Use Print Marketing to Stand Out 

at Your Next Event

83% of brands say that event marketing has consistently increased their sales. Bringing compelling printed materials enhances the impact and is a powerful way to promote your product or services at these events.

By using print materials like flyers, pamphlets, business cards, posters, banners, and brochures, you can create a memorable impression that will stay with prospective customers long after they’ve left the event.

According to Scientific American, research over the last two decades reveals that individuals tend to understand and remember text better when reading from paper compared to screens. So don’t forget to include print marketing in your event strategy.

Top Tips for Creating Effective Print Materials for Your Next Event

Keep It Simple

Make sure your design is simple so that the critical information can be easily read and understood at a glance.

Avoid clutter, and include only essential elements like logos, text, graphics, and colors. Remember that people will likely scan as they walk by your booth.

Get Creative

Make your materials stand out from the competition by incorporating creative elements like foil, texture, die cuts, or unique folds.

These unique touches will help draw people in and make them more likely to remember your brand.

Think Local

If participating in a local event, consider customizing some of your print materials for that specific audience.

For instance, you could include a specific offer or create visuals that feature local places and landmarks.

Make the Most of Social

Include your social media handles on all your print materials so people can follow you immediately.

Also, consider using QR codes, which make it easier for people to quickly pull up your website or social accounts on their mobile devices.

Print Products People Will Remember

In addition to flyers, brochures, and business cards, consider exploring other print products that will make a lasting impression.

Some great options include:

Stickers

Great for giveaways or simply as eye-catching additions to your booth. Consider die-cut stickers with unique shapes or foil accents for an extra “wow” factor.

Posters

Whether you’re looking for something to hang up in or around your booth, posters are a great way to make an impact. Add a frame or easel for added style points.

Magnets

Get creative with car magnets that feature your logo and contact information. This is an easy way to get your name out there when people are traveling to and from the event.

Notepads

Make sure your name stays on everyone’s desk with branded notepads that remind people of your brand every time they use them.

By making print marketing a part of your event strategy, you can create powerful impressions that will stay with prospective customers long after the event.

Not sure where to start? We can help! Contact our team today to begin creating print marketing products to get your business noticed! Call 516-561-1468

 

Complementary Colors: Use These 

Eye-Catching Combinations in Print

Did you know that 93% of shoppers focus primarily on visual appearance when making a purchase?

This is precisely why colors can be so important when it comes to the way that your print designs impact your audience! Understanding which colors pair together well and which don't make your printed marketing materials look more professional and appealing. 

One concept that's especially helpful to remember when designing your printed materials is complementary colors. Complementary colors fall directly across from one another on the color wheel. 

Using complementary colors creates a defined, vibrant, and bold look for your design. Make sure to choose shades of those colors that flatter one another, and avoid combining too many different pairings of complementary colors within the same print design to prevent a clashing look. 

Go ahead and use these complementary color pairings to level up your next print design.

3 Inspiring Complementary Color Combinations 

1. Blue and Orange

If you incorporate these colors into your company's advertising, they might combine to make an excellent experience for your customers. 

Blue psychologically evokes feelings of stability, trust, and calm. With this in mind, you could use it to reinforce consumers' confidence in your brand. Use blue coloring for any guarantees or certification logos on your print materials. 

Orange is also a very strategic color that you can use to encourage customer engagement. It symbolizes creativity, enthusiasm, and accomplishment. Just like red, this is one of the more intense colors, so you can use it to emphasize the call-to-action in your print design.

2. Yellow and Purple

These two colors can be flattering when paired together for print designs.

Yellow is a fantastic choice for marketing materials. It commonly creates feelings of positivity, happiness, and fun, which can be used to your company's advantage. Highlight sale prices with yellow, or use it as your design's border color or background.

Purple is typically best to use as an accent color in your design so that its darkness doesn't overtake the rest of the print. It's still great to include since it's tied psychologically to feelings of luxury, royalty, and wisdom. 

3. Red and Green

While it's probably best to stick to either deeper shades of these colors or more soft pastel tones unless you're aiming for a more Christmas-like theme, these two are great options for your print marketing.

