Like bad wallpaper in your grandma’s kitchen, faddish designs don’t age well. One rule of thumb is this: “If a typeface is quirky, your design might be a turkey.”

Classic fonts that have endured over decades include Bodoni, Bembo, Caslon, Clarendon, Helvetica, Gill, Univers, Baskerville, Perpetua, Futura, News Gothic, and Optima.

From selling products to creating brand loyalty, fonts create a smooth, intuitive journey for people to follow. A little adjustment to your fonts can go a long way!

Need some fresh ideas? Contact us today to get started! 516-561-1468 or FOR MORE INFORMATION ON ANY OF OUR MARKETING PRODUCTS GO TO:www.printcafeli.com


Wednesday, September 15, 2021

     Creative Ways To Use Print Marketing to Boost Your Business 


There are many ways to increase business through marketing with print.

Although the world has experienced an unparalleled technological revolution, print media’s importance in reaching customers remains an uncontested force.

According to Forbes, print marketing is more recognizable, memorable, and decipherable to consumers than its digital counterpart.  

As old as advertising itself, print media is an invaluable resource. A host of strategies have yielded results over time; however, unique print marketing campaigns have ultimately proven the most successful. 

Utilize Social Media’s Simplistic Design

Most companies have adopted digital media into their marketing repertoire.

Customers enjoy simplistic layouts, separating information and graphics. Plus, it has become a recognizable feature of this media-minded society.  

Easy ways to incorporate digital inspiration into print marketing include (but are not limited to): 

  • Signage on or around your business
  • Business cards
  • Mailing materials
  • Promotional handouts 

Incorporate the Magic of Multiple Mediums

The Louvre famously employed a simplistic roadside billboard campaign in 2017.

It emulated the orientation, scale, and minimalism of a typical social media post that billions of users are familiar with. However, the museum also took the additional step of including non-conventional aspects to complement their high-way gallery. They set their roadside advertisements up to sync with three local radio stations. The audio component allowed drivers to hear a 30-second artist introduction. Along with attracting more visitors, the Louvre also gained international recognition for its creativity. 

There are endless undiscovered frontiers companies are exploring every day.

One of the best parts of print marketing is its versatility. Virtually anything can become a canvas to market your business. Marketing can also be seen in other lights. For example, a print media campaign does not have to include conventional forms of print advertisements.

While signage, business cards, and mailers are fantastic ways to reach customers, marketing can also be done through creative and more indirect ways. 

Printing Is the Best Marketing Route

Regardless of the methods you employ, finding the right printer to begin your next successful and innovative marketing campaign is simple.

To truly transform your business, join forces with an experienced team of print marketers. We're here to help.Need some fresh ideas? Contact us today to get started! 516-561-1468 or FOR MORE INFORMATION ON ANY OF OUR MARKETING PRODUCTS GO TO:www.printcafeli.com

Friday, September 10, 2021

 Standard Sizes for Print Products: Your Ultimate Guide


Print products come in a variety of sizes. From 3.5” x 2” business cards to 36” x 120” event banners, many of them have standard dimensions that provide  good reference points for printers, designers, and clients. While some standard sizes for print products have been formally acknowledged (like 4.125″ x 9.5″ for #10 envelopes), some sizes are considered standard simply because they get a large amount of orders (like 2” x 8” bookmarks). Popularity can gradually turn certain sizes into unofficial standards for the industry, or at least into good guidelines to follow when advising clients.

It can be a hassle to keep track of all these sizes or pull them from different product pages. That’s why we’ve created a collection of standard sizes for print products that are the most common. Please note that these standards are based on common North American print products dimensions.

Standard Sizes for Print Products

Standard Business Card Size

  • 3.5” x 2”

Standard Postcard Sizes

  • 4” x 6”
  • 5” x 7”
  • 5.5” x 8.5”

Standard Flyer Sizes

  • 8.5” x 11”
  • 5.5” x 8.5”

Standard Brochure Sizes

(flat size)

  • 8.5” x 11”
  • 8.5” x 14”
  • 11” x 17”

(finished size – approximate)

  • 3.67” x 8.5”
  • 4.67” x 8.5”
  • 5.5” x 8.5”
  • 7” x 8.5”
  • 5.67” x 11”
  • 8.5” x 11”

Standard Bookmark Sizes

  • 2” x 8”
  • 2” x 6”
  • 2.5” x 8.5”

