Empower Your Marketing Campaign with Engagement Marketing

Empower Your Marketing Campaign with Engagement Marketing

Engagement marketing places the customer at the center of the picture. According to Adobe, “Your most valuable asset isn’t your product – it’s your customers.” Engagement marketing incorporates personalization, one-on-one interactions, and a two-way relationship to create a marketing strategy the customer responds to positively. According to Adobe, “Engagement marketing is the use of strategic, resourceful content to engage people and create meaningful interactions over time.” The end goal is to create a long-term, reciprocal relationship with the customer.  Benefits of Engagement Marketing Engagement marketing more effectively reaches the customer. Customers are bombarded by marketing campaigns daily when, in general, people don’t like being sold to. Yet, customers still consume. Engagement marketing attempts to solve this problem by creating a strategy that customers appreciate and lean on.  Engagement marketing establishes greater trust. Customers trust companies that value their input and treat them as individuals. Trust is crucial for setting your business up for long-term success.  Engagement marketing translates to a greater Return on Investment (ROI). Think of how much money is wasted on marketing campaigns that fail to engage customers. Turning these sunk costs into interested customers will translate to more sales and profit.  Beginner’s Guide to Engagement Marketing There is no ‘one strategy fits all’ for effective engagement marketing, and every company’s strategy will look different. However, there are some key aspects that would benefit any business.  Personalization. Creating a personalized marketing approach is key—the more personalized, the better. You want the customer to feel valued and known by your company. To achieve this, create buyer personas, which are fictional representations of your ideal customer based on your current customers. The more detailed you are, the better because this leads to greater personalization. Include demographics, behavior, motivations, goals, etc. Once you have multiple buyer personas generated, you can target these groups through personalized advertising. In general, use the client’s name whenever possible.  Collect data. The more you know about your clientele, the more personalized your marketing strategies are. Plus, data can be used as a measurement for success, and it’ll help you make informed future decisions. Before collecting the data, make sure you have a solid idea of how you are measuring success.  Share stories. Customers love inspiring stories. They’re interesting and provide the human side of businesses to which customers can attach themselves. Perhaps share customer stories about how your business has helped them. Or share how your business is supporting important causes.  Brainstorm unique marketing campaigns. Engagement marketing requires creativity to find new ways to engage your customers. Perhaps try sending company calendars to existing and prospective customers. These are useful promotional products that will be used and seen all year, keeping your business at the forefront of their mind. Or try sending personalized cards. These will grab the customer’s attention and feel more personal than an email.  There are multiple other ways to practice effective engagement marketing, but hopefully, the above tips will provide a good foundation.  An example of effective engagement marketing: Spotify Spotify is a popular music streaming platform. Spotify’s extraordinary success can be partially attributed to its ability to personalize its customers’ musical experience. Spotify creates multiple daily mixes curated for the user based on their musical preferences. Spotify also suggests popular playlists similar to the user’s known preferences. All this introduces the listener to new music and keeps them coming back for more.  Perhaps one of Spotify’s most popular features is its Spotify Wrapped, where it analyzes the user’s listening preferences throughout the year and shares this data, which includes favorite songs and artists and preferred style of music. Spotify users look forward to their Spotify Wrapped and enjoy sharing it with their friends.  Engagement marketing is not a one size fits all option. This is what makes it so challenging to pull off, yet simultaneously effective when done well. Try it out to experience first-hand benefits. Call today to get started! 516-561-1468 or FOR MORE INFORMATION ON ANY OF OUR MARKETING PRODUCTS GO TO: www.printcafeli.com

 

Tips for Impossible-to-Ignore Brochures

                                                                                                                                                                     

Tips for Impossible-to-Ignore Brochures

         Time for a new brochure for your business? When was the last time you updated it? Maybe          you need to tweak a few things or need a complete overhaul.

Either way, here are some fresh ideas to make sure your brochure shines in the face of the competition. Let’s focus on a few items to make sure your brochure isn’t just standing around; it needs to be picked up and read.

Ditch the Building

First of all, remove that picture of your building from the front of the brochure. Although you’re proud of it, your building doesn’t draw people in as you think it might.

Pick photographs that are more eye-catching and appealing to the reader. Photos with people in them or the new product you offer make the best choices. You can reveal the newest, greatest product, or you can use a photo that shows the emotion of how they will feel when they use the product or your business.

Turn Heads with Headlines

Your headlines need to compel readers and make them open the brochure.

It usually takes someone about five seconds to decide to read a brochure or not. That’s not much time, so you need the cover to be the best it can be. 

Know your Audience

Figure out who your audience is and what you hope to accomplish with the brochure; in other words, find out your target market.

There is no way a brochure will be able to tell it all. But it should tell the things that are important to you and your company and essential to the customer. How will your business help them? Be sure to spell this out clearly.

