Getting Your Design Work in Front of the Right People

Getting Your Design Work in Front of the Right People

Share Your Expertise

Whether you’re targeting individual businesses or agencies that will provide steady work, it’s important to show that you are an expert in your field. Here are a couple of easy ways to get the word out:

Blogging

The simplest way to show that you’ve got the goods is through your blog. The good news is that you don’t have to be an expert writer in order to share what you know. Just writing short, simple posts about topics your target audience cares about will do the trick. If you’re targeting small business, then write about the things you can do to help make their website a success. If you’re looking for a long-term relationship with an agency, focus on the technical and design aspects of your work.
Of course, you’ll want to share your writing through social media channels. If your site was built on WordPress, you can even automate the process of sharing your new posts. Your content doesn’t necessarily have to go viral in order to be of great help. The random person who finds your site may be the one who really needs to hear what you have to say.

Meetups

While web design is a global industry, you’ll often find great opportunities right in your own backyard. A local meetup is a great place to meet people who share an interest in web design or related topics. But it’s not just professionals who attend these events. From my own experience, I’ve met several business owners who want to learn about how things work or what makes for a great site.
These events are usually pretty informal and are really about getting together to share knowledge. Once you’ve been to a few meetings, you might consider volunteering to make a presentation yourself. Again, it’s a low-pressure atmosphere. Just be yourself and share what you know.

Build Your Reputation

This one has absolutely no shortcuts. But it is perhaps the best way to get your name out there. A great reputation will get you everywhere in this business.
The key to building one is really about doing great work and providing clients with a great overall experience. Beyond building beautiful, functional websites, it’s often the little details that make a big difference.
Really, it’s all about the basics of customer service. Responding to requests in a timely manner, for example, affirms that you care about the needs of your clients. Even a simple reply stating that you’ll get back to them shortly projects a positive image.
Being honest and realistic about pricing and deadlines are also traits that clients value. Nobody wants to be told that their project costs much more than the original estimate, nor do they want to wait for days/weeks/months past a promised deadline.
There have been talented designers who have failed because they weren’t responsive to their clients’ needs. Don’t be one of them. Clients who value you and your work will gladly tell others about how great you are. This is how you build your reputation, one project at a time. It’s a process that may take some time, but can really pay off in the long run.

 

 

Show Them Who You Are  

Here’s a little secret: The “right person” is the one looking at your portfolio, reading your tweets or latest blog post at this very moment. That doesn’t necessarily mean that they’ll become a top client – they may never become a client at all. But they’re the right person in that moment because they’re looking at what you have to offer.
Your goal is to let them know who you are and how you can help them. Accomplish that and you will find the success you’re after.
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      Why Promotional Products Are

     Crucial For Any Business

Click Here: https://printcafe.dcpromosite.com/

Low-Cost Effective Marketing

Many small enterprises can only dream of an overwhelming advertising campaign of a large scale, spreading all over the divergent media. But they can still achieve their marketing goals with low-cost promotional products campaign. There are many low cost promotional items for startups.

Most of the manufacturers of promotional products keep the prices very low for mass distribution. Prices of the gift items are low but the impact is high on the recipients.

According to Sageworld.com, Personalized Coffee Mugs, in particular, are effective advertising as 57% of people were able to recall the advertiser on a mug. The products thus deliver a great value for your investment. You will win your customers with a simple giveaway.

Instant Brand Recognition

Brand recognition implies that the consumers can identify your company and its products or services immediately when they spot your logo. For example, people can immediately recognize McDonald’s fast food business on seeing its yellow arch logo.

Your gift of promotional items to the customers helps them in remembering and recognizing your business. This is one of the key reasons to distribute promotional items. An article published in technomarketinginc.com states that 89% of consumers can recall the advertiser of a promotional product they’d received in the last two years. The gift remains in their homes and offices or cars etc. for a long time, reminding them of your business and company. In fact, consumers hang on to promotional products for an average of 6.6 months. Next time, when they see your logo they instantly remember the gift and your business. The customers will remember your business even more if you gift them a branded item. They will reward your business by recognizing your products when they go shopping.

Greater Exposure Of Your Business

An advertisement on TV, announcement on promotional sites such as Joy of Android or billboard passes through your eyes immediately in a few seconds. But, gift items are in use for most of the time and are in front of eyes. For example, the consumers will wear your gift of a trendy t-shirt design for many days. Or, they will sip from your tea or coffee mug more often. Such freebies are an excellent way for increasing your business exposure on daily basis. According to Ppai.org, 76.1% of participants could recall the name of the advertiser on the promotional product that they received in the past 12 months. In comparison, only 53.5% of participants could recall the name of an advertiser they had seen in a magazine or newspaper in the previous week. Businesses also take the help of marketing service providers like WebtrendSites to promote products or services online. 

