15 Marketing Power Words 

That Pack a Punch in Print

When it comes to creating engaging and effective marketing materials, the use of powerful language is an essential part of the process.

From print media, such as brochures, flyers, and banners, to digital marketing, including website copy and emails, using words with impact can help you get your message across in a way that resonates with your target audience.

Marketing Language that Resonates and is Remembered in Print

Using the right power words when writing marketing materials for print media, you can create persuasive copy that stands out and resonates with your audience.

Here are 15 marketing words that you can use to give your print materials impact:

1. Innovative

Let your audience know if you have an innovative product or service.

Showing how you're different from your competitors and ahead of the game will pique potential customers' interest.

2. Revolutionary

Let people know you're not just different. You're revolutionary.

Show them how your product will revolutionize how people think about and use it.

3. Unparalleled

When you are unique, exceptional, or have no equal, inform your potential customers that what you offer has no competition.

4. Expert

Show your audience that you're a thought leader in your field and have valuable knowledge to share.

5. Trusted

Display to people why they can trust you and what sets you apart from other businesses in the industry.

6. Unbeatable

Let customers know that no one can beat you when it comes to quality, cost, or service.

7. Affordable

Show people what you offer is not just a good value. It's also affordable.

8. Cutting-edge

Describe how your product or service is unique, advanced, and ahead of the curve compared to others in the industry.

9. Transformative

Show how your product or service can help positively change people's lives.

10. Exclusive

Give customers a reason to choose you, such as exclusive offers and discounts not available elsewhere.

11. Essential

Show people why your product or service is essential to have and use in their everyday lives.

12. Proven

Demonstrate that your product or service has been proven to work, with research and customer testimonials as evidence.

13. Unrivaled

Let customers know you have no competition regarding quality, cost, or service.

14. Guaranteed

Assure customers that what you offer is backed by a guarantee so they know they can trust you.

15. Remarkable

Show your audience why your product or service is remarkable and stands out.

These 15 marketing power words will help ensure that your print materials make a significant impact and grab the attention of your target audience. Use them to create compelling copy that resonates with readers and helps you succeed in your marketing efforts.

The result?

A stronger presence in the marketplace!

Need some inspiration for your next print project? That's what we're here for! Contact us today to get started on your next print marketing initiative. Call 516-561-1468

5 Ways to Get Qualified

Leads for Your Business

In business, a lead is someone who hasn’t used your products or services YET.

And there are many of those out there, just waiting to be introduced to your business. 

So, how do we grab them and turn them into customers?

5 Ways to Get Qualified Leads for Your Business

1. Personalize with print

The ability to personalize is one of the aspects that makes direct mail so effective in generating leads. 

People are more likely to respond when they feel you are communicating with them directly. 

You can customize dozens of data points, including name, age, or geographic location, and QR codes that lead them to a personalized landing page on your website.  

2. Attract attention with email

Use email marketing to attract new customers and re-engage old ones. 

Whether the email invites customers to return to their shopping cart or promotes your new product offerings and business statistics, emails are one of the best ways to retarget your customers. 

Make your email even more effective by combining it with a print campaign. Research shows that marketing campaigns that utilize email and print experience a higher response rate than email alone. 

3. Get buzz with influencers

Influencer marketing is one of the most popular new forms of online marketing, having more than doubled since 2019. 

These people will promote your business and stir up the talk so that you will also get organic praise.

4. Speak at events

Position yourself as an expert in your field, and you will be able to share your insights with others. 

This can also bring you more speaking gigs and more leads. Everyone wants to hear from an expert, and you will open doors if you advertise your services.

5. Attend trade shows

Hosting a booth at trade shows is a great way to generate leads.

You can maximize your potential to generate leads by offering a giveaway. Collect their contact information, and they can win a prize in exchange. 

Be sure to give them your business card, then follow up with regular postcards, brochures, and catalogs.  

There are many ways to promote your business, but these should help you find more leads. We are here to help you reach your potential. Contact us today to get started! Call 516-561-1468

 

What Do Your Print Pieces Say 

About Your Reputation? 

