Turn Prospects into Clients with Unforgettable Envelopes

In a world besieged by digital noise, there is something refreshing about collecting your mail.

Tangible and memorable, print media leave an emotional footprint in the psyche. Like a waft of perfume from a love letter, the experience of receiving and opening mail is one of life’s simple pleasures.

Want to increase the impact of your message? Non-traditional print envelopes are sure to make a strong impression. When you’re ready to think outside the rectangle, here are some creative custom options:

Colored Borders

When you want an envelope to pop in the mail pile, a colored border sets your piece apart.

Like a beautifully framed photo, edge accents bring extra attention to your message. Your design should flow with the shape and features of the interior message. For example, pair bold borders with a more modest typeface. Or compliment an embossed label with gold accent trim.

Side Splash Accents

A side splash is a print style that covers a significant portion of one side of the envelope, usually just under ¼ of its total length.

Examples include:

-- A colored logo that bleeds off the back edge of the envelope

-- A bold stripe down the middle with a mailing label featured in the center

-- Triangle accents on two frontside corners

Another color splash option is to use classic white or neutral colors with a pattern splash of color on the envelope flap or its interior. Color splashes make opening an envelope or flyer surprisingly fun!

Photograph Envelopes

Did you know you can make an envelope from a photograph?

Whether this is a filtered, manipulated photo or a simple black and white image, building your design from an image adds depth and staying power. Pictures naturally communicate on many levels, so replacing envelope text with images is a smart choice for any promotional materials.

Building brand familiarity for your bookkeeping services? Enclose sell sheets in a calculator or a ledger book envelope. Promoting your dental practice or salon? Send print promotions wrapped in photos of gorgeous, smiling customers.

Photo envelopes are especially useful if you're promoting a particular product, like a garden center wrapping coupons in an image of a seed packet. When the benefit is visual, the envelope essentially becomes a postcard, allowing you to kickstart your pitch before customers read a word.  

Oversized Logos

While many firms design envelopes with a traditional left corner logo, you can mix things up with an oversized or background logo.

Here are some variations:

-- Place a larger version of your vector logo in the center envelope, leaving space for an address label in the center

-- Use a transparent or watermarked logo to cover between 50-75% of the front

-- Offset an oversized logo to the left or right side of the envelope, so it is partially cut off

-- Rotate your logo or colored brand name by 90 degrees and display it on the left margin of your envelope (like the classic FedEx sleeves)

Break the Mold

Want to break the mold and stand out from the crowd? Creative envelope options are boundless! Give us a call when you’re ready to preview estimates or put our full-service design team to work.

We’re here to help you craft compelling envelopes that turn prospects into customers.  

Need some fresh ideas? Contact us today to get started! 516-561-1468 or FOR MORE INFORMATION ON ANY OF OUR MARKETING PRODUCTS GO TO:www.printcafeli.com

                 3 Powerful Tricks to Learn New Skills Faster

3 Powerful Tricks to Learn New Skills Faster

“Change is the law of life. And those who look only to the past or present are certain to miss the future.” 

– John F. Kennedy

Though few people like it, change never stops.

Success in life requires the ability to adapt. As one Chinese proverb quips, “the wise adapt themselves to circumstances, as water molds itself to the pitcher.”

Whether you enjoy change or not, the pace of change marches ahead at an ever-increasing pace. Here is a statistical snapshot of what that looks like:

• 94% of the internet workload will be processed on the cloud by the end of 2021
• It is estimated that 70% of all automobiles will be connected to the internet through the Internet of Things by 2023
• By 2030, the fully and semi-automatic car market will be worth $26 billion
• Artificial Intelligence is slated to replace around 85 million US jobs by 2025
• The world has produced 90% of its Big Data (or extensive data sets) in the past two years

Does that feel overwhelming?

It can be. But humans are change experts. We are master adapters! People adapt when they enter a new life stage, take a new job, when abrupt social change occurs, or when faced with a health crisis.