The color red provokes feelings of urgency, increases appetite, and encourages action. As one of the boldest and most intense colors on the color wheel, consider using it to draw attention to important parts of your print design, like a call to action or a bubble icon advertising a sale. 

On the other hand, the color green typically reminds customers of health, nature, and growth. Consider using green in your print materials if you're selling a nature or health-related product.

By leveraging these inspiring complementary color combinations, you can elevate the impact of your print designs and make a lasting impression on your target audience.

Do you want to experiment with colors and unleash the full potential of your next print marketing campaign? Contact us today, and we can help you get started.

Call:516-561-1468 or Email at: theprintcafe2@verizon.net

9 Genius Ideas for Driving 

Traffic to Your Blog with Print

Direct mail remains the medium that gives you direct and reliable access to nearly everyone in your target market.

Direct mail marketing is often part of a bigger picture and longer sales cycle. It's the most effective way of reaching people in the comfort of their homes and offices, allowing them to pass along the information to others easily.

When it comes to driving traffic to your blog, combining the tangible appeal of print materials with the allure of your digital content can yield remarkable results. 

Keep reading for strategies to help entice readers to explore the engaging content you offer. 

9 Genius Ideas for Driving Traffic to Your Blog with Print

1. Use Links

Send newsletters with your link on them.

Use a teaser on your printed piece to pique their interest, then follow up with a link to your blog. Create a desire in them to know more about the topics you have written about by giving them glimpses of the information in the newsletter.

2. Grab Attention

Send a postcard with a blog title on it and a statistic that gets people's attention.

This will encourage people to search online for your information.

3. Expand Reach with Print

Create a printed piece that promotes your blog, such as an insert in a newspaper.

By giving people a little bit of information, such as a teaser, you can connect with them and get them to take the next step of going to your blog on their phone or computer.

4. Catch Their Eye

When you decorate your entrance, hang posters that highlight your blog.

Use teasers and fun tidbits that can be found in your blog. Maybe it's a statistic or an interesting piece of information.

5. Be Creative

Make sure your headlines are catchy.

People won't want to visit your site if you are overlooked. Spend time thinking about the headline rather than just using the first one that comes to mind. This is important so that people will be curious and check out more of what you have written.

6. Offer Exclusive Content

Provide coupons or discounts when people go to your blog.

Use a printed piece to introduce them to your latest sales. Then tell them to go to your blog for the rest of the information, then offer them a special deal.

7. Concentrate on Consistency

Coordinate your online message with the direct mail pieces.

If the two are not cohesive, it will confuse the readers, and they won't read on. They must see the two working together to know they've reached the right place.

8. Use QR Codes

A QR code on your printed pieces allows readers to scan them and go directly to your blog.

They are easy for people to use and provide an easy and direct path to where you want the person to go. 

9. Provide Free Reports

This is a great way to get people to go online and see what you have to say.

Make sure you pick topics they are interested in that apply to their businesses. Then, you can inform them exactly where to turn for the information using direct mail.

When printing your next project, be sure to contact us. Call: 516-561-1468 or Email: theprintcafe2@verizon.net

 

Using QR Codes in Print Marketing: 

Engage Your Audience 

and Measure Results

When it comes to print marketing, you can use dozens of tricks to embellish your designs and grab your customers' attention.

Some available details, like using embossing for letters or using textured paper, are already promoted by many printing companies. One newer option that you should consider for your next print project is using QR codes.

According to Statista, 75.8 million people in the U.S. with smartphones scanned a QR code in 2021. They are increasingly popular and create more opportunities than you might realize when it comes to your print marketing.

Read on to discover tips for incorporating QR codes into your next print campaign.

5 Ways to Use QR Codes for Print Marketing

1. Get Creative with Color

When you think of a QR code, you probably think of the traditional black design on a white background.

You might not know that QR codes have become much more customizable!

Use your brand's signature colors, or create your company logo within the design for the code. This will make the QR code pop out from the rest of your print material!

2. Increase Visits to Your Website

One of the best ways to engage with your customers is by sharing information through your website!

But sometimes, sending them to your site in the first place can be difficult. Including a QR code on one of your print marketing ads can intrigue customers into scanning it and visiting your site!

Plus, by printing that QR code on brochures, posters, or stickers, you can showcase your company's info to a broader audience.

