The Print Cafe of LI, Inc. For All of Your Marketing Needs The Print Cafe of LI, Inc. is your Premier Long Island Printing Company. We provide Marketing Products and Services throughout Nassau and Suffolk Counties, as well as the 5 Boroughs. We service areas such as Mineola, Garden City, Hempstead, Lynbrook, Rockville Centre, Westbury, Farmingdale, Manhasset. We are the Company that comes to You ! Call for an Appointment 516-561-1468
Print Cafe of LI, Inc
Showing posts with label #catalog printing. Show all posts
Showing posts with label #catalog printing. Show all posts
Monday, September 24, 2018
How to Chart Your New Future (Part 1)
Irene Obera is an 84-year-old southern California native who loves bowling, tennis, and educating others.
Monday, August 20, 2018
Takeout Menus: Functional and Promotional
Takeout Menus: Functional and Promotional
Most restaurant owners know that their menu is one of their top selling tools.While this may surprise the average consumer, restaurant managers often use their menu to upsell pricey items such as appetizers, drinks, and side items. The placement of each item within the menu is of the utmost importance, and even small changes can cause a jump in sales of ten percent or greater -- or a similar-sized drop in sales if item placement doesn't work for buyers!
Printed takeout menus are still one of the best printed promotional tools that restaurants can use. Consumers are more interested in ordering food ahead of time for takeout, and having a menu visible when hunger hits really boosts your brand to the top of your consumer's mind. See how takeout menus are one of the most functional and valuable tools for your restaurant business.
Strategically Situated Items
Restaurant menus are highly tailored, and often tweaked multiple times a year by consultants or managers to ensure that consumers are selecting items that are the most profitable and pleasing to their tastes.
If a menu isn't easy to read, consumers can become confused and take additional time before placing their order, which may lead them to look elsewhere. Guests are easily confused and overwhelmed when there are too many choices presented. Restaurants often try to limit their choices to a maximum of seven options per food segment to reduce the chance that people will default to a known option that may be less expensive.
Shifting Consumer Habits
Rachel V. noticed that her restaurant was gaining significantly higher dollars from takeout orders than at any time in the past.
In order to capitalize on this trend, Rachel decided to work with her local print shop to create a friendly takeout menu that highlighted a variety of their in-house favorites that were less likely to lose quality if they were boxed and transported elsewhere.
While customers were welcome to order anything on the main restaurant's menu for takeout, the items the team added to the takeout menu were the "recommended" options. Rachel decided that not only could she use the menu as a functional piece that listed their phone number to call ahead for orders and the appetizers and entrees that they offered, but also as a promotional vehicle to offer seasonal discounts and special deals.
Smart Menu Design
Rachel knew that creating a takeout menu with enough food variety to interest her clientele was important.
With the limited amount of space available on the printed takeout menu, Rachel decided to leverage the space by putting visual cues around the most expensive items. This served to set these foods apart and draw the eye with small pockets of negative space.
She also decided to get a little creative with the descriptions of the food that she added to the menu. Oddly enough, she soon noticed that these menus were drawing in new customers -- customers who were purchasing some of the higher-priced options that her traditional visitors were not necessarily drawn to.
As time went on, Rachel continued playing with the options that were on her restaurant's takeout menu. Seasonal favorites were added, coupons made an appearance, and special items were a high point for returning customers who valued the convenience of being able to order their food ahead of time. The small print runs offered by her local print shop allowed her the flexibility that she needed to test, adjust and test again!
For more of our informative blogs go to: https://store.printcafeli.com/blog/Print_Cafe_Blog.html
Friday, August 3, 2018
Printed Reminders Keep Sales on Track
Printed Reminders Keep Sales on Track
Remembering to go to the doctor or dentist's office was much simpler back in the day when nearly everyone had a printed calendar. You would go home after a visit and immediately add your next visit to your calendar. The complexities of life today means that it can be tough to keep track of everything, even if you're putting follow-up visits in your smartphone. The cost of a missed office visit can really add up over time, causing professionals to lose thousands of dollars per year. The tiny cost of creating a simple printed reminder that can be saved to your patients' fridge provides an extra touch point for busy individuals.
Improved Experiences
Improving the experience of patients in today's competitive environment may mean the difference between a growing and robust practice and one that dwindles away over the years. One physician's office saw the benefits firsthand when Dr. Marcus L. decided to implement small printed reminders for his patients. As a family health practitioner, Dr. Marcus would often require follow-up visits with patients after their blood work was returned to review their results. Many patients would forget about this check-point, costing his staff time and money due to blank spots in their schedules with no billable time.
