7 Facts About Offline Marketing 

You Probably Didn't Know

1. It’s not online versus offline

It’s not a competition between online and offline marketing as both have their pros and cons.

Plus, your marketing strategy is usually more effective when utilizing multiple platforms, leading to greater brand exposure and returns on investment. Offline marketing effectively brings people to your business’s online website and social media platforms. This is why 58% of offline retailers use offline marketing to build online customer engagement without being too invasive. 

2. Offline marketing is not invasive 

As the market becomes more competitive, marketing strategies are becoming more intense. 

However, this can lead some consumers to find marketing to be invasive. 91% of survey respondents agreed that ads are more intrusive today than two to three years ago.

A potential client who finds your advertising invasive may not want to purchase from you. A helpful way around this problem is through offline marketing strategies such as direct mail, which tends to have a more positive reception. In a study conducted by Epsilon, 59% of U.S. respondents agreed with the statement: “I enjoy getting postal mail from brands about new products.” This positive reception is partly because offline marketing is less common.

3. Offline marketing stands out

As some companies move away from offline marketing strategies, a space reopens for your company to stand out. 

People naturally remember less common things. Think of all the ads you see and hear on social media, email, and your internet searches. You may struggle to remember them all. Now think of the advertisements you’ve received in your mail. They’re probably easier to remember because they’re less prevalent and because people remember print better than digital. But, just because it’s less common doesn’t mean it’s a dying business. 

4. Offline marketing is a growing business

Going off the language used around offline marketing, it may come as a surprise that it’s a growing business. 

In 2020, the spending on offline media in the U.S. was 182.2 billion. In 2021 it was 196 billion. In 2022, it’s projected to reach 207.6 billion. Thanks to its persuasive attributes, offline marketing has recovered from the COVID-19 pandemic. 

5. It is possible to track offline marketing 

Although offline marketing can be challenging to track, it’s not impossible, thanks to some creative solutions. 

The success of any marketing campaign is primarily measured through analytics and data and then using that data to inform your future decisions. Check out the following methods to better track your offline marketing. 

• Custom landing pages. Insert a custom URL in your offline marketing campaigns. This will take the potential customer to a custom landing page, allowing you to track your offline marketing.
• Discount codes. Distribute unique discount codes depending on the means of advertisement. For example, a direct mail discount code could be “DIRMAIL201,” while an online code from Instagram could be “INSTA202.” When the consumer uses that code, you can track the sale back to the advertisement method. 

However, it is important to remember that customer journeys are becoming more complex. Usually, a customer will see your company through many channels before looking the business up and buying. Allow room for this ambiguity by asking customers how they found the business and allowing them to select more than one option. 

Gaining new customers through offline marketing is wonderful, but those that stay are even better. 

6. Offline marketing boosts brand loyalty 

Various marketing methods are useful for specific purposes. 

Offline marketing is especially beneficial for building trust, brand loyalty, and customer engagement. This is why 60% of primarily online retailers use direct mail to build brand loyalty and awareness. 

7. Offline marketing is more versatile.

The non-online world isn’t constrained to a screen, allowing for greater opportunities.

Offline marketing allows you to get more involved in your communities by attending local events. It also allows you to play with the texture, size, and smell. 

The majority of people’s lives are spent in the offline world. Therefore, what better way to reach them? We can help you with your offline marketing campaigns by providing for your print needs. Reach out today! Call Us today at 516-561-1468 or Visit Our Website at:www.printcafeli.com

 

Tips for More Cost-Effective Direct Mail

You know direct mail works and has worked for decades. But now the question is: How can you save money on mailing your next project?

Here are some tips to make it more cost-effective to mail.

First, make sure you don’t have duplicate or wrong addresses. Scrub lists on import for invalid addresses, zip codes, and state codes. Next, run every mailing through the CASS™ program and NCOALink database from the United States Postal Service.

Mail advertising boasts a much higher response rate than social media, email marketing, and other digital channels. It’s also more memorable and, in some cases, beautiful enough to make people keep it for decades. Think of an old holiday postcard that was saved.

Direct mail might seem expensive, but it’s worth it.

Here are some things to consider when creating a direct mail piece. You can do some of these things in-house, while others will need professionals to care for them.

• Design services
• Copywriting cost
• Size and volume of a mail piece
• Mailing list volume
• List selection (purchased from third parties or custom-built)
• Printing quality (paper, ink, equipment, etc.)
• Personalization
• Chosen mail postage rate (standard and first-class mailing costs significantly differ.)
• Before you buy or rent a list, consider using free lists. Then, if you have a digital platform, use the lists from this to start your direct mail campaign.