Standard Presentation Folder Sizes

(flat size)

  • 12” x 18” with 3” or 4” pockets
  • 14.5” x 18” with 3” or 4” pockets

(finished size)

  • 9” x 12”
  • 9″ x 14.5″

Standard Booklet Sizes

  • 8.5” x 11”
  • 5.5” x 8.5″

Standard Greeting Card Sizes

(flat size)

  • 5.5” x 8.5”
  • 7” x 10”
  • 8.5″ x 11″

(finished size)

  • 4.25” x 5.5”
  • 5” x 7”
  • 5.5” x 8.5”

Standard Rack Card Sizes

  • 3.5” x 8.5”
  • 4” x 9”

Standard Ticket Sizes

  • 2″ x 5.5″
  • 3.5″ x 8.5″

Standard Wall Calendar Sizes

  • 11” x 8.5”

Standard Lawn Sign/Yard Sign Sizes

  • 36″ x 24″
  • 24″ x 18″
  • 18″ x 12″

Standard For Sale Sign/Real Estate Sign Sizes

  • 24″ x 18″
  • 24” x 6” (SOLD sign)

Standard A-Frame Sign Sizes

  • 24″ x 36″
  • 24″ x 18″

Standard Banner Sizes (for banners without frame or stand)

  • 48” x 96”
  • 36” x 120”
  • 24″ x 72″ (for a 6” trade show table)

Standard Retractable Banner Size

  • 33” x 80” (extra 1” goes inside the stand)

Standard Magnet Sizes

  • 3.5” x 2”
  • 3” x 4”
  • 4″ x 6″
  • 5.5″ x 8.5″

Standard Car Magnet Sizes

  • 10″ x 20″
  • 12” x 18”
  • 12″ x 24″

Standard Poster Sizes

  • 11″ x 17″
  • 18” x 24”
  • 24″ x 36″

Standard Door Hanger Sizes

  • 3.5” x 8.5”
  • 4.25” x 11”

Standard Folded Business Card Size

(flat size)

  • 3.5” x 4”

(finished size)

  • 3.5” x 2”

Standard Tent Card Sizes

(flat size)

  • 4” x 16.5″
  • 5” x 16.5″

(finished size)

  • 4” x 6.25”
  • 5” x 5.5”

Standard CD Cover Size

  • 4.75″ x 4.75″ (for a 1-page front cover)

Standard Letterhead Size

  • 8.5” x 11”

Standard Envelope Sizes

  • 4.125″ x 9.5″ (#10)
  • 4.375″ x 5.75″
  • 9″ x 12″
  • 10″ x 13″

Standard Notepad Sizes

  • 4.25” x 5.5”
  • 5.5” x 8.5”
  • 8.5” x 11”

Standard Address Label Size

  • 1″ x 2.625″

Standard NCR Form Sizes

  • 5.5” x 8.5”
  • 8.5” x 11”

What About Other Sizes?

Take these standard sizes for print products simply as some of the most common dimensions instead of rules that are set in stone. You can certainly print sizes that are not listed here. So if your clients are looking for something a little more out-of-the-box, get creative with size and choose a less common one.

The Print Cafe prints both standard sizes and custom sizes for all the products listed above at great prices. Need some fresh ideas? Contact us today to get started! 516-561-1468 or FOR MORE INFORMATION ON ANY OF OUR MARKETING PRODUCTS GO TO:www.printcafeli.com

Tuesday, September 7, 2021

 3 Non-Negotiables for Stellar Customer Service

Want to build connections that bring benefits?

You can do this everywhere you go by using people’s names. Career Coach Joyce Russel shared a story about a friend recovering from an injury. This man was staying in a rehab hospital and was not particularly happy with his care from the therapists and staff.

Unsympathetic, his wife noted that he hadn’t treated the hospital staff with particular kindness, “Do you even know the names of the people who are helping you?” she asked him. “No, why should I learn their names?” he replied. She reminded him that just by learning and using people’s names, he might get better care.

Sure enough, it helped!

Keep Your Best Customers Coming Back

Personal attention brings powerful results.

If you want a no-fail tactic to increase your sales, one of your best strategies is to entice proven customers to buy again. Here are just a few ways to keep customers coming back:

Greet People by Name

When you want to build loyalty, learn and use the names of your customers.