Sell, Don’t Tell

Don’t waste words trying to tell the whole story of your business and why it’s in existence. You need to sell people why your business is the best choice for them.

Have you heard of AIDA?

AIDA is an acronym for Attention, Interest, Desire, and Action. This is the key to unlocking the mystery of how to write your brochure. You need to do all these things to make it a successful brochure. You want to lure them in and let them know how and why you can help them. And you need to make sure you tell them what you want them to do next: return a postcard, go to your website, call you, make an appointment, etc.

Writing

To start, make a list of all the reasons why someone would want to use your business. Use this list in writing the copy for the brochure. Do they want to use your product or services just because you offer them? No.

You need to tell them why you do it better than the competition and how your service is second to none. When doing this, be sure to use compelling headlines and bullet points, which will help move them along in reading your brochure. It needs to be relatable and easy to read. Focus on them, not you. For example, “You will be able to stay in touch with your loved ones easier…” rather than “You will have free long-distance.” Tell them why your company benefits them.

Images

Besides the writing, the image you portray in the brochure is important.

Many novice designers use too many colors and fonts and cram way too much into the brochure. You need white space. And you need to pick a font that looks right for your company image. This will show readers your professionalism.

Paper

Pick the right paper and fold.

There are different ways to design brochures, and it’s up to you to pick the right layout and orientation. The paper options are endless, so it is a great idea to talk with your printer to help you get the desired outcome. Do you want elegance? Do you want something fresh and cutting-edge? Do you want to look funky and fun? The right paper can help push your brochure in the right direction.

We are here to help you design and print the best brochure possible. Check us out today, and let’s get started!  516-561-1468 or FOR MORE INFORMATION ON ANY OF OUR MARKETING PRODUCTS GO TO:www.printcafeli.com

 

Leading Vs. Kerning … What Are They

and Why Are They Important In Printing? 

When it comes to creating or integrating graphic design, you need to fully understand the intricacies and attention to detail required to make your work stand out. Whether you are looking for a free vector image for commercial use or digital printing in NYC, knowing more about the process of graphic design and what makes a good design stand out is important when searching for “digital printing near me.” 

In this article, we will take a closer look at two important graphic design techniques: leading and kerning. We will identify what each technique is, how they differ from each other, and why they are important when considering any type of graphic design printing. 

Leading Vs. Kerning

Leading and kerning, which are frequently used in conjunction with tracking, are used in typography and graphic design creation. Both techniques improve the appearance of a piece of text, however, there are a few key differences between leading vs kerning.

Instead of altering the font's appearance through different font styles, leading and kerning are used to address how the type appears when placed in a specific environment.

A well-done leading and kerning job can significantly improve the legibility and clarity of any piece of text, be it a logo or wordmark, an entire web page, or a print advertisement. The correct application of kerning and leading ensures that the reader's eye can easily move over the text and absorb the information quickly.

Both kerning and leading are used to manipulate the spacing between words in a piece of text. Kerning is concerned with the space between two characters or letters in a sentence (horizontal spacing) while leading is the process of filling in the vertical gaps between lines of text (vertical spacing). 

When writing magazine articles, blog pages, and other elements of written work, leading is often critical in maintaining readability.

At The Print Cafe of LI, we pay attention to the small details when customers are looking for “digital printing near me”. We appreciate that customers are looking for only the best in digital print in NYC.

What Is Kerning?

Kerning adjusts the spacing between characters. Some letter combinations have too much or too little space between them, making it difficult to read some letters. Kerning reduces this issue by controlling the space between characters. The term refers to adjusting the spacing between letters to create a more pleasant font. 

In short, kerning is the process of adding or removing space between characters to produce proportional spacing in the desired environment. Known as kerning pairs, some letters require frequent kerning. Without kerning, the gap between characters can be seen, requiring more care. It takes skill to kern a typeface such that the text appears natural.

What Is Leading?

Leading is a space-focused feature of typeface design and typography management. The term "leading" relates to old-fashioned printing machines where extra lead lines were placed between text lines to enhance line spacing.

Leading helps establish clarity in a text. Using a font with more flourishes or distinctive elements may necessitate greater line spacing. This extra gap helps readability without blending items.

Leading focuses on the overall image of the text in block format rather than moving individual characters or letters. It's standard in magazines, newspapers, blogs, and other branded content.

Digital Print NYC

When looking for a free vector image for use, paying attention to details of any typography can help you assess the vector's overall design concerning how the finished design will look.

At Print Cafe of LI, we have over 35 years of experience in all aspects of printing and pay attention to all design rules such as the relationship of leading vs kerning. This ensures we provide only the highest quality service for all of our customers. Call Today 516-561-1468 or FOR MORE INFORMATION ON ANY OF OUR MARKETING PRODUCTS GO TO:www.printcafeli.com

 

 

Small Business Tips: How to Decrease Turnover

After the Pandemic, more people are evaluating their lives, which includes their work environment. As an employer, how do you keep your people engaged and rewarded, so they want to stay?