3. Engage Customers with Special Offers

A tried-and-true way to connect with your customers is by offering them special, personalized deals on your products and services.

Put a QR code poster on the door of your store offering a sale price reward for shopping in-person, or print one on a direct mail piece that will lead them to a unique coupon code.

4. Track the Effectiveness of Campaigns

One of the first things you should get set up to make sure you're making the most of your QR codes is tracking channels using the codes.

An urchin tracking module (UTM) can be applied to any URL, which would be the URL the QR code opens when scanned. 

You can use UTMs or other tracking methods to see how many people visit the webpage linked to your URL, specifically by scanning the QR code. In this way, they're one of the most straightforward ways to measure your print campaigns' response rate and effectiveness. 

5. Use QR Codes to Encourage Reviews

Customer reviews are essential to building your audience's confidence in your brand!

One creative way to encourage and remind people to add reviews for your company is by creating a QR code with a link to a site where they can add a review and print it on your direct mail.

Otherwise, for an even more immediate connection with existing customers, it could be printed on the bottom of your receipts or included on a special thank-you mail piece after customers make a purchase.

Incorporating QR codes into your print marketing can be a game-changer. Don't miss out on the endless possibilities they offer! Contact us today, and let's take your marketing to the next level. Call: 516-561-1468 or Email: theprintcafe2@verizon.net

 

 

7 Top Tips to Create Customer 

Loyalty Through the Mailbox

You need to build loyalty and trust with your clients when bringing in business. This will keep them coming back. Doing so isn’t hard, especially when you use direct mail.

When people get mail, they are more likely to find it a secure way to receive information. 54% of consumers worried less about direct mail privacy than digital communications privacy.

Employ the ideas below.

7 Top Tips to Create Customer Loyalty Through the Mailbox

1. Send Exclusive Offers

Make your offers attractive so that clients will want to open your mail.

Tease them with discounts and sales on the front of the envelope or postcard.

If you have a new product that they have been waiting for, this is the time to offer a good deal on it and announce it.

2. Personalize Communication

If you send a letter, a newsletter, or even a postcard, try using their name.

This will capture their attention and make them take notice. They will know that it’s not just junk mail.

3. Consistency Counts

Ensure all the pieces work together.

Use the same tone of voice and similar graphic design so that it causes them to remember you. Don’t make each piece wildly different.

4. Use High-Quality Paper

This sends the message that you care and that you are serious about what you offer.

It shows that you don’t skimp on quality, which will increase trust with your customers.

5. Include a Call to Action

Make sure there’s a call to action so customers know what to do next.

Ask them to call, visit your website, or subscribe to a newsletter. This builds loyalty because it causes them to stay in touch with you. It also makes them feel connected regularly.

6. Send a Thank You

Deliver a note to customers personally in a nice letter on quality paper.

Use their name, their buying history, and something personal if you can. This makes people genuinely feel appreciated. When you send things like this through the mail, it’s trusted more than an email.

7. Lead with Your Logo

Send items in the mail that have your logo on them, whether it’s a pen, stationary, or a magnet.

This works to build loyalty because it reminds them daily of your business, and it creates a feel-good situation. They know you appreciate them when you give them items.

No matter your business, there are ways to keep customers coming back. Building loyalty takes time, so the key is to be consistent and not give up. Keep the content coming.

In fact, it’s five times less expensive to keep existing customers than to attract new ones.

If you have a project that requires printing, please reach out. We are here to help!

 

Boost Foot Traffic to Your Store: 

Two Proven Print Marketing Strategies

In an era dominated by digital communication, print marketing stands out as a tangible and impactful medium that captures attention and resonates with consumers.

According to one recent study, approximately 70% of households with an income of at least $100,000 are newspaper readers. Along the same lines, it has been estimated that about 95% of those under 25 read magazines. Those are just two of the many statistics that help illustrate that print marketing won't just get your message in front of a larger audience - it will help you reach a younger and more affluent one, too.

However, using print marketing materials is only half the battle. You still need to craft a purpose-driven campaign built from the ground up with a precise goal. Case in point: if you want to boost foot traffic to your brick-and-mortar store using print marketing, there are a few proven strategies you can lean into to do it.