Finally, try tracking your success by using specific URLs or coupons.

5 Ways to Make Your Direct Mail Lists Deliver

1. Determine demographics.

Lists determined by geography and demographics are typically less expensive than those that break it down to interests and hobbies.

2. Plan ahead.

Give yourself time to edit. For example, mistakes might mean you have to send out two copies to customers instead of just one. This, of course, raises your cost to mail.

3. Clear messaging.

Reduce brand confusion by keeping your marketing message clear and consistent. For example, suppose you have two different looks and statements online and offline. In that case, people get frustrated, and you could lose business, which wastes money.

4. Choose your paper wisely.

By using thinner paper and smaller sizes, you can save money. But make sure you aren’t sacrificing your standard. For example, if people have a particular image of your company, keep it consistent.

Maybe you need a thicker postcard or larger envelope to make a statement about the quality.  

5. Allow people to unsubscribe.

Even though you want people to receive your mail, cutting out those who don’t want your marketing will save you time and money.

There are several ways to save money on direct mail. Reach out today to learn more!

Hone your advertising today with high-quality printing! Call the Print Cafe of LI, Inc at 516-561-1468 or Visit Our Website at: www.printcafeli.com

7 Steps to Great Packaging 

For Your Business 

Imagine you were looking for a product, and you saw two boxes side by side…one that was plain and one that contained exciting graphics.

Which one would you try? Of course, you’d pick the exciting one. So why not carefully consider what your packaging looks like?

Think about promoting your business with your packaging. It’s possible and doable.

7 Steps to Great Packaging for Your Business 

1. Establish your goals.

Determine your brand values, mission, and purpose. Then work to build your graphics and design elements around those.

2. Reach the right customers.

Identify the ideal customer so you can reach your target market with your design. Is your target market young? Teens? Adults? Elderly? How about style? Quirky or professional? Modern or whimsical?

Think about what colors would attract and what graphics appeal to your target audience.

3. Determine your budget.

Spend your budget wisely but consider that elegant items need elegant packaging.

If you are a high-end product producer, you will need high-end printing on your packaging. You want elegance and sophistication to shine through the packaging.

4. Keep branding on point.

Keep your logo colors and style to incorporate those things into your packaging. You will want to use the same colors and complementary colors.

5. Don’t just ship; advertise.

Use your packaging to attract customers so that it serves as an actual ad. Make it fun and exciting. Let people know what you offer.

6. Packaging represents your business.

Remember that packaging is part of the product, and keep your focus on this, so it doesn’t become an afterthought. Plan your packaging right away to tie in with the other items you are using to promote your business.

7. Think outside the box.

Update your packaging so that people will know you have a cutting-edge product. Even if you have packaging already, update it regularly to keep customers interested. You don’t want tired, old printing on a box. You want something clean, fun, and eye-catching in today’s world.

Upscale printing on your packaging is essential to growing your brand, no matter what business you have.

We are here to help you grow, too.   

Hone your advertising today with high-quality printing! Call the Print Cafe of LI, Inc at 516-561-1468 or Visit Our Website at: www.printcafeli.com

7 Ideas for Combining Offline 

and Online Marketing

In today’s world, it’s all about teamwork—people working for the exact cause to make the most significant impact.

And it’s also about teamwork in marketing—using online and offline tools to promote your business.

When the two hold hands, nothing can stop that well-oiled machine.

7 Ideas on Using Offline and Online Marketing

1. Cross-Promote.

Use digital media to promote offline media outreaches. If you send postcards, use a teaser to direct them to your website. Use QR codes or other ways to make it easy to go online to your site.

2. Combine Efforts.

Synergy across your online and offline branding is crucial for successful integration.

Use the exact wording and images online as offline, so the message is the same. Then, when people check out the other type of marketing, they will know they are on the right page.

Fortunately, you don’t have to choose between offline and online marketing strategies. Using both is more powerful.

3. Join Forces.

Integrating your online and offline marketing efforts creates a much smoother experience for consumers, allowing them to move through the customer journey much more easily.

It also brings about familiarity, which will cause your business to grow.

4. Produce In-Person Meetings.

When making the promotions in your online and offline efforts, try to get in front of your customer.

Allow yourself to be the expert on what you offer and try to get speaking gigs and in-person tradeshows. This also helps boost your business as an overall combined effort.

5. Search Intent.

You have to create relevant content that isn’t “salesy” to naturally resonate with people who need the information.