Works As Your Business Card

Business cards introduce your company and its products to the consumers. Your promotional products also function more or less in the same way but with better results. When distributing your gift items related to your business and industry, you are actually introducing your business to the potential consumers. According to Marketingsherpa.com, 71.6% of attendees who received a promotional product remembered the name of the company that gave them the product.

Remember the promotional giveaways also have your contact information just as business cards have. The gift items have your company logo, images and a slogan depicting your business message. The tangible branded product thus works as a useful business card that the consumers can use daily.

Promotional products also work as part of your social media campaign. You can use promotional products as part of your social media campaign. For example, you should print your QR codes on a promotional bottle. You can also put your hashtags on t shirts and other promotional items.

Customer Loyalty

Your customers’ should be purchasing your company’s products frequently when needed. Marketers spend more additional resources to build a solid base of loyal customers. They use promotional products to drive customer loyalty in a short period.

However, make sure that your promotional merchandise is of high-quality standards and preferably branded. People will associate premium quality of the gift items with your quality of business. This will help a lot in keeping the first time buyers of your products forever. An article published in Risinghillmarketing.com reveals customers who received a promotional product scored 52% higher than a letter only. 

For A Wide Selection of Promotional Products Go To: https://printcafe.dcpromosite.com/

 

 

 

 

 

Be a better designer in 2018

        Be A Better Designer In 2021

Make 2021 the year you take your design skills to the next level with these tutorials and tips.

For designers, the start of a new year sees us setting fresh goals and pledging to experiment with a new piece of software, master a tool or technique, brush up on creative theories and knowledge, and look to land new clients. 

So to help you to up your design game, we're lending you a helping hand with this round-up of the best design skills, theories, and practical tips to ensure that you become a better designer in 2021.
All of our guides and tutorials have been broken down into easy to navigate sections, so whether you want to improve your software skills, master a new design theory, or even start that side project you've been sitting on for ages, you'll find something here to help you on your way.


Software skills
Since its release, Illustrator CC has become the go-to tool for plenty of designers. Learn how to make the most of this premier graphics design tool with these tutorials – covering the basics, tools and features, text effects, illustration techniques, logo and icon design, advanced techniques and more.

Photoshop continues to be the design software of choice for millions of designers. We've rounded up the best Photoshop tutorials for everyone from beginners to expert users – covering tools, techniques and effects – so you're bound to learn something new!

Cinema 4D is one of the most popular 3D animation, modelling and rendering platforms. Master the basics of modelling and animating simple characters with the software and work your way up to advanced animation techniques with these Cinema 4D tutorials.

Adobe's Creative Cloud 3D motion graphics and animation software, After Effects, is a popular way to bring your work to life. These tutorials will show you how to get started with After Effects and work your way up to creating special effects.

It's easier than ever to implement responsive web design thanks to a wealth of useful tools. We've rounded up 10 of the best, to help you make your website look amazing on any device.

Have you always wanted to make an app but not known where to start? It's an increasingly vital skill, so make sure you crack app-making for iPhone, iPad, Android and desktop with the help of this tutorial.

http://store.printcafeli.com/blog/Print_Cafe_Blog.html

Nothing is Impossible with Print! We Would Like to Share This Sleeve Mailer with Wrapped Booklet Insert

Tips On How To Ensure Versatility Of Your Logo Design

 

A company’s logo design is used on various marketing strategies. A logo appears in various sizes ranging from as big as billboards to tiny ones like on a business card, pens and stickers. Therefore, a logo must be scalable. It should also appear impressive in both color as well as black & white versions.
All types of businesses use logos as an effective marketing tool. People usually recall a business by seeing its logo on products and on advertisements. We can say that logos take business messages to the people and help the companies in converting the viewers into potential buyers.

However, success of a logo design largely depends on its quality of being versatile. This means that the logo must look equally great on all sizes of products. So, the logo must look impressive not only on big scales of large billboards to the size of a stamp. The logo must not lose its shape, size, colors, fonts, and other vital elements in all sizes. This is one of the basics of logo design.

A logo is printed on larger billboards or on fairly smaller advertising products such as pens, stickers, rubber stamps and business cards. In addition, the same logo must also look impressive on pixel based media such as websites and web banners. Business owners can use such versatile logos on a wide range of ads and products or services. Clearly, the businesses should be able to reproduce the logo in its varied sizes.

