A Business Guide For 

Holiday Sales Success

Increase foot traffic, signage, and sales resources

For many retailers and small businesses, October through year-end is a critical time to increase foot traffic and convert sales. The term Black Friday originated from turning the corner to positive profitability, or where revenue exceeded costs and put the business in the black instead of red. Use this three-step business guide for holiday sales success to help your customers increase demand and have a blockbuster holiday season.  

 

1. Build awareness. 
   
2. Create an experience. 
3. Drive community engagement. 

Build Awareness 

During the holidays, businesses compete heavily for attention, so your customers must stand out through marketing and promotions. Start with any in-house list of valuable customers that is available from the point-of-sale (POS) system or loyalty program. Guide them through creating a multi-touch campaign with a direct mail component to cut through the digital noise and overwhelmed email inboxes. Every Door Direct Mail (EDDM) is a great option to reach specific ZIP codes when an in-house list does not exist or needs expansion. Remind customers to include information on extended store hours, online shopping and in-store pickup options, along with any special in-store events like a visit from Santa. Suggest promotions and discount coupons to increase in-store foot traffic. 

 Create an Experience 

The holiday experience starts by drawing attention from passersby and compelling them to stop and shop. Teardrop flags and window graphics are a fast and easy way to get attention, so suggest them to your customers. Window graphics project the feel-good aspect of the holidays while weaving in promotions. Instead of the standard business branded flag, suggest a seasonal version to promote in-store events. Encourage them to involve the community with special in-store events like holiday craft making for kids, live music, and photo opportunities fitting of the holiday cheer. Telescopic backdrop banners from the Print Cafe of LI are a perfect way to create a winter wonderland scene for customers to take photos with friends and family. Don’t forget to work the business branding into the creative design of the backdrop.  

Drive Community Engagement 

Take the experience into the community as a pop-up event using custom event tents and outdoor banners. Outdoor markets filled with local businesses are common during this time of year. Sponsoring a food or toy drive with other area businesses is another way to deepen community ties - and it all calls for signage! At any of these events, educate your customers to build their marketing list for future direct mail campaigns by having shoppers register for promotions and giveaways. Stickers and magnets are cost-effective giveaways that can include variable message. They can even become collectibles. For larger promotions, head over to https://printcafe.dcpromosite.com/ and create a seasonally appropriate mix for your customers that might include knitted hats and coffee mugs. 

Be the go-to for print and promotional needs. Create an experience bundle of these products from www.printcafeli.com to make it one-stop-shopping for your retail and local businesses. 

Unveiling the Power of Outdoor Event Tents as Promotional Tools

Unveiling the Power

of Outdoor Event Tents

as Promotional Tools 

In the dynamic world of marketing, innovation and creativity are key to capturing attention and making a lasting impression. When it comes to outdoor events, festivals, and trade shows, savvy businesses understand the importance of standing out amidst the bustling crowds. This is where outdoor event tents shine as powerful promotional tools, offering a versatile and impactful way to showcase your brand, engage with your audience, and leave a memorable mark. In this blog post, we'll uncover the myriad ways in which an outdoor event tent can elevate your promotional efforts and help you achieve your marketing objectives.

1. Brand Visibility and Recognition: First and foremost, outdoor event tents serve as towering beacons of your brand, ensuring maximum visibility and recognition in any outdoor setting. Whether emblazoned with your logo, colors, or messaging, these tents act as a canvas for your brand identity, instantly capturing the attention of passersby and establishing your presence in the minds of attendees. By choosing a tent design that reflects your brand aesthetic and values, you create a cohesive and memorable brand experience that resonates with your audience long after the event is over.

2. Customization and Brand Personalization: One of the greatest advantages of outdoor event tents is their customizability, allowing you to tailor every aspect of the tent to align with your brand and promotional objectives. From the size and shape of the tent to the graphics, signage, and decor, you have full creative control over how your brand is represented in the outdoor space. Whether you opt for bold and eye-catching visuals or subtle and sophisticated branding, customization allows you to create a unique and immersive brand experience that sets you apart from the competition.

3. Engaging Brand Experiences: Beyond mere brand visibility, outdoor event tents provide an opportunity to create engaging and interactive brand experiences that captivate and delight your audience. By incorporating elements such as product demonstrations, interactive displays, photo booths, or live entertainment within your tent space, you transform your tent into a destination that attendees are drawn to. These engaging experiences foster meaningful interactions with your brand, leaving a lasting impression and forging deeper connections with your audience.

4. Shelter and Comfort: In addition to their promotional benefits, outdoor event tents offer practical advantages such as shelter and comfort for attendees. In outdoor settings where weather conditions can be unpredictable, having a tent provides a sheltered space where attendees can seek refuge from the elements and engage with your brand in comfort. By prioritizing attendee comfort and well-being, you demonstrate your brand's commitment to customer satisfaction and create a positive brand experience that enhances overall perception.

5. Versatility and Adaptability: Outdoor event tents are incredibly versatile and adaptable to a wide range of events and settings. Whether you're hosting a corporate function, participating in a trade show, sponsoring a community event, or organizing a product launch, a well-designed tent can seamlessly transition from one event to another with ease. This versatility allows you to maximize the utility of your tent investment and ensure that your brand is represented effectively in any outdoor environment.

6. Memorable Brand Impressions: Ultimately, the goal of any promotional effort is to create memorable brand impressions that resonate with your audience long after the event is over. Outdoor event tents offer a unique opportunity to make a lasting impact on attendees by providing a visually striking and immersive brand experience. Whether it's through captivating visuals, engaging activities, or personalized interactions, a well-executed tent presence leaves a positive impression that reinforces brand loyalty and encourages future engagement with your brand.

In conclusion, outdoor event tents are much more than just shelter—they are powerful promotional tools that can elevate your brand presence, engage your audience, and drive meaningful connections with your target market. By leveraging the visibility, customizability, engagement opportunities, and versatility of outdoor event tents, you can create memorable brand experiences that leave a lasting impact and set your brand apart in today's competitive marketplace.

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