Here are a few ideas on how to decrease turnover so you don’t waste money training people who won’t stay.

Hire the Right People

If your impressions of prospects tell you they won’t fit in, then don’t offer them the job or you will end up with issues.

When interviewing potential employees, ask them situational questions to know how they would react in particular instances. Give them a tour of the business, being sure to mention cultural items at the business. This way, if they don’t feel they fit in, they will eliminate themselves.  

Offer Flexibility

Let new hires (and all team members) come in at a flexible time or leave at a flexible time as long as they get the work done.

This flexibility allows them to attend their children’s school functions, which will help them maintain their work-life balance. Or maybe it’s as simple as letting them work at home or a coffee shop at their leisure.

Compensate Fairly

If a prospective job applicant or a current employee can go elsewhere and make more with better benefits, why would they not take that opportunity?

Be sure to give out raises and bonuses when you can. If employees receive regular raises and bonuses, they will feel appreciated and less likely to look for another work opportunity. Do your research, so you know what others are paying.

Verbally Praise Your Employees

If employees finish a large project or hand things in early, be sure to thank them and applaud them publicly.

Everyone wants to feel appreciated. This doesn’t mean praising everyday tasks. That would be counterproductive because people wouldn’t see this as genuine. But when they take on a large project or a difficult task, congratulate them.

Provide a Future

Show new hires that there is room for growth, whether a new title or salary.

Show them that you value them and want them to be engaged with their tasks. Sometimes people get bored with doing the same job all the time. Provide new challenges and projects that they can look forward to doing.

Even though the average turnover is 10% to 20%, you can help keep your employees with a little extra effort. By appreciating them, helping them succeed, and more, you will be sure that you are doing all you can. We do all we can to keep your business as well. Check us out today! Call today to get started! 516-561-1468 or FOR MORE INFORMATION ON ANY OF OUR MARKETING PRODUCTS GO TO: www.printcafeli.com

 

How to Stay Positive in a Negative World

Remaining positive when negative tension surrounds you is a skill worth mastering and sharing with others.

If you need a few ideas on how to create a positive outlook or cheer others up, here are some you’ll’ find helpful. 

Breathe.

Practice the 4-7-8 technique from Dr. Andrew Wile.

Try this breathing pattern: empty the lungs of air. Breathe in quietly through the nose for 4 seconds. Hold the breath for a count of 7 seconds. Exhale forcefully through the mouth, pursing the lips and making a “whoosh” sound for 8 seconds. Repeat the cycle up to 4 times.

Focus on positive things in your life.

“Living in gratitude” is known to support our physical, psychological, and social health.

It can produce stronger immune systems, better sleep, feeling more joy, and help you be less lonely.

Take a few minutes each day to write down what you are thankful for: a job, family, pet, warm house, nice clothes, friends, etc. Happy chemicals (dopamine and serotonin) are released when thinking of joyous moments. No matter what situation arises, focus on something good.

Create a go-to happy book.

When things are tough, have a Pinterest page, a journal of happy thoughts, a picture album of favorite times, or other ideas that are easy to access. Then when times are tough, go right to that item.

Create a blissful playlist.

Having a playlist ready to go will help elevate your mood at the press of a button. Use music, Ted Talks, comedy bits, bloopers, or animal videos as an easy mood lifter.

Write notes to yourself.

Put up notes with positive quotes to remind you to focus on the positive things. Remind yourself to forgive those who bring you down. This is a healthy release of the negative in order to allow the positive in.

Go outside and look around.

Enjoy soaking up the sun’s rays. Breathe in the fresh air, no matter what season it is. Go for a walk in a new place or an old favorite. Taking time out of the office and home will open up your mind to new perspectives.

Laugh.

Studies have found that laughter lowers stress, anxiety, and depression.

It also improves coping skills, mood, and self-esteem. Watch a favorite comedian or call up a friend who makes you laugh.

Spend time with positive people.

It rubs off on us. Both negativity and positivity are contagious. Schedule time with those positive people so that you can encourage each other to stay positive.

Identify areas of negativity.

If you’re not sure when you are most negative, ask a coworker, friend, or relative.

Then attack your negativity with something positive.

If you are in a bad mood when you drive, try to change your self-talk while driving. Or, if you are negative at work, work on focusing on the positive items at work.

Give yourself time.

Changing your mental state isn’t as easy as it sounds. It takes dedication and work. It’s a focus that might not be natural to you. Be gentle with yourself. Take time to change by starting with one thing at a time.