You Might be Surprised!

Print products say a lot about who you are as a brand.

What message do you hope to convey to the world?

What kind of image do you want to present?

Print pieces such as business cards, brochures, flyers, and banners are all prime opportunities to showcase your company's personality and values.

Here are some things your print pieces may convey about your reputation.

5 Aspects of Your Reputation You Can Showcase With Your Print Pieces

1. Your Level of Trustworthiness

When potential customers see your print marketing materials, they make assumptions about your level of trustworthiness.

A recent poll conducted by Marketing Sherpa indicated that 82% of internet shoppers were more likely to make a purchase based on a print ad, feeling they are more trustworthy than other types of advertising. 

This is especially true if the design and materials utilized for your print pieces are high-quality.

By taking extra care to produce a beautiful, professional print piece, your potential customers will be more likely to view you as an established and trustworthy business.

2. How Well You Know Your Target Audience

By paying attention to the trends your audience responds to, you can create print pieces that show you understand their likes and dislikes.

If you understand what your potential customers want, they'll be more likely to trust your brand and build a connection with you.

Your print pieces should also be designed to connect with your audience emotionally.

Creating visuals that evoke positive emotions ensures your message resonates with customers and prospects.

Using the right combination of visuals and words will help to create a solid emotional bond between your brand and its target audience, resulting in increased loyalty and brand engagement.

3. How Much You Value Quality

Not all print materials are created equally! 

It's vital that each piece of your print collateral is printed on high-quality paper and features an eye-catching design.

Ensuring this indicates that you value quality. Customers deeply value businesses that take extra care to make sure each of their printed pieces looks great.

This level of detail helps your audience to see that you're a brand that cares about its image and that is committed to delivering quality products and services.

4. Your Creativity

Putting in the effort to craft unique designs that set your company apart from competitors will solidify potential customers' perception of your business as creative and innovative.

Colorful and creative print designs can also be used to capture the attention of potential customers while at the same time conveying enthusiasm, innovation, and optimism about your brand's identity.

Bold typefaces and vibrant, eye-catching visuals can make an impression that stays in your readers' minds long after reading the piece. 

5. The Superiority of Your Product

Well-written print pieces highlight key features or benefits of a product in an informative and accessible manner to help customers understand why they should choose one brand over another – ultimately leading them to associate positive experiences with your company's offerings.

By understanding the power of printed materials, you can create marketing collateral that conveys the right message and helps to establish your brand as a trustworthy and reliable choice.

Contact us today to get started! Call 516-561-1468

 

Starting a New Business? 

Here are 4 Print Marketing 

Materials You Need.

Entrepreneurs and startup owners have so many things on their plates that it's not uncommon for certain items to get pushed to the bottom of the list. One thing you don't want to overlook is the can't-miss benefits of print marketing materials!

When done right, your print materials can catch someone's eye — in a way that text, photos, or graphics on a screen can't capture. 73% of consumers prefer printed materials because they can read them whenever needed. After all, people see digital ads second after second, and it all tends to blur together. Here are four materials that a new business can't afford to skip. 

4 Print Marketing Materials Your New Business Needs

Business Cards 

Business cards may seem like a traditional marketing tactic, but that's because they work!

When you are making and exchanging contact information with potential customers or business partners, accuracy is important. Instead of asking for someone's phone so you can input your contact information or risk mishearing a potential client's contact information, give them your business card. Even if they take a photo of it immediately, you're confident they have the correct information.

Include everything about your business, like what you do, who you help, your hours, and the best way to get in touch. Remember: you're a new business, so spell it out. 

Brochures 

A printed brochure about your products or services allows people to delve into the material.

Instead of scrolling through page after page, people can flip at their leisure and take the time to absorb the details.

If your business offers a wide variety of customer options, brochures can also be a great way to break down your marketing into different audiences. For instance, if you run a toy store and sell equally to children and collectors, you could have two separate brochures based on the target demographic. 

Postcards 

This marketing tactic is a massive opportunity for new business owners.

