Send Me All the Shoes You've Got!

A growing shoe company sought to stretch their global influence, sending their first salesman to Asia to set up shop. After several days, he sent this dire message: “Bring me back immediately, you’ve made a terrible mistake. People in this village never wear shoes.” Months later, an enthusiastic associate asked for the opportunity to lead an international sales effort, offering to move anywhere. He packed his things and moved to the Asian outpost. After no immediate feedback, the boss began to wonder if they’d made another costly mistake. Soon, an overseas message rang through with joy: “Send me all the shoes you’ve got. I’ve never seen so many prospects!”

They say delayed hope can make the heart sick, but a dream fulfilled is a tree of life. Wouldn’t you like to experience more of the latter? New dreams can enliven enthusiasm and bring fresh joy for the days to come. But often the drudgery of life keeps our backs bent and our steps heavy. We are slaves to the checklist, struggling to lift our eyes above the tyranny of the urgent to see strategic breaks that might be right before us. Do you notice opportunities that others don’t? Do you have a vision for something that is bigger than the status quo? Would you like to?

Opportunity Isn’t Knocking; It’s Passing


Often opportunity isn’t knocking; it is passing. Many days opportunity doesn’t come looking for us; instead, we need to aggressively seek new ideas and perspectives, banging on the door until we finally crash through. Creativity may come in bursts, but often it is something that happens through our ironclad commitment to grow and evolve. How can you grow in resourcefulness or notice opportunities you are currently overlooking?

Team perspective can motivate enormous momentum. Surround yourself with good people, especially those with gifts and experience different than yours. What may seem daunting to you may be an exhilarating challenge for others! If you work alone, consider contracting a consultant to grow your skill set. Or network with a private coach for problem-solving, brainstorming, and peer advising. Often when you are pigeon-holed in one industry, it is harder to see broad-level solutions.

Extreme Differentiation Turns Obstacles into Opportunity

In stretching perspective, don’t just think outside the box, think contrary to the box itself. This strategy, called extreme differentiation, helps you uncover opportunities hiding in plain sight as you note the current gaps in your industry and brainstorm options that are dramatically different than your competitors.  Extreme differentiation pushes you to address problems that your competitors aren't even considering.

Commit yourself to being someone who tries to see potential in every person and every situation. When it seems you have reached a dead end, take a hope-filled breath and view it as an opportunity to build something better. Richard Branson, the founder of the Virgin Group, gave this example:

Thomas Edison knew a thing or two about turning an obstacle into an opportunity. When he was in his late sixties, his huge West Orange New Jersey laboratory burnt to the ground. Rather than cursing his luck and panicking, he gathered family and friends to marvel at the fire and immediately began planning for the future. Edison started plans for a much-improved lab, seeing the potential for improvement the disaster had presented. He said: "You can always make capital out of disaster. We've just cleared out a bunch of old rubbish! We'll build bigger and better on these ruins."

Find the good in whatever situation you're presented with and you'll be on your way to finding those hidden opportunities.http://store.printcafeli.com/blog/Print_Cafe_Blog.html

The No Tears Guide to Letting Someone Go

The No Tears Guide to Letting Someone Go

Having to terminate an employee is never fun. Even if you've had to execute this task hundreds of times over the course of your career, it never gets easier. Everyone understands how devastating and humiliating it can be to lose a job and, as a leader, you must find a way to handle the dismissal in the best way possible.

Come Prepared
Nothing is worse than a manager who is wishy-washy. Go over the employee's track record ahead of time to confirm the employee’s performance merits dismissal. Ideally, you would have met with the employee previously and given them the proper warnings and a chance to rise to your expectations (think: three-strike policy). Regardless, the employee is going to want a clear answer to why he or she is being let go, and you need to provide a compelling reason.

Before the meeting, get all your ducks in a row regarding termination policies. Be prepared to settle the questions whirling in your employee's mind: When will he get his last paycheck? Is she entitled to a severance package? What’s the timeframe for clearing out his desk? Before you draw up a termination contract, double check policies to ensure accuracy.

Set the Scene
It should go without saying, but terminating someone in a public setting is the ultimate faux pas. You’re not making an example of someone; you’re making the rest of your team dislike you. Find a private room in the office and shut the door. Silence the phones and computers. The time of day you call the meeting doesn’t matter. Honestly, there’s no “best” time to dismiss an employee. Ideally, get it done as soon as possible since delaying the inevitable makes an already hard situation worse. Once you start the meeting, cut to the chase. Small talk isn’t going to soften the blow. Aim for a considerate tone, but avoid sounding emotional during the conversation.