Simple Skills that Increase Retention

As you are prompted to innovate, create new jobs, or develop new ways of working, you can learn faster and retain more information. Want to be more efficient in learning new skills? Here are a few tips:

1. Rehearse Aloud

When trying to learn someone’s name, people often speak the name aloud two or three times in the initial conversation.

Research shows that, compared with reading or thinking silently, the act of speech is one of the most important mechanisms for retaining information. Want to retain and solidify something in less time? Rehearse it aloud.

As psychologist Colin MacLeod says, "learning and memory benefit from active involvement. When we add an active measure or a production element to a word, that word becomes more distinct in long-term memory, and hence more memorable."

2. Link New Ideas with Familiar Concepts

Mentally connecting concepts is a fantastic memory hack.

Associative learning takes place when two elements are connected in our brain in a way that links seemingly unrelated things. For example, a science teacher might set out an ice cube, a bowl of water, and a steaming pot to link something kids are already familiar with (common forms of water) to explain a new concept (the phases of matter).

In simple terms, whenever you say, “Oh, I see . . . this is basically like that,” you’re associating something you currently understand with something you’re trying to learn. By mentally linking things, you learn and categorize quickly and remember them more easily.

3. Practice Varying Skills in Succession

Interleaving is a learning technique that involves mixing different topics or forms of practice to facilitate learning. For example, if a student uses interleaving while preparing for an exam, they can mix up different types of questions rather than study only one type of question at a time.

This varied practice (as contrasted with the specific practice of one skill) focuses on multiple tasks at once. Interleaving blocks you from slipping into mindless muscle memory and forces continual adaptation and adjustment. When you quickly switch between practicing piano, typing, and marimba – or speaking Spanish, German, and Italian – it helps you really learn what you’re trying to learn because you must concentrate at a deeper level.

Need to learn something new? Try these tricks to become more lean and efficient in the process!Need some fresh ideas? Contact us today to get started! 516-561-1468 or FOR MORE INFORMATION ON ANY OF OUR MARKETING PRODUCTS GO TO:www.printcafeli.com

                       Using Content to Win New Customers

Marketing content is a useful tool for any business trying to generate more traffic to their doorstep, either digitally or in person.

Whether your content is provided through a direct mailer or digitally, the right information catches people's attention and attracts them to want to find out more.

And that generates valuable activity that causes sales to happen.

Yes, content is powerful and profitable, but what kind of content works? Here are valuable content tips that can make a difference for your business.

Don’t Reinvent the Wheel

A lot of energy, time, and resources are consumed creating new methods from scratch, whether in business or anything else.

So why go down that road when you can learn by working examples instead?

The key is to focus on companies and organizations that put out both digital and print content that is wildly successful. It doesn’t even have to be the same industry as yours.

Instead, look for methodology and strategy. What is it about these businesses that makes their content work? Find the system, learn the approach, and then apply it to your business.

Pinpoint What Attracts Customers to You

In traditional marketing, identifying viable customers is known as “defining a target market.”

Typically, a marketer would find the right type of demographics mix that makes up a target market and then aim marketing efforts towards that person, hoping for a response.

Today, however, things are easier.

Ask your current customers what they appreciate and like about your business and find more people with similar interests. Then shape your content accordingly.

Screen Your Existing Material for Easy Gems

Most likely, your company has already produced a library of information that can be used to create content for customers.

Review your existing resources, modify the material, and post or print it for them to find. Customers connect to the most amazing things; the trick is to tell a story that brings them back for more.

Don’t Brain Dump, Choose Material Wisely

Content is never an accident.

Your customer-oriented material should be part of an overall story you tell each month to audiences. Every piece should connect and integrate with the next during each content push window.

One of the best ways to do this is to shape your content for each month. Whether weekly or daily, the month’s material should be planned, summarized, and segued from one piece of the story to the next. Consider each content piece a chapter in a bigger book.

Make Sure Your Writer is Passionate

If your content is just a chore for whoever gets assigned the task, it will show in the writing.