No matter what area you are focusing on, we can help you have a positive printing experience. We promise to be on time, professional, and help you create beautiful marketing pieces. 

Call today to get started! 516-561-1468 or FOR MORE INFORMATION ON ANY OF OUR MARKETING PRODUCTS GO TO: www.printcafeli.com

How to Use Digital Printing Services for Your Business

Digital printing is the process of printing digital-based media using physical products, such as printing logos on t-shirts. At The Print Cafe, we have over 35 years of experience in the printing industry. We are skilled at providing high-quality digital printing services for personal and commercial customers.

You may need digital printing services for your business, and not even realize how it can help you. Here are some suggestions of how our NYC print shop can put your digital print onto various products to benefit and enhance what you do.

Using Digital Printing Services

Doing what we do, to help you do what you do.

Uniforms

Branded uniforms are marketing products in their own right. Whether you need t-shirt print services, sweatshirts, or jackets, we can print your logo or business name on apparel appropriate to your business. Alternatively, if you sell clothing or accessories with your logo on it, we can help with that, too. We can even print specific designs on apparel for you to sell. We can provide you with a quote for t-shirt print services and design requirements.

Signage

If you have a physical location, you can use our sign printing services to attract foot traffic. We can provide professional standard signage for internal displays, window displays, and shop signage. Have a more professional look in your store, office, or warehouse using digital print signage. You can also use digital printing services for health and safety signage and more.

Quick Turnaround

If you provide personalized products for your customers or need custom products designed, using your local NYC print shop can enable you to fulfill orders quickly and efficiently without losing quality. Outsourcing to a third-party print shop allows you to still meet your demands without investing in the equipment or staff training required to offer this in-house, all with a quick turnaround.

Promotional Materials

If you use any type of physical promotional materials, you should consider using digital print services to allow you to create an exceptional product that shows off what you are about in the best possible way. Designing promotional material can be time-consuming; however, working closely with a print shop means you can benefit from their experience to produce the best products for your marketing. Our extensive range of promotional materials at The Print Cafe, LLC allows you to develop the proper scope of items to have this order fulfilled quickly, so you don't waste any time spreading the word about your company.

Easier Direct Mail

Using mail marketing can be tedious, but digital print services can be a valuable tool in cutting down the time it takes to mail out marketing materials. Digital printing can change small variables digitally, so you don't have to do it manually. This means that what was once a time-consuming process could be done quickly via technology. The speed and use of this type of equipment mean you can lower costs and run a more effective direct mail campaign without losing the personal touch this offers to the recipient.

Contact Print Cafe for Your Digital Printing Needs!

There are many ways to use digital printing within your business. If you want to find out just how beneficial this service can be for your company, contact us today to discuss your requirements.Call Today 516-561-1468 or FOR MORE INFORMATION ON ANY OF OUR MARKETING PRODUCTS GO TO:www.printcafeli.com

Paper Supply Chain Challenges and 

How To Address Them Head-On

 

As Covid restrictions continue to lift across the US, many employees are returning to their offices and businesses are experiencing rapid growth—but now we are now faced with a challenge: supply chain interruptions.

 

Supply chain issues have been interrupting manufacturing processes over the last few years—and the printing industry is no exception. We’re seeing it in the decreased availability of paper stocks, the increased cost of raw materials, and labor shortages. Because of the decreased demand for print products during the pandemic, mills reduced their inventories down to the lowest levels in history. And with the post-pandemic surge, they saw a dramatic depletion in their supplies finding themselves unable to keep up with the increased demand.  

We know, everyone is wondering when will the supply chain stabilize?

That’s the million-dollar question to which nobody seems to have a solid answer. Experts predict that some stabilization is likely toward the end of 2022, or possibly into the first quarter of 2023. 

One thing all experts agree on in riding out this storm of uncertainty is that communication with your customers is key. Talk to them sooner rather than later about maintaining flexibility in their offerings and the projects they’re doing.

Check out these 3 tips when it comes to getting ahead of stalled supply chains:

1. Actively communicate and communicate often

Keep in close contact with your customers as things are fluid. Let them know about any fluctuations in stock or availability and the importance of maintaining flexibility as things will be changing and adjustments will need to be made. Be prepared to offer enhanced customer service as your customers are adjusting to changes.

 2. Revamp products and displays

This is a great opportunity to get creative with your customers by offering incentives (free delivery/shipping, rewards, punchcards, etc.), increased value-driven content, and discounts on future purchases. 

 3. Make forecasting a priority

The best way to weather this storm of uncertainty is to stay informed so you can communicate important changes to your customers and make educated predictions and decisions to best benefit your customers and your business. Call Today 516-561-1468 or FOR MORE INFORMATION ON ANY OF OUR MARKETING PRODUCTS GO TO:www.printcafeli.com