Boosting Revenue
Dr. Marcus was already working with a local print shop on some flyers for an upcoming health fair, and his account manager heard his woes and recommended a short-term test of some printed reminders. Dr. Marcus agreed and printed up a 3 month supply of the small reminders for his staff to pass out to patients. What he discovered after that test period was quite surprising! His staff helped track the number of empty slots. He discovered that there were 25% fewer empty slots on his schedule due to the reminders!
Printed reminders help keep patients and staff on track with follow-up visits for doctors and dentists -- and could benefit many other professional offices as well! Think hairdressers, aestheticians . . . the list is endless!
For more of our informative blogs go to:https://store.printcafeli.com/blog/Print_Cafe_Blog.html
Remembering to go to the doctor or dentist's office was much simpler back in the day when nearly everyone had a printed calendar. You would go home after a visit and immediately add your next visit to your calendar. The complexities of life today means that it can be tough to keep track of everything, even if you're putting follow-up visits in your smartphone. The cost of a missed office visit can really add up over time, causing professionals to lose thousands of dollars per year. The tiny cost of creating a simple printed reminder that can be saved to your patients' fridge provides an extra touch point for busy individuals.
Improved Experiences
Improving the experience of patients in today's competitive environment may mean the difference between a growing and robust practice and one that dwindles away over the years. One physician's office saw the benefits firsthand when Dr. Marcus L. decided to implement small printed reminders for his patients. As a family health practitioner, Dr. Marcus would often require follow-up visits with patients after their blood work was returned to review their results. Many patients would forget about this check-point, costing his staff time and money due to blank spots in their schedules with no billable time.
Boosting Revenue
Dr. Marcus was already working with a local print shop on some flyers for an upcoming health fair, and his account manager heard his woes and recommended a short-term test of some printed reminders. Dr. Marcus agreed and printed up a 3 month supply of the small reminders for his staff to pass out to patients. What he discovered after that test period was quite surprising! His staff helped track the number of empty slots. He discovered that there were 25% fewer empty slots on his schedule due to the reminders!
Printed reminders help keep patients and staff on track with follow-up visits for doctors and dentists -- and could benefit many other professional offices as well! Think hairdressers, aestheticians . . . the list is endless!
For more of our informative blogs go to:https://store.printcafeli.com/blog/Print_Cafe_Blog.html
Monday, July 30, 2018
A Single Red Feather
A Single Red Feather
It was a brilliant start to a lasting legacy. Conference organizers work hard to stage successful events, helping worldwide professionals network in meaningful ways, with long-lasting benefits. One international conference intentionally introduced certain attendees online before their event. But there was a problem. How would this cohort take their connection offline in a sea of 8,000+ people?
Perhaps a simple, visible strategy would work: these participants placed a single red feather in their name badge. Red feather attendees committed to seek each other out in friendly, approachable, non-threatening ways. By the close of the conference, curiosity and goodwill drove hundreds of new people to request a red feather and to join this informal circle of friends. Why? Because everyone needs a great network to lean on!
Collect Relationships, Not Just Business Cards
Networking is important! A recent LinkedIn study revealed that 70 percent of people in 2016 were hired at a company where they had a previous connection. But while 80 percent of professionals consider networking to be important to career success, 38 percent said they find it hard to stay connected to (or in touch with) their network.
How can you grow or maintain your personal networking tree beyond online networks like LinkedIn or Meetup? It doesn’t have to be difficult! Even simple steps like participating in webinars, attending conferences, volunteering your time locally, or actively following and commenting on your alumni newsletters can forge and strengthen connections. As one Cornell MBA reflects, “the concept is to stay connected even when you don’t need to, so when the time comes for that extra spark, your network will be able to ignite you on your path.”
Beyond the enjoyment networks bring, a web of professional relationships can be leveraged for great gain. As you strengthen bonds with a specific pool of people, you can enhance the quality of your services, increase customer retention, and gain important contacts and sales opportunities that you might never have accessed otherwise.
While many of us dread the idea of traditional networking, we often forget that building alliances is about collecting friends, not business cards. Remember, your goal is to come to know and enjoy people. If you’ve chosen relationships wisely, it should be fun to learn from others, gain management ideas and advice, and to spur on another’s profit and performance. As you and your colleagues update and encourage one another, the hope is that, ultimately, you’ll become each other’s salespeople!