Make it easy to look at your site and get accurate information, not just a sales pitch.

So, when your brochure or postcard points them online, make sure you have legitimately helpful information for the consumer.

6. Collect Contact Information.

To connect your offline marketing to your online marketing, collect email address information in-store. This will tie the marketing together so that you can reach them through email or a phone call later.

7. Custom URLs.

An easy way to connect online and offline campaigns is through custom tracking URLs. Use unique URLs in all of your offline marketing efforts. When customers visit these pages, you’ll know they came from offline marketing.

No matter which marketing the customer sees first, the important thing is that the two marketing efforts point to each other and help each other.

We are here to help you as well. We are only a click or a phone call away when you need high-quality printing.www.printcafeli.com or Call: 516-561-1468

Why Direct Mail is Irreplaceable

Direct mail is not a new marketing topic, but it shouldn’t be forgotten. It is tried and true and will be here for the long haul.

Recent studies show that direct mail’s average response rate of 9% is higher than the 1% average rate for email.

9 Reasons Direct Mail is Irreplaceable

1. Direct mail is long-term.

It’s something you touch and feel and need to think about before moving on to the next step of your day.

2. Direct mail is easy to understand.

There is limited space if you use postcards, brochures, or even letters, making your appeal quicker and easier to understand than online websites filled with endless copy.

3.  Direct mail entices customers.

Using a quick, direct mail campaign lets you send teasers to get your customers excited and curious about what you are up to.

4. Direct mail is customizable.

You can use unusual die cuts, folds, tear sheets, or other fun printing options to make your customers interact with your marketing.

5. Direct mail is more official.

Direct mail is a more permanent and trusted form of communication. People know that anyone can go online and get noticed, but serious businesses send out printed communication.

According to Marketing Sherpa, 76% of people trust ads they receive in the mail.

6. Direct mail is memorable and sentimental.

We all remember getting letters in the mail…right? Well, sending mail to your customers brings back that sentimental feeling.

Add a handwritten note or signature, making it even more personal.

7. Direct mail is inclusive.

Direct mail is more inclusive for older adults who don’t go online.

If you want to appeal to people who don’t even use websites or Google, direct mail is the best way to reach this target market.

8. Direct mail pairs with other media.

You can pair social media and digital content marketing with direct mail for a seamless customer journey.

Cross-promotion works wonders.

By incorporating your message online with the printed word, you will reach a broader audience and answer more of their questions.

9. Direct mail is dependable.

People like to check their mailboxes. On average, people get 122 emails per day. Compare that to the fact that 4 out of 10 people like checking their actual mailbox for items in the mail.

Oversized envelopes have the highest response rate (5%), followed by postcards (4.25%), dimensional mail, or anything more than 0.75 inches thick (4%), and catalogs (3.9%).

With this in mind, be creative and have fun with your direct mail so your customers will enjoy getting mail from you.

If you need further ideas on creating great direct mail pieces, we are here to help. 

Hone your advertising today with high-quality printing! Call the Print Cafe of LI, Inc at 516-561-1468 or Visit Our Website at:www.printcafeli.com

 

Print Marketing: 

8 Benefits to Leverage in Your Business

You’re always looking for ways to improve your business. What better way than with print marketing? Below are eight benefits print marketing provides to leverage in your business.

1. Print marketing is cost-effective.

Print is cost-effective because of its high return on investment.

The return on investment of print marketing is about 13 to 1. This could partially be driven by the way print drives people to act. About 80% of consumers act on direct print mail advertisements compared to 45% for electronic advertisements. Furthermore, we will work with you to find the best solution to fit your budget. Whatever you choose, it’ll pay off! 

2. Print marketing has staying power.

The best marketing strategy is the one that stays in your customers’ minds.

The best way to stick in your customers’ minds is by utilizing a marketing campaign that provides advertisements that customers will hold onto. Print marketing does just that! Customers tend to hold onto their brochures, magazines, pamphlets, and promotional products. The longer they hold onto it, the more likely they’ll remember your company and buy from you. 

3. Print marketing is visible.

Digital ads flash across the screen, following the old adage, “Out of sight, out of mind.” 

But the best marketing campaigns are the ones that are visible to the clients and allow the clients to truly digest the information. 

The Penny Experiment

Here’s an example. Think of a penny. What does it look like? Which way is Lincoln facing? What words and numbers are on it? What do they say? Where are they placed? Now, look up a picture of a penny. 

