Check Out Our New Digital Promotional Catalog for 2021!
To See Our New Catalog Click the Link BelowFOR MORE INFORMATION ON ANY OF OUR MARKETING PRODUCTS GO TO:www.printcafeli.com
Check Out Our New Digital Promotional Catalog for 2021!
In March of 2020, tens of millions of American workers jumped into a brand new world as they began working from home.
Nearly a year later, the trend continues. Google announced in July that its roughly 200,000 employees will continue to work from home until at least next summer. Mark Zuckerberg has said he expects half of Facebook’s workforce to be remote within the decade. Twitter has told staff they can stay home permanently.
How have we fared?
While many have a love/hate relationship with remote working, it seems one win has occurred in the area of productivity. In a recent survey of 800 employers, 94 percent said productivity was either unaffected or was actually improved compared to its pre-pandemic levels.
And as people have found this stride, many want to continue. When the pandemic is over, one in six workers is projected to continue working from home or co-working at least two days a week, according to a recent survey by economists at Harvard Business School. Another survey of hiring managers found that one-fifth of the workforce could remain entirely remote after the pandemic.
If you plan to continue remote working in the near future, maybe you could benefit from pro-tips others have discovered. Here are a few observations.
Without arriving or departing from the office, it can be hard to create -- or sustain -- momentum.
Use consistent physical cues to block your day. This can be simple, like watering the plants daily before sitting down at your work station. Or taking a 20-minute walk after lunch each day. Some find it best to “close” the computer as a signal that the workday is over.
Communication without body language is hard, and there are many ways to offset this challenge.
Prioritize clarity by over-communicating as much as possible, including questions, clarifications, and expressing appreciation. When you can’t rely on body language and facial cues, emojis and GIFs can be a fun way to bridge that gap. And since the potential for misunderstanding is high, assume the best intentions from others in absolutely all interactions!
Technology has curbed our ability to "shut the door" at work without interruption.
You are at your best when you are undistracted, so guard your schedule and carve out key moments to hone your productivity.
If you can swing it, batch your meetings and syncs into one day (or one part of each day) so you can work heads-down at other moments. You may find it helpful to block off certain days or hours to receive no calls, emails, or notifications from your phone.
As companies consider a long-term commitment to remote working, substantial sacrifices may be required.
Whether it’s productivity software or flexible instant virtual office spaces (like Slack or a private Internet Relay Chat), remote teams that thrive will require a genuine investment to succeed.
Many tech companies are increasingly opting for is hiring a head of remote work. The position is intended to help create a cohesive experience for all workers, says Brynn Harrington, vice president of people growth at Facebook:
“We’re looking for the person with influence, skills, and experience who can help us pivot the company. When we think about the transformation to remote, it’s a wholesale shift in how we run.”
If Heraclitus was right, change is the only constant in life.
While remote working is new to many, it will continue to change the face of the workforce as 2021 ticks ahead. Whether you despise or adore it, your attitude toward this change can make all the difference in how you overcome challenges a new season will bring.
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Craft First-Class Flyers with 4 Quick Tricks
For decades, flyers have been a go-to marketing tool for businesses of many stripes. But are flyers still effective in the digital age?
Angela Brown, the “House Cleaning Guru,” says the answer is emphatically YES.
“I am a huge fan of running flyers. My book, ‘How to Start Your Own House Cleaning Company,’ has a huge section on flyers,” Brown said. “Flyers are a great, cheap way of advertising your business, and if you do it the right way, you can have business coming in within a day or two. And lots of people save the flyers. If they are not ready to hire you today, they can hire you when they are ready. And once you have clients, you can work from referrals after that.”
Brown has moved repeatedly, and each time, she’s had to start her business from scratch. Flyers have been a key marketing strategy each time, with similar, conclusive results. “No clients, same business,” said Brown. “New neighborhood, new clientele. Running flyers is an old-fashioned way of doing business, but it’s effective!”
Flyers may seem insignificant, but they get the job done.
Though these simple bits of paper often end up trampled in puddles or buried in a pile of bills, they always grab attention. And, if they’re designed well, they’ll move people to act! (Attend this grand opening; subscribe to our monthly newsletter; visit the new farmer’s market.)
Want to build momentum for your event, promotion, or group? Flyers are a low-cost form of mass communication that can be mailed, personally delivered, or posted in public places. Flyers are fun to create and allow you to experiment with unusual images or layouts.
As you explore the possibilities, here are four strategic areas to sharpen your design:
When you begin your design, clearly identify the theme of your message.
Look for an image or headline that best communicates this, and build your entire design around it. Every flyer should have one thing on the page that is huge, dominant, or captivating. Bright, bold color palettes give flyers punch and attract tons of attention, even from across the room.
After the focal point, your flyer design should have a sensible layout that intentionally leads the reader through the page: left to right, top to bottom, or using visual cues like numbers or a “map” of dashed lines.
Strong subheads should allow viewers to scan the page quickly. And simple, elegant designs bring impact all their own. Keep text to a minimum and space your design elements generously.
Choose one alignment for the entire flyer.
Don’t center the headline, then set the body copy flush left. Don’t center everything on the page, but also squish extra elements in the bottom corners. Be confident in your layouts: try all flush left or flush right. Your design should feel brave and bold!
What should you include in a flyer?