Make sure your writer actually has a passion for your topic, and the difference will come out naturally. It will also be far more attractive to your customers, who will find the content genuine and natural.

Avoid Hard Calls to Action

Remember, your content’s goal is to generate an audience for your business.

Hard messaging stands out awkwardly in genuine content. Instead, the material should be informative, helpful, and useful. The body of the content will do its work and attract customers, who will then seek your business on their own and connect it with your business. Their interest will do the rest on the natural. This is why content generation is so powerful.

Lastly, make your content human and personal. Put a face to it if possible. Customers connect far more to a person than generic information.

Need some fresh ideas? Contact us today to get started! 516-561-1468 or FOR MORE INFORMATION ON ANY OF OUR MARKETING PRODUCTS GO TO:www.printcafeli.com

   5 Print Marketing Pieces that will Woo Your Corporate Clients

 

Some of the most effective ways of communicating value don’t require looking up a website or downloading a mobile device teaser program.

In fact, non-digital marketing activities win over corporate clients regularly without ever needing to be plugged in. Here are five of them.

1. Business Cards

Yes, those traditional business cards are still winners.

Business cards provide critical contact information and enough detail on how to connect with an organization quickly. Whether by email, text, phone, or mail, the info on a business card is powerful.

People love business cards because they are easy to transfer, pack, save, and reference. In the corporate world, business cards still resonate.

2. Letterheads and Stationary

In a day and age when so much communication happens by email and texting, the traditional letter stands out, even in a mail pile full of folders and generic material.

Best used when conveying a personal connection, professional letterhead is loved by corporate leaders everywhere and often seen as a sign of respect to the reader.

3. Add to Your Digital Slidedeck

Digital presentations can be so commonplace that people are often bored to death by the lack of engaging multiple senses.

A quick fix? Add printed materials people can hold in their hands that support your digital presentation. A beautifully printed presentation contained in a clean and stylish folder is easy to carry and review hands-on later. Combine a print version of a presentation with a digital slidedeck, and you’re hitting a home run with both formats simultaneously.

4. Company Information Brochures

A tri-fold company brochure is a convenient marketing tool that easily fits in a jacket pocket or folder. And, like business cards and presentation folders, brochures engage multiple senses of sight, touch, and even smell. 

Unlike digital PDFs, professionally printed brochures can be visualized and held easily. They don’t get lost in files like emails and tweets. A well-done brochure with high-impact visuals gets shared with those who matter as well. They are often shown as an example of what’s possible with the right skills hired.

5. Everyone Loves Catalogs

Today, digital menus and scrolling lists have tried to replace catalogs online.

However, the traditional catalog publication stands firm because of its tremendous impact.

Sometimes, folks like to leaf through a well-designed paper catalog to relax and pass the time, which often triggers more sales.

Additionally, companies that provide catalogs are becoming more unique and a stand-out factor from the crowd. Folks do not always remember a general product, but they definitely remember who has a catalog.Need some fresh ideas? Contact us today to get started! 516-561-1468 or FOR MORE INFORMATION ON ANY OF OUR MARKETING PRODUCTS GO TO:www.printcafeli.com

           Grow Your Business Through Instagram Marketing

 

If you're looking for a way to boost the results of your print marketing, integrate your next campaign expand your reach with Instagram!

Instagram is a cost-effective marketing tool that houses many resources to help your business grow.

As the second most accessed network behind Facebook, with 1 billion monthly active users, Instagram boasts highly engaged users, browsing an average of 53 minutes per day.

Instagram can be a handy tool if you’re trying to reach ages 18-44, as 45% of Instagram users are within this age group. 

4 Tips to Get Your Business Started on Instagram

Before initiating an Instagram business profile, it’s important to develop a marketing strategy.

1. Know Your Why.

Why do you want your business on Instagram?

For example, are you there to sell products, share portfolio content, build brand awareness, share user-generated content, and/or use Instagram’s analytic tools? When you discover your why, you’ll have a beneficial framework for moving forward.