The Right Way Versus the Wrong Way
There are two ways most termination conversations can go. If a manager does it the wrong way, you’re likely to have the employee react in one of two ways: tears or yelling. Take the following two scenarios:

Wrong Way
Sylvia is called into a meeting where she has to sit and wait for fifteen minutes while you finish a personal phone call. You try the direct approach and tell her she’s dismissed effective immediately. You don’t give her much feedback on her performance and direct her to HR about her final paycheck and insurance benefits. You usher her out of your office in less than ten minutes.  

What went wrong here? Sylvia is likely to feel humiliated over the abrupt dismissal. She is confused over what went wrong and will have no idea how to plan out her next move.

Right Way
You have had consistent contact with Sylvia prior to the meeting about her performance. You’ve offered guidance on how to help her succeed in her role. After multiple attempts at trying to resolve the situation, you and Sylvia both realize the position and company isn’t the right fit for her. When you call her into a meeting to let her go, she’s not surprised. You give her all of the details about her termination and ask for her to sign a termination contract after she takes the time to look it over.

In this scenario, you have let Sylvia go compassionately and professionally. She can use this experience to excel in her future endeavors. Your reputation as a fair and considerate manager stays well intact.

Inform the Masses
Avoid causing a workplace-wide panic by being transparent with the rest of your staff. You don’t have to give your team all the details about the dismissal but offer reassurance that the termination wasn’t the first in a string of firings.

Firing an employee is hands down the hardest part of being in a leadership position. At the end of the day, reassure yourself that the termination is necessary to avoid ultimately hurting the company.
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Understanding Intent versus Impact in the World of Marketing

It is essential to understand as much about your audience as possible, especially the differences between "intent" and "impact" in the world of marketing. Intent is something that you have total control over - it's what every font selection, every color choice, every turn of phrase and every piece of collateral is ultimately building towards. Impact, on the other hand, is something else entirely. Making an effort to understand the difference between these two concepts is the key to maximum success moving forward.


It All Comes Down to Perspective

The major difference between intent and impact ultimately comes down to a matter of perspective, or an acknowledgment that sometimes a statement (or in this case, a marketing message) isn't necessarily as "black and white" as you may have thought it was. In addition to knowing who the people you're marketing to actually are, it's important to understand as much as you can about the way they think.


Before you send any marketing message out into the world, there are a few key questions you need to ask yourself:


How will this message play in different regions of the country? Are there certain terms that are used one way on the coasts and another way in middle America? What difference does that make, if any, in terms of how that message would be received?


How do pain points differ based on audience? Is a very specific problem that one portion of your audience has not an issue at all to others? How does something like economic status play into how a particular message might be received?


How will the culture change the way the impact of a message varies when compared to the original intent? Even if you're not a global company, think about things from that perspective. You would probably have to make some adjustments to your messaging when marketing to customers in Europe versus those in the United States as you're talking about two totally different cultures with different norms and taboos. Are there any cultural implications that might adjust the impact of your message in a way you're unprepared for?

This approach will help give you as much insight as possible into the various perspectives of the people you're trying to reach, which can not only make campaigns resonate more but it can also help avoid sticky issues like this one at the same time.


At the end of the day, the difference between intent and impact in the world of marketing can be summarized like this. "Intent" is the thing that you were trying to do - the message you were trying to convey or the goal you were trying to accomplish. "Impact" is what you actually did, which itself is influenced by a wide array of different factors. Sometimes a message that you had complete confidence in is received in a way that you could never have predicted and these are the types of moments you need to be ready for.

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A Blockhead Digital Character Shows 4 Ways to Do Marketing Right

A Blockhead Digital Character Shows 4 Ways to Do Marketing Right

 

Stampy Longnose.
It's not the kind of name that immediately translates visions of millionaire status or successful CEO personas leading fast-moving, highly successful companies. However, this moniker represents one of the most prolific and successful YouTube operations based on the concept of entertaining kids with Minecraft stories and humor all while generating real-time dollars in advertising income monthly. The marketing approach is one of the most effective used online today.

Simple Equals Incredible

Stampy Longnose, otherwise known as Joseph Garrett of Portsmouth, U.K., in real life is a young fellow in England at the ripe age of 23 years. He currently brings in a respectable gross income of 200,000 British pounds a month creating cartoons of his video game adventures in the world of Minecraft. The game itself is extremely simple to play, like an electronic world of toy building blocks, and the tools used to make the videos don't require rocket science either. However, Mr. Garrett has managed to generate an incredible following online which in turn has created a viable advertising channel that he then monetizes for access to Mr. Garrett's audience.
The marketing approach is grassroots and simplistic as well and can be broken down into four steps.
1) Have a recognizable and distinct voice that people remember.
Mr. Garrett's online voice as he moves across the screen with his character is so different from his normal conversation that he easily translates into a memory-sticking character that then makes it easy to attach a brand to. Mental stickiness is a key factor in customer reception of brand development.