While brochures or foldable flyers come in various formats, a basic rule of thumb is this: the “where” determines the “what.” The delivery of your publication has everything to do with its content. If your piece arrives in the mail to someone on your mailing list, you can include much more on it. If it is for public display, it should be readable at a glance.
Flyers are fun to create because they allow you to abandon restraint. Your flyer will often go head-to-head with dozens of competing pages, so grab their attention and really go wild.
Anything out of the ordinary will make people stop and look, and that’s 90 percent of your goal.
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Simply Irresistible: Best Practices for Writing Compelling Lead Magnets
Have you ever made an impulse buy at the grocery store? Or been drawn to an online store that you knew was probably fakey clickbait?
Sometimes, when the right offer hits you at just the right moment, it seems impossible to resist! And they don’t call this “magnetic” appeal for nothing.
In marketing, Magnets are an effective technique for gaining a prospect's contact information and/or drawing them into your sales funnel. Sometimes called lead generation, this process of stimulating and capturing interest (to develop a sales pipeline) allows you to nurture a lead until they are ready to buy.
Sounds easy enough, right? But how do you build this curiosity or engagement with your target audience? According to Hubspot, about 63 percent of businesses believe their biggest marketing challenges relate to generating traffic and leads, and 60 percent of marketers say lead generation is a key pain point for their company. Leads typically hear from a business after they receive and respond to some type of content, and knowing where to build this bridge can be a challenge.
Looking for some ways to engage your next VIP customer? Here are five time-tested options to consider:
People love information.
And giving it away for free is bound to create a sense of reciprocity with your prospects because humans naturally want to respond when something has been given to them.
Look for a point of need in your prospective customers and offer them valuable information in a podcast, an in-person event, or a consultation, and people will jump right in!
Insider information about a company’s sector is always valuable.
This may be a quarterly white paper (like a comprehensive guide on the latest technology or trends in your industry) or a case studying outlining the benefits of certain methods, products, etc. Trade this information for your prospects’ contact information, or send a flyer with the introduction but release the full content only if people sign up to receive it.
A good way to secure customers is to give them a way to try your service or product without cost; or receive a free quote from your team.
Mailed postcards or website promo codes are an effortless way to get this offer in front of them.
A no-fail way to generate leads is to make generosity fun.
You can offer a free product, a BOGO offer or bundle promotion, or even a monthly drawing for a goodie bag of some kind. The more creative the offer, the better!
No matter what magnet you use, your lead generator should:
When you implement a lead generation program, you increase brand awareness, build relationships, generate qualified leads, and ultimately close deals.
And the better your leads are, the more successful your sales will be!
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Creative Ideas for Local Brands to Run Paid Ads in 2021By Hiral Rana Dholakiya
4 Design Trends to Watch for in 2021
2020 was a year we had to go with the flow in many ways.
In design trends, creativity flowed in liquid patterns, 3D realism, funky geometric shapes, innovative typography, and more. But while these concepts borrowed from sci-fi and futuristic tech, new styles may pivot toward bringing reality back in focus.
Here’s a sneak peek of four graphic design trends to watch for in 2021:
One well-documented side effect of the coronavirus pandemic was a thirst for nature.
Creatives can capitalize on this by bringing the outdoors inside, highlighting gorgeous natural ambiance. Expect 2021 designs to mimic nature, natural lights, softer earthy colors and tones, natural gradients in color schemes, flowing lines, and more. Want to try it yourself? Use color filters to create natural ambiance in your images, or grab textures featuring wood, stone, waves, and more.
If you can’t go to the forest, let the forest come to you!
When you’ve done your homework, you want to make this information matter.
Complex data is hard to understand, and simple data visualizations (like graphs, charts, educational posters, or infographics) make communication much more effective. Stats show that visual content is processed 60,000 times faster than text, and 72% percent of marketers agree that visual content is more effective than text.
Seek to transform great ideas into powerful images through creative alternatives like custom symbols, photo manipulation progressions, educational posters, animated gifs, personified maps, and more.
After 2020 limited our freedom in so many ways, many will be looking to push back by breaking the rules.
Watch for this in design as trends teeter toward more rebellious features that create a feeling of brazen defiance.
“What we were first taught not to do, we now do by intention,” explains graphic designer Michal Sloboda, who’s also the founder of graphic design aggregator Trend List. “There are many more rules to be broken, and by doing so, we can come across something seemingly bizarre, but also unique or beautiful.”
What might this look like in your designs? The more imperfect, the better. Use clashing font, psychedelic photos, irreverent characters, chaos typography, surreal imagery, and wild colors like lush lava, phantom blue, and aqua menthe.
Gradients and color transitions have been a popular trend for a few years now.
In 2021, many designers will look to add another layer, blending gradient hues with blurry and blended background images. Grainy filters can bring a sense of grunge and grime or rustic and vintage. And a blurred image can evoke emotions of what hides beneath the exterior.
Whether it’s a grayscale cityscape layer or a forlorn silhouette background, combining textured photos with blended gradients can bring a transitory -- yet authentic -- contrast to your design.
2021 will be nothing if not interesting, so kickstart the new year with a style all your own.
To get started, it’s helpful to reflect on the past and decide what you’ll do differently in the future. Stay ahead of the curve with these design trends, and let us know if we can help infuse your designs with a fresh look in the months to come!
Public Domain and Free Fonts For Personal and Commercial Use