2. Determine Your Target Market.

Think about age, location, gender, income, interests, motivations, & pain points.

If this is challenging, try looking up competitors on Instagram to see who their audience is. 

3. Conduct a Competitive Analysis.

A competitive analysis is when you research your competitors to see how they are doing.

Then, using this data, you develop a plan to improve your own business. When doing this through Instagram, see what and how often your competitors are posting, what posts are getting the highest engagement, what they are using for captions, how quickly they are growing, etc.

Acquire data that can then be used as a benchmark for your business. You can also brainstorm ways you can stand out from your competitors.

4. Create an Editorial Calendar.

An editorial calendar is a visual representation of your workflow.

You can develop a plan for when, what, and how often to post on both your main Instagram feed and Instagram stories.

5 Tips for Gaining Instagram Followers

Now that your marketing strategy is in place, you can get on Instagram to grow your follower base and engagement. Here are some tips to get you started.

1. Create a Business Account.

Perhaps obvious, but make sure your business is under a business account.

Go to your profile page, click the three horizontal lines at the top, click settings, account, then scroll down.

If it says, “Switch back to Personal Account,” then you have a business account. If it says, “Switch to Professional Account,” your business is under a personal account.

No worries! Just click “Switch to Professional Account,” follow the prompts, and now you have a business account. This is important because it will give you access to useful features, including analytic tools, promoted posts, and a contact button.

Instagram’s analytic tools allow you to see who (age and gender), when, and where you generate the most engagement. You can also see data for follower growth. 

2. Make Sure Your Instagram Bio is Strong.

Your bio is your potential client’s first impression.

Add all the necessary information and use keywords that will draw in your target audience. 

Your bio is also the area where you'll put your call-to-action URLs. Because Instagram is image-based, URLs don't work well on each post. Instead, update your bio URL to correspond with anything unique you're posting.

3. Create a High-Quality Instagram Feed.

Ensure that your Instagram feed flows nicely by choosing consistent editing styles and adding filler photos.

Filler photos are posts that serve to improve your Instagram feed’s aesthetic. They are important because Instagram is such a visual app. Space out busy photos with minimalistic ones. You can even try posting six to nine photos in a row to create one large picture on your feed.

4. Don’t Forget to Use Your Stories.

Because Instagram stories disappear after 24 hours, they’re a great way to post various content and drive engagement.

Plus, thanks to Instagram’s stickers, you can create quick polls to drive follower engagement while simultaneously receiving follower feedback.

5. Add Instagram to Your Networking Cards.

Networking cards are business cards that highlight your social media presence. They are a great way to increase your follower base and sales. 

Instagram is a wonderful tool to grow your business. Apply the above advice, so you can stand out and increase sales.

Need some fresh ideas? Contact us today to get started! 516-561-1468 or FOR MORE INFORMATION ON ANY OF OUR MARKETING PRODUCTS GO TO:www.printcafeli.com

 Create Connections and Build Your Business Through Networking

Networking is an invaluable, inexpensive, and effective tool for building your business.

Despite the digital age, people prefer doing business with companies they know and trust. Networking provides potential clients the connection and trust they need to later make a purchase.

According to Oxford Economics USA, 80% of professionals find networking essential to their career success. Because of this, 41% want to network more often. Networking may seem daunting, especially for those not naturally inclined to talk with others, but a little uncomfortableness outweighs the benefits.

A First and Lasting Impression

Before getting started, it’s important to look the part.

First impressions are important. After all, people are constantly judging and forming opinions of others. Once the initial opinion is made, it can be challenging to alter it.

Before networking, practice creating a good impression. This means focusing on a professional style of dress, creating good posture, practicing a firm handshake, and focusing on professional mannerisms. These all may seem insignificant on their own, but they add up to how others view you. Be professional, but be sure to remain confident and trust yourself. 

Search Out Events

Next, find events where you can network, such as business seminars, networking groups, professional associations, and community events.