2) Have lots of content and be a good storyteller.

If you can't tell good stories, find someone who can. Particularly for online marketing, a library of content is a must. Viewers don't stop with one video; they want to consume and consume a lot. In fact, many of Mr. Garrett's young viewers are so enamored with his Minecraft stories, they would rather watch his videos than play the game (shocking!).

3) Don't go it alone.

As soon as the Stampy Longnose idea became a hit, Garrett built a solid team of helpers who provided additional characters to work with as well as give hands-on support with production. It's not easy to write a 20-minute humor dialog that will appeal to a 9-year-old, but that's the goal and to do it 100 times or more each month.

4) Don't stop with a good thing; diversify! 

The various characters of Stampy Longnose have also included Stampy the Cat, Stampy, Stampylonghead and so on. Each one of them is now fertile ground for additional merchandising for Mr. Garrett. The production potential is so big, he has now branched across the pond and set up shop in Los Angeles to partner with additional revenue ideas based on the original online Minecraft characters Garrett created. Subscribing to the maxim that good ideas don't stay good or unique for long, Mr. Garrett is actively seeking new venues for his entertainment product and audiences not yet familiar with his funny way that makes kids laugh.

What Do You Want to be When You Grow Up?

So, when you ask your young child tonight what they want to be when they grow up, don't be surprised if he or she says a YouTuber instead of an astronaut or scientist. Given Mr. Garrett's example above, more up and coming business owners should be looking at what worked for the online star and why they aren't doing the same things to achieve marketing success with their customers.
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4 Common Entrepreneurial Mistakes Destroying Your Business

4 Common Entrepreneurial Mistakes Destroying Your Business

With the end of 2017, you may look at the stock market and think businesses can do no wrong right now. That's because the S&P 500 is up 20 percent on the year, and similar numbers have been recorded for major stock markets in both Europe and Asia.
But, don't be fooled. Everything goes in cycles and if you're in this for the long haul you must iron out the mistakes undermining all your hard work.
Here are my four of the most common entrepreneurial mistakes destroying your business, and what you can do about them.

1. You Haven't Learned the Needed Skills.
Nobody should do business without truly knowing what they're doing. Take former day trader and mass murderer Mark Barton as an example. In 1999 in Atlanta he lost his life savings and inheritance through day trading. His lack of skills sent him over the edge and he would go on to kill 12 people, including his wife and children.

An extreme example, yes, but it's just one of the many examples of failed businesspeople who tried to take on something they weren't qualified for.

That's why I coach; to help novices learn their craft. I never advocate just jumping in and picking it up as you go

2. You Mistake Having Goals for Having a Strategy.

Now I know what you're thinking. You have a strategy, so you don't need to worry. But, the truth is that a lot of business strategies aren't strategies.
Let's say you decide that you want to expand into Europe from North America. That's a goal, not a strategy. It doesn't tell you how you're going to do anything or offer a roadmap for how to get there.

Take British toy company Hornby Railways as an example. They created a strategy to avert bankruptcy through creating scale models of trains that appealed to nostalgic adults and serious collectors. It was successful because it was clear, direct, and told them how they were going to achieve their goal.

Remember, a strategy shouldn't just reveal your goals it should tell you how to get there.

3. You Aren't Doing Your Research.

You may have read in the Tim Ferris book 4-Hour Work Week that he gathers knowledge through relying on others to do the hard work

To an extent, this is possible. However, I always advocate doing your own research. In the business arena if you just copy everyone else you're reliant on their success or failure to succeed. Forge your own destiny by researching things yourself.

4.You Ignore Your Instincts.

I've lost count of the amount of times my gut instincts have saved me from making a big mistake. I like to think of my gut as my subconscious. It knows things I can't recall right now. It's tapping into that knowledge deep inside my mind.

Sometimes thinking obsessively can lead us to making the wrong decisions because we paralyze ourselves. Obey your gut and if you really feel as if something about your business isn't right make a change.