Versatility is one of the most essential quality of a good logo design. In the 21st century, brands are highly visible. They are exposed to a wide range of media. Most of the brands are actively projected on social media pages. This means that a logo should appear great on all the social media such as Facebook, Twitter, Instagram.

Another reason why your logo should be versatile is that it helps create your brand identity. So, a logo should look good when printed on the top of a letterhead, business card, mobile app icon, etc.

A versatile logo is cost-effective. It saves you money and time as you do not necessarily have to create separate logos for different media ads and products. Since, the same logo goes for all ads and promotion ranging from large billboards and smallest stamp size ads; you get to save a considerable amount. Additionally, your printing cost decreases manifold when you use fewer colors in the logo.

Here Are Some Tips To Create A Versatile Logo

01. Consider The Details

While designing your logo, consider how much detail should go in it. The details of lines, colors, fonts etc. are necessary to convey the business message. But too many details may create printing troubles for a logo.

If the details are minute such as delicate or skinny lines and too many colors, then these may disappear when printed. These details may appear as broken shapes when printed in small sizes. So, it is advisable to keep only fewer details that are extremely necessary for the logo.

A logo with fewer details will save your production cost of graphic design items. For example, your overall cost of a business card design will be lower to produce it if the logo that you print on the card is also a simple design.

02. Pay Attention To The Space

If a logo design has the white space, or negative space, it must be created carefully. The white space between the two elements should be consistent. This means that the space should not be too close as it may lead to elements overlapping each other when the logo is printed. And if the space distance is too big, the viewers may not find an association between the elements and the logo may fail to communicate well with the viewers.

03. Use Gradients Selectively

Opt for gradients only when they can contribute to the overall quality and appeal of the design. Avoid choosing too light tints as such tints usually disappear when printed and the logo appears in white color scheme only.

Do not necessarily opt for too dark tints as they may appear too solid and patchy when printed. In fact, too dark tints create a muddy look for the logo when printed on a newspaper. Take note of the fact that some reproduction processes do not accommodate use of gradients very well.

04. Create Logo Without Colors

Another sign of a versatile logo is that it appears impressive in both colors and without colors. This is because a logo is printed on newspapers, magazines, faxed copies, etc. in black and white. So, the logo must retain its uniqueness when printed without colors. This will ensure better logo and brand identity design of the business symbol.

A trick to create a versatile logo that looks impressive in black and white is to create it first without colors. When designing the logo, first create it in black and white only. It is only when you are satisfied with the design that you should fill colors in it. As a graphic designer, you should take a logo and get approval. Then, incorporate colors after getting the approval.
Read more of our informative blogs at:http://store.printcafeli.com/blog/Print_Cafe_Blog.html

 Brilliant Yard Sign Ideas

Yard signs are affordable, lightweight and incredibly portable, so it’s not surprising that both small and large businesses use them to target passersby and local customers.

However, as with any other marketing tool, there are several factors that should be taken into consideration to make your lawn signs as effective as possible. Before you order your signs, make sure the text is large and legible and the color scheme is bold and visually appealing. The overall design should be simple yet memorable.

Thanks to their versatility, yard signs can be used for countless promotional and practical applications. We thought we’d share some examples of unexpectedly brilliant yard sign designs that have passed through our doors.

Real Estate 

 

 

With so many real estate agents using yard signs to market properties for sale or for lease, it can be difficult to stand out from the competition. Here are some of our favorite tips for real estate yard signs that get noticed:

*Choose a distinctive shape and/or size. For example, a 24” x 36” sign is not one you see every day, and the extra room allows you to increase font size for more visible text. Remember, a larger size should not be taken as an invitation to include as much information as possible. Your sign should focus on one or two key messages, whether it’s advertising your company or attracting potential buyers

 *Put some thought into your color scheme. If you specialize in luxury properties, pick an understated color like navy blue or burgundy. If  you live in a sports town, incorporate the local team’s color into your signs. 

 *If you focus on starter homes, include a persuasive tagline like “Buying Your First Home? We Can Help” to let clients know you’ll be with them every step of the way.

Garage Sale 

 

Advertise your yard sale with a sturdy yard sign! Each weekend, plenty of garage sale enthusiasts drive around looking to spend money, and you don’t want them to miss yours. Stick to a bold color scheme that is noticeable from afar (like red and white) and for added impact, use an unexpected shape like an octagon or star.

Political Campaign

 

Name recognition can make all the difference on election day, which is why candidate lawn signs are such a staple of campaigning. Make sure you keep plenty in stock at your campaign headquarters to sell or hand out to volunteer and supporters. Your signs should include your name, of course, the office you are seeking and, if you have additional space, a memorable slogan, endorsement or campaign website URL.