Not only can they catch the attention of people thumbing through their mail, but they're also similar to a business card in that you can condense a lot of pertinent information so that people can quickly grasp the main takeaways. 

Whatever your competitive edge is, whether it's lower prices or a truly stellar staff, don't be afraid to come out of the gate swinging. In addition, you can consider using postcards for various reasons, such as an invitation to a grand opening or an announcement of a new service. 

Thank You Cards 

Your first few customers will be some of the most critical sales ever.

Not only are these people supporting you right off the bat, but they're also the people who will either brag about you or tell their friends and family to stay away. 

It's important to remember that customers typically have a lot of empathy for new businesses, as they realize that most operations will have a few growing pains to contend with. That being said, colorful and sincere thank you cards that tell customers how much you appreciate their support can go a long way. 

Print marketing for new businesses may differ from several decades ago, but its efficacy is undeniable. When you're starting, you'll need people to see your name and business model multiple times before they remember you.

Contact us today to create a list of the materials you need to reach prospective customers for your business! Call 516-561-1468

 

 

 

Pass Your Business Name Around 

the Office with Custom Notepads 

for Branding and Promotion

Sometimes we forget the simple things when marketing, such as notepads.

Research shows that people remember more clearly when writing it down than typing it into a tablet or phone.

When you give customers a notepad, they will use it to write down daily notes and phone calls. And they will see your name and logo repetitively, boosting name recognition.

Also, many people are more likely to do business with someone who gave them something.

There are several types of notepads to choose from, and you don’t need to limit yourself to just one. Think outside the box, use them at your front counter as giveaways and promotional items, and give them to new (and existing) customers.

Here are some ideas on how to create fun notepads that get noticed!

5 Top Ways to Use Notepads to Increase Business

1. Mousepad Notebook

Mousepad notebooks are a fun, attractive way to build your brand.

We all use mousepads and search for paper to write our notes on. Why not put it together and create a mousepad that does just that? It’s name recognition all day long, and they can ask for more when they run out.

2. Sticky Notes

Create sticky notes in fun colors with your logo on them.

These are used all day long and all around the office regularly.

3. Magnetic Notepad

Creating a notepad with a magnet can be placed on a refrigerator, file cabinet, or another magnetic surface.

These are helpful not only in the office but to take home and put in plain sight.

And guess what? Potential customers look straight at your logo daily, creating a lasting image in their minds.

4. Journals

Journals are great for keeping meeting notes.

They can also be used at home in a personal way. Either way, your name, and logo are front and center.

5. Be Square

Make a cube notepad that lasts a long time.

These cubes sit on your desk, by your phone, or at the cash register for people to use daily. Your name and logo are imprinted on the side for all to see.

And it’s just a plain, white paper that everyone can use to jot down thoughts, notes, and phone calls.

No matter what types of notepads you create, they are economical to brand your business and cause top-of-mind awareness.

We can help you create one-of-a-kind items that represent your business in a fun, exciting, and professional way. Contact us today to learn more! Call 516-561-1468

 

Print Marketing Mastery: 6 Key Steps to 

Crafting a Winning Print Campaign

Your current and prospective customers want to hear from you in an engaging, thought-provoking, and welcoming way. Print marketing is the best and most effective way to do just that!

Done right, print marketing raises awareness of your brand, drives new leads to your business, promotes the sales of new and existing products, and reaches people offline at home.

In fact, 79% of consumers find reading physical mail more convenient than going online.

But where do you start? Let's navigate the worthwhile road of print marketing together.

6 Key Steps to Crafting a Winning Print Campaign

1. Define Your Mission

Before thinking about fonts, images, and colors, set a clear goal or mission.

What exactly are you trying to accomplish? Do you have a new product ready to hit the streets? Are you trying to attract new customers, grow loyalty with your current customers, or increase your company's awareness?

How you answer this question will set the tone for your print marketing campaign.

2. Identify Your Target Audience

One of the most common challenges you'll likely run into is marketing your product or service to the appropriate audience.