Local Business Networks Bring Life
Another natural way to overcome networking barriers is to intentionally sow into local business relationships. Local business networks are a refreshing antidote to the isolation we often experience in today’s culture. A thriving local business community helps each of us because it empowers us to grow in our goals, to access important relationships, to collaborate on custom solutions, and to bring inspiration or motivation on the days we need it most.
For more of our informative blogs go to:https://store.printcafeli.com/blog/Print_Cafe_Blog.html
Wednesday, July 25, 2018
5 Ways to Find the Strength to Try One More Time
5 Ways to Find the Strength to Try One More Time
Have you ever wondered what it takes to become an Olympic athlete, a NASA astronaut, or a leader in a major organization?The one trait that all of these individuals likely possess is persistence: the ability to get back up, dust themselves off after a fall, and keep trying. No matter your talent, regardless of your genius and irrespective of your education, persistence is often the trait that sets people apart from their peers in terms of their level of success.
Succeeding at anything in life requires a great deal of effort over a period of time -- very few people simply decide to be the best at their craft and are able to do it without a battle. How do these individuals find the strength to try one more time . . . repeatedly?
1. Be Prepared
Planning for success helps you think through all of the reasons why someone would disagree with your ideas, and also gives you the bulletproof mentality that you're prepared for any question that comes your way. Think of all the reasons why something won't be successful, and then consider arguments against that point. Become your own devil's advocate, and it will be that much easier to find a positive response and an open door for your next request.
2. Be Adaptable
Being adaptable provides you with the mental agility to not hide in a corner when you're kicked to the curb. As Larry Ellison, the founder of Oracle Corporation states:
“When you innovate, you’ve got to be prepared for people telling you that you are nuts.”
You have to be willing to adapt your thinking and your processes and find a way to create change while not straying from your core ideas. You can't listen to every naysayer, but you can look for the nuggets of wisdom that they share and use that information to your advantage the next time you try to move forward.
3. Be Confident
You may be surprised that confidence is not the first attribute we consider, but the reality is, you need to have a plan in place that you can trust and support before confidence will help you through to success. Confidence in yourself, your family, and your ideas -- as well as a burning passion to make a change in the world -- are what can help you continue on even when it feels as though there's no path forward.
4. Do the Work
Unfortunately, there are few things in life that can replace hard work. Whether that hard work is from an athlete completing the same moves repeatedly for months or even years or a business leader who is told "No" more times than they can count, the ability to simply buckle down and execute on your vision is critical to long-term success.
5. Inspire Others
Perhaps one of the most rewarding things you will ever do with your life is to inspire others to be their best. Take the time throughout your life to inspire others. When you realize how many people you have impacted and how many are watching your success, it's a lot easier to find the strength to try again in difficult times.
Finally, in the words of Thomas Edison: "Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time." Shouldn't you give it one more shot?
https://store.printcafeli.com/blog/Print_Cafe_Blog.html
Monday, April 23, 2018
The Magic of Dialogue
The Magic of Dialogue
Who doesn’t love a great conversation? There’s something compelling about swapping stories, sharing hurts, and multiplying joys as we connect together each day. Companies are finding the catalyst to true connection often comes through listening.
Marketing and editorial strategists Michelle Horowitz and Kendall Meade believed so strongly in conversation that they launched an entire online platform called InTELLects to grow real-life interactions that promote conversation, creativity, and community:
“I’m energized by making connections and asking people deeper questions,” says Michelle. “It’s how I learn, and it’s how I grow.”
InTELLects features notable leaders, thinkers, and change agents, building a community of mentors and offering users the chance to ask questions – any questions – to grow the collective conversation. The co-founders believe authentic discussions pave pathways to clarity, grow existing communities, and instigate this new universal truth: “ask, and you shall succeed.” InTELLects is promoting a paradigm shift that’s moving companies away from “shoving a sales pitch” and toward authentic customer engagement.
The Critical Surfing “Slow Down”
In today’s complex ecosystem, marketers are realizing that consumer engagement (or return on EXPERIENCE) is a long-term, holistic measure of a customer’s encounter with a brand. Engagement includes any action a customer takes to connect with a company: downloading an app, participating in a forum, or referring products to friends. Engagement brings significantly greater return than website traffic, as researchers report that attention span in “surfing” is typically less than nine seconds per page.
How can we slow people down? Horowitz says asking questions is a wonderful place to start.
“True engagement stems from building a place where people can honestly learn, share, and engage,” she said. InTELLects believes that real conversations transcend the noise and forge emotional connections.