Security

 

 

 

Help keep your home secure by displaying lawn security signs that serve as powerful deterrents to unwanted visitors. A durable, professionally-made sign is an inexpensive investment that should be a part of any home security system. You can also order custom yard signs to discourage specific behavior, such as door-to-door soliciting, walking across your lawn or parking in front of your driveway.

Parties and Celebrations 

 

Add a little extra flair to your next gathering by ordering a personalized yard sign! Whether you are hosting a birthday party at your house or a summer BBQ at the local park, a brightly colored yard sign makes it easier for guests to find the right location. Depending on the size of the event, you may want multiple signs directing people toward the food stations, trash, and restrooms.

Graduation 

 

Let the neighbors know that your proud of your son or daughters graduation. Whether it's Grammer School, Middle School, or High School.Your children will feel good for what they accomplished.

Non Profit Organizations

 

Make it easy to make a difference. Set up a secure donation box outside your office or negotiate with a local shopping center to install one in a highly trafficked area. Place sturdy yard signs in the area that point toward the donation box and include a few bullet points and/or image that clearly explains how the donations will be used.

QR Code 

 

Bring this timeless marketing tool into the smartphone age with a QR code! You can use a free online QR generator to create a code to print on your signs. Link the QR code to a specific page created just for this purpose so you’re able to track the sign’s effectiveness.

For More Information on Lawn Signs and Other Signage: Call 516-561-1468 or SMS Text 516-253-4040 or Visit Our Website at:https://www.printcafeli.com/store/product-view.html/84-Signs

Don't Be Late!  It's Time To Order Your Calendars Now!

How many times a day do you look at the calendar on your wall? If you’re anything like us, it’s probably a lot—to check the date, to look ahead to see what your schedule looks like, to plan ahead. Glancing at the calendar so many times a day, it’s no surprise that calendars are a great way for your customers to promote their business. With a variety of different calendars to choose from, your customer can create a calendar that will be used throughout 2021.

And it’s the perfect time for your customers to order their promotional calendars! Here’s what you need to know.

Choose a Calendar
If your customer is looking for something small and practical, The Print Cafe's value and desk calendar options are an ideal option. They fit easily into almost any space, from office desks to cramped shelves, and when personalized with your customer’s company information they make excellent promotional items.

Your customer can also make a big impression with stitched wall calendars. They might not fit in tighter spaces, but these calendars make a big visual impact with large full color images and an area to personalize with your customer’s contact information.

Thinking About Design
When your customer is looking for a calendar to use as a promotional piece, they should take time to consider which design will speak to their audience. Whether that means a design that relates to their business or a design that will appeal to the broadest audience possible, their calendar theme will help their calendar be a useful marketing tool. With stock designs ranging from car photos perfect for car dealerships or insurance providers to images with wide appeal like scenic landscapes, these pre-designed calendars make the design process easy.

 

 

The moderate calendar is an excellent decision for marketing a captivating visual brand. Graphic designers, photographers, artists, animal shelters, food service, sports clubs, sports teams, gyms, restaurants, volunteer organizations, real estate companies, mortgage companies, and churches are just a few industries.

When you make a calendar for your business, you’ll find your brand enhance the walls or desks of potential customers. Your clients will love being given a marketing item that is both practical and pleasing to the eye while reminding them of your services.

Each calendar includes 12 image pages, which gives your brand plenty room to create a fascinating idea or marketing advantage that will motivate a potential sale while keeping brand loyalty. Use this space to promote your product images, or even to provide advice to your customer.

Make a Personalized Photo Calendar for Family or Friends

Calendars aren’t just for business. Custom 12-month calendars are a great gift for the family. Use a personal calendar to share family photos, artwork, or milestones in a fun, way.

Our calendars are available in popular sizes like 8.5"x 11", 5.5"x 8.5" and 12"x 12" with holes drilled to easily mount the calendar to the wall. We also offer personalized desk calendars. While custom 12 month calendars are most popular, our calendars can be completely customized to your specific needs. We also offer Giant Desk Calendars as seen below.

 

Order Early   

It can be tempting for your customers to wait on their calendar order, but if they want to have their calendars printed, received, and distributed before January 1^st then they should order early. This will give them a full 365 days of potential consumer impressions, and it gives them a better chance of creating a calendar that gets used throughout the year.

A well-crafted calendar is a promotional item worthy of your marketing plan. If you’re unsure of where to start or if you’d just like a gorgeous calendar created by professionals, we handle design too! Just ask us and we’re happy to help. Call Today for More Information: 516-561-1468, SMS Text 516-253-4040 or Go TO:https://www.printcafeli.com/store/product-view.html/36-Calendars