• Business seminars are commercial programs that deliver information or training about a specific topic to the attendees.
• Networking groups are a great way to exchange business information, share ideas, and offer support.
• Professional associations are made up of members who are within the same industry. It’s a great area to network with others in your field and receive and share the most current methods and ideas.
• Community events enable you to meet local people who care about their community.

At any event, it’s important to make connections first and worry about the potential profit later.

People don’t want to be seen as money. However, people do like to talk about themselves. That’s why some of the best connections are made when you hardly say a word. Instead, ask lots of questions and let them do the talking.

Business Cards: The Ultimate Networking Tool

Business cards are an invaluable marketing tool to always carry around with you.

It’s an affordable way to promote your business by providing the potential client with something tangible they can hold onto and view later. Plus, the size is optimal for its ease of use and display.

Business cards are convenient for carrying around in your pocket and sharing at networking events. Best of all, business cards create a lasting professional impression and provide the most important information to the potential client.

Networking may take a lot of time, work, and effort, but the business it provides is worth it!

Need some fresh ideas? Contact us today to get started! 516-561-1468 or FOR MORE INFORMATION ON ANY OF OUR MARKETING PRODUCTS GO TO:www.printcafeli.com

                 Breast Cancer Awareness Month

As President of the Print Cafe of LI & a Former Breast Cancer Survivor I Want All Women at Home & in Business to know that a Breast Cancer diagnosis and disease is as different and unique as the countless women across Long Island that have been effected by the illness.

1 in 8 women will be diagnosed with breast cancer at varying stages in their lives. Everyone knows someone who has been touched and possibly transformed by the illness. Breast Cancer is not a women's disease but it effects the entire family unit, your personal relationships, and your professional life as well. Anita will share her personal story, chock full of information, and advice to help guide women and families through this life changing experience.

Understanding The 5 Areas of Breast Cancer

1-Know the Risk Factors, they are not always what you believe or have been told, Career Women have a 70% higher risk of developing Breast Cancer. is it greater stress, lack of sleep, a delayed pregnancy? 

2-Know the 0-4 Stages, and why mammograms and self breast cancer exams can detect it early.

3-Understand what grading means, this refers to the aggressiveness of the actual breast cancer cells and will be a big factor in your treatment. 

4-How do the Hormones, effect the growth of cancer and what hormonal therapies are used to reduce the influence of hormones, and what drug is prescribed based upon your age. 

5-Prevention, Lastly, how about trying to prevent it from happening in the first place, it that is at all possible. Review your diet, your lifestyle, pay attention to family trends, reduce stress, avoid toxins, perhaps consider a career change, get more sleep

Here Are Some Helpful Resources

*-www.breastcancer.org-wealth of information on the disease-diagnosis-chemo-risks

*-www.komen.org--Outreach, medical information-screening, signs and symptoms-also gives scholarships to student that had a family member who had cancer. $5000.00

*-www.hewletthouse.org-Local Safe haven for cancer patients and families-including emotional support- accurate info (516) 374-2385

*-www.worldofpink.com-A world of Pink, Bras, and Prosthetics (516)513-1275

*-www.maurefoundation.com-classes on self breast exams-preventive guidance (631)524-5151

*-www.preventionisthecure.org-information on how to prevent cancer

*-www.findacure.org-Carol Baldwin Breast Cancer Organization (631) 444-4302

*-www.mondaysatracine.org-Beauty treatments-at the Racine Salon in West Islip free of charge-massage, makeup, wig support, yoga, eyelashes, and pedicures

*-www.wigsand wishes.org- Free wigs while undergoing cancer

*-www.headcovers.com- wigs and head coverings

*-www.cancercare.org-counseling and support (516) 740-8620

*-Northwell Hospital Breast Cancer- Support and Guidance, Sandra Caparco (516)734-8744

*-NYU Langone Perlmutter Cancer Center-(212) 731-6000

For More Information on This Topic Contact Anita at: 516-606-8074 or Email: theprintcafe1@verizon.net