There should be a distinct difference between how you interact with your consistent clients and those you meet for the first time. Even if you don’t remember someone’s name, let them know you recognize them and are happy to see them. Say something like, “Well, hello! It’s great to see you again.”

When you take a phone call, the person on the other end usually identifies themselves immediately. Use this to your advantage and try to speak their name in conversation as the call progresses. As Dale Carnegie often said, “Remember that a person’s name is to that person the sweetest and most important sound in any language.”

Keep Your Eye on the Customer (Not the Profit)

Clients want to be recognized as people, not as potential profits.

In what ways can you be helpful regardless of profit? If a VIP customer needs a minor repair or replacement part, could you offer it at no cost? If a valued partner is considering a service upgrade, could you provide a free month of benefits? Small gestures (like carrying someone’s bag to their car) cost very little, but they add up over time.

People will continue taking their business to places they feel valued, and they’ll tell their friends too.

Keep Your Commitments

Reliability is the foundation of good customer relationships.

If you make a promise, keep it. If you say, “your new grill will be delivered and assembled by Saturday,” make sure it does. Never make claims you can’t back up with certainty.

The same rule applies to client appointments, upcoming sales, deadlines, etc. Think before you speak because broken promises are a slight on your character and your business's reputation.

Need some fresh ideas? Contact us today to get started! 516-561-1468 or FOR MORE INFORMATION ON ANY OF OUR MARKETING PRODUCTS GO TO:www.printcafeli.com


Friday, September 3, 2021

   Add Depth and Drama to Your Page with 4 Riveting Techniques

 

Tension. There’s just nothing like it to prompt emotion in relationships, film, and art.

Steven Spielberg demonstrated this masterfully in the classic 1993 film Jurassic Park. While young siblings Tim and Lex hide in an industrial kitchen, two raptors creep inside and begin prowling and sniffing the perimeter. As the children silently crawl on their knees and cower under stainless steel countertops, the toenails of the raptors click . . . click . . . click . . . along the floor behind them.

Though some would classify Jurassic Park as a children’s film, you can be sure the tension of this scene had every adult breathless as the raptors prepared to pounce.

Create Rhythm and Release in Your Page

As plot twists are to a story, visual tension is to design.

Visual tension is an aspect of composition that uses unexpected color, shape, or scale to create energy. While visual tension can be used to evoke anxiety, typically it is used to add depth and create a more dynamic viewer experience. This pattern of building and releasing tension is one of the most ingrained patterns of human experience.

Here are four ways to weave visual tension into your next design:

1. Go Off the Grid

Most shapes or pages have a sort of “structural skeleton” running through them.

In a square, the axis points would form a letter X through the center of the page. Elements placed along any major axis (or in the center) will appear more stable. Objects placed outside these major grid points will carry a greater sense of tension. If you place a logo underneath the invisible X of a square page, your design will feel a bit more exciting.

2. Use Jarring Color Combinations

While monochromatic or complementary colors are soothing, dissimilar or bold combinations create a unique energy in your designs.

The possibilities here are endless! Try gray suede and cheetah print mixed with white and gold. Or electric orange interspersed with neon pink. A rule of thumb is to favor one color over another (like using a dominant color for the background and the secondary color for accents). To tone it down a bit, use both colors for accents against a neutral shade.

3. Try Something Unexpected

Is the sky always blue?

It doesn’t have to be! Designs spur emotion when you do something unexpected, like adding a hot pink filter to a nature landscape. Try something surprising, like placing a giant head on a tiny body, coloring a chicken blue, or creating a visual puzzle (using concepts from the Gestalt principle) within your logo design.

4. Employ the Spatial Properties of Color

Colors create movement and affect the way we perceive an image.

Did you know that warm tones appear to advance in three-dimensional space? If you want to highlight a focal point in your image, you can increase the size of this object or also use a warm color such as red, orange, or yellow to bring it forward. If you want to reverse this effect, use a cool color (like blue or purple) on the closer, larger object and a warm color like red on a distant, smaller object. Viola! Tension created.

Engaging, Irresistible Images

Balance and tension are at the heart of every creative endeavor. Build hierarchy, focal points, and flow as you create a visual tension that makes your image irresistible!

Need some fresh ideas? Contact us today to get started! 516-561-1468 or FOR MORE INFORMATION ON ANY OF OUR MARKETING PRODUCTS GO TO:www.printcafeli.com