Boost Foot Traffic to Your Store: Two Proven Print Marketing Strategies

Master the Art of Color and Emotion

One of the great things about print marketing, in general, is that it is tangible. 

As opposed to something like an email that can be quickly deleted or ignored, print collateral is something you can hold in your hand. You can put it up on the refrigerator and glance at it throughout the day, a factor that small business owners can utilize with the right approach.

Remember that color choice significantly influences people's feelings when exposed to your messaging when designing your collateral. Red, for example, denotes excitement, passion, and even action. This would be a great color to lean into if you were having an in-person event that people wouldn't want to miss out on.

Yellow, on the other hand, conveys feelings like originality and enthusiasm. If you were sending out a print campaign about a new product launch and wanted people to head into your store to check it out in person, yellow would be one of the colors you would rely on to motivate them.

The Power of Personalized Promotions

Another proven strategy you can use to boost foot traffic to your store involves extracting even more value out of the data your customers are already creating each day.

Every time someone walks into your store and makes a purchase, you learn more about them. Based on that insight, you should create personalized promotions and offer relevant rewards that can only be redeemed in person. If you know people who recently purchased Product A, you could send out an in-person coupon for a discount on the price of the related Product B.

Not only does this help get someone to your physical location, but it also goes a long way towards building trust in your business at the same time. These will help you generate more foot traffic and repeat in-person customers.

If you'd like to find out more information about how you can boost foot traffic to your store with the right approach to print marketing, or if you have any additional questions you'd like to go over with someone in a bit more detail, please don't hesitate to contact us today. 

Call:516-561-1468 or Email: theprintcafe2@verizon.net

 

9 Color Combinations That 

Capture Attention in Print

When it comes to designing for print, color combinations play an essential role in drawing the eye of your consumers.

Colors should be chosen thoughtfully to create a compelling visual design that conveys your project's specific purpose and message, ultimately helping your company make a memorable impact. 

Each color combination has unique characteristics and can evoke different emotions and responses from viewers. Here are 13 captivating color combinations to elevate your design.

9 Color Combinations That Capture Attention in Print

1. Analogous

This combination consists of three to five colors beside each other on the color wheel.

It gently transitions from one hue to another, creating an inviting atmosphere. Analogous colors are great for creating a specific mood or evoking emotion.

2. Complementary

This color combination is based on two colors found at opposite ends of the color wheel. 

These colors create a bold contrast and add excitement to your print materials. Be mindful of balancing the proportions of each color to maintain visual harmony and avoid overwhelming the viewer.

3. Triadic

This color palette uses three equally spaced colors on the color wheel.

They create a lively, vibrant color palette and appear more harmonious than complementary color combinations. It offers many possibilities for incorporating different hues and tones, enabling you to find the perfect color combination to reflect your brand's personality.

4. Monochromatic

This combination uses various tints and shades of a single color.

Monochromatic colors are harmonious and calming, creating a unified design. By playing with light and dark within the same color family, you can add depth and dimension to your print designs. 

5. Tetradic

A pattern of four colors evenly spaced on the color wheel, the tetradic combination balances warm and cool tones to create an eye-catching look with lots of variety.

6. Split Complementary

The split complementary palette uses a base color and two colors next to its complementary color on the color wheel.

It is a modification of the complementary combination that offers greater versatility in design.

7. Pastel

This color palette uses muted versions of brighter hues or tints of pure colors.

Pale and subtle, this combination creates a soothing, peaceful atmosphere. Use them to add a subtle touch of elegance and sophistication to your print materials.

8. Rainbow

This color arrangement utilizes the full spectrum of colors from red to violet.

It can be used to create dynamic designs with high visual impact.

9. Earth Tones

This combination includes natural shades like browns, greens, yellows, and blues.

These colors evoke a sense of warmth, stability, and connection to nature and are often selected for organic, natural designs.

Can Color Combinations Help Draw Attention to My Company?

No matter what type of print project you are working on, understanding how color combinations work together can help create compelling visual designs that capture attention and convey the purpose and message of your project.

Let us help you experiment with combinations to find the perfect colors for your brand and needs. Contact us today by phone or email to create your next marketing masterpiece. 

Call: 516-561-1468  

Email: theprintcafe2@verizon.net