Through digital channels, today’s entrepreneurs have powerful tools to create highly personalized relationships. While community forums have been around for ages, expanding social networks like LinkedIn Groups and Google+ Communities offer a chance to connect with customers and ask questions that can build emotional connections that last. Recent data shows that 68 percent of audiences spent more than 15 percent of their time reading the comments section of a story – revealing the allure of dialogue to build powerful community connection.
Growing the Conversation
As you seek to build your own “conversational opportunities,” here are a few questions to consider:
1. What does your target audience connect with?
2. What questions do they have about your product?
3. What is their favorite feature of your business?
4. Where can you proactively predict what they want to stay ahead of the design curve?
5. What educational or training gaps could your company offer on their behalf?
6. What are some practical questions you could pose to gain insights in these areas?
Need ideas to get you started? Grab your team and brainstorm how you might:
•Host a contest
•Promote customer achievements on your own social media page
•Allow your VIP customers to co-create content
•Host webinars or events
•Make someone your “brand ambassador” for the month
•Allow users to have fun, like the Reddit community did in its season-long Fat Tire experience
As technology barrels ahead, one of our own goals is to keep people at the forefront. Whether it’s online forums, beautifully handcrafted printing, or just the face-to-face interactions we have with you every day, we believe nothing trumps relationships. We enjoy hearing about your own questions and ideas, and we look forward to serving you this year. Let’s keep talking!
https://store.printcafeli.com/blog/Print_Cafe_Blog.html
Who doesn’t love a great conversation? There’s something compelling about swapping stories, sharing hurts, and multiplying joys as we connect together each day. Companies are finding the catalyst to true connection often comes through listening.
Marketing and editorial strategists Michelle Horowitz and Kendall Meade believed so strongly in conversation that they launched an entire online platform called InTELLects to grow real-life interactions that promote conversation, creativity, and community:
“I’m energized by making connections and asking people deeper questions,” says Michelle. “It’s how I learn, and it’s how I grow.”
InTELLects features notable leaders, thinkers, and change agents, building a community of mentors and offering users the chance to ask questions – any questions – to grow the collective conversation. The co-founders believe authentic discussions pave pathways to clarity, grow existing communities, and instigate this new universal truth: “ask, and you shall succeed.” InTELLects is promoting a paradigm shift that’s moving companies away from “shoving a sales pitch” and toward authentic customer engagement.
The Critical Surfing “Slow Down”
In today’s complex ecosystem, marketers are realizing that consumer engagement (or return on EXPERIENCE) is a long-term, holistic measure of a customer’s encounter with a brand. Engagement includes any action a customer takes to connect with a company: downloading an app, participating in a forum, or referring products to friends. Engagement brings significantly greater return than website traffic, as researchers report that attention span in “surfing” is typically less than nine seconds per page.
How can we slow people down? Horowitz says asking questions is a wonderful place to start.
“True engagement stems from building a place where people can honestly learn, share, and engage,” she said. InTELLects believes that real conversations transcend the noise and forge emotional connections.
Through digital channels, today’s entrepreneurs have powerful tools to create highly personalized relationships. While community forums have been around for ages, expanding social networks like LinkedIn Groups and Google+ Communities offer a chance to connect with customers and ask questions that can build emotional connections that last. Recent data shows that 68 percent of audiences spent more than 15 percent of their time reading the comments section of a story – revealing the allure of dialogue to build powerful community connection.
Growing the Conversation
As you seek to build your own “conversational opportunities,” here are a few questions to consider:
1. What does your target audience connect with?
2. What questions do they have about your product?
3. What is their favorite feature of your business?
4. Where can you proactively predict what they want to stay ahead of the design curve?
5. What educational or training gaps could your company offer on their behalf?
6. What are some practical questions you could pose to gain insights in these areas?
Need ideas to get you started? Grab your team and brainstorm how you might:
•Host a contest
•Promote customer achievements on your own social media page
•Allow your VIP customers to co-create content
•Host webinars or events
•Make someone your “brand ambassador” for the month
•Allow users to have fun, like the Reddit community did in its season-long Fat Tire experience
As technology barrels ahead, one of our own goals is to keep people at the forefront. Whether it’s online forums, beautifully handcrafted printing, or just the face-to-face interactions we have with you every day, we believe nothing trumps relationships. We enjoy hearing about your own questions and ideas, and we look forward to serving you this year. Let’s keep talking!
https://store.printcafeli.com/blog/Print_Cafe_Blog.html
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