Research and gather as much information about the demographic of your customer base. How old are they? Where do they live? Where do they work? What's the average salary in the area?

Remember, you're not trying to reach every audience; you are trying to reach the right audience. 

3. Focus on Trust

Prioritize transparency in your print marketing communications, and continually work to improve the trust that a customer can feel in the product or service you offer.

A survey of 1,000 consumers concluded that more than 80% consider trust a deciding factor in their buying decisions, but only 34% trust the brands they use. 

4. Clearly Communicate 

Always remember to include a few things in your design to get the purpose of the marketing piece across.

The headline should clearly state the topic of the copy, have a clear call to action, and tell your target audience what separates you from the competition.

5. Remain Flexible

Leave room for the unknown and be on the lookout for trends in your business or a shift in demographics.

Being able to pivot your print marketing effectively can allow you to be more efficient in your overall marketing efforts.

6. Embrace New Technologies

Print marketing will always be a vital element of any brand strategy and can be blended with other technologies.

Personalized print products are a surefire way to connect your brand with a customer, as they speak to the customer as an individual.

No matter how you plan your print marketing, by working with an experienced print partner like us, you can lean on the expertise of experienced professionals! Contact us today to get started.

Call Today: 516-561-1468 or Email Us at: theprintcafe2@verizon.net

 

5 Helpful Hints for Print 

Marketing with Booklets

Booklets are a powerful marketing tool for attracting attention, informing the public, or educating customers.
 
Not only can booklets capture your target audience's interest, but they also convey critical messages accurately on various topics.
 
Handing out booklets can be an excellent way to increase brand awareness and subject matter authority. 
 
If you are considering giving this useful product a try, here are some helpful tips to make your booklets successful.

5 Helpful Hints for Print Marketing with Booklets

Before you hit the publish button, consider these five valuable tips!

1. Focus on Proper Brand Positioning

Your booklet's title, brand, and logo are critical components, conveying to potential customers what the booklet is about and why it matters.

If the introductory elements of the booklet are ambiguous, then the booklet's impact will be diminished. 

Consider these additional suggestions for effective brand positioning:

• Ensure your booklet's logo, title, and brand are loud and proud at the top of its cover page.
• Design eye-catching font in big, bold letters to draw attention quickly.
• Consider adding a specific image associated with your organization, event, brand, or business that readers can easily remember as an additional way to make it stand out from others. 

2. Ensure Ease of Reading and Clarity of Your Message

To ensure your booklet communicates its desired message, be sure it is both easy to read and clear to understand.
 
An essential part of ensuring ease of readability and clarity of message is taking the time to read through your work with a critical eye before sending it off for printing.

Remember that too much information can overwhelm readers, while insufficient will seem inconsistent. Thoughtfully consider what amount of content conveys just enough detail without overloading readers so they understand precisely what you want them to know.

3. Select Effective, Engaging Images

The visuals you choose to incorporate in your booklet are fundamental.

Images can capture people's attention and draw them into reading more. For maximum impact, ensure every image in your booklet is of excellent quality. Grainy photos just won't cut it!
 
Since booklets provide more room than other media types, such as brochures or leaflets, take advantage of the added space by including graphs and charts, which will help clarify information for your readers.
 
This lets your potential customers understand exactly what you're trying to convey quickly and clearly. 

4. Employ Vibrant, Eye-Catching Colors

The design of your booklet matters!

The colors selected should be captivating, engaging viewers while creating a visually pleasing experience.
 
Utilize vibrant and appealing hues to attract people to your content.

5. Display Your Contact Information Prominently

Your contact information must stand out to ensure that your booklet is successful.
 
Whether you are advertising for a business or event, including multiple points of contact should be a top priority!
 
Consider adding contact information, such as an email address or website URL, at the end of your booklet, so readers know where to reach you if they have any questions or comments about what was covered.
 
These five valuable tips equip you with all the tools necessary for success!

Are you considering booklets for your next print marketing initiative? We can help! Contact us by phone or email to get started. Phone:516-561-1468 Email: theprintcafe2@verizon.net