These four mistakes are also my four principles for doing business right. Read back over them before you move on and see if you can apply them to your business. For more of our informative blogs go to:http://store.printcafeli.com/blog/Print_Cafe_Blog.html

Motivation Matters

Motivation matters. Why? Because without it we fail to thrive. Lack of motivation is linked to lethargy, depression, and higher employee turnover. In contrast, studies show goal setting (even goals WITHOUT attached financial incentives) improved worker performance by 12 to 15%. How well you can motivate yourself or others can have a substantial effect on the pleasure and profit you experience.

Drive and Thrive: Kicking Motivation into High Gear

How do you increase motivation, especially for tasks that aren’t always fun? Dan Pink, the author of Drive: The Surprising Truth About What Motivates Us, says recognizing what types of motivation work in varying situations can be helpful. For example, while simple extrinsic motivators (bonuses, team incentives, public recognition) are often helpful for linear, task-oriented projects, these “carrot and stick,” conditions are not always best:

“The trouble is . . . that for work that is non-routine, for work that isn’t algorithmic but is more conceptual, that requires big-picture thinking, that requires a greater degree of creativity, that requires solving more complicated, complex challenges, the if-then motivators don’t work very well at all. And that’s not even a close call in the science. The behavioral science is very, very clear that– give people those kinds of motivators for creative, conceptual, complex tasks, and they will often underperform.”

Pink says it is an intrinsic motivation that prompts people to do a creative activity, working not for incentives but because something is interesting and worthwhile. In the long run, intrinsic inspiration produces greater positivity and more imaginative, enduring results. Researchers identify three keys for building intrinsic motivation:

Autonomy. Autonomy is a sense of authority over our projects or time management. It may involve options like working remotely, flex scheduling, or creative workspaces. While autonomy allows greater independence, it can be guided in an accountable manner. For example, people are more successful in self-managing when they have goals that are S.M.A.R.T. (specific, measurable, achievable, relative, and time-bound).

 Mastery. We all desire to improve, and mastery equips people for continual development. Whether it’s on-going education, professional networking, or increased responsibility, we are typically happier when we are growing. How can we equip our team with fresh training or more challenging responsibilities? Is increased mastery giving way to bigger projects or the chance to teach others?

 Purpose. Often productivity stems from personal satisfaction; we work from the heart when we’re connected to a sense of community, impact, or big picture vision. While not all mundane tasks can infuse passion, typically we underestimate the power of celebrating small wins each day. Teresa Amabile, Harvard Business School professor and author of The Progress Principle, found that the biggest motivator at work was the sense of measurable progress.3 When we believe we’re making a considerable contribution, it’s almost impossible NOT to be motivated.

What can you do to grow a sense of autonomy or mastery in your workplace? How can your public recognition or team incentives create a greater sense of passion at work? We have many creative ideas and visible tracking options to help you recognize, celebrate, and help your team stay on a path toward motivating fruitful progress. Give us a call to talk more!

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Brochures: An Incredibly Effective Marketing Tool

Brochures: An Incredibly Effective Marketing Tool

Sometimes things become trends for a reason. Case in point: brochures. Brochures are still incredibly effective marketing tools. Why?

Because Brochures Have Versatility to Spare

Brochures are the perfect supplementary tool to give to someone to clue them into more information about your product or service WITHOUT having to rely on the internet. Did you just come across someone at a trade show or other event? Give them a brochure. Did you just have a walk-in that you weren't expecting but don't have time to dive into the deep details you need to make a sale? Give them a brochure.

Any good salesperson can tell you that the number one rule of marketing is "always be prepared," and a brochure allows you to do precisely that.

Because It's A Marketing Tool in More Ways Than One

Another one of the most important reasons why brochures are still incredibly effective comes down to the many ways in which they can be used beyond straight selling. Yes, this is a great way to give someone a big portion of information about your products or services... but a brochure also makes your contact information readily available. It works a lot like a business card that way, only going above and beyond what a business card can do on its own.

Because of The Power of the Hard Copy

Finally and perhaps most importantly, brochures are effective marketing tools for one reason above all others: they exist in the real world. They're physical. People can hold them in their hands, or give them to friends and family members.

Customers prefer having something that they can hold rather than reading information from a company website. Some people even so far as to print the information they want from your website so that they can digest it at their own pace (at the cost of their printer ink).

Nobody is saying that gorgeously designed websites aren't exactly that - but a brochure is a perfect way to take all that information you already have and bring it into the realm of the physical. Not only that, but brochures and other types of print marketing will immediately allow you to stand out from competitors who have switched to primarily digital materials - another benefit that is too powerful to overlook.

These are just a few of the many reasons why brochures aren't going away anytime soon. If you didn't get to create as many brochures as you wanted to during the last year, 2018 would be an excellent time to start.

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