Creative Ways To Use Print Marketing to Boost Your Business
Although the world has experienced an unparalleled technological revolution, print media’s importance in reaching customers remains an uncontested force.
According to Forbes, print marketing is more recognizable, memorable, and decipherable to consumers than its digital counterpart.
As old as advertising itself, print media is an invaluable resource. A host of strategies have yielded results over time; however, unique print marketing campaigns have ultimately proven the most successful.
Utilize Social Media’s Simplistic Design
Most companies have adopted digital media into their marketing repertoire.
Customers enjoy simplistic layouts, separating information and graphics. Plus, it has become a recognizable feature of this media-minded society.
Easy ways to incorporate digital inspiration into print marketing include (but are not limited to):
- Signage on or around your business
- Business cards
- Mailing materials
- Promotional handouts
Incorporate the Magic of Multiple Mediums
The Louvre famously employed a simplistic roadside billboard campaign in 2017.
It emulated the orientation, scale, and minimalism of a typical social media post that billions of users are familiar with. However, the museum also took the additional step of including non-conventional aspects to complement their high-way gallery. They set their roadside advertisements up to sync with three local radio stations. The audio component allowed drivers to hear a 30-second artist introduction. Along with attracting more visitors, the Louvre also gained international recognition for its creativity.
There are endless undiscovered frontiers companies are exploring every day.
One of the best parts of print marketing is its versatility. Virtually anything can become a canvas to market your business. Marketing can also be seen in other lights. For example, a print media campaign does not have to include conventional forms of print advertisements.
While signage, business cards, and mailers are fantastic ways to reach customers, marketing can also be done through creative and more indirect ways.
Printing Is the Best Marketing Route
Regardless of the methods you employ, finding the right printer to begin your next successful and innovative marketing campaign is simple.
To truly transform your business, join forces with an experienced team of print marketers. We're here to help.Need some fresh ideas? Contact us today to get started! 516-561-1468 or FOR MORE INFORMATION ON ANY OF OUR MARKETING PRODUCTS GO TO:www.printcafeli.com
This comment has been removed by the author.ReplyDelete
The information which you have provided is very good and essential for everyone. Keep sharing this kind of information. Thank you. signs installers in MelbourneReplyDelete
those curious as to such benefits are, here is a look at the benefits you can get from working with a laser printer. renting impresoras alicanteReplyDelete