How well did you do? If you’re like most people, you probably didn’t do very well. Why? After all, you’ve seen a penny numerous times. It’s because you never truly looked at a penny, therefore, the physical attributes were never properly encoded into your mind. 

When advertising, you want the material to be properly encoded in the minds of your consumers. Print is a powerful tool to achieve this. For example, print advertising, on average, leads to 77% brand recall compared to 46% for digital ads. 

4. Print marketing outperforms screens.

Print outperforms the digital world in a variety of categories. 

One study found print activates customers’ perception of desire and valuation. Furthermore, print had the highest correlation with advertising effectiveness. 

5. Print marketing generates better retention.

Multiple studies show that print causes higher levels of recall. 

In a study, recall was 70% higher among participants who were exposed to a direct mail piece than a digital ad. Additionally, print was easier for the study participants to understand. 

6. Print marketing provides connection.

Print feels more personal. 

After years of COVID, people are craving connection. Print feels more real and personal than digital advertisements. Perhaps this perceived connection is why people trust print more. 82% of consumers trust print ads the most when making a purchase decision. 

7. Print marketing appeals to all ages.

In order to have the best marketing campaign, you’ll want to be able to effectively reach your entire target audience. 

The problem? Not everyone is tech-savvy. Sometimes, you can even spot a member of the younger generation yelling at their electronic device. Luckily, print doesn’t require technical skills to navigate. It won’t anger any of your potential clients. 

8. Print marketing is a multi-sensory experience.

Great marketing appeals to all the senses, and print can help you do that. 

• Print appeals to the sense of touch. Customers can feel the weight and texture of the paper, and they can feel the turn of the pages.
• Print appeals to the sense of smell, and people love the smell of fresh ink.
• Print appeals to the sense of hearing, and customers can hear the crinkle of the paper and the rip of the envelope.
• Print appeals to the sense of sight, and customers can see the vibrancy of the colors without the eye strain caused by screens.
• Technically print can appeal to the sense of taste. But, we don’t recommend that. 

We want you and your business to be successful, and we believe we can help you on your road to success by helping you leverage the benefits of print in your marketing strategy. 

Hone your advertising today with high-quality printing! Call the Print Cafe of LI, Inc at 516-561-1468 or Visit Our Website at: www.printcafeli.com

7 Reasons to Use Print

You might think of Twitter, Facebook, and email when you think of marketing.

But did you know print is still a popular marketing strategy? That’s right. It’s tried and true, and it’s so much more personal than clicking a variety of non-personal ads.

The Global Commercial Printing Market projects the commercial printing market to grow over the next five years, which means people will use this valuable marketing method even more.

The organization predicts that 72% of corporations will use direct mail campaigns.

Such marketing efforts are relatively inexpensive and are a proven strategy for companies to keep their image and services in the public eye.

As a result, direct marketing is expected to continue its upward trend.

7 Reasons to Use Print as Opposed to Just Online.

1. It’s the most trustworthy.

Approximately 56% of customers find print marketing the most trustworthy type. In addition, direct mail response rates are 37% higher than email.

2. Be environmentally friendly.

There are environmentally-friendly ways to print, reducing the guilt with the printed word. For example, try using environment-friendly vegetable inks because they are made from vegetable oils.

And as far as trees go, only 17% of cut forest trees are used by the paper industry, which means the trees are fine. 

There are 20% more trees now in the United States than 40 years ago.

3. Think non-traditional printing.

There are basketball floors, signs, flyers, banners, and other types of print that help your business succeed in ways that online can’t match. 

4. Think outside-the-box printing. 

Right now, there are many ways to promote your business, and one of those is with a subscription box offering goodies to your clients on a monthly subscription-based business. 

5. Get your printing quicker. 

The options are endless. Printers can use many ways to print your marketing materials that will take much less time than before.

6. People love to be tactile. 

Having something to hold in your hands helps promote businesses. Try using oversize postcards and updated brochures more in your approach to advertising. Cross-promote with other companies, so you are supporting each other.

7. There is easy personalization. 

There are many ways to personalize your marketing using lists and data that offer information on specific people, where they live, what they do for a living, and the likelihood of buying from a printed piece.

Approximately 70% of Americans say mail is more personal than the internet. When you send out direct mail, you will get a better response than online marketing options.

People appreciate the extra care that goes along with a printed piece.

No matter why you choose to do printed marketing pieces, you know they are practical and have been proven to get results. Hone your advertising today with high-quality printing! Call the Print Cafe of LI, Inc at 516-561-1468 or Visit Our Website at:www.printcafeli.com